Innovative teaching methods applied to Digital Marketing

Why is it essential to adopt innovative teaching methods today? The development of new technologies has changed the way we inform ourselves, process, and build our knowledge. Consequently, it has also led to a redefinition of teaching and therefore learning methods.

Digital, for example, has made new communication tools and channels available. Consequently, the times and methods of the learning process have changed with the active participation of the learner, thanks to methods based on cooperation.

In this article, I will talk about what they are:

  • the main innovative teaching methods;
  • the advantages of innovative teaching methods;
  • the connections between digital and innovative teaching.

I will also focus on one of the most widespread teaching methods today: e-learning, i.e. distance learning. This consists of the dissemination and use of educational content through the web, thanks to the use of digital technologies.

Digital has revolutionized not only the methods of transferring and acquiring knowledge but also the interactions and modus operandi in the workplace. Most business processes are now digitalized. Therefore, the acquisition of digital skills has become fundamental, regardless of the sector or the professional role covered, through adequate training.

The training courses in the digital field, proposed by Digital Coach, include innovative teaching methods, based on “learning by doing“, i.e. on the assimilation of concepts through direct experience in the field. Discover the complete training offer: Courses in Digital Marketing.

What are the innovative teaching methods?

The innovative teaching methodologies are based on an evolution of the relationship between the teacher and the learner: the pupil is no longer an alter concerning the teacher. It is a new learning paradigm, based on the sharing of the learning experience between student and teacher. What are the innovative teaching methodologies? State-of-the-art training methods are mainly of 3 types:

  1. active,
  2. laboratory,
  3. inclusive.

All the innovative methods include the traditional frontal lesson alongside laboratory activities and the use of new technologies. Didactic strategies centered on play, creativity, and problem solving (ie the resolution of problematic situations) are often used, with a view to cooperative learning, participation, and active construction of knowledge.

innovative teaching methods marketing

Active teaching methodologies

Active teaching methodologies are a variation of innovative teaching methodologies. In particular, the student, in the relational dynamic with the teacher, dialogues on the same level, bringing information and experiences into play also through the reversal of roles.

What are the active teaching methodologies? Most of the innovative training methods aim at active learning as they foresee active participation of the students in the training process . are considered active teaching methodologies:

  • Cooperative Learning: it is based on cooperative learning, in which each member of the work team participates in a part of the project. The interdependence between the elements of the group is enhanced with a double benefit: to improve relationships and increase personal motivation;
  • Peer Education: i.e. “education among peers”, puts the peer group at the center of the learning process, in a training path based on the exchange of experiences and knowledge;
  • Flipped Classroom: literally “flipped class” is one of the most widespread innovative methodologies in school. How is the Flipped Classroom done? In this innovative teaching system, the teaching material is made available by the teachers on digital platforms. There is therefore a first phase of study and understanding of the topics at home, followed by a comparison and cooperative group work in class;
  • Debate: Two teams are confronted concerning a certain statement. One in support of the “PROs”, the other team in defense of the “AGAINST”;
  • Role Playing: it is a real “role-playing game” in which behaviors and languages typical of a real context are simulated;
  • Storytelling and Digital Storytelling: it is the art of telling stories, live or with the help of digital tools. The objectives are: to communicate, persuade, document, and make people think.

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Laboratory teaching

Teaching in the laboratory is an innovative teaching methodology that reproduces the complexity of the real environment. This methodology is also based on group work, in which roles and tasks are defined from a collaborative perspective. The working group organizes itself in a structurally differentiated way to put theoretical learning into practice: what is learned takes shape in reality. Teaching in the laboratory assumes as true the assumption that whoever does, learns.

Inclusive methodologies

Inclusive teaching methods are innovative teaching methodologies that arise from the need to have a heterogeneous group of students, in terms of background, training, and skills. In a situation of this type, the way forward is to make a virtue of necessity and exploit the differences between group members to the advantage of the educational path.

Advantages of innovative teaching tools

What are the benefits of innovative teaching methodologies? Undoubtedly, teaching methods are adapting to socio-cultural and technological changes. Consequently, what characterizes the new training methodologies are:

  • Active participation;
  • Cooperation;
  • Learning by doing;
  • Using digital tools.

