LinkedIn Social Selling Index: how to manage it successfully

To increase your visibility or business on the Web, it is essential to be present on social networks and build valuable relationships that are also profitable.

This is where LinkedIn comes in handy because it provides you with a tool that measures the effectiveness of your profile on this social platform with a score.

I am talking about the LinkedIn Social Selling Index, also known by the acronym SSI, which is an indicator of the quality of your presence on this platform.

In this article, we will explore:

  • What LinkedIn’s Social Selling Index is?
  • How it is calculated?
  • What indices does it comprise?
  • How to use it effectively?

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LinkedIn Social Selling Index: what is it?

Social Selling Index LinkedIn means “sales index on LinkedIn social”. It is an indicator that LinkedIn has made available to all users to measure the sales capacity of your personal branding, and your social skills.

With this index, the social network precisely defines the level of effectiveness with which you use your Social Selling, evaluating you professionally based on how you utilize the channel.

LinkedIn, therefore, takes into account numerous different activities you perform on the social platform, and each of these contributes to increasing your score.

Considering that today, according to a study conducted by LinkedIn itself, someone is hired every 7 seconds through its platform, you can imagine the importance of nurturing your Social Selling Index for your online performance.


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How is the Social Selling Index of LinkedIn calculated?

LinkedIn measures your “selling” efforts by assigning you a score ranging from 0 to 100, summarizing data detected from four specific areas, each representing 25% of the overall index.

Understanding how these indices work will enable you to use this social network effectively, helping you convert profile visitors into clients more seamlessly or create potential professional relationships and opportunities.

Curious about your score on LinkedIn? Visit the dedicated page and click the “Get your score” button. You’ll see an image like this:

linkedin social selling index meaning        

The dashboard is intuitive. The score is the sum of the four differently colored areas and is represented in both the ring chart (indicating how much is needed to reach the maximum score) and the bar chart highlighting the areas where your profile is stronger or weaker.

Both the industry rank and your network rank are tied to your contact network, always related to your field of interest.

The percentages above are also reflected in the lower part of the dashboard and represent, the average score of profiles in your industry and the average Social Selling Index of profiles in your network.

social selling index profiles

This can be an important clue to understanding how effective your LinkedIn profile is and how it compares to other users in your industry.

You can use it as a starting point to determine if and how you need to improve your profile. Lastly, at the bottom of the page, you’ll also find the weekly trend of your Social Selling Index.

Keep in mind that a good score is around 70 points or higher. If you’re below this value, it means you need to work on it a bit.

Now, let’s take a closer look at the 4 sub-indices of the bar chart that LinkedIn considers essential for a successful salesperson, to understand what and how to improve.

Building a professional brand

This is the first aspect that appears on the dashboard and relates to your LinkedIn profile, that is, how you present yourself to the community.

To score well in this area, your profile should be as complete as possible. Have you entered all the data and useful information for those who are visiting your profile?

creating professional brand

Highlight your distinctive features that allow you to stand out to recruiters or clients from the rest of the crowd. Be thorough in every aspect, and complete your summary by providing as much information as possible, even the less obvious ones (such as publications).

LinkedIn also allows you to showcase your non-professional experiences, such as volunteer or hobby-related activities, which you can highlight to present a more distinctive image of yourself.

linkedin platform

Always remember that LinkedIn is a professional social network and also evaluates how much others “talk about you”.

Make sure your skills and endorsements align with what you want to communicate to your network, and that they are confirmed by your connections.

Deepen the themes and content related to your profession by sharing posts, articles, and quality information related to your business interest, which can be seen as value elements by other users.

To see an increase in this first index, make sure to enhance your LinkedIn resume as much as possible.


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Finding the right people for your business

The second aspect measures your ability to make the most of the search engine on LinkedIn to find and connect with people who are useful to your business.

linkedin search engine

You must develop a network of connections that aligns with your industry, so focus on the quality of your connections rather than quantity.

A good starting point could be to look for common ground with your leads to establish relationships more easily.

