The art of strategically using Google related searches not only improves your ranking in search results but also draws a consistent flow of qualified visitors to your website. In other words, it’s like hitting two birds with one stone: enhancing visibility and increasing clicks to your site.
At the forefront of Google’s dynamic search engine evolution, where greater intelligence continually takes center stage, lies an imperative task: capturing the attention of its increasingly sophisticated algorithms. And what better way to accomplish this than by harnessing the search suggestions that Google itself provides through Google related searches? This strategy, seemingly underscored by a simple list of phrases, conceals a valuable key to unlock enhanced online visibility.
Throughout this article, we will delve deep into the realm of Google related searches, unveiling how they can be intelligently harnessed within a winning SEO strategy. To gain a comprehensive understanding and practical guidance in implementing such strategies, consider enrolling in our SEO Course.
Let’s embark on this captivating journey of uncovering an apparently concealed element, which, with the aid of cleverness and strategies, can transform into an essential pillar of digital success.
What are Google Related Searches?
Doing a search on Google will have happened to you, too, to find yourself at the end of the search results page and see terms that pick up words or phrases related to the keyword or query you were looking for.
What are those words? They are the so-called related searches on Google.
You may be wondering: what are they? They are words that Google makes available on the basis of semantic affinity, i.e. words that have a similar meaning, and the same search intent, that exists between the keyword searched for and the one it proposes as a result.
Google’s aim is to make the web search experience as easy as possible for the user by bringing up terms that have been frequently searched. These are searches that include entries, words, and phrases, which help to have answers that are more and more related and complete to the questions asked.
Google wants to put the user in the position of having everything at his disposal, without having to search elsewhere. Another question that arises, in this case, is: “How does Google find these words?”
It is the web giant’s algorithm that does everything automatically. The search engine, in order to provide the answer to the user, reviews the pages that are on the web.
It digitally scans the pages and evaluates not only the keywords (also known as keywords) in the article but also the relationship or association that exists between them, analyzing the context in which they are placed.
Google uses any related element that may be useful in order to obtain a better match with the web content that has been indexed. This is how Google “guesses”, which keywords users search for the most, after typing the main one.
The search engine captures users’ search intent, i.e. what they are actually looking for, by performing latent semantic indexing of content, also known as Latent Semantic Indexing (LSI).
Let us take an example. If one were to enter the word digital marketing in the search engine, at the end of the results page one would find, inside a box, other words to complement it.
Google, trying to refine the generic search, making the web experience easier.
What are these suggestions for?
If on the one hand, Google with its related searches responds to user queries, on the other hand, these searches offer web writers an additional opportunity to attract visitors to their site.
In order to position oneself among the first places on the search results page, it is therefore no longer sufficient to only enter keywords, one must also pay attention to the words related to the most searched ones, which are found within the content of the article.
Knowing how related research works turns out to be a fundamental and successful tool. You may want to include them in the content of your articles in order to rank high in the search results.
This will provide the user with the answers they are actually looking for. The professional figure of the SEO specialist comes to the aid of choosing and optimizing the inclusion of suggested words.
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What does the SEO Specialist do?
The SEO Specialist analyses users’ search forecasts to develop and implement strategies to improve search results. This professional knows how important it is for the most trending searches to be present on the pages of a site.
In order to optimize his work, finding out what users’ top searches are on Google allows him to anticipate their search intent. This is what will enable him to give a prompt response to the user surfing the web in search of something.
To make the most of the potential of these words, one needs to know how to use them. In this case, in addition to the figure of the SEO Specialist, the professional figure of the SEO Copywriter comes in very handy.
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These “magic words” can be used for different purposes:
- They are a very useful tool that allows you to rank among the first listed on Google, greatly increasing the traffic to your website;
- If you run out of ideas for your blog articles, turn on a light bulb to find new topics and thus create a successful blog;
- They help to expand the content and editorial plan of the blog and carry out a brand awareness – brand awareness – or personal branding activity;
- They help to understand how competitors behave according to the same subject matter, allowing one to play in advance.
