WooCommerce: what it is, how to install it, and how it works

WooCommerce is a downloadable plugin within WordPress that allows you to transform your site into a real virtual store. Launched in September 2011, WooCommerce is a platform that is constantly improving and updating, both in terms of functionality and features. It is used by merchants, beginners, or experts, to start an e-commerce business of highly professional products or services.

Following the recent historical period, which has forced many businesses to remain closed for a long time, there have been many entrepreneurs who have intelligently moved their business from the physical to the digital store.

E-Commerce is, therefore, destined to grow more and more and the competition is very high. For this reason, knowing how to create, manage and finally promote an eCommerce site in the best possible way is not easy today. Fortunately, however, some courses can provide all the notions and tools useful for creating an online store and making it grow over time, such as Dropshipping E-commerce Courses.

So, if you are also interested in creating an E-Commerce to increase the business of your business thanks to online and you want to do it using the WordPress WooCommerce plugin, I invite you to continue reading this article. Here I will explain to you:

  • what is WooCommerce and what is it for;
  • how to find and download the plugin within your site;
  • the procedures for uploading and configuring the products;
  • how to configure the main settings of the plug-in;
  • how to adapt it to legislation.

WooCommerce: what it Is and What it Is for

What is WooCommerce? It is a WordPress plugin equipped with an open-source system, i.e. having software with source code accessible to all, therefore not protected by copyright, used for E-Commerce activities.

If you are reading this resource you probably already know what I am talking about, what the WordPress platform is, and what is meant by plugins. WordPress, briefly, is one of the most used CMS (Content Management Systems) in the world, which allows you to create a website and freely manage its contents in a very simple and intuitive way. A plugin is nothing more than a component that is installed on the platform in addition to those already present by default to expand and extend its functionality.

What is WooCommerce for? Quite simply, it allows you to bring your virtual store to life in no time and for free. It’s a quick and easy way to create an online shop, whether it’s a small business with a limited number of products to sell, or large companies with a vast catalog of items to offer to their users.

WooCommerce, in its basic functionality, is completely free and allows procedures such as:

  • create attractive and impactful showcases using themes suitable and consistent with the brand’s category;
  • customize the shop page to your liking with a huge amount of images;
  • insert the possibility of checkout on all the pages of the site;
  • decide the location of the store and, consequently, the language and currency;
  • sell unlimited physical, digital, and even affiliate products;
  • order types of products based on their popularity, current news, or price;
  • associate Tags, categories, and attributes to each product, including size and color;
  • manage the shopping cart with orders and customer details by automatically detecting their addresses to facilitate
  • the calculation of shipping and taxes;
  • check the purchase phase and choose the method of receiving payments;
  • configure and direct shipping and refund processes;
  • display and manage customer reviews and ratings.

In most cases, when software is free and so easy to use, it is also very limited and inflexible in its functionality; however, this is not the case with WooCommerce. It presents many solutions to increase its potential through plugins, themes, modules, and, if necessary, changes directly to the code.

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How to install WooCommerce in WordPress

To install WooCommerce, you need to access the WordPress Backend, which is the interface of your website through which you manage your content. In the side menu of the dashboard you will find various features, click on “Plugins” and immediately after “Add new” as I show you in the image below.

How to add new woocommerce plugin

Screenshot of WordPress “Add New Plugin”

After this first step, on the screen that will appear, you will have to click “Load plugin” (you will find it at the top), and then, a little further down, you will see a white bar with a small box on the right that says “Search for the plugin”. Here you will have to write the name of the Plugin you are looking for, in our case “WooCommerce”.

plugin for wordpress

Screenshot of WordPress “Search Plugins”

Once the page has loaded, you will notice a list of Plugins that you can install, choose the first one that appears to you, the one I show you below, and proceed with the installation by clicking “Install now” and immediately after “Activate” to make it active and working.

how to install woocommerce

Screenshot of WordPress of “Install WooCommerce Now”

woocommerce activate now

Screenshot of WordPress of “Activate WooCommerce Now”

Configure and customize WooCommerce

Once WooCommerce is installed, the setup wizard will begin. The latter is optional, but strongly recommended.

