Guest Blogging: what it is, advantages, and 4 steps to do it

Did you know that through Guest Blogging, you can build good relationships with other bloggers and increase your visibility? If you still don’t know what Guest Blogging is and are unaware of its potential, read the article!

You will understand what it is, how to make the most of it, and why, whether you’re just starting or looking to open new business possibilities, it can be very useful.

Living in an era of intense competition, if you want to create good organic traffic, thus creating earning opportunities, you need a long-term strategy.

It’s not enough to write the article of the moment and wait for users to find it, as it used to be. Fortunately, there are techniques such as Guest Blogging that help promote content and regain the traffic you need.

In this article, I will tell you how to:

  • Exploit the benefits of Guest Posting related to visibility and authority principles
  • Gain a decent audience interested in what you write
  • Establish professional relationships with other bloggers
  • Create a foolproof communication strategy with site owners
  • Write posts that capture attention

In this guide, you will understand why having your blog or website has become extremely important for those who want to highlight their business.

Therefore, taking advantage of collaborations like Guest Blogging can lead to truly incredible results in terms of search engine rankings.

If you feel particularly inclined to write and want to create content that aims to enrich a company’s offering or to start a personal blog, it’s time to invest in yourself!

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What is Guest Blogging?

Simple as its name, Guest Blogging is, by definition, a collaborative marketing practice in which a blogger is invited to write, or offers to write, content for someone else’s site/blog.

Think of it as a way to appear as a guest within the digital space of another content creator; like being on your favorite talk show, providing your authentic perspective on the topic at hand.

Currently quite widespread, Guest Blogging (or Guest Posting) aims to increase the visibility of your blog by ensuring you have a decent reputation on the web.

Of course, this depends on how well you can offer a more diverse quantity and quality of content that attracts the attention of a broader audience that you might not have reached in other ways.

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Benefits of Guest Posting

Thanks to this marketing technique, you can enjoy various advantages such as:

  1. Traffic: the primary benefit of Guest Blogging is the generation of targeted and qualified traffic for your business.
  2. Authority: your audience will see you as an authority figure simply by posting valuable content on well-known blogs in your market.
  3. Network: you’ll connect with people and existing audiences who will promote you. If your work is genuinely high-quality, people will start following you without thinking twice.

Now, let me take a closer look at these aspects that I consider fundamental, and that I believe you, as a blog owner, will find of paramount importance.

Increase in organic traffic to your blog

One of the main advantages of Guest Blogging is that it positions you as a qualified person on a specific topic.

By openly sharing your knowledge and expertise on a platform with a different brand but in the same industry, others will gradually see you as an expert in your field.

guest blogging meaning

This will enable you to establish a direct line with an existing audience, making it easier to gain more visibility.

Gaining recognition and creating a reputable name within an industry will result in actions that push others to see what you have to offer.

Additionally, diversified sources of traffic will help you attract quality audiences because a satisfied reader is more likely to seek more information about you.

In terms of organic visibility, Guest Blogging allows people outside your community to connect with you through social channels.

If the content is of good quality, you’ll experience a significant increase in followers willing to share your topics with their contacts. Interaction with the audience plays an important role.

By engaging with people who comment on your blog through the host site or social media and responding to their comments, even when they are not entirely positive, Google further reinforces the assessment of your relevance.

Increase in authority and visibility

Most established brands with informative and relevant blogs likely have a dedicated audience.

Therefore, when you share your ideas and knowledge with this particular network, you unconsciously increase its value while simultaneously building your brand’s authority.

Your image and reputation strengthen, making you perceived by the audience as a successful blogger. Moreover, another important aspect of Guest Blogging is that it positively influences the authority of your website by generating Backlinks.

Receiving a Backlink means being linked from an external site/blog, indicating to search engines that the content is endorsed by others.

The more Backlinks your site has, the more credible it appears, building its domain authority and positively influencing its search engine ranking.

This also happens because Links are a primary ranking factor in Google; in fact, SEO plays a fundamental role in this.

In summary: the more relevant Backlinks you obtain for your site, the more you’ll see its authority increase.

Building professional relationships with other bloggers

Writing guest articles on other blogs will significantly strengthen your relationships with colleagues you collaborate with, and it is through this closeness that you will be able to even create very strong personal bonds.

Many professionals who invite you to write on their web space may later share the content you’ve created with their community.

So, a greater predisposition towards you equals creating the right foundation for the exchange of ideas and quality content that benefits both you as a guest blogger and the site owner.

How to guest blog in 4 steps

As I’ve shown you in the previous paragraphs, Guest Blogging, by its nature, can generate communities of readers and enthusiasts, allowing you to share non-superficial experiences, opinions on popular topics, in-depth reviews, and personal perspectives.

The goal should always be to establish lasting and trustworthy relationships and increase the popularity of your content among readers and site owners.

So, within the handbook of every blogger, there are two fundamental success factors if you want to engage in Guest Blogging practice: building collaborative relationships and creating quality content through well-targeted editorial strategies.