Following these guidelines can be a strategic advantage in increasing the organic – i.e. free – visibility of content on search engines.
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The four best tools for discovering Google’s suggestions
What tools does Google provide to help users and increase the visibility of their blog? Besides the box at the end of the search page, Google provides others. Let us look at some of them.
Google Suggest
As soon as one starts typing the word into Google, the system makes the search easier by auto-completing the sentence. In this case, Google suggests possible related topics, but in a more specific way.
Does this image remind you of anything? These are users’ search predictions.
Google collects a series of keywords and forms phrases, which are related to the main one but with a future perspective – in jargon, professionals call them long tail or long tail words or phrases. (If you are curious to expand your digital marketing vocabulary and know what a long tail or long tail is, download the free ebook).
These suggestions are words or phrases that are related to each other, but still in formation (i.e. words that do not have sufficient search volume to be considered truly related).
Analyzing these words, and including them in your content, would allow you to appear among the suggested results, leading to more clicks on your page.
Within the page, Google facilitates the user experience by also including a part dedicated to what users have already searched for. This is also something to keep an eye on. Everything the search engine reports can be useful if it is used strategically.
Google Trends
A second help that our dear web giant offers us free of charge is Google Trends. In this case, Google provides a database of information, which it creates from the daily searches made by users on its search engine.
With this tool, Google draws up graphs, which allow us to know and analyze the behavior of users in online searches. Using this tool provides a mine of information that is especially advantageous for those who want to do content marketing and create a quality content strategy.
Understanding the tastes, interests and trending news of your target audience is fundamental. It helps, in fact, to understand which topics are most related and of potential interest to one’s users.
The result of this gives your site more visibility. Understanding how best to use this tool is not difficult, you just have to fiddle with it a bit.
Google Ads keyword planner tool
Another useful tool is the Google Ads Keywords Planner. This is a tool within the Google Ads platform (formerly Adwords), which is dedicated to the world of advertising or paid advertising on the Google search engine.
The use of this platform is free, only a Gmail account is required. What is paid, however, are only the advertising campaigns that you can activate within it. Among its functions, you find the keyword planning tool.
By entering the keyword to be searched, Google accesses its database and provides a list of keywords related to the term typed in. By adding the “closely related ideas” filter, Google returns entries that are in line with the keyword searched for.
The results obtained allow you to plan a strategy to achieve your goals, although the success of a campaign is dependent on several factors. Ads is a very good tool to learn how to advertise on Google.
In this respect, the specialist figure, increasingly in demand among the new digital professions, is that of the SEM specialist.
What does the SEM Specialist do?
The SEM Specialist (Search Engine Marketing Specialist) is a professional dedicated to SEM (Search Engine Marketing) – one of the main branches of online marketing.
His task is to plan and create online advertising campaigns (which can be text ads, banners, and videos), trying to attract users to his site that he can convert into customers. The presence of this specialist can be advantageous for making oneself known quickly and getting more traffic to one’s page in a shorter time.
If you are interested in learning more about advertising on Google and becoming an SEM Specialist, the Digital-Coach school offers you the opportunity to take a course to become certified as a Sem Specialist. (Within the training course, you will discover how to activate the Keyword planner tool free of charge).
However, the often successful strategy is to combine the benefits of SEO and SEM together, working synergistically. It would therefore be optimal to opt directly for the SEM and SEO Certification, being able to exploit both profiles.
Searching for questions and answers
A new feature that Google has introduced is the Q&A. These are a series of answers to precise questions that users have already searched for. Again, Google provides a series of related topics to facilitate searches.
You can include within the Q&A both keywords and major searches related to the main one. This can prove useful in obtaining a good position on the search results page.
Conclusion
Understanding how related searches and the tools, freely available from Google, work and are used correctly is important for a winning strategy. This the SEO specialist cannot do without.
The usefulness of related searches is manifold, ranging from having a successful blog and user visibility to improving the editorial plan or building brand awareness and personal branding.
The search engine is getting smarter and smarter, and the use of these suggestions provided by Google will increase your visibility on the web by gathering more clicks to your site.
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