How to make money blogging? Skills and strategies for successful blog

How to make money blogging? And how to monetize a blog? The answer is not simple. Certainly, among the most frequently mentioned adjectives when talking about digital earnings are easy and conspicuous. Bloggers, influencers, and YouTubers, in fact, play the role of almost magical figures in the collective imagination, capable of turning their articles, posts, and videos into cash and advertising.

The reality, however, is quite different. Setting up one’s own business and earning money online requires specific skills and strategies.

Financial gain is not immediate but is the result of hard work, commitment, and willpower. Without these qualities, creating a blog capable of gaining traffic and monetizing is almost impossible.

But how do you create a blog and earn money? Users appreciate and reward quality. So you will also have to learn how to build an intriguing platform and offer quality content. The Content Editing Course is designed for bloggers or aspiring bloggers who want to learn how to create quality content for the web

Keep in mind, too, that when you decide to create your blog, you must be precise and consistent. The web is meritocratic, and poorly optimized content that lacks identity will drive users away to the advantage of competitors.

From a strategic point of view, if you are trying to understand how to create a blog and make money, then you know that you cannot do without studying and applying digital strategies. But you’re in luck: this article aims to answer all the question as:

  • choosing a CMS such as WordPress;
  • understanding how to sell advertising space;
  • how to make a profit from a blog;
  • how much you can earn with a blog;
  • examples of successful blogs.

How to make money blogging

How can i make money by blogging? This is the main question of every aspiring blogger. Creating a blog and earning money are among the most searched Google searches, but immediate profit is not a given for the blogging business. There are blogs around the world that make millions every year, but the vast majority have no income, not even a few cents, from banner ads.

The truth is that blogging is a slow business model, which takes months, if not years, to register the first revenue. Starting a blog and making money immediately is very difficult, if not impossible.

how to make money blogging for beginners

While it is true that the majority of blogs do not get any revenue, it is equally true that there are successful ones capable of earning millions from their blogging activity. But what distinguishes a good blog from one that fails? In most cases, it comes down to strategy, competence, and lots and lots of effort. Blogging is an activity that takes time and patience to get going.

If you are wondering how much do bloggers make, for instance, I anticipate that it will take about six months of work before you reap the first benefits. If this seems like a long time, perhaps it will be a greater incentive for you to know that a well-structured blog with a proper marketing plan can even earn between $500 and $2000 per month with a blog in its first year. However, if you aspire to higher earnings, it is more complex and requires real business management.

One usually starts blogging to have a second income, a second job to supplement one’s income. Probably the initial goal is to earn $1,000 per month with a blog. In some cases, the income from the side business may grow so much that it exceeds the primary income. At this point, you might think about quitting your old job to devote yourself only to the blog, sure of a stable income.

In some cases, the ability to run the business, the subject matter, and the interest of the readers is such that the numbers are staggering. This happens mainly in multi-million dollar companies that have established themselves in the digital market.

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How to monetize a blog: 5 strategies

If understanding how much money can be made from an attractive blog is purely a question of numbers, understanding how to monetize it may not be as straightforward. So how to make money with a blog?

First of all, the factors behind the digital product one wants to sell to the public must be considered. When it comes to blogging, it is of paramount importance to offer high-quality content. On the web, one cannot expect to receive traffic without maintaining certain quality standards.

This characteristic, which forms the foundation of your possible future earnings, involves factors such as:

  • Secure and quality hosting: a website that does not meet security standards will never be appreciated by users. Moreover, if the server generates errors, it may prevent potential readers from reading your articles. Even Google, in its guides, emphasizes the importance of hosting for a site’s ranking.
  • Proprietary domain: free services, such as Altervista and the basic version of WordPress, are great for amateurs to experiment with. But a professional blog also requires a certain authority. Investing in a customized domain can guarantee this.
  • Choice of CMS: work organization is a key aspect in classical as well as in digital companies. In order to manage your blog, the choice of CMS is one of the most crucial. WordPress is the most common choice, but many other options, such as Blogger and Joomla, are available.
  • Target niche: when you decide to create your blog, it is crucial to identify your future readers and create content tailored to your audience.
  • Continuous training: thinking about working digitally without continuously updating yourself is madness. The web is a continually changing environment, and this requires digital marketers to stay up-to-date with the latest technology and strategies.

