Answer The Public: discover the questions of your audience

Answer the Public is a keyword research tool that helps users generate content ideas by providing insights into the questions and queries people have on a specific topic.

By entering a keyword or topic into Answer the Public, users can access a wealth of information about what people are searching for related to that topic, allowing them to better understand their target audience and create relevant content. The tool can be valuable for content creators, marketers, and SEO professionals looking to optimize their content strategy and address the specific needs and interests of their audience. 

If you belong to one of these categories or aspire to be part of it, you’ve come to the right place. I will explain to you how this tool works, how you can best use it to write useful content for your users, and finally, what are the advantages of the paid version.

Start reading and put it into practice now!

What Answer The Public and What it Used for

Answer The Public is a free SEO tool that also offers a paid version which I will tell you about later. In a short time, it has proved to be very useful for those who write content for the web by profession and aim to optimize it to the fullest. It was created by the CoverageBook team and is a tool that is different in itself from other SEO tools.

This list is a series of correlates of the keyword in question, as well as the search volumes for each one. It is good to specify that by related we mean the keywords related to the focus keyword for which we want to optimize our article.

The peculiarity of this SEO tool is to show us, as a result of our research, the questions asked by users to Google when they type the keyword that we have entered in the tool. In this way, the questions are transformed into potential titles and subtitles to be used for our posts.

what answer the public is

However Answer The Public still provides us with a list of correlates, also sorted in alphabetical order, to get a complete picture of the situation. The main function of the tool is to show us the context in which some profitable keywords are searched.

Knowing what answers our audience’s needs, we can create tailor-made texts for them. Writing on the web has the aim of identifying what the information need of our users is and satisfying them. Knowing the doubts about a specific topic makes our work easier because we will enrich our blog with useful posts that will be read and maybe even shared. This will bring traffic to the business site whose goal is to sell products or services. A post that solves a problem turns that user from a reader into a customer.

In addition to creating new posts, using Answer The Public allows us to delve into a topic that we have already covered previously. His suggestions can turn into titles for new paragraphs of existing posts. By doing so, we will update our articles with the answers that the public is looking for. The importance of a blog in the process of selling a product, service, or consultancy is growing more and more.

Whether it’s a personal or corporate blog, it doesn’t matter, the contents must be published regularly and must be of good quality. For the same creation of a landing page, it is important to take care of the text that the user will read once landed. If this can answer your questions, the action we want will probably be performed, for example filling out a form to receive information.

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How it is used in Content Marketing

Answer The Public is an invaluable tool for content marketers, offering a multitude of reasons to incorporate it into their strategy. Let’s see some of them:

  • First of all, as mentioned, it allows you to know what kind of questions users ask the search engine. This means that it is possible to find out if there are, for example, doubts about the use of a product or a lack of clarity regarding a topic. Knowing the question we can promptly provide a comprehensive answer and involve our audience.
  • Secondly, after having this information, it is advisable to research the search volumes of related keywords using tools such as SEMrush and Ubersuggest. The use of these SEO tools is necessary since Answer The Public does not provide us with information on the monthly volume of searches, on the CPC (Cost Per Click), and on the level of competition of the related companies of our interest. Choosing a long-tail keyword is very strategic because it provides a precise answer to a precise question and is less competitive than generic keywords. Also, long-tail keywords help your content gain more visibility in Google search results. However, it is only thanks to Answer The Public that we have an overview of topics relevant to users. Only in this way can we be sure of writing posts that will be of help to someone.
  • Finally, another advantage is the possibility of entering Google’s featured snippets. These are nothing more than organic results containing information extrapolated from various sites. These results always rank above the others in the Google SERP. The point is to provide an answer to users without having to click on a particular site. Being able to place yourself within a featured snippet not only does it allow you to get good visibility, but it makes you appear authoritative in the context in which you write. To succeed, a winning move may be to provide short but exhaustive answers that solve users’ problems in a few moments. To learn more about the subject, the user will still be able to visit the site in question. Which is why it is inadvisable to dwell on it. Furthermore, considering that users increasingly prefer voice search, it is advisable to optimize one’s answers for questions asked aloud. These are formulated differently from the queries written on the search bar.

