Quality Content: what it is and 10 useful tips to create one

High-quality content, it has been said for a long time, is the one that tackles specific themes and topics in a relevant and original way, so as to be useful for the final target readers.

It can be said that creating quality content means:

  • creating value for users;
  • providing useful information to solve concrete problems of our target audience, perhaps even by proposing a never-explored perspective;
  • creating engaging content that meets the needs of customers.

In order to define content as “high-quality,” you need to have a pre-planned strategy; only then can you position yourself in Google’s SERP, as the ultimate goal is to give visibility to your business.

In fact, for this reason, I recommend you to follow some SEO courses that will allow you to create interesting, well-optimized content to highlight your online activity.

Continuing with this article, you will be able to delve further into what quality content is and, above all, the best practices for creating valuable content.

Quality Content: what is it?

You’re probably wondering what the difference is between producing quality content on the web or in books. From the definition, you can understand that there is no differentiation in evaluation.

Judging the usefulness of a good book or that of a web page is exactly the same activity. I say this because many make the mistake of thinking that valid content is what Google likes. Nothing could be further from the truth.

Google, as well as other alternative search engines, rewards pages and articles that are considered authoritative by readers, measuring certain factors and user behaviors.

So, if you think of Google as your main interlocutor in writing a text, I can assure you that you will hardly get results with that approach.

SEO, or Search Engine Optimization, as well as any digital marketing activity, has nothing to do with content quality. If anything, these important strategic activities serve to make the higher-quality content more visible; they are meant to promote it, but only after it’s created.

Without quality, even SEO and web marketing activities would not produce their intended effect, as they would support something of little value to the end user.

In this historical period, the most precious resource that humanity has at its disposal is undoubtedly time. Even on the web, people tend to value it highly. Users, in fact, use the internet frantically to obtain information.

Many of them scan a page before starting to read it, and therefore, to gain their trust and their time, it needs to be genuinely interesting. So, if you’re wondering how to create a successful website, don’t forget the famous saying “Content is king,” have you ever heard this expression?

Before starting to write any type of article, it is good to ask three general questions that represent the first step in deciding whether to proceed with the writing or not.

These questions can help us correctly address the topic:

  • What need or problem am I addressing with my content?
  • Is my target audience actually interested in the topic?
  • Am I offering unique content that differentiates it from anything else on the web?

Having said that now is the time to discover the rules to follow for creating quality content.

 

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10 ways to create quality content

In this paragraph, I will explain in detail the following best ways to create fantastic content:

  • Be original in your quality content
  • Write extremely relevant and sector-specific texts
  • Create texts perceived as quality content by users
  • Incorporate visual and multimedia content
  • Strive to be as linear and direct as possible
  • Organize content in visually readable ways
  • Build authoritative content
  • Consistently update your content
  • Design a solid internal link structure
  • Engage your audience as much as possible

Be original in your quality content

There are two rather logical fundamental reasons to follow this rule. The first is certainly related to the characteristic of originality, as mentioned above, which I would like to interpret as uniqueness.

It is possible to create unique texts even on topics that have been widely debated and where substantial literature has already been produced, simply by presenting your own point of view, your own vision of the state of the art. The content must be written in your own hand, or keyboard if you prefer, to ensure that it is as personalized and customized as possible.

Whether you are writing for your personal blog or your company’s website, only you know the real reasons why you are doing it and what the objectives of the production are.

So, creating quality content means creating tailored content that meets your needs as well as those of your readers or customers.

To put it more clearly, try to imagine the many corporate blogs that have to deal with specific topics obviously related to their products and services, always making their own vision and values regarding the topic transparent within the texts.

Write extremely relevant and sector-specific texts

When you write in general, but especially online, try to address niche topics in a terribly thorough way; only then will users realize that what they are reading is quality content worth reading.

By doing so, you’ll “kill two birds with one stone.” In fact, this approach will allow you to:

  • Create and nurture your own audience that will judge the high-value-added content;
  • likely create texts that will be semantically well done even for Google’s algorithm.

If you’re not exactly sure what we’re talking about, let me briefly explain. Basically, Google, to quickly understand the topic we want to talk about, in addition to the keywords we are using, takes into account a series of related keywords that are typically used when discussing a specific topic.

To create a well-made latent semantic, these relevant terms, along with keywords, must be naturally inserted into your texts, without forced insertions that could be counterproductive.

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Create texts perceived as quality content by users

If your job or hobby involves writing (very likely if you’re reading this mini-guide), you probably understand the importance of the length of your content.

Both offline and online, the number of words is one of the indicators of quality content considered by readers and consequently by search engines when evaluating the document’s validity. So, how many words should a page contain? Several guidelines can help us in this regard. Firstly, plugins like SEO by Yoast provide a minimum content recommendation of 300 words. You might think that’s enough, but here’s the catch!

To your peace of mind, know that an article needs many more words to be perceived as valuable by readers. Many experts in the field of Search Engine Optimization have repeatedly stated that a quality content piece must have a minimum of 1000 words, although often that might not be sufficient.

When delving into a new topic, it’s good practice to analyze:

  • how Google’s first search results treated the topic;
  • the length of your content must consider the competitiveness of the SERP for that search term.

Anyway, just to give you an idea, some treatments aiming for a chance to rank high on Google should be composed of over 2000 words.

