In today’s world, social media are now omnipresent. Particularly in the realm of digital marketing, social networks find significant applications. Among these networks, Instagram, widely known as the social platform for photos, certainly deserves further exploration.
Its increasingly frequent and widespread use has given rise to a new professional activity over time – that of an Instagrammer. This recent and much-discussed role refers to various categories of individuals who work with and for Instagram, turning it into a versatile, dynamic, and undoubtedly profitable business.
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In this article, we will focus on the most significant professional role among Instagrammers: how to become Instagram Influencer.
Interview with an instagram influencer
We’ve interviewed Gabriele Merli, a young social media enthusiast, to uncover the secrets of using Instagram for work. Specifically, we’ve asked Gabriele to address some questions that essentially define who an Instagram Influencer is, what their specific roles are, and their potential earnings.
Who is an Instagrammer and What do they do?
So, let’s begin with a fundamental definition of an Instagrammer. An Instagrammer is an active user on the Instagram platform. We’re referring to individuals who, likely for professional reasons, maintain their own profile and utilize it for professional purposes.
Personally, I am engaged as an Instagram Influencer, which certainly falls within the scope of Instagrammers, albeit with some significant distinctions. Specifically, an Instagram Influencer promotes products within their own page on behalf of companies that have commissioned them.
Their work involves social activities intended to influence a segment of users (and thus potential consumers) to consider purchasing specific products and/or services. An influencer can, therefore, be considered a genuine representative/testimonial for one or more companies they collaborate with.
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How to become Instagram Influencer?
In the beginning, that is when I started working as an Influencer, I was already an active Instagrammer with approximately 2000-3,000 followers. In general, I can say that I’m deeply passionate about social media and have been using these tools for years.
On Instagram, in particular, I already had some professional photos because I had initially worked for two fashion agencies. During that time, I became curious and began to better understand the role of an Instagram Influencer by observing other well-established business profiles.
Consequently, my interest grew day by day, leading me to eventually decide to pursue it as a profession. The first step was to focus on a topic I’m passionate about, which is fashion. I already had (and still have) a professional photographer who takes care of my image and captures all the shots that I later share on my profile.
With these foundations, I began reaching out to specific companies for collaborations, already positioning myself as an Influencer. Over time, my professional presence grew, and currently, being an Instagram Influencer has become my primary occupation.
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What are your primary activities?
As mentioned earlier, I collaborate with various companies primarily for product sponsorships. The main sector I operate in is fashion and style. The brands I collaborate with send me their products, which I feature in the photos I post on my Instagram profile.
Although fashion is my main focus, I’m currently expanding my activities as an Instagram Influencer to other sectors as well, including technology (Tech accessories), food, and sports. For instance, I recently promoted a hoverboard at the request of a brand. Some of the predominant activities I engage in include:
- Staying informed daily about the latest trends on Instagram and the web in general.
- Curating images (captured by a professional photographer) that portray me showcasing and/or using specific products.
- Publishing the shots on social media, striving to post them at the most opportune moments after careful planning.
In addition to these activities, I place a significant emphasis on communication aspects. I also study marketing, which certainly aids me in staying updated in the realm of social media and digital marketing.
I always stay attuned to the latest web trends and endeavor to understand what appeals to or might appeal to, the users who follow me. This enables me to formulate appropriate strategies for promoting a given product.
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What skills should an Instagram Influencer have?
Certainly, essential skills required in an Instagram influencer are:
- Being proficient in using the Instagram platform, in all its functions;
- having an active business profile (linked to a Facebook page), allowing us to view insights regarding our activities and user interactions;
- knowing techniques to enhance visibility, and engagement, and to expand the user base following your page;
- mastering key concepts of digital marketing, especially related to social media;
Beyond these skills, it’s also important to possess certain soft skills, such as creativity and the ability to differentiate oneself to stand out. Let’s not forget that the world of Instagram influencers (and consequently influencers in general) is now significantly vast and competitive.
