How to make a video online: why it is useful and 4 steps to do it

Do you want to know how to make a video online but need a guide to help you? If you work for a company that asks you to make a video for YouTube or create more dynamic content for Facebook and Instagram, and you don’t know where to start, you’re in the right place!

I will guide you to understand why it is so useful to incorporate video creation into your small or large professional activities and introduce you to free tools for creating videos, GIFs, animations, tutorials, and much more to publish and share on social networks. 

Americans spend an average of four hours a day watching web content, and over 25 million users are active on YouTube, the world’s number one social platform for Video Marketing.

If you’re not new to this field but want to gain more skills, the YouTube and Online Video Marketing Courses, as well as the Web Content Manager Course might be right for you.

If, on the other hand, you want to start increasing your followers’ engagement, or improve your business results, start by learning how to make a video online, just keep reading.

In this article, I’ll help you understand:

  • The benefits of making videos online;
  • The steps to create captivating video clips;
  • The best free video editing programs.

Follow this guide to start building a strong foundation and learn to create videos online in a few minutes!

Why make a video online

Making a video online can be an excellent way to grow your business. Are you involved in Social Media Marketing for a company and want to improve your results?

Incorporating online visual creation into your Content Marketing strategy will be crucial for increasing sales. Video Marketing is one of the most promising branches of Digital Marketing today.

how to make a video online tutorial

It allows you to engage your audience more through streaming-related entertainment, and on the other hand, it helps increase the Brand Awareness of the company, i.e., the brand’s level of recognition among consumers.

Numbers speak for themselves, video clips generate over 80% more engagement compared to static images and text-only content.

If you are a freelancer who needs to be known by online users to attract new job opportunities, creating a video presentation will help you gain followers and be contacted by future collaborators.

But beware, even if you want to make a video online for free, remember that it’s an activity that requires the definition of a precise strategy.

How to make a video online in 4 steps

To make a video online, you must keep in mind that beyond entertainment, there is more. People online seek information and try to connect with the world to discover the latest news.

An effective way to avoid mistakes is to analyze who you are talking to, who your target audience is, and why you want to reach them. Creating good visuals should start with some key communication elements without which you won’t achieve any results.

Moreover, today it is possible to access the internet from smartphones or tablets anytime, anywhere. This means that to capture your audience’s attention, you must focus on short and engaging videos.

Not only that, but a very important rule to avoid anonymity is to communicate original content that allows you to stand out from the competition.

Have you also thought about the channel you will use to broadcast your content? Do you want to add photos and music? I will list 4 steps to follow to make a video online effectively.

The expert who creates engaging content online is the Web Content Editor. Find out if you have the skills for this profession! Take the test

web content editor online test

Develop an original idea

To make a video online is, in every sense, a creative process that requires a good dose of originality.

To do it easily and quickly, I recommend starting with a well-defined idea that can be developed with specific images and audio, using movie maker programs and effects that can make your final product unique.

Taking inspiration from competitors and analyzing their content will undoubtedly help you find the right inspiration. However, remember that content seen and reviewed on the web is destined to have a short life.

So try to stay consistent with your identity, but also try to think outside the box.


Curious about who the Web Content Editor is and what they do? Download the ebook for free

web content editor ebook guide

Select your target

Making a video online can be a very enjoyable activity, but if you’re doing it for professional reasons, you must understand who you’re addressing from the start. The term “target” refers to the goal you should achieve with your communication.

Before you can even start creating videos, useful for bringing traffic to your website, identify the recipients of your message, and based on this, you will understand what to communicate.

This is an initial selection that is by no means trivial and is essential to achieving your goal, whether it’s selling a product or simply increasing interactions on your social profiles.

Choose the right format

When it comes to creating a video online, you shouldn’t overlook a very important aspect related to the resolution of the video once it’s published. Have you ever come across web content that’s very blurry or cut in half?

An example is what happens in Instagram Stories when the visual doesn’t fill the screen of the mobile device, and this happens because the uploaded content is not in the right format for that channel.

There are various file extensions, and among the most common are:

  • MP4 (MPEG-4 Part 14), the most commonly used format, is suitable for content published on YouTube, Facebook, Twitter, and Instagram.
  • AVI (Audio Video Interleave), is the format supported by YouTube.
  • MOV (QuickTime Movie), the format supported by Facebook and YouTube.

As for the so-called cuts, there are different ones for different social networks:

  • 6:9 full landscape (full screen).
  • 1:1 square (square cut for Facebook and Instagram Feed).
  • 4:5 vertical (for Facebook and Instagram Feeds).
  • 2:3 vertical (only for Facebook).
  • 9:16 portrait (for Facebook and Instagram Stories).

Choose the format based on the channel you will use to broadcast your video, and you will be able to achieve a high-quality final result.

Once the format is defined, create videos, not forgetting that you can create videos with photos from your smartphone or using your computer’s camera.

Also, find the most suitable tools for making a free video, I’ll show them to you shortly.

Create harmony between visuals, audio, and text

Do you want to know how to make a video online with images and music? You can accurately select photos from your phone or PC, not forgetting about the audio.

Adding music to your video is necessary to accompany the chosen images. You can also choose to record your voice and integrate it into the content.

Whether you want to create a video clip from footage or images, you should always strive to establish a good connection between visuals, audio, and text.