Incorporate visual and multimedia content

It’s a well-known fact among SEO specialists worldwide that multimedia content is favored by search engines. This is confirmed by the fact that, on average, Google’s top results contain 7 images.

The human brain processes images much faster than words, contributing to greater user engagement. Texts enriched with graphical elements are considered high-quality content, thus they receive more clicks, shares, and inbound links compared to purely textual ones.

So, don’t forget to add images, videos, infographics, presentations, or anything else explanatory or evocative related to the topic you’re discussing.

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Strive to be as linear and direct as possible

This means that considering online readers tend to be less patient than offline ones, it’s important for you to construct simple syntax to offer the reader linear and smooth-quality content.

  • Create short sentences with uncomplicated terms, ensuring overall easy understanding.
  • Always use the active form of the verb which is more immediate and easy to comprehend, avoiding repetitions and unnecessary words.
  • Users want useful information in the shortest time possible, so you need to be effective and efficient in expressing concepts.

Organize content in visually readable ways

I’ve mentioned earlier in this article that internet users access information online very quickly. Especially before diving into an article, they quickly scan the page to evaluate if it’s quality content, searching for what they need and paying attention only to certain text elements.

Keep this habit in mind and focus on creating compelling titles, using bold text, organizing paragraphs, page width, and other details.

In other words, you need to ensure a neat formatting, specifically:

  • Create relatively narrow pages, organized by paragraphs, using numbered and/or bulleted lists.
  • Organize titles using what is technically called H1 tags, H2 tags, and so on.
  • Highlight key concepts using effective aphorisms.

In essence, make sure your page is not a solid block of text, as it might deter and discourage users from reading.

Build authoritative content

Know that users browsing online are voracious for professional information. Hence, they are very cautious in selecting sources to draw from because the goal is to uncover quality content amidst the sea of information that search engines provide.

To write valuable content, you need to pay attention to specific points:

  • Strive to present yourself as an “author” as competent as possible, discussing topics you have a certain familiarity with and expertise in.
  • Refer to industry surveys and statistics from institutional websites, including case studies, and link if necessary to other qualified sources on the web.
  • Be especially careful in selecting the sources and information you will share through your website.
  • Ensure the sources you draw from are official or at least as valuable as your own.

 

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Consistently update your content

Outdated, obsolete, or never-revised content has a significantly detrimental impact, both in the eyes of the reader and search engines like Google, as they lose credibility and quality when not updated, compared to competitors.

Sites or blogs that remain inactive for extended periods or publish new content sporadically fall into disfavor.

There are several reasons that lead to this situation, such as:

  • a site that doesn’t review and produce new content will be subject to the action of “competing” sites that do and cover the same topics;
  • users perceive less value from outdated content, reflected in their browsing behaviors, which search engines evaluate.

A fundamental rule for those who want to approach web writing professionally and successfully is to follow consistent publication deadlines.

Therefore, create your own editorial calendar, perhaps drawing inspiration from one of the many templates available online, and plan exactly how many articles, pages, posts, or other content to publish weekly.

By the way, if your copywriting work is primarily focused on social networks, I recommend following the Social Media Manager Course with practical training, where you can acquire the best skills in the field of producing quality content for social media.

Design a solid internal link structure

How many times have you heard this statement?

Well, even though it has been talked about for a long time, this remains one of the most important rules in creating high-quality content. A well-crafted text aiming to rank high on search engines cannot ignore creating links to other pages within the same site.

Internal links are significant as they assist users in navigating websites and accessing the content. Moreover, the presence of many internal links certifies that the site or blog in question deals with related topics, thus providing value to the visitors.

Moreover, for a link to be considered correct, it is necessary for the anchor text and the linked content to be as natural and relevant as possible.

Otherwise, rather than being helpful to readers, they would become a source of time wastage for those who end up on a page completely unrelated to the original one after clicking unknowingly.

Engage your audience as much as possible

You might be thinking, “What a discovery!” Nevertheless, it is common for us to get caught up in thoughts about writing an article, determining the appropriate structure, or selecting the right adjectives to include.

In the midst of these considerations, we sometimes overlook our audience and what truly captures their interest.

After putting in so much effort to guarantee quality content in your texts, for it to be successful, users must take that magical action that has become a common measure in the digital age: interaction!

So, unlike print media where readers buy the entire newspaper and cannot interact, your articles will undergo an initial assessment based precisely on the number of comments they receive, and the number of shares, or likes concerning social media.

Therefore, in reference to this point, remember not only to create interesting and engaging quality content but also to insert call-to-actions in the text that encourage your readers to interact, simply by clicking a button or expressing their thoughts about it.

Also, do not forget to comment and respond to the questions you are asked. Only in this way can you build a relationship of trust and loyalty with your audience that will bring you many satisfactions.

Conclusion and free consultation

I hope this article has helped you find answers to your questions comprehensively. Certainly, when you write, you have fundamental principles you rely on to inspire you and guide your pen in creating quality content.

If you think you are someone who is willing to commit and dedicate yourself to web marketing for success, you can enroll in the Web Marketing and Social Media Course, an online and on-demand educational program that will help you improve your digital skills and develop writing with quality content.

For more strategic advice, consult an expert who will guide you in producing your digital content!

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