WooCommerce SEO: 8 steps to optimize your e-commerce

The practice of SEO (Search Engine Optimization) is mandatory if you want to position your site on search engines.

Doing WooCommerce SEO is equally essential if you want your online store to be visible and found among the top positions.

Due to the quantity of competitors and the quality of products and services, competition is fierce today; therefore, it is crucial to be found and make yourself visible to potential buyers.

Through the WooCommerce plugin, WordPress provides powerful software for creating ecommerce sites.

However, it is good to perform SEO optimization work if you want to appear in search results and increase sales.

In this article, I will explain:

  • What WooCommerce is and how does it work?
  • How to do WooCommerce SEO by following 8 fundamental steps?

Digitalization is now a fact; many activities exist solely on the web.

The E-Store has revolutionized the concept of a “Store”, turning it into an indeterminate place (at least seemingly) where transactions can take place 24/7, buying everything from anywhere in the world.

A phenomenon that is constantly expanding. This opens the doors to new, dynamic employment opportunities capable of ensuring a good level of remuneration.

Through the course for E-Commerce Manager and SEO for example, you can enter the digital ecosystem immediately, playing a role of definite interest.

WooCommerce: what is it and how does it work?

Before focusing on the concept of WooCommerce SEO, it is good to quickly define the parent ecosystem: WordPress.

WordPress is a CMS (Content Management System), a program with which you can create websites or blogs with dynamically editable textual and multimedia content.

woocommerce seo plugins

On the platform, you can insert some plugins that, by adding pieces of code, extend the functionalities of the website.

WooCommerce is a plugin (decidedly substantial and structured) that allows the transformation of a common web space into a virtual store.

Configuration is easy and intuitive; you can work directly on:

  • Catalog
  • Warehouse
  • Shipping and receiving of goods
  • Taxes
  • Credits 
  • Receipt of statistical data on sales

For these reasons, it is one of the most used platforms for the creation and management of E-commerce.

Optimizing WooCommerce SEO

How to optimize an E-Commerce site? As mentioned, the SEO strategy is crucial for websites aiming to rank on search engines, making themselves visible and hopefully clickable.

SEO for WooCommerce is, therefore, a must, as if the virtual store does not appear among the first results on the search engine results page (SERP), it will hardly be able to convert and generate revenue.

It goes without saying that if a store does not generate revenue, it is heading for certain death; that’s why WooCommerce SEO activity is a strategy that cannot be overlooked.

Below are the 8 macro SEO best practices that improve ranking.

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Choose the template carefully

Choosing the template is the first step for a successful E-Shop. The basic WooCommerce plugin is free and integrates seamlessly with any WordPress theme.

However, choosing the right WooCommerce template is not a walk in the park, as it will radically modify the structure, working on what is called the user interface or front end.

The template is therefore responsible for optimizing the User Experience (UX), i.e., the user experience.

Google constantly updates its algorithms to favor the best possible UX for its users; thus improving their position in SERP. UX is therefore closely related to SEO.

Among the best themes are:

  • Flatsome
  • Kallyaa
  • Port
  • Shopkeeper

Always remember that the choice should fall on an interface with a responsive design that suits the product or service being sold well.

Additionally, it must ensure customizable features and good support (which, from experience, is a great blessing).


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Use keywords strategically

This is one of the key points for WooCommerce SEO. Using keywords strategically and following certain rules that Google favors is at the core of the pyramid of “best practices” to follow.

For each product page, you need to find a keyword and use it in the title and the long and short descriptions.

Research and use all the words belonging to the semantic field of the chosen keyword and use them to build the texts related to the product page.

Avoid Keyword stuffing, which is the excessive use of the keyword; Google doesn’t digest it well!

Organize products into categories and tags

Product categories and tags are used to effectively organize the structure of a WordPress site, especially for a WooCommerce store.

They are among the most delicate elements to manage for those doing WooCommerce SEO.

Categories help users quickly find desired products and provide search engines with an understanding of the topics covered.

Since they are also pages, they get positioned on Google. It is good practice to optimize the descriptions of each product by inserting keywords searched by potential customers.

Grouping products into broad categories, later divided into subcategories, is a good method to facilitate navigation, resulting in a better selection and purchasing process.

Tags, on the other hand, behave similarly to categories but, unlike categories, they are more specific keywords describing the properties of a particular product.