During the first stage, you will be asked to enter some basic information about your shop such as your address, country/region, and postal code. All data that you can easily change even later from the WooCommerce settings. It will be a screen like this or very similar to this one:

woocommerce store details

Screenshot of WooCommerce “Store Details”

Continuing, in the “Industry” section you will have to choose the sector in which your store will operate, whether fashion, clothing, accessories, health and beauty, food and beverages, and so on, as I show you in the image below:

how to select sector industry in woocommerce

The screenshot is taken from WooCommerce “Industry”

After specifying which sector your E-commerce will operate in, WooCommerce will ask you to indicate which types of products you will sell, whether physical or virtual products, etc.

how to select type of products in woocommerce

Screenshot of WooCommerce “Product Types”

Then, in “Company details”, the plugin provides for the insertion of how many products you think you will see on your E-Commerce page, from 1 to 1000 or more and to indicate if you currently sell elsewhere too.

section your business in woocommerce

The screenshot is taken from WooCommerce “Company Details”

Finally, the funniest part that will allow you to customize your WooCommerce page and make yourself recognizable: is the choice of the “Theme”, in other words, how your shop will appear to your customers. Again, you’ll be able to change the look of your online store later.

how to customize your page in woocommerce

Screenshot of WooCommerce “Theme”

After this very first configuration, another screen will open, just like the one below, which will ask you to complete your configuration in 5 simple steps.

At this point, you will need to:

  • add products: you will be asked to choose a template, i.e. a model that will allow you to add your products and will allow you to choose whether to add your first product manually (recommended for small stores), whether to import them via a CSV file (useful for larger stores) or whether to import it through a product migration service (for stores that sell elsewhere);
add your first product in woocommerce

Screenshot of WooCommerce “Add Products”

  • configure payments: in this section, you will decide the type of payment to enable. By default, you will be able to use Stripe or PayPal or online payment methods such as cash and checks. WooCommerce will automatically configure the payment options you have chosen and will also offer you the opportunity to add others through extensions, a topic I will cover later;
set up payments in woocommerce

Screenshot of WooCommerce “Configure Payments”

  • configure the rate: here you will be offered to install the Jetpack and WooCommerce Tax plugins, which are also optional, so it will be up to you to decide whether to install them or not. If you do, they will help you automate your VAT calculations.
install jetpack and woocommerce tax

Screenshot of WooCommerce “Jetpack and WooCommerce Tax”

  • configure shipping: this part is dedicated to choosing the shipping costs that you will decide to charge to your customers;
set up shipping costs in woocommerce

Screenshot of WooCommerce “Configure Shipping”

  • customize your store: finally, you can decide to add a logo and set up an alert that will be displayed on all pages of your online store.
personalize your store in woocommerce

Screenshot of WooCommerce “Customize your Store”

How to use WooCommerce

Within WooCommerce there are several voices that you will need to get to know to be able to manage e-commerce once it goes online. These items are:

  • Orders,
  • Clients,
  • Promo Codes,
  • Relationships,
  • settings,
  • State,
  • Extensions.

To better understand how Woocomerce works, I will now explain them to you one by one.

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Orders

After the customer purchases a product, you will see his order in the “Orders” section of the WordPress dashboard under the heading “WooCommerce”.

Here you will find the list of all recent purchases from your customers. When the user purchases the product, you will receive an email with the data of his purchase. If by chance you can’t look at your e-mail box constantly and in real-time, don’t worry, in the WordPress Backend you will see a notification corresponding to a small number next to the wording “Orders”. This will help you manage them easily, especially in the case of Physical Products.

Here you will discover:

  1. who bought on the site, then customer billing details, mobile phone number, and email address;
  2. what products have been purchased and you will need to ship;
  3. the status of the orders;
  4. the payment method used;
  5. what type of shipment was chosen.

To add a new order, simply click on “Add order” at the top of the screen and the WooCommerce order page will open with all the order details.

Upon receipt of the payment confirmation, you can prepare the package and proceed with the shipment to the sender. Don’t forget to change the order status on the main screen. In “Status” you will have to click on “Complete”, only in this way the customer will understand that his purchase will arrive shortly.

Customers and Promotional Codes

In this section of WooCommerce, you will find the list of your customers and some details about them, such as their names, username, country or region, city, zip code, last active, date registered, email, orders placed, total spend and data on average orders, average spend and average order value. Furthermore, you can choose whether to view the single customer, all customers or apply custom filters.

