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Interviews, best practices and case histories. The digital marketing held by our students.


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DIGITAL JOBS

EVERYTHING ABOUT DIGITAL PROFESSIONS

Career change at 35: how to transform your life and work

Career change at 35: how to transform your life and work

Do you want to career change at 35 years old? Are you tired of your current job and want to understand how to change your life and work? The idea of change often destabilizes and causes fear. Those who want to change careers at 35 often hear many clichés about it...

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LUCA PAPA’S VLOG

TIPS ABOUT HOW TO GROW YOUR BUSINESS

AI and Human Working Together: The Power of Collaboration

AI and Human Working Together: The Power of Collaboration

AI and human working together ushers in a transformative era in technology, enhancing human capabilities rather than replacing them. Combined the efforts create synergy referred to as human-AI collaboration, whose intention is yielding on AI capabilities to process a...

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Will AI kill SEO? How AIs Are Shaping the Industry

Will AI kill SEO? How AIs Are Shaping the Industry

"Will AI kill SEO?" This problem has arisen in cases where even more flexible, generative AI technologies get to the point of potentially automating content generation, keyword development, and strategic planning, such as ChatGPT. Relatively speaking, though, what is...

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How to make Money with AI in 2024 : The Top 4 Strategies

How to make Money with AI in 2024 : The Top 4 Strategies

How to make money with AI is a question on many entrepreneurs' minds, as Artificial Intelligence (AI) is revolutionizing the business world. Offering groundbreaking solutions for revenue generation, operational efficiency, and market expansion, AI tools like ChatGPT...

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AI for Content Creation: The Ultimate Guide

AI for Content Creation: The Ultimate Guide

AI for content creation is not just a buzzword; it's a groundbreaking revolution transforming how content is conceptualized, created, and delivered across various platforms. As we delve into this fascinating world, it's essential to understand how leveraging AI for...

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DIGITAL MARKETING 

CASE STUDIES AND BEST PRACTICES

Growth Marketing: what it is and how it works in 4 steps

Growth Marketing: what it is and how it works in 4 steps

The term growth marketing today is one of the most talked-about in companies. Generally, it is discussed in the world of digital marketing when there is a desire to increase brand awareness or implement specific strategies to turn prospects into loyal customers....

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Google Core Update: what they are and how they change SEO

Google Core Update: what they are and how they change SEO

What are Google Core Updates and how do they affect website ranking? Google core updates refer to the updates to the search engine's main algorithm that ensure an ever-growing alignment between user search intent and SERP results. However, note that the innovations...

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E-COMMERCE STRATEGIES

HOW TO SELL TO MAKE MONEY ONLINE

Fashion e-commerce: 10 rules for success

Fashion e-commerce: 10 rules for success

The fashion sector is renowned for its swift transformations, requiring businesses to continuously stay abreast of current trends in today's fiercely competitive market. On the contrary, fashion e-commerce refers to the online trade of fashion goods and services via...

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DIGITAL SKILLS TEST

Test your skills and discover if you are eligible to work in Digital Marketing