Ubersuggest Tool: what it is and how to use it in your SEO project

Ubersuggest is a search tool for keywords that revolve around a main topic.

Thanks to its functionality, this keyword research tool is often used in the content creation phase, as it allows you to analyze the most typed queries by users, concerning the reference topic. Furthermore, its use is often combined with that of other paid tools, especially by those involved in writing and optimizing websites.

Do you want to understand how to use this tool to increase organic traffic to your site?

In this guide I will explain to you:

• what Ubersuggest is and how it works;
• how to build an SEO project starting from keyword collection and competitor analysis;
• what are the main alternatives to Ubersuggest?

However, using Ubersuggest to develop an SEO project requires specific skills in the field.

In this regard, I suggest the Digital Coach® SEO Course, an excellent starting point for becoming a professional in the sector.

Ubersuggest: what is it

Ubersuggest is an SEO tool that you can use for free, but which also has advanced paid features. This tool was created by the developer Alessandro Martin and later bought by the US marketer Neil Patel, who significantly expanded its set of features.

Ubersuggest specializes in generating new keyword ideas and analyzing your domain and that of your competitors.

To whom it is useful

As an SEO tool, Ubersuggest is aimed primarily at a niche of professionals called to optimize their web content.

In particular, it is used by:

• Bloggers,
• Web writers,
• Ghostwriters,
• Content creator,
• SEO Copywriters,
• SEO Specialist,
• Website owners.

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What are its advantages?

Here are some of the advantages of Ubersuggest:

• contains several free features;
• returns an accurate estimate of keyword search volume;
• reports an accurate analysis of the searched words;
• features a clean and intuitive interface;
• it is characterized by speed and ease of use even from a mobile.

Ubersuggest is also much more than just a keyword research tool, as it will allow you to:

• orient your strategies in defining online content;
• analyze your competitors both from the point of view of the keywords used and the contents published;
• Evaluate the performance of your website content and receive an estimate of monthly traffic.

How to use Ubersuggest

Once you reach the home page of the site neilpatel.com/it/ubersuggest/, all you have to do is type in the keyword or domain you wish to analyze, and select the language in which to search in the main bar at the top.

For research purposes, registration on the Ubersuggest site is not necessary, and can still be done through your Google account.

You can therefore search by keyword or domain, and for each of them, very precise and easy-to-read metrics and graphs will be returned to you.

You will also be able to choose the location in which to search, and upon completion of the same, in the presence of the appropriate “export as CSV” button, download the list of data found in a CSV file to your PC, the format generally used for export and import a data table.

In the following paragraphs, I will explain what results you can find on Ubersuggest, based on your search, and how to use this data.

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Why choose the paid version

By upgrading and then purchasing one of the three available packages, you will be able to benefit from some advantages made available by Ubersuggest, such as unlimited daily searches and a greater number of suggested keywords.

There are three types of subscription for each of which it is possible to take advantage of an initial 7-day free trial:

1. individual,
2. business,
3. enterprise/agency.

For each of them, you will have daily reports and projects available, as well as a list of keywords, competitors, and backlinks to analyze.

The projects, which can also be created in the free version, even if not more than one at a time, are very useful because they allow you to keep track of your work strategy.

In particular, by creating a project on Ubersuggest you will be able to:

• monitor and improve your rankings;
• receive daily updates on your progress;
• receive alerts in case of critical errors on your site;
• monitor the level of SEO.

However, all Ubersuggest subscriptions can be canceled at any time to return to the free version.

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Google Chrome extension

There is an Ubersuggest extension for Google Chrome, updated in June 2023.

The latter, like all other existing extensions, is an additional feature of Chrome, which allows you to customize your search. Thanks to it you will be able to have the most relevant SEO metrics, useful for analyzing a domain, directly in the SERP or on Youtube.

In particular, once a term has been entered on Google, for each page in the SERP the extension will show you:

• domain score,
• domain traffic,
• social sharing,
• backlinks,
• table with the main keywords.