Always remaining, as we have done up to here, in the WordPress Backend, positioning the mouse on the dashboard, precisely on “WooCommerce”, a drop-down menu will open with various options to choose from. You will notice among all the words “Good”. You can also access it by clicking directly on “Marketing”.

Do you see her? Perfect! Now click on it. A screen will open that will allow you to easily add your first coupon by clicking on “Add Coupon” at the top of the screen. On the screen that will open later, you can add a promotional code and a related brief description.

Continuing, but remaining on the same page, you will find a box with “Code data” and three options to complete: “General”, “Use restrictions” and “Use limits”.

coupon general woocommerce

Screenshot of WooCommerce “Code Data”

But let’s go in order. By clicking on “General” you will be able to decide the type of discount, whether percentage discount, fixed cart discount, or fixed product discount, the amount of the coupon, whether or not to allow free shipping, and the expiry date of the coupon.

In “Limitation of use” however, you can set a minimum cost that the customer must reach to use the voucher and, by selecting the “Individual use only” box, decide not to use the coupon together with other vouchers. You can also exclude items already on sale or certain product categories from the coupon and even exclude certain specific emails from the offer.

Within the final tab, “Use limits”, you will establish how many times the coupon can be used, both per coupon and per user.

Relationships

Among the many other features offered by WooCommerce, through the “Reports” tab, which you will find on the left of the dashboard, the platform will also allow you to monitor the progress of your E-Commerce. Thanks to graphs and summary data, you can monitor the progress of:

  • sales;
  • orders placed;
  • shipping cost;
  • receipts;
  • user registrations (in the “Customers” sub-tab);
  • out of stock, running out, or best-selling products (in the “Stock” sub-tab).

You will also have the ability to limit each chart to the sale of a single particular product, category, or promotional code in different periods.

woocommerce custom reports

Screenshot of WooCommerce “Reports Tab”

Settings

At the beginning of this article, I explained how to configure WooCommerce and I told you that some information about your online store you could change later, remember? Well, now I’ll tell you how to do it. In fact, in this section of your E-Commerce, you can customize any aspect of your online store.

setting products in woocommerce

The screenshot is taken from WooCommerce “Settings”

As you will notice in the photo above, there are 8 different sections:

  • General: This tab lists basic information, such as the store address, general and currency options, sales and shipping locations, rates, tax calculations, and promotional codes.
    Products: here you can customize product data as you like, such as measurements, and activate product reviews and ratings.
  • Shipping: this is where you decide and configure the shipping zones and their respective shipping methods and rates. WooCommerce will automatically assign each customer to a single zone and will present, depending on its shipping address, different methods, and rates. You will also be able to decide the locations not included in your shipping area.
  • Payments: in this section, you will be shown the payment methods installed and available and you can decide which ones to enable and which ones to disable.
  • Account and Privacy: in this tab, you will manage the customer payment procedures, for example, if you want to allow them to place orders without an account, options related to the creation of the account itself or cancellation requests, settings related to the privacy policy of your site web and retention of personal data, i.e. for how long to retain them.
  • Email: the email part is not to be underestimated on WooCommerce, and now I’ll explain why. Once the order is completed, the customer will find an email containing the shipping status and will receive it for each change in the status of the product he is waiting for. This step is very important to keep the user constantly updated. Here, you will find the different types of email notifications sent by WooCommerce that you can decide to configure, namely: new order, canceled order, failed order, pending order, order in progress, completed order, refunded order, customer invoice/order details, customer note, reset the password, new account. You can also customize the email template as you prefer by inserting the header image, the footer text, the base and background color, and the background color of the content. In addition to the basic features offered by WooCommerce to customize your emails, the easiest and fastest way to change the graphics is by downloading a plugin. For this purpose, I recommend:
  • Kadence WooCommerce Email Designer: It is considered one of the best plugins used to customize your emails on WooCoomerce.
  • Decorator – WooCommerce Email Customizer: focused purely on aesthetics, it allows you to embellish for example the header to the footer, add your brand logo, change the colors to your liking, etc.
  • WooCommerce Email Customizer: this plugin, unlike those just mentioned, is paid and has an annual expiry. However, its advantage lies in the fact that having been developed by the WooCommerce team, it is 100% compatible with the platform itself.
  • Child Theme: I recommend it to the more experienced.
  • Integrations: Here you will be recommended an integration to use MaxMind’s Geolocation and search by country while geolocating.
  • Advanced: This tab will let you set up pages like cart, checkout page, my account, and terms, and conditions, to let WooCommerce know where to direct users in the checkout stage, account endpoint, and order summary.

