Retail marketing strategies for shops: boost sales in 7 steps

More and more retailers are turning to new retail marketing strategies to address the challenges of the retail industry.

Perhaps you’re also looking for some ideas on how to quickly increase a store’s customer base. Look no further! In this guide, you’ll find practical tips for promoting your business and boosting sales through web marketing and social networks.

Many merchants have turned to search engines to find marketing ideas for stores and tips on promoting their physical stores. Most likely, your competitors have started investing time and money to improve their businesses and get noticed by potential customers.

Don’t worry, you can still get ahead of them! Find out now how to increase sales in 7 steps with the best retail marketing strategies.

If you want to achieve more and believe that aiming high is the best way to bring more people to your store, delve deeper with the digital strategy course.

7 retail marketing strategies to increase sales

If you’re here, you’re surely wondering how to attract attention to selling products and clothing by leveraging the online world. Let me get straight to the point and explain what the 7 retail marketing strategies are and how to promote your products online:

  1. create a Google My Business profile and optimize local SEO to appear in search results.
  2. showcase your uniqueness on social media and build a community.
  3. study your customers’ preferences, observe your competitors, and keep an eye on trends.
  4. create online advertising campaigns with Google Ads and Facebook Ads to display ads to your target audience.
  5. collect email addresses and personal data to build customer loyalty and increase sales.
  6. solicit feedback and publish reviews to gain prestige and credibility.
  7. create a website or blog for storytelling, define your identity, and encourage the drive to the store.

In these 7 points, I’ve encapsulated the solution that will help you gain more customers and increase sales quickly. But if you’re thinking it’s too complicated for you, wait and keep reading.

Naturally, achieving all this takes some effort, but getting discouraged definitely won’t help! The idea that you too can create a marketing strategy to grow your retail business is perhaps more attainable than you think.

Now, with the right entrepreneurial spirit and a desire to revitalize your business, you’ll dive into the guide to learn how to create a local marketing strategy to effectively promote your store.

 

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How to be found in search results

Usually, the first step in all retail marketing strategies is to make the store visible in online search results.

Creating a Google My Business profile is very easy and free. It’s the first goal for anyone looking to start local SEO and understand how to position a store in search engines. It will be much easier to be found by potential customers.

Every day, millions of people use online searches and virtual assistants to find physical stores and other geolocated points of interest. Being absent from searches related to your business means losing hundreds, if not thousands, of potential customers.

If you haven’t done so already, your first task is to create a Google My Business page and start building your physical store’s profile.

Here’s everything you can achieve with this initial task:

  • appear in search results for Google users.
  • be easily accessible via Google Maps.
  • communicate store opening and closing hours.
  • show your products, services, prices, and promotions.
  • collect reviews and make them visible to potential customers.
  • include your preferred contact method for customers to reach you.

If you need more information, we’ve written an entire article dedicated to the topic explaining what Google My Business is and how it works.

Consistently update social profiles

Developing a social media marketing strategy and maintaining your store’s page has a significant impact on perception and image. Moreover, the opportunities offered by social media are numerous and invaluable!

One of these opportunities, for example, is the ability to establish close contact with your customers. Opening a social page is equivalent to having an online window always open to your store.

But how do you grow on social networks? You must ensure that your page is social enough, dynamic, and rich in content that captures the attention and interest of your target audience.

Create an editorial calendar, try different types of posts, and observe the results. Look at the ones that have been most successful and use them as references to refine your store’s editorial plan.

Use data to improve your content and understand exactly what to write to attract customers. Pay attention to the effective use of hashtags, mention, and engage with other users and social pages to gain more visibility.

Be polite and promote hospitality. It’s a good practice to respond to comments, and when doing so, try to

Stimulate positive reactions and brief conversations. Remember, treat every user as if they were a customer inside your store. Friendliness is always appreciated, and based on the reactions, you will soon discover the right way to behave with customers.

Gradually, you will build your network and get to know your target audience better, their preferences, and ways to engage them, even to the extent of creating a true community.

Surely, in the new digital era, doing social media marketing can have a significant impact on increasing revenue, both directly and indirectly.

 

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Discover what attracts customers to a store

What would you say if I asked you what attracts customers to a store? An effective retail marketing strategy must take into account customer preferences and behavior.

If you don’t have a crystal ball or X-Men powers, then the ways to understand your target are based on three main points:

  1. observation;
  2. data collection;
  3. analysis and interpretation.

Identify the ideal customer, and define their life and habits. Start thinking about their needs and try to simulate their behavior. Look online for the things they would search for, identify the key points that lead them to purchase a product, and create a real map of their journey.

Try to follow these steps:

  • think as your customer would;
  • revisit their journey from the birth of the need to the purchase;
  • draw inspiration from everything you find;
  • read reviews of competitors and products similar to yours;
  • always keep an eye on market trends;
  • track and analyze the results of your choices.

These simple exercises will help you improve your retail marketing strategy, predict or solve problems, and discover what customers love the most.

