Facebook Marketplace: what it is, how to sell and strategies

Have you ever heard of the Facebook Marketplace? One of the biggest venues for online sales. A presence on social networks nowadays is considered a prerequisite for any company or self-employed person who wants to do business in the digital world.

Through the Facebook Marketplace, it is possible to start a real online sales business and dedicate oneself to purchasing convenient products. In fact, it can be an interesting opportunity for retailers and small businesses wishing to improve their online presence.

facebook marketplace on laptop

Are you an aspiring entrepreneur wishing to start an online shop? Or are you a businessperson who wishes to sell the same goods online as you do in the conventional system? Then the Facebook shop may be a good solution, a way to take your first steps in the field of web sales before opening full-fledged e-commerce, or an advantageous tool with which to increase your chances of selling online.

Whatever the objective, by following an E-commerce Course, you will acquire all the technical and managerial skills needed to build an effective digital business strategy. This is regardless of the sales platforms used.

Are you now ready to learn more about the Facebook Marketplace? Well, then, read on. In this article, I will tell you about the following:

  1. What it is, how to activate Marketplace on Facebook, and what advantages it has;
  2. How to sell on Facebook Marketplace;
  3. Payment and shipping methods;
  4. Sales strategies and costs.

Facebook Marketplace: what it is and its advantages

Facebook Marketplace is an internal sales platform of the social network. The particularity of this online shop, and which differentiates it from other portals such as eBay, lies in the fact that you can choose the geographical boundary of sale. This means that you can decide to sell products directly in your city quickly and easily.

Users can build reciprocal relationships through the Facebook Marketplace, a convenient place to discover, buy and sell items with people in your community. This form of an online marketplace was created in response to Craigslist, an ad portal for jobs, houses, rooms for rent for students, and all kinds of goods.

What are the advantages of selling on Facebook Marketplace?

  • Reach potential customers: the Facebook online shop platform lends itself as a fantastic tool for your business because it enables you to connect with the ideal clients.
  • You pay nothing for product placement: you do not have to pay commissions to keep products on the site. The only fee to be taken into account is the cost of shipping the goods.
  • Get direct connections with your audience: one of the most significant advantages of using the Marketplace is that companies have the opportunity to interact directly with their users.
  • Brand visibility: the most important benefit is undoubtedly to advertise your brand. The objects you are going to list will consequently bear the name of your company logo. In light of this, I can say with confidence that the visual design component is crucial for achieving the needed credibility.

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How the Facebook Marketplace Works

The Marketplace for buying and selling on Facebook is a very useful tool for private individuals wanting to monetize and for companies wanting to interact more with their customers online. It works in a simple way: each ad must contain an image of the product you want to sell, accompanied by a title and an accurate description.

using facebook on smartphone

To find something specific, simply enter the name of the object of interest in the search bar and filter the results by location, category, and price. You can also consider looking at what is available in a variety of categories, such as vehicles, rentals, jobs, small ads, clothing and accessories, electronics, entertainment, family, hobbies, home, and garden. The choice of products on the Facebook Marketplace is wide; you are spoilt for choice!

When one finds something of interest, one simply taps on the image of that particular item to analyze more details provided by the seller, including a product description, name, profile photo, and location. The item can also be saved so that you can find it later on your own account.

Now that you understand how it works, knowing what you can sell on the Facebook Marketplace and what you cannot is good. In general, you can find anything new or used, with the exception of illegal items, such as weapons, drugs, or other products that cannot be traded under the law. It is also forbidden to sell animals and medicines, including drugs or first aid kits.

The sale of tickets is not allowed either, as authorization must be obtained directly from Facebook. Furthermore, you cannot sell services or other products that do not have physical substance. Finally, it is not possible to market products online other than those depicted in the respective photos, which must match the item being sold.

Are you curious now about how to sell on Facebook Marketplace? Then read on; below, you will find a complete guide on how best to sell a Facebook Marketplace product step by step.

Activate the Facebook Marketplace

If you are wondering how to activate the Facebook Marketplace, it is very simple. Just log into Facebook from your PC or download and install the dedicated app on your smartphone to bring your Facebook shop to life.

If you do not yet have a Facebook account, simply create one by providing a few simple pieces of information. After logging in, you should notice a new “Shop” icon. If it is the first time you see it, you will receive a notification. Click on the icon to proceed. When you’ve finished, the Marketplace will be where you are.

Remember that the platform is only active for users who are 18 years of age or older, so if you do not see Marketplace on Facebook and you are underage, it is perfectly normal. If you still do not see it despite being over 18, try updating the application.

activating the marketplace

Enter the Marketplace

Selling on the Facebook Marketplace portal is just as easy as buying products from it. If you still haven’t figured out how to enter the Facebook Marketplace, just click on the shop icon at the top if you access it via your desktop, or you can select the same image at the bottom if you use the app via your smartphone.

On the left-hand side, you will see a section dedicated to product advertisements especially recommended for you. Next, you will find the word “Sale” – this refers to the products you are planning to sell, and finally, you will be able to see the entry that refers to your account.

To place an ad, you have to click on the “Sell” icon on the app or “Create a new ad” on the desktop. A screen then opens, allowing you to select the type of ad. You can choose between articles, vehicles, houses for sale or rent, and jobs. Select the articles option.

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Add a photo

Unlike some online marketplaces, Facebook Marketplace does not charge for adding more photos to listings. Make sure to include clear and clearly visible photos; add as many as possible to provide the most information about the item in question.

