Why and how to use Facebook for Business in your company

If you want to position your company online, considering how to use Facebook for Business is one of the best marketing choices any entrepreneur should make.

If you’re a business owner, you should know that with this social platform, you can significantly increase the visibility and credibility of your company. Growing your revenue will be much easier with this powerful social network that greatly facilitates your online marketing activities.

If this topic interests you and you would like to acquire all the necessary skills to independently manage the marketing of your company, or that of others if you want to do it as a specialist, I invite you to check out the social media marketing course.

You will learn how to design the right strategies and adopt the best digital marketing techniques to effectively “configure and manage” your company online and on major social media platforms.

Why Use Facebook for Business

Undoubtedly, the main purpose that drives entrepreneurs to create a Facebook account for their business is to promote awareness of their market on the web through social networks and to identify potential like-minded customers who can become a source of significant business development. To make this happen, the social media platform provides various tools for content marketing.

On the platform, you can create:

  • posts,
  • events,
  • funding campaigns,
  • stories,
  • live videos.

All of these actions will help improve and make the relationship between the company and the customers more immediate. Below, I’ll explain in more detail the main reasons why you should use Facebook for Business.

To Know and Be Known

On this social platform, people love to freely express their opinions and share private interests.

This makes Facebook for businesses a privileged channel for implementing their online marketing actions, with the goal of creating communities of people united by common values and interests, identifying their new needs as soon as possible, and creating brand awareness.

Discover New Markets

Facebook continues to collect an immense amount of information and connections on the web, even through other social networks such as Instagram and messaging apps like WhatsApp and Messenger, which are all owned by Facebook.

All of this data, obviously in anonymous form, is available to companies to identify groups of people with characteristics and behaviors similar to their customers. This is very useful for the marketing strategies of companies that decide to position themselves online. For example, for targeted advertising campaigns or for entering a new market.

Differentiate Yourself from the Competition

With a Facebook business account, you can give voice to your business, express your strengths, your ideas, and above all, tell the story of your company through storytelling.

Being original on this social network will help you capture users’ attention. Standing out from competitors is one of the most important factors to consider for the success of your company’s marketing plan.

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Facebook Page for Business: Benefits and Configuration

The Facebook Page is a communication channel specifically created to allow businesses the opportunity to have a presence on the social network.

In recent years, fan pages and communities have become the primary means of communication used by brands and/or companies to engage and inform their followers through social media.

The Facebook Page for businesses is focused on brands and commercial activities. Here, there are no “friends,” but rather “followers.” Additionally, unlike personal profiles that have a maximum limit for friends, on a page, you have the ability to have an infinite number of followers.

Benefits of Facebook for Business Page

There are numerous benefits that drive most entrepreneurs to create a Facebook for Business Page. Here are some of them:

  • Increase brand awareness and bring new targeted users to the company’s website. Facebook offers a simple way to link the page to the company website using pixels. Not to mention the fact that the page itself is indexed by Google, providing greater visibility for the company.
  • Gain valuable information about who has visited the company’s page and how/when they interacted with it. You can find this data in the “insights” section, and it is extremely useful for creating and managing messages that encourage interaction with your audience.
  • Keep an eye on the competition present on Facebook. By adding certain pages to the insights section for monitoring, you can keep track of the posts and community of competitor companies that interest you the most.
  • Communicate one-to-one using Messenger. This can be useful for customer service (you can even set up automated responses), personally contacting those who have interacted with an advertisement, or resolving critical situations.
  • Manage the company’s Instagram profile. By doing so, you can establish a presence on another rapidly growing social channel that is owned by Facebook.

“Last but not least,” remember that the Facebook Business Page is free, and the fact of being present on such an authoritative and important social network adds a touch of credibility to every company.

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How to Create a Facebook for Business Page

By this point, it should be clear to you that this social platform is essential for marketing your business online. Now, let me explain in detail how to create a Facebook for Business Page.

This process is very simple and can be summarized in 3 steps.