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Once you have laid the foundations with the fundamentals, you can start thinking about profit-making strategies. Before we look at the 5 strategies to make money with your blog, here are the two types of earnings you can generate:

  • Direct earnings: these are the active earnings, which are generated directly from the blog. An example of direct earnings is those earned from banner advertisements.
  • Indirect earnings: these are earnings that are generated through the reputation you have gained with your blog. For example, through consultancy or training courses.

The five strategies on how to monetize a blog, which will be presented below, are all examples of direct earnings.

1. Take advantage of Google AdSense

But how does one earn money by having a blog? One of the easiest ways is with Google Adsense. This is a free tool that allows you to offer advertising space within a website. In this way, publishers can earn money from the creation of content. You only need to register your blog on the platform to start selling your advertising space to the highest bidder.

But how much does Adsense pay per 1000 visits, for example? The exact sum is not calculable, but earnings from advertising with Google Adsense are generally through CPC (cost per click). To monetize, therefore, the reader must click on the displayed ad.

2. Sell advertising space

To fully answer the question of how and how much you earn with a winning blog, I want to provide you with more details. You need to know that not all advertising space within the blog needs to be reserved for automated ad platforms. If you have industry blogs or blogs with high traffic volumes, you can decide to reserve some space for direct sales.

Placing an eye-catching ad, perhaps created by you through creative persuasive copywriting techniques, serves to prompt potential customers to contact you and ask how they can advertise on your site. You can then present them with your traffic volumes and the opportunities that an ad on your blog could generate.

3. Earn money through online affiliations

The web is the place of links par excellence. So, to further explain how to earn money with a blog using online affiliations, I anticipate that you can link to your own articles but also to external resources. To this second point, the affiliation strategy refers. You can take advantage of the space within your blog to offer products for purchase to your readers. Any purchase will allow you to earn a percentage of the price agreed with the partner.

There are several different affiliate formulas and platforms, the most famous of which is probably Amazon’s affiliate program. To affiliate with Amazon, simply register on the main page of the affiliate service, and it is totally free. The guaranteed earnings from Amazon affiliations vary from 1.5% up to 12% of the product price (depending on the category).

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4. Create sponsored posts

But how much do bloggers make with an established blog? To answer this, consider already that being a successful and authoritative blogger offers many advantages. One of these is being able to monetize through sponsored posts, making use of the authority gained in a specific field. But who pays bloggers?

For example, a software company might be interested in seeing an article dedicated to their latest tool on a particularly popular blog. Companies constantly seek authoritative voices to help them communicate with their potential customers. To do so, of course, they are willing to pay.

The search for influential industry influencers, in fact, is a much-exploited digital marketing activity for companies that want to reach the right audience to advertise themselves and strengthen their brand awareness.

5. Conducts on-demand training courses

A successful blogger is also a person who is considered to be an expert on the particular topic the blog deals with. But how do you make money with a cooking blog, for example? If you are pasionate about food and people keep coming back to your food blog, it means that your recipes are juicy and easy to make, which is why your audience appreciates you.

Why not capitalize on this user recognition by creating a nice cookery course? You could also decide to take advantage of technology and accomplish it remotely or make it available on demand.

How to make money blogging for beginners: skills required

Knowing how much you earn with a blog and the strategies to monetize it is useless if you do not know your way around digital marketing.

Making money with a free blog requires specific skills. Mastering all the necessary techniques accelerates the monetization process. Here are some methods for monetizing your blog:

  • optimization of posts from an SEO perspective;
  • sponsorships;
  • publications such as e-books and guides;
  • free consultations;
  • webinars, workshops, and podcasts.

Knowing these techniques, however, is no guarantee of success. The skills needed to create, launch and monetize a blog concern different aspects of digital.

But what are the skills to make money with a blog? Continue reading if you’re serious about making money from your blog and building a successful career in your area of expertise.

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1. Content management

Starting and earning with a blog means creating successful, real-life content. You will certainly be appreciated if you can communicate, e.g., by talking about your experiences. But let me give you some advice:

  • communicate using your potential in content writing;
  • don’t forget to apply SEO Copywriting strategies to position your site on Google;
  • choose a niche sector (food, travel, fashion, etc.) that allows you to identify your audience.

