Google Web Designer: unveiling the tools core functionality

For some time now, Google has officially launched a new tool for its users: Google Web Designer.

What exactly is this Google Web Designer? What is its purpose? Let’s discover it together in this introductory guide to the fantastic new tool from Google.

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Introduction to Google Web Designer

As we know, communication and advertising campaigns have shifted significantly to the web, and there is an increasing need for tools that simplify and guide us in creating multimedia content.

This is where Google Web Designer comes in, a free Google application designed for building HTML5 advertising campaigns and ads.

google web designer templates

Specifically, it’s a comprehensive visual tool that provides both experienced developers and beginners with all the necessary tools to create visually appealing, animated banner ads and web pages.

It supports 3D animation and is fully responsive, adapting to the user’s screen size. All of this is achieved using HTML5.

But what is HTML5, and what is its purpose? Let’s find out…

Google Web Designer and HTML5

Today’s web is not the same as it was 15 years ago when websites had few pages, lots of text, few images, and very few videos. Connections were slow, and bandwidth was expensive, so websites were designed to be lightweight and not very multimedia-heavy.

Now, the internet is accessible to everyone, we have broadband, YouTube was born, we play online, and with the advent of social networks, images have become essential for web communication.

HTML5 is the result of this evolution; it was created to seamlessly integrate with this multimedia-oriented mindset and the growing importance of mobile applications.

html5 platform

HTML5 is the latest evolution of the well-known HTML (Hypertext Markup Language), the language used to structure web pages. The first version was conceived and developed in the early ’90s by Tim Berners-Lee, the man who pioneered the development of the World Wide Web.

It’s important to note that when we talk about HTML5, we are not referring to a markup language but a collection of various technologies presented under the common HTML5 logo for marketing purposes. This umbrella includes all the innovations related to web development and the creation of web apps.

Google Web Designer naturally leverages this innovative language, which has become a fundamental pillar of programming, allowing for the development of simple, clear, clean, and lightweight code.

Moreover, a crucial aspect is that thanks to the integration of HTML5 with Google Web Designer, applications can be developed to be responsive, meaning they automatically adjust how they display information based on the size and orientation of the user’s device screen.

html5 features

But HTML5 brings several other benefits: it allows pages to load faster, resulting in better performance. New features can be developed, tested, and implemented more easily because they only need to be done once, not multiple times for different devices.

HTML5, therefore, was created to solve various problems that could not be overcome with just the use of HTML4 and JavaScript. It offers web developers a comprehensive language ready to be shaped for both websites and mobile apps.


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What is Google Web Designer used for?

Google Web Designer was created to make HTML5 programming easier even for less experienced users, while still providing flexibility for advanced programmers.

Thanks to its very clean and intuitive interface, it is a versatile tool for both those who want to have their first approach to web design and for industry professionals who can manually modify HTML5 code for less experienced users.

web design creation

Google Web Designer is mainly used to:

Create animated banners

Animated banners are perhaps the most common form of advertising on the web and are associated with online advertising, which involves placing an advertisement on a webpage. Animated banners are interactive images composed mostly of visuals and text, often accompanied by sound, to attract the attention of users.

From a marketing perspective, the purpose of a banner is similar to that of a traditional promotion system, as it provides users with specific information about a service or product.

Create animations

Animation effects in web design are becoming an increasingly important part of user interface graphic design. It is mainly thanks to the development of web and mobile applications that graphic animations have become trendy again and are expected to be one of the major trends in 2017 in this field.

In this regard, Google Web Designer will improve the implementation and performance of animated images on browsers and various mobile devices. Additionally, Google Web Designer’s advanced tools allow the creation of 3D animations as well.

Creating moving text

Thanks to HTML5, Google Web Designer allows us to achieve a scrolling text effect similar to what can be done with Flash animations or JavaScript effects. We can independently decide the speed and direction of the scroll, allowing us to create both horizontally and vertically scrolling text to highlight, for example, site news or a promotional slogan.

Generating code

Google Web Designer automatically generates HTML5, CSS3, and JavaScript code to make it easier for users to focus primarily on content, visual impact, and communication strategy. Of course, professional programmers can manually modify the code as needed.

generate a code

Google Web Designer: tutorial

Now, let’s take a brief tutorial on Google Web Designer, which will help you configure the application in a few simple steps and provide you with the basic information to start creating high-quality, cost-effective advertising banners.

First, proceed with the installation by clicking on this link, then follow the guided procedure provided by Google, and you’ll be ready to get started.

As soon as you launch the program, you’ll find yourself on the Home screen, where you can choose to create a new file from scratch or use a pre-set template.

google design homepage

If you choose to use your creativity, the ideal option is undoubtedly to create a banner from scratch. You will then be taken to another screen where you will need to choose the environment in which you will place your banner (it can be the Google Display Advertising network or another search engine).

You will then need to customize the dimensions of the creative and the animation speed. You can also click on the Responsive Layout box, a strong point of this Google-branded application. Finally, you will need to rename the file and choose the destination folder to save the project.

If your intention is to build a web page, instead of Ads, you will need to select HTML with pages.

build web page

After completing these steps, you will find yourself on a screen that represents the editor of the program. You can, for example, start by adding a simple image and then practice testing all the tools at your disposal.

You can create and undo, but also preview the project at any time as you would see it once it’s published. Are you an expert in HTML language? By clicking on Code View, you can view the code of the elements inserted in the project.

design templates

If instead, you want to use one of the pre-configured templates, you will find several interesting ones, from banners for dynamic remarketing on Google Ads to in-stream ads within YouTube videos.

You have plenty of choices, so make use of this Google Web Designer tutorial to get started and attract clients with the captivating graphics you create.

Google Web Designer: the importance of online advertising

In summary, the main purpose of Google Web Designer is to create web advertising campaigns, such as animated multimedia banners, standard and 3D animations, and moving text.

But why is online advertising so important?

  • Online advertising is a relatively recent form of communication because it is associated with a new and immensely powerful medium, the web. With the rise of the internet, the options for developing a communication campaign have expanded. It’s no longer just print ads and billboards but also banners, email marketing, and sponsored search engine placement. These are now common tools for marketing, communication, sales, and web professionals in businesses.
  • You must be aware that a web user is a knowledgeable and demanding potential customer. They have access to numerous websites. Therefore, it’s crucial to attract them to our site, engage them, excite them, and build loyalty.

importance of online advertising

  • Web advertising tools primarily aim to drive users to a website and generate new traffic. It’s clear that the first step in deciding whether or not to invest in online advertising is to evaluate your own website, a kind of electronic business card. If you don’t do this and prefer to “start from scratch,” you risk setting up an ineffective campaign with no economic return.
  • Whether you call it online advertising, online marketing, or internet advertising, the concept is always the same: it’s a set of techniques for promoting a company or product through the online world. From old newsletters (still widely used) to the so-called native advertising (the latest frontier), the added value of online advertising is the ability to profile (especially on social networks) with extreme precision to whom to send our ads and discover who clicked on them, thus showing greater interest in the product.

“Stopping advertising to save money is like stopping the clock to save time.” (Henry Ford)

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