When searching on LinkedIn’s internal search engine, don’t just limit yourself to searching for people by name, but use advanced searches with specific filters provided by the platform itself.

linkedin social network

Conduct searches for keywords used in your professional jargon, or use boolean operators such as AND, OR, NOT, or “__”. 

With these filters, you are more likely to find the right people for your network—those who share content relevant to you.

One piece of advice could be to enrich your network by adding influencers (key figures who regularly communicate on LinkedIn and share information relevant to your interests).

You need to engage in healthy and constructive networking, after all, LinkedIn is not the typical social platform.

Unlike Facebook and Instagram, it is a tool designed for the development of professional contacts. Connect with individuals who, in addition to aligning with your target, are also interested in what you have to say.

This is a valuable aspect of your connections. So, the question you need to ask yourself is “Am I looking for the right people for my network?”

If the answer is yes, then you will see the bar raised, otherwise, you still have work to do.

Engage with relevant information

This aspect measures your active participation in the platform’s social life. It is the most challenging aspect to manage.

social interactions

You need to be active and present, write, share, publish, actively participate in conversations by interacting with others’ content, and provide helpful comments on posts, not just endorse them.

Try to create professional opportunities to achieve your goals, perhaps by starting to follow the companies that interest you. They are likely to publish relevant content that appears in your feed and keeps you updated with information important to you.

LinkedIn’s algorithm, unlike other social platforms, rewards the relevance of content over chronological order.

If you share a thoughtful post that is relevant to your network, you’ll gain more visibility on the LinkedIn feed, increasing the likelihood of being noticed as a professional and enhancing your social selling efforts.

interact with your community

To boost your score in this area, you need to be skilled at creating viral and high-quality content to generate more engagement.

A good approach is to use various content types (videos, PDFs, posts, images) to trigger “social sharing mechanisms”, allowing you to reach a significant number of connections related to your field. You must excel at content marketing.

Another suggestion is to interact with your community by using surveys or by increasing your participation in groups, sharing your professional life, and communicating informally.

Building relationships

The fourth and final aspect that LinkedIn considers for your SSI is the building of your relationships.

building relationships

We can summarize this index by achieving more than 500 connections. However, don’t just expand your network with simple and sterile contacts.

Build a network of quality, and develop stable and lasting relationships through “regular” contacts. Create real connections by engaging with as many connections as possible in your network.

Ways to achieve this are quite simple, just respond to chat messages, send a welcome message to your connections, and start conversations with your first-degree connections, or with those who have shown interest in your post or article.

Don’t be shy, this will undoubtedly give an extra boost to your unique selling proposition.

What is the SSI score and why keep it high?

The mission of LinkedIn is to create economic opportunities for every member of the global workforce. It intends to connect professionals worldwide to make them more productive and successful.

You should think of LinkedIn as a massive virtual fair where there are 690 million professionals, each with different skills, all having the opportunity to connect.

You can find both successful freelancers and professionals working for companies. Companies themselves take advantage of this opportunity to share job announcements or actively search for professionals interesting to them.

You can consider this score as a compass that guides you in understanding whether you are doing good personal branding and social selling activity on LinkedIn.

It is a useful tool to understand in which area you are lacking and then take action to have visibility opportunities to outshine your competitors in the professional world.

So, I believe it is beneficial to keep it high for greater visibility and chances of success on this professional social platform.

Final tips to improve your Social Selling Index

Today, LinkedIn is used to connect professionals worldwide, breaking down geographical barriers.

The professional world sees increasingly well-prepared individuals, so it’s essential to stay updated on the news and new skills demanded by the job market, and LinkedIn provides significant assistance.

Digital technology has given rise to new skills and changed the way career paths are perceived. Unlike the past, when individuals would start working for a company and usually stay until retirement.

Today, things are different, and constant updating in line with market demands is crucial to remain attractive. This professional social platform can help you improve your skills and build your career.

For all these reasons, keep an eye on the Social Selling Index, nurture your presence, create valuable content, and generate interest in your industry.

However, remember that even on a professional social platform, nothing is left to chance, and having a winning strategy is always important. Only then can you make the most of its potential.

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