For example, if we talk about a T-shirt, the tag could be the color size, and information necessary for conversion.

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Enable breadcrumbs

Literally “breadcrumbs”, breadcrumbs are all the links displayed as text that help users understand their current position on the site.

The image will clarify the concept (see the dark red box):

enable breadcrumbs

Source: Screenshot from https://www.mundo-surf.com/en/101-fish-surfboards

Enable Breadcrumbs by navigating to the SEO menu located in the side panel of WordPress settings and selecting the “Search Appearance” section.

Then, select “Breadcrumbs”, and you’re done. If your WordPress theme does not support Breadcrumbs activation, you may need to modify it in the “Themes” section.

There are also dedicated plugins, but if the basic settings allow it, there’s no need to overload the website with unnecessary code.

Add alternative text to images

Google, in addition to analyzing and scanning text, also analyzes videos and images.

For WooCommerce SEO, it’s advisable to create efficient image descriptions using alternative text, commonly referred to as “Alt” text.

The alternative text should contain keywords that don’t necessarily have to match the main ones but can be keywords related to the topic being discussed.

Search engines analyze and segment the website using “Alt” text as a classification element in image searches. A good practice is to use only lowercase letters and omit special characters.

To add alternative text to images, go to the “Add Media” section, select the desired image, and finally, enter the text in the highlighted boxes.

Use SEO plugins for WooCommerce

Using WooCommerce SEO plugins makes the optimization process easier and more intuitive. Numerous HTML code extensions (plugins) are available in the WordPress ecosystem.

Costs vary, ranging from a few dollars to an annual hundred. If you’re in business and the goal is to sell, online positioning plays a crucial role, so it’s worth investing in functional and efficient software.

Among the most popular is certainly Yoast WooCommerce SEO, which is one of the most downloaded plugins. The customization possibilities and work options are truly diverse, such as:

  • Previewing in SERP
  • Intervening on meta-description
  • Intervening on the slug
  • Configuring permalinks
  • Optimizing breadcrumbs
  • Counting and proper use of keywords

and much more. Among the best SEO plugins for WooCommerce are Rank Math, All in One SEO, E-Commerce SEO by WordLift, and WP Backlink.

Absolute perfection does not exist, so installing the plugin that best suits current needs is the smartest choice.


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Make navigation fast and secure

How many times have you closed or changed a page because it was too slow to load or didn’t inspire trust? This is a common problem that needs to be addressed in creating an online store.

The speed and security of a website are key elements for user experience, as well as ranking factors for the primary search engine, Google.

What should you do? First and foremost, choose an efficient hosting service.

The performance of your website can be more productive and secure (some have an integrated security plan) if you choose a suitable hosting service, such as SiteGround, one of the most popular.

Other best practices include:

  • Compress product images. The size of images significantly impacts the website’s loading speed. Use compression plugins like WP Smush, Imagify, or ShortPixel.
  • Increase the WordPress memory limit. By default, it’s 32Mb; extending it allows for faster navigation.
  • Use CDN (Content Delivery Networks). These are distributed localized platforms that help minimize content loading delays by reducing the physical distance between the server and the user.
  • Use cache plugins. By enabling cache storage with dedicated plugins, you enable the saving of HTML page copies that can be quickly viewed without necessarily reloading the page.
  • Use security plugins. Using plugins like Sucuri and Wordfence that scan the site for any evidence of hacker attacks.

Monitor your data with Google Analytics

Analytics are essential for understanding the quantity and quality of traffic on the respective website.

Through charts and tables, the data is well-organized for comprehension and analysis, to increase visits and conversions in the online store.

There are multiple ways to integrate Google Analytics with E-Commerce. The quickest and most intuitive is through the installation of MonsterInsights.

Source: Screenshot of the Google Analytics for WordPress plugin by MonsterInsight

Having an E-commerce without Google Analytics is impossible, and at least one specialized figure in data analysis dedicated to reading and understanding the data is necessary to develop increasingly productive and optimal strategies.

Conclusion and strategic consulting

Optimizing WooCommerce for SEO is of vital importance for an online store created with this plugin. It is a task of evident relevance that, if well-executed, brings significant satisfaction.

Only a specialist in the field with expertise and prior study can fulfill this role.

If you believe that digital disciplines such as E-commerce Manager or SEO Specialist/Manager are suitable for your skills and aptitudes.

Do not hesitate to contact us for consultation on the world of Digital Marketing!

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