Personalized Training: employee growth strategy in the company

Training is an essential moment for every company. It is good practice to invest time and resources in the improvement of skills of your employees, beyond the legal obligations.

However, if the implemented strategy is not effective, there is a risk of wasting the corporate budget and precious time.

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This article will discuss customized training:

  • What does it consist of?
  • What the advantages are?
  • Why choose it for your corporate strategy?
  • Training in the era of remote work
  • Corporate Digitalization

Customized Training: features

In an era where everything proposed to us is tailored to user preferences, the choice of a course must also be based on the preferences and choices of individual users.

Customized training is a type of training based on the characteristics and abilities of each individual. It respects personal aptitudes, different learning times, inclinations, and interests.

It is training tailored to the worker with the ultimate goal of teaching new skills through targeted and therefore more effective training.

It is essentially based on some fundamental aspects:

  • The focus is on targeted and specific training, not just mandatory training.
  • It is structured on the skills and aptitudes of the individual.
  • It is a path of individual growth and training.
  • Each user has a specific training path.
  • It can be organized in ways and times that are most suitable for the individual.

The advantages of customized training

Structuring customized training has countless benefits for a company.

Unlike traditional training, which refers to a single general curriculum, now with customized training is possible to design a path that becomes a unique experience for the student and is tailored to their needs and goals, with a more effective approach and easily achievable objectives.

With traditional courses, in many cases, workers often faced difficulties applying and using what they learned to adapt it to their work reality.

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This is because they were general paths, not designed for the specific needs of an individual company but generally adaptable to completely different realities.

The history, structure, and objectives were not taken into account, and the specific training needs of the companies were not analyzed.

Customized training has completely overturned this concept. Each employee has a specific role and requires the deepening of specific skills.

Training is often organized with schedules and methods, as well as content, that are not always easily manageable by employees.

Not everyone can be absent at the same time, not everyone has the same number of hours available, and not everyone needs to delve into certain topics.

Customized training solves some of these problems, as it can be carried out by the individual employee with specific methods that reflect and respect individual needs.

The time to dedicate to study and learning is determined by the employee, who organizes the study path according to their needs.

Studying and deepening specific subjects and aspects of one’s work, useful for optimizing and improving work performance, serves as a motivation for the individual to complete the assigned course in shorter times.

Another aspect to consider is that, in some cases, it is possible to take advantage of specific funds for training, issued at the regional or national level.

In many cases, these funds even offer a total reimbursement of the expenses incurred by the company.


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Customized training as a corporate strategy

Studying subjects and topics that are specific to our work stimulates learning, improvement, and sharing, especially through innovative teaching methodologies.

This entails a reduction in time dedicated to courses and study, and a greater incentive to put into practice what has been learned, thereby improving one’s work performance and fostering a greater inclination to share content with colleagues.

This way, each worker can take on the role of a tutor, or a teacher, towards other colleagues. They can transmit to each coworker the specific skills relevant to each individual’s work, with a clear additional saving of time and money.

All of this supports and strengthens the corporate training strategy. The ability to access courses with personalized schedules and methods allows the employee to have access to study at any time, anywhere.

They can dedicate time not only in the company during working hours but also at home in peace, without the pressure of deadlines and work timings.

In this perspective, the possibility of having courses in On-demand mode is crucial for the learning process. All materials are available to the user at any time, allowing immediate access to content and answers to each question.

Training as an investment process for the future

From what has emerged so far, the fundamental role played by personalized training in the strategy and success of a company is evident, but some elements should not be overlooked:

Training should not be seen as a one-time event that concludes within the duration of a course but rather as a process that unfolds over time.

Through personalized training, employees can engage in study while remaining focused on their tasks. This does not guarantee a faster learning pace but rather consistency and continuity that do not disrupt daily work activities.

It is necessary to keep this process alive and continuous over time, based on the employee’s training needs and the feedback they provide over time.

This will make the training path increasingly tailored to the characteristics and needs of the individual.