Each of these aspects implies specific advantages for the learner. For example, in active participation, the learner is placed at the center of the training process, in the face of greater individual valorization and motivation.

innovative teaching methods using ict tools

In cooperation, the task of each member of the working group is closely connected to the activity of the others. This interdependence for the achievement of a common goal strengthens and improves the quality of relationships.

The didactic methodology based on learning by doing, enables students to learn through direct experience in the field. This learning method is particularly effective for developing problem-solving skills. In this case, the search for solutions to problematic situations is stimulated, using the tools deemed most suitable based on the specific context.

The advantages offered by new digital technologies to training methods are numerous. First of all, digital channels and tools go beyond space-time limits. This translates into greater flexibility in the training and learning process: access training materials where and when you can. The organization of the study and the management of the time dedicated to learning, such as in on-demand courses, is deferred to personal responsibility.

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Innovative teaching methodologies in Digital Marketing

Based on what has been highlighted so far, it is clear that digital has given a great impetus to the development of innovative teaching methodologies. Thanks to digital technologies it is now possible to implement interactive educational programs. In some cases, schools and training institutes have the opportunity to adopt distance learning by sharing information on dedicated platforms.

Digitization has not only had implications on training and learning methods but also a huge impact on business transformation.

Business digitization now involves a large part of the economic sectors. Thanks to online it is possible to reach new market segments, to acquire potential customers faster, and, more generally, to increase the effectiveness and efficiency of activities.

innovative teaching in company

Consequently, the personnel needed to acquire digital skills, through adequate education, based precisely on innovative digital teaching methodologies.

If for companies we talk about the digitization of processes, for professionals it is about the digitization of skills. In particular, the freelancer, to be competitive in the job market, needs to keep up to date. In this case, the innovative teaching methods used in Digital Marketing trainer courses represent a valid learning tool, with the double advantage of speed and flexibility.

Unlike companies, professionals must generate a personal skills development plan and often this requires an extraordinary capacity for self-analysis. Digital Coach makes a specialized coach available to those who intend to develop their digital skills. A professional in the sector who helps to understand how to move in a large number of paths and specializations.


By e-learning, we mean the learning process through the net. It is fully part of the innovative teaching methods, not only for the use of the web as a means of transmitting information, but also for the peculiarities of the new training methods: cooperation, team working, interactivity, and the use of digital tools.

Contrary to what one might think, in online learning the dimension of sociality is not penalized at all. It is a collaborative teaching methodology, which makes extensive use of group work, enhancing both interaction and socialization.

Work Experience or Internship in the Company

The peculiarity of the Digital Coach training offer is the opportunity to immediately put into practice what was learned during the theoretical training course. Using innovative teaching methods, most of the courses and certifications include Work Experiences. These are real work experiences on real projects, within a team followed by a coach.

For training courses intended for under 30s, a 4-month internship in the company is guaranteed. This a unique opportunity to acquire new digital skills, immediately putting yourself to the test in a real business context.

Live tutorials

Live exercises are the latest addition to Digital Coach’s training offer. These are live interactive exercises online. Here the innovative teaching methodology of learning by doing is applied, which favors effective learning through direct experience in the field.

In addition to the pure operation of the live exercises, a question and answer session is also planned, to clarify any doubts or explore certain aspects with the teacher/expert in the sector.

More than 40 live broadcasts are scheduled each month and cover the main areas of study:

The study plan can be open or on demand.


Innovative teaching methods are based on real strategies that revolutionize the idea of learning. The individual is an active subject of his training, team working plays an important role and favors the so-called training among peers (Peer Education). Similarly, in Flipped Classrooms, the teacher does not just dispense knowledge but has a guiding role.

The teacher assists and directs the student, promoting learning through doing, both with laboratory activities and through multimedia tools and new teaching tools.

The Digital Coach training method is innovative because it is based on the concept of “learning by doing”. The training does not remain theoretical but is enriched by the practice in the field, through Work Experiences and Live Exercises.

If you want to know more about the innovative teaching methods adopted by Digital Coach, contact us!




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