You can install this Ubersuggest extension for free, directly from the Chrome Web Store, in this way it will be included in the tools, under the heading “extensions” and can be removed, or temporarily disabled, at any time.

Ubersuggest: the dashboard

The Ubersuggest dashboard is divided into 4 main categories:

1. Ubersuggest,
2. Traffic analyzer,
3. SEO analyzer,
4. Resources.

Since the fourth refers only to support and information requests, the first three are the ones you will need to complete your research.

Each of these three sections is divided into other sub-categories, the use of one or the other, as I will explain later, varies according to the type of analysis you want to carry out.

Ubersuggest

The Ubersuggest category is the first in the dashboard, and it’s the one you’ll need to pay attention to when you want to do in-depth research on a topic, for which you’ll need to know the main related keywords.

Working on a specific number of key terms is very important, as it means increasing the chances of positioning your business by responding to users’ search needs.

Here you will also find some suggestions for drafting your articles, starting from the most sought-after topics, and which therefore interest users the most.

In addition to this, you will be able to track down your competitors, know the contents with which they are positioned for the key terms and/or topics you are looking for, and consequently produce new useful contents that differ from theirs.

The Ubersuggest category is in turn divided into:

• overview
• keyword ideas
• content ideas.

Overview

The overview section of Ubersuggest is the one that contains the very first results that are returned to you when you enter a keyword.

In detail, what you will see of the entered keyword will be:

• the number of monthly searches (search volume)
• the competitiveness index among the organic results. The higher the value, the more difficult it will be to position in the SERP (SEO difficulty)
• the competitiveness index among paid results – Google Ads (paid difficulty)
• the average cost per click that you will have to pay to Google if you want to sponsor your site through the chosen keyword (CPC).

Keyword Ideas

The keyword ideas that are returned to you in this section are grouped into very specific types:

• suggest
• related
• requests
• prepositions
• comparisons.

Suggested keywords are derived from the one you entered. They coincide with the suggestions provided by Google when you type a word in the search bar. For example, if the keyword is “digital marketing”, the first two suggestions will be “digital marketing Google” and “digital marketing with Google”.

The correlates, on the other hand, are composed of several terms, belonging to the category of “long-tail keywords”. They are returned to you because they contain one or more words of the keyword being analyzed, and are the ones most searched for by users. “Digital marketing courses” is an example of this.

Questions are keywords in the form of a question: “What is digital marketing?” or “How to do digital marketing” These are both examples of questions deriving from the main keyword.

Prepositions, on the other hand, are terms having two related concepts in one, such as “digital marketing courses” or “digital marketing ideas”.

Finally, the item comparisons include all those words compared with the keyword sought, through the help of conjunctions: and, or, or, and the abbreviation vs. For example: “digital marketing or web marketing”; “digital marketing vs traditional marketing”.

Content ideas

Under this heading, you will find a list of web pages that are highly related to the searched keyword, in short, profitable keywords. The URL of each of these pages is clickable and leads back to the page itself. For each of these pages, you will also find explicitly the number and list of keywords contained and backlinks received.

Traffic Analyzer

In the Ubersuggest traffic analyzer, you can analyze the domains, and therefore your main competitors, for which metrics and graphs will be returned to you to examine.

Overview

When you enter a domain in the search box, Ubersuggest returns four key metrics per domain:

1. the keywords with which this domain is positioned in organic Google searches (organic keywords);
2. the estimated total number of traffic that the domain receives considering the organic keywords (monthly organic traffic);
3. the score attributed to the domain, directly proportional to the authority and positioning of the site on Google (domain score);
4. incoming links received from other domains (backlinks).

Next, to make the analysis more intuitive and clear, again concerning the same domain being searched for, the tool shows you two graphs:

The first indicates the trend of monthly organic visits over 12 months

The second presents SEO keyword ranking metrics, and then measures rankings on Google for specific keywords, analyzing their changes over time.