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How Answer The Public works

The first step to using Answer The Public is to search for the SEO Tool in the search engine. At this point, we will find ourselves on the home page (https://answerthepublic.com) in front of a rather impatient person. We should not delay in inserting our keyword! The latter can be both a generic keyword and a long-tail keyword and must be typed in the bar where it says “Enter your keyword & he’ll suggest content ideas in seconds”. We also select our language and finally click on “Get Questions”. Results are delivered within seconds as promised.

The result of the research is divided into five categories and each of them presents the results both in graphic form and in tables. Questions, prepositions, and comparisons can be consulted in the wheel chart or the tables. In the same way, the correlates are in alphabetical order and all the correlates can be visualized within the tables or the graph with the ramifications. Therefore, you can view the data as you prefer. Furthermore, the results can be downloaded in CSV and transferred to Excel, and saved as an image.

Wheel Chart:

answer the public graphic

Table:

tables in answer the public

Branching chart:

branching charts answer the public

The first category, i.e. the one with user questions, looks like a wheel. At the center of it is the keyword we have chosen and from each ray starts a series of questions that users type on the search engine. The questions all begin in the following ways: what, who, which, where, how, why, when, are we, and are. These are suggestions taken from Google and Bing regarding topics that users have already searched for, as well as those that are likely to be searched for in the future.

In the second case, we are dealing with the so-called search forecasts. By clicking on each question you can view the relative SERP to see which articles are already positioned on Google for that topic and if there are any snippets containing the question in question.

User questions, or queries entered into the search engine, are a valuable indication for every web content writer. They help us understand what gaps we can profitably fill. It is no coincidence that the texts we write are intended to clarify a doubt or solve a problem. Therefore, this category is the one that offers us ideas for the titles or subtitles of our posts.

The second category is that of prepositions: for, without, at, as, with, near, and against. Thanks to the presence of prepositions we can understand what is the relationship between our topic and the intent of the reader.

The third category shows us the comparisons. In this case, we will find the following terms: vs, or, against. By viewing this category, we can understand what type of comparisons users use to query the search engine. Consequently, one may decide to write an article focusing on a comparison.

The fourth category, on the other hand, shows us the correlates of our keywords arranged in alphabetical order. Each letter has at its disposal a table (there are 26 in total) within which the results are presented.

Finally, the fifth category is the one in which all the correlates of the focus keyword indicated by us are presented.

After viewing the results of our research, we have the opportunity to choose which of the questions available to us we want to answer. However, before starting to write our post we must make sure that it can find space within the Google SERP. By entering our keyword in the search bar we will see how many have already answered the question in question and in a short time we will know whether or not it is worth writing an article on the subject.

If the answers are limited or incomplete, that’s good. It means that the post we will write will have a good chance of satisfying an information need. Also, newer content captures users’ attention more. Conversely, if there are already many articles and some recently published, it is better to focus on a less competitive question.

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There is also Answer The Public paid version called Go Pro which offers some extra benefits. The first is the ability to select the country. Indeed, in the free version, you can choose the language in which to read the results, but there is no way to limit the search to a geographical area. The results we access using the free version are those extrapolated from the Google SERPs of the United Kingdom.

Another feature at our disposal is the ability to hide an entire section as well as a single result within it. In this way, we can eliminate information that is not helpful to us. As we can see, it is a tool that already offers a lot in its free version, so it can also be used without having to pay to access the premium version.

Conclusions

Answer The Public is a necessary tool for anyone who has to write content and therefore deal with Content Strategy for a company or a freelancer. You often encounter difficulties in being able to consistently produce useful and interesting posts for your audience. This difficulty arises from the fact that we don’t always know with certainty what the information need of users is on a given topic.

This is precisely where Answer The Public comes into play, an SEO tool that allows us to see what questions Google is asked by users. Thanks to them we can provide comprehensive answers with which to bring customers closer to a product or service. When there is clarity around a certain topic, the initial distrust can be overcome. This causes users to turn into customers in a short time.

If you are interested in Content Marketing and SEO Copywriting, I recommend two certifications in particular: Web Content Manager Certification and Seo Specialist Certification. If you prefer, you can also follow the lessons online without leaving your home!

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