Promote Facebook page, one of the most discussed issues in recent times by those who work online.
The one founded by Mark Zuckerberg is a social network where people go mainly to distract themselves (and mind other people’s business) not to buy or look for work. Don’t forget this when designing a strategy to promote Facebook page. First of all, you need to build your image and a funnel that leads perfect strangers to become your supporters and promoters of your products and services.
Selling on Facebook takes time and building an audience that knows us and appreciates our brand. Unless you have a super particular product at a good price, it will be difficult for you to sell on this social network “cold”, ie starting from scratch without a fan base. First of all, aim to create this for yourself, then you will go to propose your products and services.
To boost Facebook page you can use a very useful tool like a Facebook business manager which, if used correctly, can help you increase your customers, your sales, and your online visibility. To use the main social channels as the main vehicle for planning your strategies in the online market, sign up for the Social Media Marketing Courses! Plus, learn tips on how to promote your business.
How to promote Facebook page
Today, many companies, brands, influential people, and small entrepreneurs are increasingly focusing on social media to promote themselves, especially by doing Facebook advertising.
Here are some interesting general data that you may not have known:
- The average Facebook user uses it for at least 40 minutes on average every day.
- There are 30 million active users every month, 24 million every month.
- A 15% increase in Facebook advertising is expected over the next 2-3 years.
These are just 3 of the most interesting data that make us understand the power of this social network, which is now, first of all, a real tech company. Promoting Facebook page, therefore, means favorably intercepting one of the major growth trends in the digital market.
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Why choose Facebook
- It allows you to connect with thousands of potential new customers. Use advertising on Facebook and share your content, take advantage of the large potentially interesting audience you can find in Facebook groups;
- You have the opportunity to listen directly to your customers, to get in touch with them by discovering their needs, and to keep relationships alive and “human”, by interacting with yourself.
Creating valuable content and providing useful information about your products is no longer enough if you don’t also invest in sponsorship. Facebook has changed its algorithm and now it is practically impossible to have visibility without investing: the organic one is reduced to a minimum.
Don’t be scared though, there are also positive sides to sponsoring your content, indeed, perhaps there are more positive aspects than negative.
By learning how to promote Facebook page you will discover that thanks to your investments you will be able to reach many more people and the specific target that interests you.
And speaking of sponsoring content, in addition to advertising on Facebook, there are many other ways to promote. An example is Google Ads. Find out everything you need to know about how to advertise on Google and how to sponsor on Facebook by reading our guides.
That said, in this article, I’ll explain how you can promote a Facebook page from scratch. Let’s begin!
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Promote Facebook page: what to do first
Before explaining how you can promote a Facebook page, I’ll give you some advice: if you have the time and you are a person of goodwill, consider taking one of these courses:
Facebook Marketing Course; offers 17.5 hours of practical lessons on various types of ads based on specific objectives. It teaches how to use Facebook Business Manager, create customized audiences, and analyze metrics for clear reports. You can learn to manage Facebook Pages, run ad campaigns, handle social care, and interpret analytics data. The course includes preparation for Facebook Blueprint Certification.
Facebook advertising Course: With this course, you will learn how to take full advantage of Facebook advertising for your business and get it off the ground online.
Facebook Blueprint certification: it is the preparation course for obtaining the official Facebook certification. If you start from scratch it will be very useful for you to understand the basic functioning of the Facebook business platform.
Promote Facebook page with Facebook Business
To promote Facebook page you must first of all understand how Facebook Business works, the platform that allows you to do Facebook advertising.
There are tons of things you can do with Facebook business:
- find your target and create customized campaigns;
- sponsor your page posts;
- sponsor videos;
- create contact forms to collect emails and subscriptions;
- send promotional messages through Messenger;
- promote Instagram posts, videos, and stories;
- collect data about people who visit your page and site.
What you need to do first is to create your business page on Facebook (find out how to manage a business page on Facebook ) so that you can access Facebook Business services. The company page is essential if you have a business, you absolutely cannot use your profile and use it to make your company known.
Personal Profile vs Business Profile: A business profile is necessary if you want to promote your business because Facebook doesn’t allow personal profiles to be sponsored through its advertising platform. So if you have a personal profile, use it for your things, while for work and therefore for your company, you need to create a company page and a business profile. Continue reading to understand how to do it.
How to create a Facebook advertising campaign
After creating your account you can create your advertising campaign, also to promote Facebook page. Once you arrive on your account screen, click on “create campaign”. You now have three sections/levels to complete: campaign, ad set, and format.
- Campaign: here you have to choose your marketing objective, i.e. if you want to get more likes on the page, get views on your video or website, sell products, and much more.
- Advertisement group: here you have to set the area in which you want your sponsored posts to be visible, the duration of the campaign, the characteristics of your target (age, gender, interests), and the budget to dedicate to your promotion.
- Advertisement: here you have to choose the format of your sponsorship, the text to insert, and the link of your website or the page you want whoever clicks on the post to arrive.
Defining the Target Audience
Many important aspects allow you to tell Facebook who should view the Facebook campaign to promote a page, including:
- Location: where the recipients of my sponsorship are located based on their location.
- Personal data: what type of people you are looking for based on age, gender, and language spoken.