How much does an Instagram Influencer earn on average?
To answer this question, we need to first distinguish in the USA. It’s important to remember that the professional role of an Instagram influencer, in all its various aspects, originated in America and it’s still there that it’s most developed and established today.
With this necessary clarification made, the good news is that even in our country, the activity of Influencers and, in general, Instagrammers is gaining significant ground, as demonstrated by my case.
The compensation that an Instagrammer receives, although not yet at the same level as those received Overseas, can be quite profitable.
An Instagram Influencer like myself, now with around 120,000 followers, earns an average of about $300 for each published post on the Instagram profile. Naturally, the number and type of posts are agreed upon in advance with the company for which one is currently working.
Therefore, depending on the total number of posts planned in advance, the final earnings can vary significantly. Additionally, an Instagrammer can have agreements with multiple brands/companies, allowing them to have higher earnings in a year.
Finally, one must consider the appropriate distinctions between photo posts and video posts: they almost always involve different compensation, based on the content published and the experience.
Becoming a successful Instagrammer
Undoubtedly, the mentioned compensations should be considered directly proportional to the growth of our experience and visibility. For instance, an Influencer with around 1 million followers earns at least $3,000-$4,000 per published post.
With consistent activity and professional use of this social network, reaching these figures is entirely possible, both in terms of followers and earnings. Thus, a virtuous cycle can be established in which good earnings and numerous followers on one’s profile generate increasing fame and visibility and, consequently, even greater earnings!
Obviously, beyond the numbers, ideas will also count: one must know how to constantly manage competition and changing trends, stay updated, etc. It’s undoubtedly a lucrative activity, but it also requires a lot of effort and professionalism. So, how does one become an Instagram influencer?
What advice would you give to those who want to become an Instagrammer?
1) The first piece of advice, perhaps obvious, that I feel like giving is to start using Instagram in a professional manner, transitioning from a private profile to a business one.
This initial step will grant access to a series of data, including the type of users who follow us, their interests, their age range, and so forth. We’re talking about the default settings that Instagram provides in a business account.
2) As per the second piece of advice, I personally find it beneficial to promptly select a theme or field to focus on, particularly if we’ve just initiated this activity. With time and the now increased visibility, we can also broaden our horizons into different sectors and areas of interest.
This will also heighten the chances of multiple companies approaching us to sponsor their products. In the beginning, however, if our aim is to establish a Top Instagram account, we need to strive to maintain a strong alignment with a specific theme.
The objective will be to appear more dependable to users keen on following us, and hence, formulate an initial and pivotal segmentation. In simpler terms, initially, we’ll opt for a solitary core theme for our Instagram channel.
Later on, we can introduce diversifications, but only after acquiring ample experience and visibility. I’d like to reiterate the significance of promptly establishing a certain credibility:
if certain users are following us on Instagram for a specific reason, it’s essential to consistently offer what they already anticipate discovering on our page, thus avoiding any dilution.
An Instagram Influencer should be creative
3) As the third and final piece of advice, I invite anyone looking to enter this profession to always inject their own essence. Ideally, strive to be original, imaginative, and unconventional. At the very least, avoid being clichéd and seek a way to distinguish yourself.
The key to it all lies in infusing a part of yourself into this activity. By doing so, you will at the very least steer clear of blending in with others, that is, with the competition, and you will enhance your chances of standing out.
Are you interested in new Digital Professions too?
Are you pondering how to become an influencer on Instagram? Do you aspire to become a digital professional? Choose the appropriate digital course to match your requirements. There’s no better starting point if you wish to delve into the realm of Digital!
Below are some examples of educational experiences in this field.
Courses:
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Hello there! I’m passionate about a variety of interests, including playing badminton, diving into video games, indulging in movies and series, and exploring new destinations while listening to my favorite tunes. I thrive on learning, constantly seeking out new knowledge and experiences. My professional journey started in a call center, but I’ve transitioned into freelancing, dedicating myself to continuous improvement and striving to be the best at what I do.
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