Don’t underestimate the importance of a well-done photo. Remember that the user is very attracted by visual content and much less by text content, so I recommend a good camera, even better if it is professional. Photo formats for advertisements are 1200×628 pixels. Make sure your photos are well-lit, follow composition rules, and have an acceptable quality. Do not forget that the photos of the article must match the title you give it.

sample listing on marketplace

Product screenshot for sale on the Marketplace

Build a title

Make sure the title is not too long but not too short, either. Very important is that it explicitly states what you are selling. Keep in mind that the maximum limit is 100 characters. If you can, investigate keywords with SEO tools in order to adapt the title to the searches users make on the web.

To start optimizing your publications, you can use free tools such as Google Ads’ Keyword Planner or Google Trends. This way, you can compare search volumes and a keyword’s relevance.

Write a description

Accurately describing the object you are willing to sell is absolutely important. You will most likely find the description under “Details”. When describing the content of your item, do so in a simple manner and using easy-to-understand language.

Be as descriptive as you can: what material your product is made of, what finish it has. You can also indicate the weight, height, and width and give recommendations for use if it is a particular product.

Set a price

Choose the price (cost) of the item. Generally speaking, people tend to give a specific value to that particular item, but at the same time, they are inclined to sell at a lower price than the original one. If you decide you can always modify this afterwards.

When setting the selling price, first do a search and see if any other users have placed an ad similar to yours, and if so, consider lowering or raising the price. Remember that visibility is guaranteed, but competition can be very strong, so being competitive on price could be crucial.

Set your location and product category

Select the category to which your goods belong. Among the most important macro-categories are:

  • vehicles;
  • rental properties;
  • clothing;
  • free articles;
  • musical instruments;
  • products for animals;
  • toys and video games.

At this point, indicate in which location you are located. Initially, you can do this within Facebook Marketplace with people near you and then expand your activity. In any event, it is a good idea to always be upfront with your customers about your personal information. Geolocation is one of the strengths of the Marketplace, as buyers can determine that they only want to view ads within a certain radius of their residence.

Define payment and shipping methods

Now that you know how to use Facebook Marketplace, I will shed some light on payment methods. The first thing to take into account when making payments through the Facebook Marketplace is that it does not have any payment integrated into it, so it is up to you to decide how you want to get paid and define a method of compensation.

Payment options include PayPal, credit card, and bank transfer. Another solution is to agree directly with the customer, just as Facebook suggests.

Tracking online payments and keeping shipments as organized as possible are crucial. Regarding shipping, in particular, remember that orders should be shipped within 3 working days of purchase and received within 7 days. You can entrust your shipment to couriers such as UPS or FedEx.

Be followed by customers

A user who buys from you may decide to follow you in order to stay up-to-date on new products you place in the Marketplace. This way, whenever you enter new items, they will receive a notification visible in the “News” section. To follow a seller on Facebook Marketplace, simply:

  • from the “News” section, click on the Marketplace icon,
  • find an advertisement of the person you want to follow,
  • scroll down and click on the name of the seller,
  • click on “Follow”.

Selling on Facebook Marketplace: strategies and costs

Unlike many online marketplaces, the Facebook Marketplace service is entirely free of charge and therefore has no additional costs. Selling online via this function may seem daunting to some, but it is very easy, especially if you have a hobby or skill to use to your advantage to distinguish yourself from your potential competitors.

If you are therefore interested in understanding what the best selling techniques are or if you simply want to get rid of some of your old possessions, then here are some useful pointers:

  • make quality advertisements: enhancing the products you offer for sale is undoubtedly the first step in attracting a potential buyer’s attention. Take care of the images and write a catchy title that possibly stands out from the competition.
  • do some research: before you start listing items, search the Facebook Marketplace and see what people near you are selling and what prices they are offering. Do what you can to set yourself and your product apart from the competitors and the market, especially if there are other products that are similar to yours;
  • find the right price: during your personal investigation, pay close attention to what people charge for items almost identical to yours in order to remain competitive. You need to strike the appropriate balance, but if the cost is too cheap, you can get too many messages and struggle to deal with various clients. On the other hand, you won’t see as much success or interest if your price is excessively high;
  • spread the word: you can think about advertising your various products on the social media you own. This means getting more eyes on your advertisements and inevitably gaining a lot of visibility;
  • be willing to negotiate: potential customers will certainly want to negotiate once they have chosen the item they want to buy. Show that you are flexible (always within reasonable limits) on price;
  • take care of your customers: interaction is the basis of your relationship with your customers, so always be available and quick to respond;
  • sponsor articles: by doing so, you will reach more users. All you have to do is set up a campaign, indicating all the necessary information, including the budget limit. To publish your ad, go to the Business Manager, and click on “Manage Ads”. Then you can determine the audience you want to reach geographically, select the type of ad (video, photo, text, etc.), set the budget, and wait for Facebook’s approval.

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Conclusions and strategic advice

Thanks to its advantages, Facebook Marketplace is within reach of all who wish to sell or buy online without constraints. If you own a small business, I strongly recommend you consider this sales channel regardless of whether you already have an online shop, as you could increase its visibility.

Remember that competition is always increasing in this environment, so understanding how social networks operate and the most effective methods for online marketing and sales can help you achieve long-lasting results. Taking a path that is not only educational but also practice-oriented is ideal if you want to start an online business.

Thanks to Digital Coach®, you can get in touch with a range of experts who can provide you with detailed information on how to devise a winning online strategy. Rely on professionals to help you grow your online business.



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