Now, I will explain to you in a practical way and through 4 simple steps how the guest blog works and what procedures to adopt.


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Find blogs or sites for your guest posts

The first step to effectively do Guest Blogging is to create a list of companies for which you can write. Of course, these activities should relate to your market niche, not your direct competitors.

Look for those who openly accept external contributors and have a blog or site with high domain authority.

Using Google Search, you can discover companies that accept guest bloggers simply by typing your reference market, followed by the search term:

  • [topic] “write for us”
  • [topic] “guest post”
  • [topic] “authors”
  • [topic] “collaborate”

To begin with, you should make a precise selection considering 2 main factors: good thematic relevance and high domain authority.

Be careful not to contact anyone; it could turn out to be a bad idea! To verify domain authority, analyze the number of articles, the age of the site, and traffic volumes, and use tools such as MOZ Toolbar, Semrush, and other SEO metrics.

The best practice is to choose websites with domain authority between 21 and 70. Websites within this range usually have an engaged and reasonably sized audience and sufficient authority to justify creating a blog for them.

It is important to note that the higher the domain authority, the more writing guidelines you will receive, and it will be more challenging to secure a guest writing position due to high competition.

Contact the owners

Building relationships with the companies you want to write for should be imperative. Share one of their articles that you liked and saw on social media, tagging the company and the author to truly capture their attention.

Your goal is to establish the foundation of a hopefully exceptional relationship, so try to engage with your target company on multiple occasions and over a significant period, of at least 2 weeks.

Later, you’ll need to contact the site owner and explain who you are, why you’re reaching out, and the details of your Guest Blogger ideas.

You can do this through:

  • Contact Form
  • LinkedIn Profile
  • Social Networks

I don’t want to discourage you, but you need to know that not everyone will accept, and you should be prepared for limited real opportunities. Make sure, when you get the green light, not to waste the opportunity given to you.

Create a positive and meaningful experience with your contacts, building connections, being genuine, sharing information, and showing interest in what they do.

Consider it a crucial step that could lead to many more Guest Blogging initiatives in the future.

Write effective guest posts

Writing for a blog should lead you to think in a win-win perspective, creating the conditions for mutually beneficial outcomes for both the site owner, who publishes quality content, and for you, who gains prestige.

That’s why Guest Blogging should be approached with a focus on maximum quality. Many ask only for backlinks in exchange for poor and grammatically embarrassing content.

But how to write a quality Guest Post? If you follow step by step what I’m about to introduce, you will learn to tailor your creations to fit the themes of the hosting site, increasing your chances of being published.

write effective guest posts

Respect the guidelines that characterize a good Editorial Strategy:

  • Adapt the article length based on the target audience.
  • Create content like never before! Dive into methods to make reading as smooth as possible.
  • Focus on readers by respecting both the “tone of voice” and terms of interest.
  • Aim to create an article not yet present on the hosting blog and analyze the chosen keyword thoroughly.
  • Do not sell. Remember never to write for yourself but for your readers.
  • Include internal and external links to enhance SEO and show the blog owner that you know the content.
  • Conclude by adding a Call To Action to encourage the audience to leave a comment and generate discussion.

Implement a good article structure, and with a bit of time and effort, feel ready to start writing your first Guest Post.

Some tools allow you to delegate the writing of an article almost as if you were using the help of an external collaborator.

Although it may seem unoriginal, it is considered a fairly common practice, such as the example of sites that, at a reasonable price and independently, write everything with maximum precision thanks to the use of artificial intelligence.

Among the most well-known are:

  • Jasper, based on AI, does practically everything, from posts on Facebook or Twitter to email Marketing, texts, and even books. All you have to do is set, through a precise framework, what it has to write.
  • ShortlyAI is also based on a model of algorithmic elaboration with 175 billion parameters and possible combinations. If used correctly, it can produce text similar to what a human would write.


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Monitor the results

After creating and publishing the blog post, you still have one last step to take. You’ll need to wait for the necessary time for Google to index your topic and place it in the SERP, among the search results.

Once this is done, what you’ll need to do is monitor the positioning of your content and check its achieved SEO optimization.

Numerous SEO tools will help you understand whether you’ve done a good job of Guest Blogging, but among the most important, consider these three: Ahrefs, SEOZoom, and Semrush.

All three allow you to enjoy a free trial period, after which you’ll need to pay a monthly fee.

Within their features, you will find various tools useful for different purposes, such as backlink analysis, organic position monitoring, forecasts on the difficulty of ranking for a particular keyword, and estimates of search volumes.

Conclusion and free consultation

In this article, I’ve shown you how to make Guest Blogging a successful strategy, which can lead to incredible results in terms of visibility and positioning.

Remember that if you want to take your business to the next level, Guest Blogging will require attention to every detail.

Therefore, follow the guidelines outlined in this article and try to use your guest posts in the best possible way to bring high-quality content to the network.

Start a successful Guest Blogging activity by making the right moves. Contact an expert and define the steps to take with them



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