  1. Firstly, you need to have a personal account from which you can create a Facebook for Business Page simply by clicking on the “Create” button and then selecting “Page.” Don’t worry, your name will not appear on the business page, nor will the names of the people who will manage it.
  2. At this point, you need to open the dropdown menu “Settings” (located in the top right corner) and indicate your preferences for each option. In this section, for example, you can choose the graphic image of the page, assign roles to the people who will manage it, set permissions for sharing and downloading posts, define who can view published content, set filters against vulgarities, choose to publish in multiple languages, and more. In this section, you can also configure the Messenger and Instagram functionalities.
  3. Once done, return to the home page of the Facebook Business Page, add the logo or a representative image of your company, upload a cover image, and you’re done. You are now ready to publish your first post and measure its impact. However, don’t forget to activate pixels to measure the impact of each action taken on the social platform on your company’s website!

Does it all seem too easy? Indeed, the “difficulties” do not lie in creating the Facebook business page, but in making it attractive and turning it into a lively point of interaction with your market.

At this point, you should resort to advertising to speed up the process and engage as many people as possible. Let me suggest how to do it.

How to Advertise Your Business on Facebook?

The most effective tool that Facebook provides for promoting businesses is undoubtedly the Facebook Business Manager.

This is a powerful management tool developed specifically to organize, schedule, and monitor promotional or “sponsored” campaigns directly on the social network.

Spreading your business on the web through text banners, images, and videos is a great way to engage your audience.

Creating Facebook advertising campaigns obviously requires a budget to invest.

How to use Facebook for business: everything you need to know

However, you should know that thanks to the immense amount of data this social media possesses, you have the power to carefully segment your target audience (age, interests, location) and thus reach the right audience for your products or services.

You will avoid wasting money by showing advertisements to uninterested people who will never become your customers.

For this reason, before plunging into the creation of your campaign, you need to meticulously plan a marketing strategy down to the smallest details.

Defining an Advertising Strategy

Facebook for businesses is the main tool to use for advertising.

As mentioned in the previous paragraph, advertising is paid, so before investing budget in advertising campaigns, you need to have a clear idea and develop a tailored marketing strategy following these fundamental steps:

  1. Establish a specific objective
  2. Define a specific audience
  3. Determine coverage and frequency
  4. Set timing and total duration
  5. Define the budget, which can be total or divided by days.

Keep in mind that while defining these parameters, Facebook provides valuable insights and feedback to create a DIY campaign that has a reasonable chance of reaching the selected audience and, above all, capturing their attention. You can now start creating your advertisement, putting it online, and monitoring in real time whether and how you are achieving your goals.

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Creating an Advertising Campaign

In summary, you have 2 options:

1. Select Manage Ads on your Facebook business page. It will open a very simple guided process that allows you to create DIY campaigns. This tool is recommended if you want to run occasional campaigns, if you want to test how everything works, or if for some reason you don’t want to involve an agency.
2. Use Facebook Business Manager if, instead, you plan to invest more time and money in this social channel, perhaps involving expert digital marketing agencies that can help you achieve your goals more effectively and in less time.

How much does advertising on Facebook cost?

It depends on you, and that’s the really good news!

Facebook gives the possibility to those who manage marketing for businesses to control their spending and also provides information to understand if starting an advertising campaign makes sense with a certain budget. More specifically, before launching an advertising campaign, Facebook asks you to set the maximum budget, which will not be exceeded in any way.

Next, you need to decide how to spend this budget by participating in auctions to occupy the advertising space that interests you the most. You just need to set the maximum price you are willing to pay for a user action (impression, click, or view), and then Facebook takes care of everything, including providing suggestions on how to optimize the budget distribution during the campaign.

Free Personalized Consultation

If this article focused on how to use Facebook for business has piqued your interest and you want to delve into the topic of social media marketing, I recommend booking your free consultation with one of our experts.

You will have an hour dedicated exclusively to you. One of our experienced collaborators in the field will be at your complete disposal to answer your questions and guide you towards a solid and effective marketing strategy that will allow you to digitalize your business on the web through the use of social networks. Don’t hesitate!

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