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How to become a digital nomad and work remotely
A digital nomad is one who leverages connectivity to work remotely and embrace a nomadic existence, constantly traveling from place to place. The availability of the Internet and the increase in remote work options have led to a remarkable rise in digital nomadism,...
How to work from home for Amazon: 7 ideas to earn online
How to work from home for Amazon? Today, working for Amazon from home as a freelancer can be a valid solution if you have just finished your studies and are looking for employment. You should know that the world's largest e-commerce platform offers various...
How to become Instagram Influencer: exploring identity, role, and the potential earnings
In today's world, social media are now omnipresent. Particularly in the realm of digital marketing, social networks find significant applications. Among these networks, Instagram, widely known as the social platform for photos, certainly deserves further exploration....
Marketing Copywriter: how and why to become one
We are surrounded by texts and words, both on the web and elsewhere. But what does a marketing copywriter have to do with this? A marketing copywriter is not just a professional who simply writes but writes to influence the customer and more. Even search engines want...
LUCA PAPA’S VLOG
TIPS ABOUT HOW TO GROW YOUR BUSINESS
Turn your passion into a career: 4 useful tips for success
Many students often ask me, "How to turn your passion into a career?" because they would like to earn a living from something they love. If you are reading this article, chances are you are wondering the same thing. Given my professional journey, which began with a...
How to sell yourself with Personal Branding: learn in 5 steps
Selling yourself means building the right strategy to gain the trust of others toward your professional abilities. It's a genuine sales funnel designed to attract as many opportunities as possible and make yourself marketable. In English, this concept is called...
What to do after graduation: digital career tips and job opportunities
Choosing what to do after graduation is a crucial step for one's future career. The years after university are truly valuable and must be used in the best possible way. Recent graduates find themselves having various possible paths to take, such as: pursuing a Ph.D.;...
How to succeed at work: 4 tips to make it happen
What are the keys to success at work? Are you also an ambitious person who is not satisfied with just any job, but wants to succeed in the world of work? It is not easy to be successful in life and business but it is not impossible either, you just have to learn to...
DIGITAL MARKETING
CASE STUDIES AND BEST PRACTICES
Product Market Fit: what it is and 5 steps guide to success
Developing a product market fit strategy (PMF) can be the key to solving the problems that startups and companies face every day. To survive and make a difference in a saturated market, it is necessary to fully understand what to focus on and what can be overlooked....
Visual Content Marketing: an overview and best free tools
Visual Content Marketing has taken on an increasingly important role. In fact, a good Digital Marketing strategy today cannot do without the use of visual content. The creation of visual and video content must take competition into account: online, users are bombarded...
Twitter Marketing: 9 essential strategies for success
Twitter Marketing: how important is it for a business? Several years have passed since Twitter came to life with the aim of allowing people to instantly share their thoughts. Since then, the platform has enabled the use of images, videos, emojis, and more recently,...
SEO Copywriting: how to create optimized content in 10 steps
SEO Copywriting refers to the ability to create web content appreciated by users, but especially also appreciated by search engines. Specifically, the term SEO is an acronym for Search Engine Optimization, which is the discipline that deals with the optimization of...
E-COMMERCE STRATEGIES
HOW TO SELL TO MAKE MONEY ONLINE
Ecommerce outsourcing: what it is, how it works, and its advantages
Have you heard about ecommerce outsourcing? In simple terms, it involves entrusting the management of your e-commerce to external professionals who transform it into an efficient platform for online sales. In this article, I will explain when to outsource the...
How to sell wine online: how to do it and 5 practical tips
Selling wine online is a trend that is expanding more and more, even if in our Bel Paese the path is long and tortuous. Therefore, standing out among competitors by getting noticed and gaining the trust of a more 'skeptical' public is not easy but neither is it...
Ecommerce SWOT analysis: the first step to successful online selling
Do you also want to enter the fantastic world of ecommerce? Great, it's an opportunity not to be missed! But before you do, sit down, take a deep breath, and take all the time you need to create a detailed digital strategy. Only then will you be able to open a...
Instagram Shopping: what it is and how the tag works
Wondering what Instagram Shopping is and how it works? Using the Instagram shop window, have you come across the message "Instagram Shopping not approved" and want to understand why? And again... Would you like to link your Facebook catalog to Instagram but don't know...
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