Food Blogger: how to become one and succeed

Do you want to know what a food blogger really does? Maybe you have a passion for cooking and would like to make it your job! Lately, this figure is very much in demand and many people have turned this passion into a real job.

In this mini-guide, I will explain who she is and what she does. I will tell you who has turned this job into a business, such as Chiara Maci and Simonetta Cherubini, and finally, I will reveal some valuable tips for success on social media.

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Are you ready? Let’s get started!

Food Blogger: meaning

The term Food Blogger, or the combination of the words Food and Blog (network diary) was first used in America in 1997. The first food blog was called “Chow” and was a virtual place where people could exchange opinions on places to eat (a sort of TripAdvisor dedicated to food). Today, Chow is an established business, so much so that it has 22 employees.

Today, being a food blogger (a term that in recent years has taken on a predominantly feminine connotation, especially in the Bel Paese) means having an innate knowledge of the “food” universe combined with a genuine passion such as to push to set up a food blog. There are over 2,000 virtual and non-virtual experts, most of whom have turned what was a simple hobby into a real profession.

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How to Become a Food Blogger: 10 Rules for achieving popularity

What does it take to become a food blogger, but more importantly, to be a famous food blogger? You have to respect and follow ten simple rules. Let’s discover them together!

  1. Believe it! You are not playing, but you have decided to invest in a real job. So apply yourself day and night without ever losing sight of your goal: earning money.
  2. The amount of your commitment and dedication will be directly proportional to your chance of success. Success does not come by chance.
  3. Define your ideal target group. Who are you addressing? Who are you talking to? Do you want to be a food blogger for housewives or for gourmets? Once you have identified your audience, you will have to choose the optimal tone of voice to be credible and create your target community. Imagine what your users would like to read and write it down accordingly.
  4. Write quality content. Today, having a blog means doing content marketing, and doing content marketing means producing quality content. You cannot think you can stand out by copying and pasting from this or that site hoping not to “get caught” and still be considered interesting because your name is Pinco Pallino. The real difference, whether it’s a popular cake blog, travel blogging, or fashion, is the content. Be original, fresh, and engaging; produce several articles a week and share them on your social channels.
  5. Your content must not only be interesting but also SEO-indexed. That’s right, you cannot think of writing articles as a food blogger without taking into account the basic rules of SEO copywriting. Everything on Google exists, which is why you have to make sure you are visible on the world’s most popular search engine. How to be there? Write to be found by setting keywords fundamental to your business.
  6. Draw up an editorial calendar for your posts. Scheduling and planning are everything for a blogger; define timeframes and meet deadlines. Also, make sure you find time to develop a presentation of your food blog so that you can send it to your contacts to make yourself known in a professional manner.
  7. Learn from the best. Study the best cooking blogs and the most popular cooking blogs, learn their strengths, develop them, make them your own, and rework them in a winning way.
  8. Use nice pictures. A self-respecting food blog must have attractive graphics. Photographs for this kind of blog have the same power as content, in fact, they can be said to go hand in hand. When describing a recipe, never forget to accompany the words with a succession of pictures of the recipe.
  9. Make yourself known. Ask bloggers with more experience than you, do link building, create newsletters, and participate in contests and offline events. Get your hands dirty and play all your cards right.
  10. Make good use of social networks. It is important to create an active community around your brand; post regularly and favor visual channels.

how food blogger succeed

Furthermore, leveraging local SEO for restaurants can significantly boost your visibility in search results, drawing more customers to your culinary experience through targeted, local marketing strategies


Chiara Maci and Benedetta Rossi: examples of success

Chiara Maci food blogger is one of the most loved by Italians. Everyone is looking for her, everyone wants her. When people in the Bel Paese think of food bloggers, they think of Chiara Maci.

The successful blog she started with her sister Angela is called “Sorelle in pentola”, but the food blogger’s stardom came when she joined the jury of the La7d cooking program “Cuochi e fiamme”, hosted by Gambero Rosso chef Simone Rugiati.

Today she is the author and editor of the eponymous blog With a degree in law, Chiara Maci has chosen her passion for cooking, an option that is just right: on Instagram alone, in fact, the food blogger has a quota of 658 thousand followers.

Benedetta Rossi is no exception:

She is in fact one of the most famous Italian food bloggers and, with her blog, Fatto in Casa da Benedetta, has managed to enter Italian homes with spontaneity and authenticity. The simple ways of doing things, accompanied by traditional recipes, have ensured the food influencer from the Marche region’s popularity beyond all expectations in a very short time.

chiara maci blogger

It all started as a “game” in 2009 with her first video recipe on YouTube and, a couple of years later, the cook from the Marche region began to enjoy success and popularity, becoming one of the most loved and appreciated food bloggers on the Italian scene. Her fantastic recipes are within everyone’s reach and are successful not only on YouTube but also on Instagram and Facebook, with millions of followers of all ages.