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System Status and Extensions

Here we are in WooCommerce’s System Status tab. Here you will find all the useful information about the Backend, such as the various WooCommerce versions available, the server, the database, active plugins, etc.

how to install woocommerce extensions

Screenshot of WooCommerce “Extensions”

WooCommerce already offers a lot of features, but clearly, it will never be able to satisfy all your needs or desires by itself. To remedy this, extensions come into play. Extensions are additional tools very similar to plugins that are used to improve and expand the basic features and functionality of your online store in terms of products, shipping, and payments.

Earlier, I told you that extensions are very similar to plugins, but how are they different then? Therefore, plugins are used to extend the functionality of the CMS. WooCommerce is a WordPress CMS plugin and, in turn, has a set of user-created extensions that only work with WooCommerce. Plugins, unlike extensions, can add any kind of functionality; the extensions, however, concentrated only on E-Commerce.

WooCommerce Product Types

Now that you have finally chosen, installed, and correctly configured your WooCommerce Plugin, all you have to do is learn how to add and manage different products and how to best use your new E-Commerce to create the online store of your dreams.

how woocommerce worksBefore delving further into the subject, however, it is necessary to take a small step back and talk about the different types of products that can be created in WooCommerce:

  • Simple or Physical Product;
  • Digital or Downloadable Product;
  • Variable Product;
  • Product Grouped;
  • External or Affiliate Product.

You’ll find these different product types and the ability to manage all their details in the “Product Data” section at the bottom of the post editor. You will see a box like this:

simple product data in woocommerce

Screenshot of WooCommerce “Product Data”

In the next paragraphs, I will explain each single product listed above in more detail.

Simple or Physical Product

When I speak of Simple/Physical Products I refer to the classic object that can be sold in an online store. More precisely, it is the simplest and most basic product from which to start and to which the relative shipping costs are applied.

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Digital or Downloadable Product

Within WooCommerce there are also Digital or Downloadable Products, such as:

  • Streaming;
  • Images;
  • Video games;
  • E-Books;
  • Music albums;
  • Other kinds of services.

They are also referred to as Virtual Products, as it will not be necessary to physically ship them and, consequently, there will be no shipping options. For this type of product, the “Downloadable” feature can be inserted, as I show you in the image below. This will allow you to upload a file to your online store and the customer to download it.

digital or downloadable product in woocommerce

Screenshot of WooCommerce “Downloadable Product”

There are several types of Downloads:

  • Downloadable Files: it is used to download the file;
  • Downloadable Limit: to decide the maximum number of times your product can be downloaded;
  • Downloadable Expiry: the customer has a maximum number of days after which the link will be expired;
  • Downloadable Type: of the product, you can decide what the buyer can and cannot download.

Variable Product

The Variable Product will allow you to create multiple variations of the same product by entering individual options for each one, such as a different price or a different description. By doing so, the customer will be allowed to view all the individual purchase options on the same page.

To do this, “Attributes” are used in WooCommerce, which will be very useful for you to create all the variations of the product you want.

variable product virtual in woocommerce

The screenshot is taken from WooCommerce “Variable product”

Attributes

Attributes, as I mentioned earlier, are the characteristics of the product. In other words, they provide the user with more details about the products. In the case of an E-Commerce that sells clothing items, for example, the “Attributes” will correspond to color and size.

Here is the screen you will see in WooCommerce when you decide to add a new attribute:

insert products by attributes and variations in woocommerce

Screenshot of WooCommerce “Attributes”

One very important thing you will have to do is select the “Used in variations” option. This option will allow you to establish a different price for each size. Once the new attribute has been saved, I always advise you to reload the page and return to it later to make sure that the changes have been made and saved correctly.