Do not forget about the written elements that appear prominently in each sequence of images. They will help you effectively communicate your message and be even more convincing.

They are very easy to insert and can be found within every video editor.


Get your hands on our free ebook and discover expert tips for creating engaging videos that stand out online. Download now!

youtube video marketing ebook guide

The best programs for editing a video online for free

Now, you may be wondering what are the best free programs to make a video online. There are many useful tools capable of helping you create professional visual content, animations, presentations, and more.

I’ll show you just a few of what I consider the best, to help you understand how to create a video online, for free.

Yes, because the tools you will discover below are easy to use and will allow you to create a video without spending too much time and money, getting a lot of satisfaction from their free version.


Biteable is a video editing program born in 2014. Described as the world’s easiest video maker, Biteable is a tool that is easy to use and allows you to create professional videos or animations quickly.

Register for free on the site, click on the “Sign-up free” button, and enter your personal information.

Once this step is completed, you have access to various types of free templates to edit and make a video online, or you can create new content by clicking on the “New Video” button.

biteable video editing program

Source screenshot:

I recommend checking out the tutorial “How to make your first video amazing”, where you will discover the numerous features of this tool.

  • Choose the template you like the most.
  • Replace the background with other still or moving images.
  • Add text and make it animated.
  • Add music.
  • Insert a logo.

The only drawback of this program is that it does not allow you to use created images without a watermark. To remove the watermark applied by Biteable, you need to switch to the paid version.


You can make a video online with Filmora, a powerful video editor created by the Chinese software developer Wondershare.

Easy to use, this program allows you to create professional projects easily and finally discover how to make a video with a computer.

Thanks to its truly intuitive interface, you can produce movies from both a PC and a smartphone and insert various elements such as titles, effects, and transitions.

Download Filmora 9 by visiting the website Here, select the version compatible with your operating system (Windows or macOS), or choose Filmora App and download the program directly to your mobile (Android or iOS).

Once the installation is complete, open the editor and start creating your project. The peculiarity of this tool is that it allows you to choose from numerous formats:

  • 16:9 (Widescreen)
  • 1:1 (Instagram)
  • 9:16 (Portrait)
  • 4:3 (Standard)
  • 21:9 (Cinema)

With Filmora, you can express your creativity to the fullest by adding visual effects and dynamic templates to make even your first video clip unique.

To download the final content, simply click on “Export and Share”. A small reminder, remember the watermark. Like Biteable, Filmora, in its free version, does not allow you to download created content without a watermark.

If you want a result ready for publication, you’ll need to make a financial contribution to purchase the license.


A very useful program for making a video online, easily and for free is Canva. Known as the king of amateur graphic platforms, Canva is a tool you can use to create animations, presentations, and gifs, both for personal and professional use.

Within Canva, you can create shared work folders with team members and edit content simultaneously with your collaborators. It is truly an intuitive online tool, and with its predefined templates, it will save you a lot of time.

To create a free animated video drawing inspiration from ready-made projects, access Canva from your PC or the app downloaded on your smartphone, click on the “Templates” button in the top drop-down menu, and choose “Video”.

A screen with more than 2000 results will open. A fun aspect of this tool is that it allows you to choose a color code to use before even searching.

canva ready made projects

Source screenshot:

Select the color you prefer, click on the result you like the most, and start customizing your content with images, audio, and graphic elements available in the program’s gallery.


Making a video online with iMovie is even easier. It is a free application created by the multinational Apple Inc. and among the most used and appreciated by YouTubers. The disadvantage of this program is that it is not available for Windows.

What can you do with iMovie? With this application, you can create movies from scratch or easily add multimedia files by importing them directly from your device.

Once the program is open, just click on the downward arrow and upload the content by choosing the folder where your files are located.

After selecting the contents to upload, click on the “Import Selected” button, and shortly after, you will see them in the “My Media” section. I recommend naming the project right away.

With iMovie, you can add:

  • Sound effects are divided into multiple categories.
  • Titles, with the option to choose from many pre-animated texts.
  • Backgrounds, static or moving.
  • Transitions, for the transition from one clip to the next.

You can insert all these elements into your video by simply dragging them onto the timeline at the exact point you desire.


Finally, I want to talk to you about how easy it is to make a video online with Shotcut, an open-source, cross-platform video editing software that rivals its competitors.

Shotcut guides you through all stages of the workflow process, from project creation and/or import to editing, inserting images and audio, to the final rendering.

Shotcut supports hundreds of audio formats and codecs and has an interface rich in tools:

  • Playlist with thumbnail view
  • Filter panel
  • Timeline view
  • Encoding panel
  • Job queue

This platform also supports dragging and selecting resources from your folders. Downloading it is straightforward. Visit the Shotcut website, click on the “Download” button in the top menu, and select your operating system (Windows or macOS).

Once the installation starts, wait a few minutes for the plugins to load, and you’re done. You can name a new project or import your media files and start making a video online for free.

Conclusion and free consultation

This guide on how to make a video online has come to an end.

I hope I have helped you understand why learning to make a video is essential for improving your professional activity and provided you with useful information to start working on your first video clip.

If you choose to start this new activity, I recommend doing so only after gathering everything you need and having a good starting strategy.

Need further support in setting up your video marketing strategy? Request a free strategic consultation



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