Promote your store online

The days of massive advertising on flyers, magazines, or newspapers that lead to no results are over. Why should the owner of a teenage clothing store spend money to show ads to an audience that doesn’t fit among their potential customers?

Through online channels, this problem is solved by the possibility of configuring the ideal target that is most interested in the store’s products.

Using Facebook ads or Google ads, for example, you have the opportunity to manage your promotional campaigns. You can decide which types of people see the ad, the relevant geographical area, and the duration of your campaigns, and set maximum spending thresholds while maintaining total control over the budget.

Artificial intelligence and modern automation algorithms have made it possible for everyone to create sponsored ads within social media. Today, anyone with a bit of determination can easily learn to manage their campaigns and integrate a sponsorship plan for their store marketing strategy.

Increase sales and customer loyalty

A good way to increase sales and optimize your investment is to focus on active customers and re-engage ”dormant ones”. For this reason, your store marketing strategy should include a loyalty plan that allows you to build a bond with customers and helps you retain them over time.

Loyalty marketing is indeed the fastest way to boost your revenue because it aims to improve the experience and retention of those who have already purchased from your store. Anyone with a positive shopping experience will be more motivated to return to your store compared to those who don’t know you.

The most suitable tools for retaining customers and nurturing loyalty consist of direct contact channels such as newsletters, SMS, or chats. An excellent tool that you can use right away is WhatsApp Business, which is simple, intuitive, and free.

However, it is necessary to legally obtain users’ data for this purpose. To facilitate this operation, it is essential to focus on creating a trustworthy image that can inspire trust, reassure, and motivate individuals to see an advantage in sharing their personal information with you.

By developing loyalty, you can aim for what every marketer, entrepreneur, or merchant aspires to advocate. Highly satisfied customers transform into enthusiastic advocates who recommend your store to others.

This is a boon for increasing sales and acquiring customers at zero cost and is the ultimate goal in every store marketing strategy worth its salt.

Get reviews to grow

Feedback is also important for retail marketing. They are a very powerful tool to attract customers and bring more people to your store. Often, as with digital and e-commerce, even the best retail marketing strategies design funnels to encourage customers to leave a review of their shopping experience.

Don’t hesitate to ask for them; many times, the fear of receiving negative reviews blocks a very important resource capable of bringing in new customers and greatly increasing sales.

A user will be much more motivated to come to you if you allow them to read Google reviews because they will trust the experience of those who have already been there.

And negative feedback? Learn to see them as a valuable resource, an opportunity to learn and understand how to deal with customers in a store.

We all know that the happy island doesn’t exist, and it is certain that sooner or later you will have to deal with dissatisfied or demanding customers. Of course, this can be scary and make us want to respond in kind, but we can never, ever, risk compromising the store’s reputation because of a bad purchase.

If you don’t know how to handle less happy feedback, I recommend a guide to help you respond to negative reviews and turn them into positive ones, demonstrating to others that you can successfully handle even the most problematic situations.

 

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Communicate, tell stories, and do storytelling

Content is essential in retail marketing strategies and is the foundation of all social networks. There is no strategy without a minimum of content marketing because curiosity, exchange, and dialogue are the foundations of the human relationship system.

Storytelling is the art of storytelling and captivating customers. The ability to narrate the product through a creative and emotional form holds immense potential. Communicating who you are through stories and anecdotes allows users to become passionate about your story and identify with it.

Text is the key to everything. If you enjoy writing, the advice is to start reading a lot and writing even more, trying to make the store or product a silent but decisive subject of your stories. If copywriting is not your strong suit, you can always rely on a professional copywriter and ask them to create pieces for you.

Be careful, though; the user who reads the copy or watches a video should not perceive a sales attempt but should capture a series of implicit motivations that involve them and emotionally transport them towards the purchase.

You will know you have achieved the goal when the user, impressed by your content, asks for information or decides to visit your store.

A website or a blog is the ideal place to publish this type of content. For a physical store, it is not strictly necessary to have an online presence of this type, but creating your website or blog can bring many benefits in addition to those described above:

  • it is a good way to have a greater online presence;
  • it positively affects the store’s authority and reliability;
  • with local SEO, you can facilitate search engine rankings;
  • you can use the website to generate new contact acquisition funnels and newsletter subscriptions;
  • you can encourage in-store visits by displaying a gallery of your products;
  • you acquire essential traffic data to better understand the audience and optimize sponsorship campaigns.

 

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Conclusion and free strategic coaching

As you can see, these are the 7 best tips for creating a retail marketing strategy in the retail sector. The path to achieving them can be quick or long depending on knowledge and preparation.

Sometimes, fear and uncertainty about the outcome can hold us back, but it’s enough to face reality to quickly realize that digitalization is a necessary path to avoid finding ourselves with our hands tied and the store shutters down.

If you’re ready to take control of your future and want to increase your store’s revenue, the advice is to contact someone who can guide you toward a personalized consulting proSgram.

The primary task of our professionals is precisely to put you in a position to independently create the best marketing strategies for shops, so book your free Strategic Coaching session now.

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