SEO Resume: discover the 5 effective techniques to build it

Wondering how to create an SEO-friendly resume using effective techniques to optimize it and make it more appealing to recruiters?

The job market in web marketing is becoming increasingly competitive, and leaving anything to chance is not an option. It requires strategy. So, my advice to go beyond the first glance is this: do SEO on yourself.

The work of a Search Engine Optimization specialist involves optimizing the website on-page and off-page for search engines. It’s done through keyword research for content creation, optimizing pages, and building internal and external links.

As a skilled SEO professional, apply your SEO and web marketing skills to your resume. Optimize its content following targeted and in-depth research.

Whether you’re an expert in the field or an entry-level SEO ready to dive into the job market and want to perfect your SEO resume, you’ll find some tips and pointers for a successful curriculum vitae in this article.

If you feel your knowledge of SEO is not yet optimal, consider taking an SEO Course and Personal Branding Course, and choose the most suitable path to increase your opportunities.

5 techniques to build an SEO resume

If you’re wondering how to build an SEO resume in a few steps, be prepared to revise your curriculum vitae.

Keep in mind that companies receive an incredible number of applications, and less than 30% of CVs are opened, with only 2% receiving a response.

Therefore, the resume must be optimized so that job search website algorithms can find you in their database and match your profile with the sought-after position. When it comes under scrutiny, it needs to impress the person analyzing it.

A resume must pass the 31-second test: a survey conducted in several countries among HR managers revealed that a recruiter takes an average of 31 seconds for the initial review of a resume, so you must make an immediate and positive impact because an experienced selector knows exactly what they’re looking for.

Take your time and start reviewing your SEO resume using the following techniques.

Use a clean and organized layout

An SEO resume requires a clear and organized layout that highlights your professionalism and skills to the fullest.

Less is more, so try not to exceed 2 pages:

  • Use smaller margins and fonts.
  • Utilize bullet points.
  • Reduce the size of your contact information and address.
  • Create sections by using boxes to divide the content.

If the photo is not expressly required, do not add it as it takes up valuable space. Instead, focus on your social media profile picture, especially on LinkedIn.

Add a link to your profile among the contact details, remembering that the LinkedIn profile is not just an online version of your resume, but a showcase for personal branding.

If used, the photo must be professional, so no selfies or photos in wedding attire but a picture with good definition and neutral background. Appropriate attire is essential.

As for formatting, follow a standard for fonts and spacing, leaving the right space between each section. This makes reading easy and dynamic. Choose easily readable fonts.

On the web, you can find many infographic resume templates, but tools like Google Docs and Microsoft Word also offer free and very professional templates. Choose wisely.


Download the ebook for free and learn how to optimize your SEO resume and your online presence

personal branding ebook guide

Use relevant keywords

With an online SEO resume, between a potential client or employer and you, there is the Google search engine. If it has been uploaded to a recruiting platform, there will still be an internal search engine for the website.

In both cases, ”the machine” needs to be fed with quality content to help you be found. Being found on the web is crucial, and web marketing serves this purpose.

This is where SEO optimization comes into play, to improve the position of web pages in organic search results of online search engines; or to be found in an overcrowded database of potential competitors.

seo resume template

For this reason, it is important to use the right keywords related to positions, roles, and relevant duties.

To find the keywords:

  • Check ads on websites or job search apps like Indeed, Digital Jobs, LinkedIn, Infojobs, and Monster; sift through and analyze overlapping terms.
  • Examine social media profiles, such as LinkedIn, of people in the desired role.
  • Check relevant professional magazines to know the trending language and more appropriate terms.
  • Analyze the competition by reading examples of online resumes and the website of the SEO consultant better positioned in Google’s SERP.

After you have identified the best keywords, make sure to use them (when appropriate) in your current and previous job descriptions, as well as in the list of skills.

Once you’ve passed the initial “screening”, it will be the quality and strategy applied to your resume that makes the difference. Keep in mind that a recruiter’s trained mind works like a search engine, looking for keywords in the right places.

To make an immediate impact, start your resume with a short, impactful headline of no more than 3 lines. Explain who you are and what you can do, along with your skills and goals, using relevant keywords.

Example of an SEO Resume Headline:

John Smith Digital Marketing Graduate, certified SEO Manager with 5 years of experience in search engine optimization, Link Building, and Performance Analysis with Google Analytics, Google Search Console, and SEO ZOOM.

Use recognizable job titles

Use well-known job titles when listing your work experiences. If necessary, conduct thorough research online to find the right terms.

Try to fit yourself into the appropriate SEO role to present yourself effectively. The secret is to offer the closest solution possible to the query. If you’re applying for a job as an SEO manager, your profile should match that role.

