YouTube Studio: what it is and how to use it Step by Step

What is YouTube Studio and how does it work? In this blog post, I will take you on a tour of an indispensable tool for those who run a YouTube channel and want to optimize what they create on the video platform par excellence.

YouTube Studio is a tool for creators offered free of charge by YouTube to improve the performance of individual videos and channels on the platform.

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What is YouTube Studio

Among the most significant new features of YouTube Studio, owned by Google Inc., is certainly the renewed design, which is more user-friendly, but also richer in valuable metrics to be analyzed.

In addition, there is the possibility to view the impressions, clicks, and unique viewers of both an individual video and channel. In addition, video snapshots and proactive information save time by providing data in greater detail.

A final aspect not to be underestimated when offering a service is customer care, the assistance to users that must be as effective and timely as possible. For this reason, YouTube Studio has included the YouTube Known Issues tab in order to update and solve any problems encountered by creators.

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Finally, in the news and announcements section, you can find updates on how to improve your video editing business.

YouTube Studio app

If you are reading this part of the guide, it is because you want to use YouTube Studio on your smartphone, or you are interested in becoming a youtuber. The good news is that the app is available free of charge for both the Android and iOS PlayStore. To download the app, simply go to the dedicated marketplace and click on Install.

Once you have downloaded the YouTube Studio app, all you have to do is enter your YouTube login credentials. If you have Gmail as your mail server, you are automatically subscribed to YouTube and can access all the other tools in the Google Suite.

The app allows advanced video editing and analysis tasks while occupying just 7.81 MB of memory on the smartphone.

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How to use Youtube Studio step by step

Without considering the download options I mentioned above, we have two options to access YouTube Studio:

  • Google https://studio.youtube.com/;
  • Log in to our YouTube channel and in the top right-hand corner click on the profile picture. From here a drop-down menu will open with the entry YouTube Studio: click on it!

Let’s waste no more time and dive into the discovery of YouTube Studio, the new tool available to content creators.

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Youtube Studio dashboard

The YouTube Studio dashboard is extremely intuitive and easy to use as it presents sections that are useful for creators to perform basic operations:

  • Central search bar Search the whole channel;
  • Button at the top right Create to upload our video or start a live broadcast. Alternatively, the Upload Video section gives us the opportunity to upload an already-made video;
  • Central section with support, news, tips from Creator Insiders to the Community, and video tutorials from the YouTube Academy;
  • Column on the right with the Channel Analysis, where we will display the data of our videos.

youtube Studio dashboard

Channel videos

On this menu page, you can view videos that we have uploaded to the channel and those that have already been published.

To add the video, simply click on the button in the center of the Upload Video page or on the Create button at the top right. A screen will open allowing you to choose the video to be uploaded from the files on your computer.

how uploading videos in youtube studio

For each film, we will have at our disposal

  • Visibility;
  • Restrictions (only present in the section for uploaded videos);
  • The date;
  • Views;
  • Comments;
  • I like it.

In addition, YouTube Studio gives the possibility to filter our videos in the channel according to the following items:

  • Description;
  • Copyright infringement claims;
  • Tittle;
  • Visibility;
  • Visualizations.

If, on the other hand, we wanted to edit the metadata of our video, we have a wide range of possibilities aimed at making navigation within YouTube more and more akin and relevant to the search intent of the user browsing the video platform par excellence.

The metadata you can edit are:

  • Title;
  • Description;
  • Tag;
  • Visibility;
  • Monetization;
  • Playlist;
  • Miniature;
  • Categories;
  • Property rights and license;
  • Subtitle certification;
  • Date of registration;
  • Locations of the video;
  • Language;
  • Syndication;
  • Somment settings.

On both Android and iOs smartphones, only the following information can be edited:

  • Title;
  • Description;
  • Visibility;
  • Tag;
  • Locations.

How to edit a video in 5 steps

Once you have uploaded the video to edit it, simply follow these steps that I will provide step by step.

1) To edit the video, click on the title or thumbnail of the video to be edited.

youtube studio channel content

2) A screen will open where on the right-hand side is the Editor. After clicking go to Start.

Youtube Studio Editor

3) To cut unwanted parts, select Cut. A blue selector will appear, allowing you to perform the desired editing. The parts that you cover in blue will be saved, the others will be cut from your clip.

youtube studio how to use

4) If you want to remove a central section of your video with YouTube Studio, simply click on the blue box inside the editor and click on Split. Click on the white bar that appears and drag it to the point you want to remove from your video.

how to split video on Youtube Studio

5) Then, to check your changes, click onPlay. If you are satisfied, all you have to do is save.

These features only apply to videos lasting less than six hours. Furthermore, the video URL, number of views, and comments will not change as a result of video editing.

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Playlist

This function allows us to add a video to our collection. In general, we can say that this section of the YouTube Studio dashboard takes us out of the tool and allows us to create a new playlist or save a video to existing ones. Creating a playlist is very simple and is done via the usual YouTube procedure, i.e. by clicking below the video on the Save + entry.