Certainly, one method of producing successful content could be to read other people’s blogs on the topic you want to cover. Getting ideas and insights from users’ comments and feedback will also be easier. On the other hand, what is the point of starting a blog if you have no ideas to implement?

2. Marketing skills

How much is a blog worth without marketing skills? You should know that possessing them can be very advantageous for selling and making money. If you consider that the content you create is a product, even without a famous brand behind it, you must be able to sell yourself in your blog to make money online. But how to monetize?

  • Write about yourself, putting your achievements and skills on paper.
  • He always gives examples supported by statistics and numbers; in short, he deals with concrete situations.
  • Understand which digital marketing strategies best suit you and your blog: put them into practice, and you will see your earnings grow.

3. Web reputation

Contrary to what one might think, cyberspace is a very meritocratic playing field. In fact, you make a lot of money with a blog by also having a strong web reputation. If you offer users the solution to a problem, they will reward you. Having a good readership is a key factor that can determine the success of your blog.

But remember that you are not the only one putting content online. You must always be able to offer something more than your competitor and play a never-ending game to win the interest of your audience. The secret to an impeccable web reputation lies in the words of Bill Gates: Content is King!

4. Personal branding

But how do you make money with a blog by promoting yourself? Personal branding is one of the most successful digital marketing techniques. This consists of promoting one’s own skills or business. Therefore, even a blogger is called upon to implement a number of online self-promotion strategies.

You can succeed as an influencer and earn considerable money through blogging and other digital channels to communicate about yourself. Allow me to offer you some guidance as you begin developing your personal branding plan: search for your name on Google and analyze the results. You will see that this will make it easier to understand online users’ perceptions of you.

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How much do bloggers make: successful examples

You may have already identified your niche and want to find out how much you can earn with a fashion or travel blog. Surely an effective method is to look at concrete, real-life case studies. It is feasible to get wealthy via the Internet, and the best way to learn how to do this is to observe people who have succeeded in doing so.

Having clear examples of blogs that have been successful online can act as a strong stimulus and help you find the motivation to start your own blog. Here, then, are two cases of successful blogs covering quite profitable sectors for publishers: travel and fashion.

Travel: Mark Wiens and Migrationology

Migrationology is the perfect example of what it means to focus on a target niche and understand how much a blog with 1000 hits a day and more earns. Mark Wiens’ is, in fact, not just a travel blog but is designed for food travelers.

Born in 2009, this is a blog that integrates travel and cuisine, proposing to explore places around the world based on food and wine. This model is highly appreciated by users, who manifest it with more than 500 thousand followers on Facebook and as many as 2 million on youtube. In 2020, Mark Wiens declared a net worth of about 6.5 million dollars.

Fashion: Chiara Ferragni and The Blond Salad

To understand exactly how to earn money with a fashion blog and pursue a career as an influencer, I cannot fail to mention Chiara Ferragni. The undisputed queen of Italian fashion bloggers, she founded her blog, The Blonde Salad, in 2009, where she publishes photos of herself wearing her favorite clothes.

Ferragni has now become the benchmark for fashion and trend lovers and a living example of how it is really possible to earn money online through one’s passion. The fashion blogger, who boasts 5 million followers, appears among the 100 most influential bloggers in the world and has created a fashion company. The Blond Salad had a turnover of 4.8 million dollars in 2020.


This article is designed to primarily answer the following question: how to start a blog and make money.
Specifically, I have shown you the following:

  • the numbers on how much you can actually earn with a blog;
  • the 5 most effective strategies for monetizing with a blog;
  • the skills needed to create, launch and profit from a blog;
  • 2 concrete examples of successful bloggers.

At the end, the answer to the question “how to make money blogging for beginners?” is try, fail, learn, and try again. Hoping to earn a lot of money with your first blog is unrealistic.

Blogging, and digital marketing in general, is a lot like science: it requires a lot of trial and error before success.

Obviously, these must serve as a lesson because, to quote Einstein, “Insanity is doing the same thing over and over and expecting different results”. Clear and step-by-step training is essential to improving your digital company tactics and learning from your mistakes. Making the right training decisions for your objectives can mean the difference between success and abject failure.

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