For each variation, you can enter all the data. By clicking on proceed, you will notice how the system will automatically add all the possible variables, such as yellow shirt, size XL or white shirt, size S and so on ad infinitum.

On the screen that will appear immediately after, you can configure the list prices and make many other changes. I advise you, at least initially, to write a list price that is the same for all possible variables of the product you have entered.

After the changes, you will notice your product directly in the shop and be visible to all. At this point, the product will finally be purchasable and you can start earning thanks to your online shop.

Grouped product

A product of the Grouped type represents the container for other Simple Products, which I told you about at the beginning.

By creating this type of product, you will notice that some options related to the product itself, such as the price, will disappear. Why does this happen? Because in this specific case, the price will be established based on the number of Simple Products present within it, and the price of the single Simple Product.

In this way, when you go to create a Simple Product, it will be possible to connect it to the Grouped Product.

woocommerce inventory

The screenshot is taken from WooCommerce “Product Grouped”

External or Affiliate Product

An External/Affiliate Product is the best solution if you want to sell products that are not physically in your store, such as E-Bay or Amazon. It is usually used in the case of Affiliates.

create external affiliate products in woocommerce

Screenshot of WooCommerce “External Product/Affiliate”

This type of product will offer you the opportunity to insert an object on your E-Commerce, the same procedure as always, with the only variant that you will insert a link to which the customer will be redirected to purchase the desired product. You can also customize the user-clickable button.

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Add and manage products in WooCommerce

Now that you know the different types of products in WooCommerce, I’ll explain how to add them to your online store.

To add your very first new product go to “Products” in the dashboard side menu and then click on “Add new”. You will be presented with the usual editor you use to write your content. At this point, you will immediately need to create the Product Title and a Description of the same. After that, it will be necessary to add the main data and information about the product.

An E-Commerce, as well as any other website, for it to be successful, must respect some characteristics to guarantee an excellent User Experience. It is therefore essential to know how to do SEO on this platform. The titles and descriptions of the products, for example, must be captivating, short but concise, and above all sought after by users; I, therefore, recommend an in-depth analysis of the right “keywords”. Proper use must also be made of meta-descriptions, permalinks, slugs, product tags, image ALT attributes, etc.

Furthermore, the platform must be correctly displayed also and above all on mobile devices, to allow the user a pleasant and safe browsing experience on the site, possess all the necessary information concerning the activity and the service that is offered to instill trust in the customer and offer a method of payment that is reliable and as easy and fast as possible.

Tags and Categories

Before uploading the article to your online store, you must know how to use Tags and Categories. You will find both in “Products”, as I show you below:

categories and tags in woocommerce

Screenshot of WordPress “Tags – Categories”

Using the Tags most correctly will allow your visitor to land more easily on the page he is looking for, yours in this case, and you will need them to improve the optimization of your site for search engines.

The Categories, on the other hand, will be very useful for positioning the products on your site in the best possible way. Each category can be assigned a name. In case you want to leave this field empty, the plugin itself will fill it in automatically using the name of the category itself.

In the settings of your page, directly from the “Parent Category” option, you can decide whether to make a product belong to a “Parent Category” and thus create a hierarchy or a sub-category.

Under “Description”, you will add text to provide more information about the Category you are referring to. Scrolling down instead, in the “Thumbnail” space, you can load an image visible in the chosen theme that represents the Category.

Product details

The next step is to make known the details and information you will need to add about your WooCommerce product. Let’s start!

In the “Product data” section, which you will find by scrolling down the post editor, you can enter all the data relating to the product. Initially, you will have to choose the type of product you want to sell, whether Virtual or Downloadable and a product slogan in the section labeled “Brief description of the product” which will appear just below the product title. A piece of advice: in this short text, in addition to highlighting the product’s characteristics and advantages, insert a few keywords. It will help you to be found by users in their searches. You can also insert Tags, Categories and include an image that appears in the foreground, or even more images.

woocommerce adding description

Screenshot of WooCommerce “Short product description”

After entering your content, at the top right, you will find the publication options, including:

  • Save Drafts: to save the changes you have made up to now;
  • Preview: clicking on this option will open another page in which you will be able to see your work done up to that moment without others being able to look at it;
  • Status – Shows where the product is; a middle ground between draft and publicity;
  • Visibility: offers you the possibility to decide who can see your product;
  • Publish immediately: this option will allow you to publish the page directly without the need to make any further changes;
  • Catalog visibility: for this item you will find several options. You can decide whether to have your product appear on the shop page and the search results (Catalog/search), on the shop page and in the various categories but not in the search results (Catalog), only in the search results (Search) and finally only on your page and you will be able to access it only by knowing the link (Hidden).