- Interests: the social network knows the passions and interests of all its members, so selecting them based on their hobbies is simple. You just have to choose the categories that can coincide with your interest in the promoted Facebook page.
- Behavior: in addition to the interests, Facebook knows the behavior of its users, so based on their moves it is possible to establish whether they might be interested in the product you want to sponsor.
- Connections: Reaching out to those who like the brand page in question and their friends can be another way to reach my potential audience.
Facebook Ads campaign
Within the “campaign” level, you’ll find three more sections:
- Awareness,
- Consideration,
- Conversion.
To make the right choice, you need to be aware of what your goal is. I suggest you click on each item in each section to better understand what Facebook allows you to highlight for each of these. Keep in mind that each lens is different and allows you to do different things.
The watchword is an experiment! Promoting a Facebook page means being able to have different goals to achieve: do various experiments to understand which goal is best suited to your marketing strategy.
Ad group
This is the heart of Facebook Business: here you search for your target and you decide whether your campaign will be successful or if it will be a failure.
First, create your audience. If you want to promote a Facebook page you have to be clear about who you want to populate it: you have to define very well the geographical area, gender, age, and above all the interests of your Facebook target. My advice is to spend some time analyzing well all the possibilities that Facebook offers to outline your ideal customer/user.
Then set your budget well and the duration of the campaign. Fortunately, Facebook does not require colossal investments to have good results. I have personally managed video campaigns where for $50 we had 100,000 views of a video and about 2,000 interactions per post. So the advice I give you, and which I will often repeat in this article, is to carry out many tests with small budgets and, when you have identified the right target, increase your investment.
Listing
First choose your format:
- single image,
- image carousel,
- video, slideshow,
- canvas.
Tip: look at and analyze the brands that are better known than you, as well as your competitors, and try to understand how they use sponsored posts on Facebook to see which formats perform best for their campaigns.
It is a trick that will help you understand how to optimize your content and save money because you will be relying on the experiences of others to promote Facebook page. And often, therefore, you will be able to take as an example some successful cases, or clamorous failures, thus trying to identify the elements that have decreed their failure. However, experiment too, maybe certain sponsorships don’t work for the competition but for you, they do, who knows? Experiment!
The importance of the right CTA
The text to be inserted within the post is of fundamental importance because it is one of the two things that a person sees in a sponsored post, the other is the image or video. Soon I’ll tell you about those too.
The text of the post must be captivating and give a message, a CTA, or a ” call to action “, an invitation to take a specific action. The CTA must be clear and precise, do not be vague. You are the one who has to tell people what to do, not they who have to guess what you want to propose. Clear?
The image or video must be made ad hoc and communicate specific content. Don’t put too much text in the image or Facebook will penalize your post.
Certainly, viral content, impactful and done with flakes can not be improvised, but you have to work alongside someone who knows how to create it. However, it depends on what you want to show, you may not need to create emotionally impactful content but a simple image where you propose. As always, there’s not just black or white but thousands of shades in between.
Extra tips for promoting your Facebook page
If you start from scratch or almost you need to increase the number of page likes: you will thus obtain greater visibility and your brand will gain greater authority.
To get more likes, you need to set up a campaign on Facebook Business and choose whether to advertise your page directly, perhaps by publishing the cover photo, or whether to promote content, possibly created by you. If this was created well and has an impact, as well as liking the post, people will also be interested in following your page so as not to miss out on other content like that.
The secret of a good campaign lies, in addition to having good content to promote, in correctly setting the target you want to aim for. Experiment with small amounts of money and, when you’ve found the right target for you, increase your investment.
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How much does it cost to promote a page on Facebook
Determining how much your campaign will cost to achieve your business goal is not easy. Factors affecting the value of paid content can vary widely. The parameters are based on the number of potential customers you want to reach and the duration of the campaigns.
In addition to these two important aspects, you need to be aware that there are other competitors. Like you, they too want to show themselves to the same audience and it is not known how much they are willing to pay to be seen (it is an auction system).
In short, understanding how much it costs is not obvious, but certainly, you need to make more and more quality posts and do some tests. If people interact with what you post Facebook gives more visibility. And don’t forget, establishing a starting budget is essential. For more information go to Facebook advertising costs and find out every detail.
Analyze the results
Otherwise, how will you know if your money has been well spent?
On the main page of your company profile, at the top, you will find the “insights” item: this is the section where you can analyze all the data relating to your organic posts, i.e. not sponsored, and those promoted through Facebook Ads.
With Insights you can analyze post reach, how many people clicked on your post or link, how many minutes of the video were viewed, what actions on the page were taken, and more.
There is another way to analyze the results of our campaigns, a much more effective way: using the Facebook Pixel.
What is the Facebook pixel?
I’ll explain it right away: the Facebook Pixel is a piece of code that Facebook makes available, which must be enabled and inserted into your website. With this tool, you can track virtually everything that happens on your site, from site visits, conversions, forms filled out, demographics and geographies of page visitors, purchases, and much more.
The world of digital marketing is immense, there are many job opportunities for those who decide to train and work in this sector. If you are passionate about all of this and want to make it your job, you can choose to attend the digital marketing course, which will allow you to acquire all the skills necessary to address the topics we have seen in this mini-guide. You can also focus on a vertical specialization in the social area with our social media specialist course.
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