Main pages

As can be seen from the name itself, in this section of Ubersuggest, you will find the main pages of the site you are analyzing, also in this case it returns 3 key metrics, namely:

1. SEO-URL title: the title (or URL of the web page) displayed in Google search;
2. estimated visits, the estimated number of visits that the website receives from Google monthly, for all keywords or terms searched by users;
3. Backlinks.

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Keywords

This part, which is also quite intuitive, shows the list of keywords with which the web page you are looking for is positioned in Google’s organic searches, the metrics are always the same:

1. Search volume;
2. Ranking on Google;
3. Monthly traffic.

SEO Analyzer

This last category of Ubersuggest offers you the possibility to improve the performance of your site, starting from an analysis of the main reference metrics, the same ones already mentioned above about competitor websites.

In addition to this, Ubersuggest will show you the critical errors that threaten the positioning of your blog/site, then offer you other suggestions aimed at optimizing your resource and ranking in SERPs.

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Site audits

In the audit section of the Ubersuggest site, except for the first value, relating to the SEO on page score, i.e. the overall score assigned to your domain for all pages scanned by the site audit. The metrics provided are once again the same:

• monthly organic traffic,
• organic keywords,
• backlinks.

The site audit report provides you with additional and more specific information about your domain, relating to:

• critical errors,
• warnings,
• suggestions,
• site loading speed (desktop and mobile),
• top SEO errors.

Critical errors are those that have the greatest impact on the health of your website, which is why you need to pay more attention to them. Following, in order of criticality, are the warnings and suggestions.

Not to be underestimated is the loading speed, this also has a significant impact on the health of the site, and should never exceed 8 seconds of loading, and ideally stay on 3 seconds.

SEO errors, on the other hand, unlike the critical ones which are more technical, are related to web writing issues such as too little text, meta descriptions, and duplicate meta tags.

Finally, Ubersuggest reports the number of pages scanned by dividing them into pages:

• broken,
• with errors,
• blocked,
• with redirects,
• healthy.

A general and at the same time detailed view of the conditions in which each single page of your site is found, such as the one offered by Ubersuggest, will allow you to intervene to take care of its optimization.

Backlinks

The backlinks section of Ubersuggest gives you an overview of the inbound links to your site, specifically showing you:

• inbound links received,
• domains pointing to your site,
• new and lost backlinks,
• list of titles and URLs of the pages from which the link comes and to which it is directed (of your web pages) divided into follow and unfollow.

Resources

The “resources” item of Ubersuggest provides a section entirely dedicated to support, which is in turn divided into:

• knowledgebase,
• coaching,
• support.

The knowledge base is equivalent to any FAQ Page containing the most frequent questions asked by users and divided by topic. You can type your question in the appropriate bar at the top, and see if it is present in the list of questions.

Through the “coaching” function, you can instead sign up for one of the webinars organized monthly by the Ubersuggest team, and then participate in a Q&A session.

Finally, by clicking on “support” you will be redirected to a form to fill out, through which you can forward your question directly to the support team.

The fields to fill in are the following:

• Subject of Inquiry
• first name
• email address
• message.

How to use Ubersuggest in an SEO project

Choosing a good keyword tool like Ubersuggest is certainly an excellent starting point for defining an SEO project and optimizing your content. However, the choice, the grouping of the right keywords, and the analysis of the competition constitute a very important part of the operation to be implemented.

For this reason, I intend to give you some suggestions in this regard, dividing the procedure to be implemented into 2 distinct phases, relating:

1. keyword research,
2. competitor analysis.

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Keyword research

In this first phase, you will:

• identify your target audience, the so-called personas. Once in the user’s shoes, try to imagine what kind of queries they would type to find your product or service. In this way you will draw up a list of keywords to search for ;

or

• brainstorm keywords related to your business or industry.

Once you find the words to search for:

• do a search and analysis of the chosen words in a dedicated SEO tool like Ubersuggest
• pay more attention to long tail keywords, as these allow you to intercept user requests, about a specific topic
• export the list of words available to your computer and group them in an Excel file, editable and therefore
• customizable by dividing them by level of competitiveness and search volume.

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