Woocommerce with Amazon: what it is and how it works

What is WooCommerce with Amazon? How many times have you heard about it, and how many times have you tried to find information on how to use this feature for your online sales?

Clearly understandable, as Amazon is a name that resonates with everyone and has become, thanks to its recent expansion, a global giant, defining it as “the largest revenue-generating platform.”

The expansion of this giant is unstoppable, and the tools to enhance it are constantly improving.

To confirm this tremendous growth, the 2021 report on small and medium-sized businesses selling on Amazon informs us that they reached 18,000 in 2020 and created over 50,000 jobs.

However, today I want to explain to you in detail a feature that generates a lot of interest: WooCommerce Amazon.

You might wonder: why all this curiosity? In fact, it’s a two-way business: it generates revenue for both the seller and Amazon itself.

However, I recommend that before diving into this sort of manual, you review everything related to this topic with the Digital Coach® Amazon Seller Course and E-commerce Course which gives you an overview of all the selling opportunities you can exploit with Amazon.

Now let’s focus on what I will explain in this article:

  • What is WooCommerce Amazon and what are the advantages of using it?
  • Ways to integrate your WooCommerce with Amazon.

WooCommerce Amazon: what is it and why use it

Let’s start with the basics, you know well that WooCommerce is simply a plugin that can be installed on WordPress, which can then be turned into an e-commerce store.

A plugin, therefore, is an extension or something you can add to a platform you commonly use to manage a website. One great strength is its basic freeness and user-friendliness.

woocommerce with amazon affiliates

Speaking of WooCommerce Amazon, it involves using dedicated plugins that allow you to connect your WooCommerce to Amazon and leverage all its potential.

This is the ideal solution for small and medium-sized businesses that have their presence on the web but want to keep costs low and sell online.

As I mentioned in the previous report, these 18,000 small and medium-sized businesses produced over $600 million in foreign sales in 2020; sold over 80 million products, and their sales averaged over 200,000 with a 25% increase from the previous year, leading to an increase in revenue.  


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How to integrate your WooCommerce with Amazon

Now, let’s understand step by step how to integrate your WooCommerce with Amazon. It’s essential for you to figure out which method suits your needs best.

There are several ways, and below are the most important and commonly used ones.

  1. List your products on Amazon to increase visibility.
  2. Insert the Amazon affiliate link into WooCommerce.
  3. Utilize Amazon’s technology and logistics.

List your products on Amazon and increase your visibility

The first option is to list the products you want to sell with WooCommerce on Amazon. By doing this, you are opening up a new opportunity for your business by offering your items for sale both on your WooCommerce store and on Amazon itself.

The first step is to list the products you have decided to include in your WooCommerce Amazon. For this type, you can use some tools (called “plugins”) that will facilitate your business growth.

One of these is called Amazon and eBay Integration, and through the use of this plugin, you can sell on Amazon as well as on eBay by customizing the offers and prices for each e-commerce platform.

list products on amazon

There are other facilitating plugins where you can:

  • synchronize sales and consequently inventory;
  • sell, for example, in different countries with different offers reserved for them.

In short, the possibilities are truly endless, but I want to remind you that each of these options comes with a cost because, as you may have understood, they simplify the management of your online business.

At this point, all you have to do is upload each item, enter all the necessary details: description, price, etc., and select the most appropriate category for your products.


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Insert the Amazon affiliate link into WooCommerce

You also have the option to associate your Amazon products with your WooCommerce store through an affiliate link.

But how does it work? Before you start, you’ll need to access the program offered by Amazon called Amazon Associates and then acquire this affiliate link that will be published on your site.

amazon affiliate marketing program

This link allows you to identify referrals, or the so-called “referrals” from websites. When these links, which allow products to be purchased on Amazon, are used, you’ll earn for each referral, which you can directly monitor in Amazon’s SiteStripe toolbar.

Using Amazon technology and logistics

Moreover, Amazon, being a global giant, has access to the most advanced technologies through continuous research in areas such as logistics, payments, and warehousing, among others.

Well, you’ll be glad to know that you can utilize this technology in your WooCommerce Amazon.

utilize amazon logistics

There are various ways to proceed with this integration, but two of them are noteworthy, and I’ll mention them below:

  1. WooCommerce Amazon Fulfillment: Through this tool, you no longer have to worry about shipping products to your customers because Amazon FBA will take care of it directly. There are numerous benefits because you avoid having a warehouse, and you completely rely on Amazon’s marketplace, which, as we know, ships and delivers very quickly. You could also consider using WooCommerce Amazon Dropshipping, which allows you to use suppliers to sell your products without a warehouse or sell other products you have selected from suppliers, who will handle orders, shipping, and delivery directly to the customer’s doorstep.
  2. Amazon Pay for WooCommerce: This can be activated for free on your WooCommerce. Through this tool, you give your customers the option to pay with their Amazon account without leaving your site. Imagine this as a great potential because it instills greater confidence and security in your customers when purchasing from your e-commerce. Remember, though, that you’ll need to configure and register Amazon Payments first, which is a completely free extension.

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Conclusion and free consultation on what to do

Now that you’ve seen how to connect your WooCommerce to Amazon, you’ve probably realized how you can increase your customer base and consequently your revenue with the tools at your disposal.

Have you noticed the different ways to integrate, through plugins, your WooCommerce with Amazon?

However, meticulous preparation of a strategic plan is crucial, where you define your goals and the methods to achieve them because we all know that without guidance, the risk of getting lost in this sea of opportunities is quite high.

Contact an expert, they will help you understand the best strategy to implement your WooCommerce with Amazon



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