Today, in addition to having her own program, Benedetta is also a successful author and continues to delight the eyes and palates of millions of Italians with her simple and tasty recipes.



How to Earn in a Cooking Blog

Many food bloggers work from home. In the beginning, they can earn up to EUR 400 per month by sponsoring the ingredients they use in their recipes. They can then supplement this by placing advertising banners in the video recipes.

If you are ambitious and want to turn your passion into a real profession, then you should create an official website. You have to create trust in your audience, and as fame grows, more and more companies will look for kitchen influencers to sponsor their products.

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Food Bloggers and Instagram

Not only fashion: today, the future of Instagram is food. In fact, there are many (or rather, many) food bloggers who have found their fortune thanks to the iconographic social media par excellence.

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After all, at a time in history when food-related TV formats are all the rage and chefs have become real stars, there could be no less response from social sharing.

But just as you need to follow rules to become a famous food blogger, you need to do the same to become an expert Instagram food blogger.

Here are the 10 points you need to respect if you want to succeed on Instagram:

  1. Publish quality images. Today we are all photographers and it is only with quality that we can make a difference. Beautiful photographs will be appreciated, shared, and commented on, generating the famous engagement that we all desire. So it would be very important to take a course on photographing food on Instagram.
  2. Publish consistently and organically. If you own a pizzeria and post pictures of pizzas, arancini, and calzones in your profile, it makes no sense to intersperse them with those of your dog or best friend. Your gallery must tell a story, it must represent a continuum.
  3. Post frequently and follow an established editorial calendar. A daily photo is enough to create the right engagement and keep the community and attention on your profile.
  4. Post at strategic times. Based on the likes you get, figure out when your users are online and are most active on social media and, accordingly, choose content that will catch on during that time.
  5. Make your social media connections. Don’t limit yourself to Instagram, make it also communicate with your other profiles, from Facebook to Twitter via Tumblr and Pinterest.
  6. Film and become your own director. Posting videos, stories (sequences of photos and temporary videos embellished with emoticons and texts) and live content is a way to get noticed by an audience much larger than your own audience of followers.
  7. Look for your “likes” and catch their attention. On Instagram, it is good to maintain continuous contact not only with your followers but especially with all those who share the same interests.
  8. Find an influencer and get help in making your channel known. Targeting the right people, not necessarily global celebrities, can be a great sounding board for your profile.
  9. Take advantage of geolocalisation. Entering one’s location can be crucial to identify users with the same interests who are or have recently been in a certain venue in one’s area.
  10. Use hashtags. Needless to hide behind a finger: hashtags are the Instagram bible. What are they? Specific words are preceded by the hashtag (#), which identifies a topic to the people concerned. Examples on the subject? #food is present in 419 million posts to date, #foodlover in 49 million publications, and #foodblogger in 51 million. Of course, using hashtags that are too popular has the downside that the post uploaded with that word will get lost in the magnum sea of all the other publications, which is why it is a good idea to mix more generic hashtags with more specific ones. Dulcis in fundo, create a customized hashtag: this way your profile and your publications will be immediately identified.


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Famous Food Bloggers: the must-see

We have already mentioned Chiara Maci and Benedetta Rossi. Are you satisfied? Not me, because there are many other food bloggers that you have to take into account to succeed with your virtual space dedicated to food. Let’s find out together which are the best food blogs of the moment:

For Puntarella Rossa, in its very personal ranking drawn up in 2020, in addition to Chiara Maci and Benedetta Rossi, we find Sonia Peronaci, one of the founders of GialloZafferano, who now has her own recipe blog; Miysia with her blog of the same name and her 355,000 followers on Instagram; Valentina Boccia with her blog “Ho voglia di dolce” (I have a sweet tooth) where doughnuts, cakes, and tarts are the undisputed queens; Chiara Passion, a lover of simple cooking, with her “sciuè sciuè” recipes and her 537,000 followers on Instagram.

And on Instagram? On the iconographic social the hierarchies are literally subverted. Let’s see, in fact, which are the profiles to follow: among the accounts not to be missed is definitely “A Gipsy In The Kitchen”, a love blog that tells stories of love, food, and fashion through the words of the Gipsy hostess: Alice Agnelli. In second place we finally find an all-male duo: “Gnambox” by Riccardo and Stefano. Finally, here is “Al.ta Cucina” where traditional recipes, and not only, are explained step by step through short videos.

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Conclusions and further advice

The list of food bloggers is growing. Recipes on social networks and video recipes on websites are always followed and commented on, showing that users are very engaged with the topic.

Do you like cooking? Do you like to write? Wait no longer: it’s time to become a food blogger! Would you like another example of a specific blog? If you are interested in beauty, find out how to become a beauty influencer. The postgraduate school Digital Coach can provide you with all the knowledge you need to start this career in the digital world. You can attend the Social Media Marketing Course to give your passion for cooking a career or focus on the courses to become a blogger at our school.

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