If you’re not looking for a permanent position but offering yourself as an SEO consultant, you might need specific information on how to become a freelance SEO. Look for specific courses that prepare you to face this challenge.


Download the guide for an in-depth understanding of the SEO professional role and use the right terminology in your resume

SEO-SEM Specialist ebook guide

Be honest

The information on your resume must be truthful. Exaggerating qualifications and skills might land you a job interview, but it could lead to embarrassment and a missed opportunity after passing the initial selection.

Telling the truth always pays off. But be careful not to appear overqualified, as for certain roles, this could have a negative effect on your application, causing you to be rejected outright.

It’s necessary to tailor your resume for each application.

Be precise and concise

An SEO-friendly resume is, above all, a well-written and concise resume.

Read, reread, and have others read your curriculum vitae to test its effectiveness and potentially identify trivial errors such as typos.

When someone writes a text, they often can’t identify errors and redundancies upon rereading, but a person reading it for the first time will notice them immediately.

Any information considered irrelevant for a specific application should be eliminated. If you are making a spontaneous application, add a brief cover letter.

There are plenty of tips online on how to present yourself and templates you can draw inspiration from. If, on the other hand, you are responding to a job advertisement, strive to do it well to increase your chances of success.

SEO skills to include in your resume

To build a career as an SEO Specialist, you’ll need to highlight your skills in the SEO resume.

There isn’t a specific list of SEO skills that everyone needs, but there are certain things sought after in every candidate, depending on the level of experience and position.

skills to include in resume

The SEO skills that should not be missing from your curriculum vitae:

  • Critical Thinking: it’s important for professionals in the field to have an analytical mind capable of differentiating between correlation and causation. SEO Analysts need to understand: what happened, why it happened, and what to do about it.
  • Excellent Communication and Writing Skills: conduct your own keyword research and write content using SEO copywriting strategies and techniques that encompass them. This skill is incredibly valued, but it’s not enough. You might need to attend meetings and convince the team and clients to do the right thing. This requires self-confidence and the ability to distill complex ideas and thoughts into concepts that non-SEO-oriented people can understand.
  • Analytical Proficiency: an SEO Specialist needs to analyze collected data (for example, using Google Analytics). Even better if they can extract it independently. A basic understanding of company KPIs is also necessary for a proper SEO strategy.
  • Ability to Define an SEO Strategy: highlight your ability to execute a strategic SEO campaign to increase organic traffic. If you have examples of past work, you could create a portfolio on LinkedIn.
  • Advanced Excel: essential for processing custom calculations and preparing sitemaps.
  • Use of SEO tools: there are many tools that support SEO Specialists, but some of them are absolutely essential. For data collection, strategy definition, and subsequent analysis, you need to be well-versed in Google Search Console, Google Analytics, Google Ads’ keyword planning tool, SEMrush, SEOZoom, and Ubersuggest. Tools for monitoring backlinks like Ahrefs and Majestic are also important. Indispensable tools for content planning and creation such as SEO-Hero, Answer The Public, URLsMatch, Google Trends, and Copyscape should not be overlooked.

Take the test to understand which skills and abilities to include on your SEO resume

seo specialist test

Specialize as much as you can

Having the support of SEO training will undoubtedly make your SEO resume more appealing to companies.

SEO requires not only technical expertise but also a knowledge of various tools and concepts of web marketing, and in today’s digital world, everything is constantly evolving. Don’t get stuck!

If you don’t have much experience or would like to deepen your knowledge of search engine optimization, I recommend taking a training course and looking for opportunities to gain experience in this field.

There are various opportunities for all kinds of needs, short courses or online distance programs in real-time or on-demand mode that allow you to study without leaving your home and use your free time without giving up other activities.

This way, you’ll have enough content to support a job application for an SEO job.

If you already have a lot of experience as an SEO specialist, you could create a professional website where you not only list your SEO skills but also apply SEO copywriting techniques and link-building on your own site, demonstrating all your skills.

You can ask for help from a developer, or you can do it yourself. If you don’t have this skill yet, you can take a WordPress and Website Creation Course.

Learning to build a website with an SEO perspective will only broaden your horizons, and ranking well in Google’s organic results could be the best business card.

Request a sample SEO resume

Now that you have these valuable tips at hand, you can work on your SEO resume and optimize it from every angle. Work calmly and focused, don’t rush.

Treat it like a project, proceed step by step, and set a deadline for achieving the goal. I hope I’ve contributed to your success in the world of web marketing.

If you feel you need the support of a professional for writing your CV, request a Free Consultation with one of our industry experts.

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