Have you ever wondered how to make money on YouTube? Do you know that YouTube is the second-largest search engine in the world after Google?
Its parent company is Google itself, but YouTube is a video search engine. From a marketing perspective, this means of communication cannot be ignored.
One of the best ways to earn on YouTube is to use it to sell your products or services, thanks to a good YouTube advertising strategy.
Of course, there is much more to it; YouTube is useful for many intents and purposes. Do you have a good product to promote, and are your videos simple and engaging?
You can use YouTube to make it known to an infinitely large audience. That said, do you want to understand how to earn on YouTube?
Keep reading to discover more about making money on YouTube.
How to make money on YouTube: tools
YouTube is a platform that can host videos, streams, rights, analytical data, and monetization features.
To earn on YouTube, becoming a YouTuber could be a good choice.
Becoming a YouTuber
YouTubers are the stars of the moment, and their kingdom is the tube. The secret to their success is subscribers. YouTubers are content creators, and they manage to earn on YouTube from the total views of each video.
This varies depending on the market. Dozens, perhaps hundreds of people, have huge amounts of audience in the Google video search engine.
Earning a lot of money with YouTube is possible, especially if you have a strong subscriber base.
The convenience and reach of the Internet have given thousands of people the opportunity to live by monetizing almost every skill, talent, or opportunity. But, as with any money-making venture, many strategies are surrounded by misconceptions.
First of all, I want to tell you that I think the smartest way to develop a YouTube channel to make money is to have a business model centered around it.
Read our article on How to become a YouTuber!
Publishing video CVs to find a job
YouTube can be used to secure a job. Some argue that video is a more personal tool for job hunting, serving as a digital interview, while others consider it cold as it lacks face-to-face interaction.
With a bit of creativity, honesty, and hard work, you can use YouTube to create a more effective (and interesting) professional and digital image.
Publishing video tutorials to find clients
Uploading a video online can be beneficial for professionals of any age looking to expand their audience or attract new clients.
Searches range from ideas and tips on eye makeup to fixing an appliance, using specific software, sewing, and much more! Searches come from all age groups worldwide.
Through this medium, you have the opportunity to create something highly sought after for a niche audience.
Another common method is live streaming events such as concerts, shows, and seminars where you are a speaker. A successful example is Boiler Room, where at least one event is streamed for free every day.
The major revenue does not come from YouTube views but from partnerships with trending companies.
Publishing Ads: video advertising
Another way to earn on YouTube is through ads. Google allows advertisers to reach more visitors on YouTube, especially on mobile devices where video views are higher.
Advertisers can target ads to users based on their Google search history and behavior on YouTube.
Advertisers can target users who have recently searched for a specific product or service to direct ads to them. If the content of a video ad is closely related to a search the user has made, there is a higher chance of the video being viewed.
Advertisers only pay when viewers watch or interact with their ad (e.g., by clicking on a call-to-action).
For the pre-roll format, i.e., the ad played before viewing the video, views cost advertisers an average of $0.4/0.6 per click. Advertisers only pay when a user views the ad for at least 30 seconds or until the end of the video or if the viewer takes an action (clicks on a call-to-action).
YouTube requires that TrueView ads, where the ad can be skipped, be 12 to 60 seconds long, and non-skip TrueView ads be 15-30 seconds long.
To earn on YouTube with ads, you need to acquire Digital Advertising skills.
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How many visits does it take to earn on YouTube?
This is a common question. You might have heard that you’ll earn $1 for every thousand views or make $1,000 for every million views. Some say they earn $5 for every thousand views.
This turns out to be a misguided way of measuring. You don’t make money based on the quantity of views you get. Earnings on YouTube depend on user engagement with the ad, i.e., watching an ad for more than 30 seconds.
YouTube advertising is managed by the AdWords platform. Advertisers can choose the cost per mille impression (CPM) or cost per view (CPV) bidding strategy.
But ads themselves don’t generate the most revenue. Real money on YouTube comes from partnerships with other brands and merchandising.
Those who claim that making money on YouTube is as simple as attracting viewers by posting some videos and then collecting revenue from ads, making this practice easy, have a different reality.
Take our test and see if you have what it takes to be a YouTube sensation and ace the role of a social media manager!
Follow this guide to monetize your videos
How to make money on YouTube? Learn and implement the following steps to start earning.
Set up and create your YouTube channel
Every YouTube account has a channel. The YouTube account is linked to the Google account and creating it will give you access to other Google services, such as Gmail and Drive.
Add keywords to help people find your channel. You can add keywords by navigating to the “Advanced” section of your channel settings. Make sure your keywords are relevant to your content.
Also, be careful to choose a username relevant to the content that you want to publish. If it’s short, easy to remember, and original, people will be more inclined to remember it.
Content: create an editorial plan
First and foremost, you need a video. How hard can it be? The average smartphone today can make quality videos. Producing video content is now simpler than ever before.
Why should you start creating videos to get into the YouTube search engine?
Here are some YouTube statistics:
- YouTube has over a billion users, nearly a third of all internet users. Every day, these users watch a billion hours of video and generate billions of views.
- YouTube, considering both all users and mobile device users only, reaches more adults in the 18-34 and 18-49 age brackets than any cable network in the United States.
- Over 50% of YouTube views originate from mobile devices.
- YouTube has introduced localized versions in over 88 nations.
- You can browse YouTube in 76 different languages (covering 95% of the internet population).
- As of March 2015, creators who have filmed at YouTube Spaces have produced over 10,000 videos, generating over 1 billion views and over 70 million hours of watch time.
YouTube owns almost a third of the entire internet traffic; in 2015, the YouTube mobile app was the second most used with 97 million unique visitors.