Continuous professional development of resources has a cost and requires organizational efforts and a long-term strategy.

But these efforts are well repaid by employee satisfaction and an increase in productivity. Workers evaluate a company based on its ability to invest in its personnel and training.

Employees must have esteem for the company they work for and its policies. In this regard, many companies have embarked on this path and are discovering its benefits.

It is essential to have proper planning to always offer employees stimulating content, effectively useful for deepening skills and competencies, based on the real needs of workers according to individual business roles and future personal development prospects.

Customized training to improve professional careers

Study, updates, and experience favor the personal growth path within a company, translating into a professional career path, crucial for improving one’s job position.

Acquiring a certain mastery in a specific professional area also occurs through training, in addition to experience.

While a company must invest in the training of its employees, it is equally important for the worker to engage and participate with interest and attention in the training processes proposed by the company.

In recent years, many companies have been investing in their employees, especially as digital professionals.

Companies are becoming increasingly aware that a satisfied and fulfilled employee in their role and tasks contributes significantly to the success of the company.

Hence, more and more investments are allocated to employee training.

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Training in the era of smart working

According to a study by a Smart Working Observatory in 2020, over 6 million workers had to adapt to a different work approach, the so-called “smart working” or “telecommuting.”

In this context, it became necessary not only to review and rethink the organization of work itself but also to manage employee training in the company, adapting it to new forms of work and the resulting needs of workers.

The work approach shifted towards achieving predefined results and objectives. This has made workers more accountable, and removed from continuous control by the company.

However, it has also brought about a substantial change in the educational and training approach.

Training has transitioned from in-person teaching through in-person courses, online, or webinars to something customized, built on the actual needs, not only of the company but especially of the worker.


Even before Covid-19, there were many e-learning platforms. It was possible to access lessons on these platforms at any time, and in some cases, exercises and self-assessment tests could be performed.

Many companies use these platforms to train their employees on specific procedures and company policies, for the improvement of skills and abilities, taking advantage of one of the benefits of e-learning, which is the ability to use resources repeatedly.

However e-learning also has its disadvantages: often the content is too rigid and schematic, and it does not always cover all the needs derived from the characteristics and specific situations of the company.

Furthermore, the lack of interaction between the teacher and the student leaves room for a series of obvious learning difficulties.

At this point, a new form of teaching comes into play: “smart learning” or “smart training“.

Smart learning is a type of corporate training characterized not only by the absence of temporal or spatial constraints but above all by a learning modality based on direct contact between the student and a dedicated expert.

This type of training adapts perfectly to the needs highlighted by companies in a historical moment like the one we have been experiencing for over a year now.

But smart learning is not the only change we have witnessed during this period. The need to maintain distances and the impossibility of having direct contact not only with employees but also above all with customers have led companies to further evaluations and consequent actions.

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Digitalization and the use of new technologies

During this phase of rethinking and complete revision of their work methods and employee training, many companies are focusing on simplification based on the digitalization of various processes.

Digitalizing a company doesn’t just mean eliminating paper or finding new work processes that ensure the smooth flow of work and the ability to track objectives.

It also involves using new forms of communication and marketing and new technologies to stay in constant contact with partners and clients.

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Now more than ever, it can be observed that companies that had already begun implementing digitalization plans through e-commerce or marketing and advertising platforms were not only unaffected by current events but even received a further push forward.

This is thanks to a continuous online and social media presence, ensuring constant contact with their customers.

These companies have been able to maintain a connection with their clientele and respond immediately to new market needs during the COVID-19-related emergency.


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Are you ready to digitize?

A digitalization process is not something that can be implemented overnight; it needs to be planned and structured.

It is necessary to allocate resources, both human and financial, to allow the company to navigate this transition successfully and achieve its set objectives.

At this point, providing proper training for your personnel becomes crucial, educating them about digital tools and the new technologies that will shape the organization and structure of work.

Here, you can access various types of corporate training for involved staff and, more importantly, customize courses based on the tasks individual employees will be undertaking.

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