Youtube Studio save playlist

Analytics

The video performance analysis section is one of the most significant features ofYouTube Studio. Compared to its predecessor Creator Studio, the new version provides access to customized metrics depending on the device chosen, but above all updated more frequently.

There are four tabs within Analytics:

  • Overview: there is general information such as views, viewing time in hours, subscribers, and real-time data.
  • Coverage: data such as main search terms on YouTube, impressions, percentage of clicks on impressions, views, unique viewers, the ratio of impressions to viewing times, and the different types of traffic sources are reported.
  • Engagement: the analytics of this tab are viewing time in hours, average viewing time, main videos, main playlists, main tabs, best videos per end screen, and best types of end screen elements.
  • Audience: reports data on the number of unique viewers, average number of views per viewer, subscribers, age and gender, main countries, and main languages of subtitles.

The San Bruno, California-based company reiterates that it is possible to customize certain metrics according to one’s business. These include the currency and time period considered for reporting.

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In addition, the beta version allows the creation of clusters of videos that we are interested in or that we think are related in such a way that they can be viewed together, whereas at first when the YouTube channel is newly born, it may not display some significant metrics such as:

  • Demographic data;
  • Geographical data;
  • Search terms and URLs.

Comments

The tool offers several possibilities to moderate comments through simple gimmicks. In particular, the video platform par excellence allows:

  • Withhold all comments for review;
  • allow all comments;
  • deactivate comments;
  • block the comments of certain users;
  • block certain words;
  • block comments containing links.

To hone your techniques in managing a YouTube group or channel, you could follow the tips in our Community Manager guide.

Technically, you can manage comments by accessing the Comments tab in YouTube Studio. From here you can examine the comments, which have been divided into three macro-areas:

  • Public comments, i.e. those visible to everyone, which you can reply to, put a Like/Don’t Like, a heart, or select as Featured.
  • Comments pending review according to the settings you have set, i.e. those that will be checked manually by the channel owner or the moderator appointed by the latter.
  • Comments are labeled as spam and not published because they violate YouTube policies.

Subtitles

Adding subtitles is almost indispensable on YouTube if you are targeting a rather large audience. Indeed, categories such as the deaf or those who speak a language other than the one spoken in the video may be interested in and still enjoy that video thanks to this function.

To add subtitles in YouTube Studio, simply click on Edit next to the video you want to edit and select the Subtitles item and then Add New Subtitles.

If instead, you want to create subtitles from scratch, I suggest you follow these 4 steps:

  1. choose the language of the subtitles from the list;
  2. start working on the selected language by typing in the box to edit or add any sounds;
  3. adjusts the start and end of subtitles to match text and audio;
  4. you can save the draft and work on it later or publish the new subtitled content.

In addition, there is the possibility of uploading a file with the text to be added to the video or, only for supported languages and for good quality videos, one can rely on the Automatic timing for captions, which allows the automatic transcription and synchronization of subtitles and audio of the video.

Monetization

In order to earn money on YouTube, quality standards must be met both during registration and while using the platform. In particular, your application to join the YouTube Partner Programme (YPP) must be accepted.

In order to submit your application you should:

  • Comply with YouTube’s monetization rules;
  • Live in a geographical area where it is possible to join the Partner Programme of the platform owned by Google Inc;
  • Produce videos for over 4000 hours of public viewing in the last 12 months;
  • Have more than 1000 subscribers to the channel;
  • Have an AdSense account linked to YouTube Studio.

If you are able to join the YPP, interesting possibilities of earning money through the publication of videos on the platform open up for you. Each monetization possibility must fulfill certain requirements in order to be taken advantage of.

For example, in order to have advertising revenue you must be at least 18 years old or have a legal guardian of legal age who is able to make transactions on AdSense. Not only that, you must also be able to comply with content policies suitable for advertisers as your income will come from display ads, overlays, and videos.

Another monetization opportunity is offered by channel subscriptions, which require the channel owner to be at least 18 years old and have at least 30000 subscribers. This is content offered in exchange for a monthly fee. It only takes 10000 subscribers to earn money through a Merchandising Shelf, a real online store where products can be viewed and purchased.

Less stringent are the requirements for the last two monetization opportunities accessible from YouTube Studio, namely Superchat and Super Sticker, and Revenue from YouTube Premium. In the first case, you should make sure you are in one of the countries that enable the Superchat function, which allows fans to write in the chat stream in exchange for a fee.

In the second case, it is the quality of your content that earns you money as it is enough for a YouTube Premium user to watch your content to receive part of their subscription fee.

Audio collection

This section of YouTube Studio presents the Audio Library with free music and sound effects that you can use when editing your video.

free music on Youtube studio

Instead, to insert a sound effect into your clip, click on sound effects and go to download.

use sound effects in Youtube Studio

It is a good idea to attribute and mention the artist and author of the track in the video description when the attribution icon appears next to the track. If your track is claimed, you should act accordingly by deactivating the unattributed part by accessing the Video tab in YouTube Studio to perform the following steps:

  • Find the video with the claimed song;
  • Select Action from the drop-down menu;
  • click on Mute Track;
  • preview;
  • click on Disable and Continue to remove the audio track from your video.

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