Upload high-quality content. Upload videos regularly. Be consistent.
The practice that makes perfect is to try to make each video better than the last one. Improve your content by using a better camera or trying better software and refining editing techniques.
Enhance the way shots are taken. Use a tripod and get help during shooting, even to better light your scenes. These small tips will help you edit higher-quality videos.
Create an editorial plan that allows you to publish your videos regularly and consistently. Make sure to tag your videos with relevant keywords related to your content, allowing users to find you easily.
Video editing software
People with iOS or macOS devices can use iMovie, moderately powerful and free software for Apple users. Apple later released the excellent Clips app for iOS, allowing you to record and edit short videos in no time.
Android users may try using FilmoraGo or VivaVideo, both free with paid upgrade options. The YouTube Android app includes editing and filtering features. Windows or Linux users can choose from various open-source video editors, such as OpenShot or Shotcut.
And these are just two of the more powerful options. Many other video editing applications, like Lightworks, offer basic features for free with paid upgrades for additional functionality.
Online video editor
Movie Maker Online is an excellent tool that allows you to upload videos, images, audio, and music, enabling you to merge them into a project by dragging them onto a timeline.
You can trim the uploaded videos, and apply various filters to give them a new look, and Movie Maker Online offers fade options for both audio and video, as well as text overlays, transitions, and much more.
As for the YouTube video editor, when it was first introduced, access was through the link YouTube/editor.
Today, access is through the account: click on Creator Studio, select the uploaded video, and click on edit, YouTube provides access to all its tools. This tool may not be as powerful as Movie Maker Online, but it is very intuitive, and the tools are well-designed.
You can work on a single clip or create a unique video composed of multiple frames. The video editing tools are simple yet well-designed, including options such as brightness and contrast adjustment, automatic color correction, image stabilization, rotation, and slow-motion effects.
There is also a selection of filters to choose from. You can also add a separate soundtrack and overlay text. While not as feature-rich as Movie Maker Online, it is great for simple projects, and you’ll be proud to process videos quickly.
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Build your audience
There’s no secret to getting more subscribers; the key is to create original and interesting content. You need to build a fan following who find you engaging and worthy of their loyalty.
Share your videos on other platforms as well. Subscribers are crucial. For example, you can create a blog and embed videos in your site’s posts.
Engage with your viewers by responding to comments and creating occasional videos directly related to viewer comments and questions.
To earn on YouTube, you need to activate monetization. This means allowing YouTube to insert promotional ads into your videos. To enable monetization, follow these step-by-step instructions.
Click on “channel settings” and then on “see more settings”. Now you should see the button to enable monetization.
YouTube partners are members of YouTube who have monetized many videos with a large number of viewers. Partners can access more content creation tools and can win awards for their viewership.
Partners also get access to support and many other tips. You can apply for a YouTube partnership at any time through the YouTube partner page.
To access the most powerful Partner programs, you need to have 15,000 cumulative watch hours for your channel in the last 90 days.
The first thing you will need to do (if you haven’t already) is become a YouTube partner. This way, you have the opportunity to monetize your channel. By clicking here, you can find the procedure.
You can set up Google AdSense on your site for free. Click the “Sign Up Now” button to start creating your account. You must be 18 years old to create your account. If you are a minor, you will need an adult.
You need a PayPal account or a bank account and a valid mailing address, as well as other information so AdSense can verify who you are and where to send the money.
Click on the Analytics option in the Channel menu to view estimates, ad performance, video views, and many other metrics.
Use these tools to monitor your video to understand how it interacts with the audience. You can change your strategy if the videos do not have a high level of interest.
Publish videos on other video platforms and social media. Use other sites and create a blog. By sharing the link or embedding the video on other websites, you increase the likelihood of getting noticed.
Create free polls and quizzes. Just create a question for your subscribers and invite them to respond. This is a great way to receive feedback from your audience; you can ask for ideas for new videos and so on.
As I have already mentioned, YouTube is the second-largest search engine after Google. So optimizing video content can lead to a significant increase in video views, conversions, and website traffic.
There are two main ranking factors for YouTube: your video content and user engagement with it. These two things make up most of your YouTube SEO. The YouTube search engine does not work like Google.
It cannot determine if your keywords are within the video or if your video is relevant to the tags you have entered. I won’t delve too much into this aspect; we covered this topic in this article where it is explained what it is and how to do it.
YouTube is an easy-to-use and very useful means to get noticed. It is useful for building a brand identity or finding job opportunities. High-quality cameras are not the key to success.
Having a thumbnail that captures the user’s attention is very important. Include relevant keywords in your video title. Playlists divided by topics are very helpful for users; they make content on the same theme easily accessible.
If a user starts watching a video from a playlist on your channel, other videos in the playlist will automatically play one after the other without the user having to search for them manually.
In conclusion, always use a call to action to suggest to the user what to do. Collaborations with other channels are very important. Of course, the target audience must be similar. A strategic alliance is essential.
To that end, take advantage of YouTube with creativity, authenticity, and consistency; the results will come!
If you want to deepen your knowledge on the subject, you can enroll in the YouTube and Online Video Marketing Course.
If you prefer a more comprehensive preparation, I recommend the Social Media Specialist Certification. All Digital-Coach courses are taught by top professionals and can be followed online and on demand.
Reach out to us for a personalized discussion on leveraging YouTube for your business success
Hello there! I’m passionate about a variety of interests, including playing badminton, diving into video games, indulging in movies and series, and exploring new destinations while listening to my favorite tunes. I thrive on learning, constantly seeking out new knowledge and experiences. My professional journey started in a call center, but I’ve transitioned into freelancing, dedicating myself to continuous improvement and striving to be the best at what I do.