Below, I will show you the additional tabs that you will need to fill in to proceed with the configuration.

General and Inventory

In General, you will choose which prices to apply. They may be normal, therefore list prices, discounted, or offer prices.

In Inventory, you will be able to freely manage the warehouse by entering the quantities of your product, and the stock status, so if the products are available or otherwise out of stock, and if you want to grant the order of products that may not be available at the moment. You can also enter the SKU, i.e. the identification number, and mark a product as salable individually in a single order.

If you choose to tick the “Enable inventory management in products” item, as you can see in the screenshot below, you will consequently have the ability to manage inventory for each product. The important thing is to always enter the right amount of your products. Also, pay close attention to your type of E-commerce. If yours is clothing, it is preferable to enter the different availability for each color and size because, in the event of a lack of product, the buyer will find the product out of stock. By enabling inventory management in products, you will switch to warehouse management accordingly.

apply price product in woocommerce

Screenshot of WooCommerce “Enable inventory management in products”

As the photo at the end of this paragraph shows, in “Stock status”, by entering “Backorder” you will allow the customer to purchase a product even if it is not immediately available. Enable this option only if you have the absolute certainty of being able to find the product desired by the customer at a later time. However, the situation is a little different for the products that are part of the limited edition. In this case, it is advisable to select the item “Sold individually” precisely because it would be a matter of valuable products and with a limited edition.

stock status backorder in woocommerce

The screenshot is taken from WooCommerce “Stock Status – Backorder”

Shipments

This tab is dedicated to choosing the item’s weight, size, and shipping class. In WooCommerce there are different types of shipping costs:

  • Single Rate: we refer to the classic payment methods, those of the post offices to be clear. If you deem it appropriate, you can decide to apply different costs based on the weight and size of the different products;
  • Free Shipping: I think it’s the most popular type of shipping for anyone who makes an online purchase. Most of the time this option is reserved for users who buy products with a minimum purchase;
  • Withdrawal on site: this is the option taken into consideration by those who have a physical store as well as an online store.
  • Table rate: this is a shipping method that is used when different shipping rates are depending on the number of packages, the weight, the total amount of the expense, etc.

how to manage products in woocommerce

WooCommerce also offers you the possibility to add Shipping Classes. By choosing the “Single Rate” option, you will see:

  • Cost of Shipping Class: in this field, you will enter the cost of the product you pre-established;
  • Cost without Shipping Class: enter an amount that does not usually apply to products and which have a well-defined class;
  • Type of calculation: you can decide whether to add the shipping classes to the total or whether to use only the cost of the most expensive shipping class.

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If you deem it necessary, you can enter combined and alternative products. As you can already imagine, the goal is to try to insert as many products as possible into the buyer’s cart and a strategy that you can implement will be precisely that of related items, therefore linking multiple products together in your shop.

To use this service, you will have two options:

  • Upsells: are those products that are recommended as an alternative to the one displayed. They may for example be more profitable or simply more expensive or of better quality;
  • Cross Sales: correspond to the products which, about the current product, are promoted in the cart.

Attributes and Advanced

In this section, you will insert the description of the product characteristics, as I explained previously.

In Advanced you can enter the purchase note, which the customer will view after purchasing the product, define the order of the products and enable or disable the reviews.

You are now ready to add and sell products in your online store. The next step is to explain to you some aspects that should not be underestimated when selling on WooCommerce. I’m talking about how to adapt your online shop to the regulations of the market.

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How to adapt WooCommerce to legislation

To sell correctly and avoid unpleasant situations such as penalties from the tax authorities, an E-Commerce must necessarily have a minimum set of settings that enable it to sell online. Knowing the e-commerce legislation is therefore essential for the correct functioning of your online platform.

How to proceed, specifically, with an Ecommerce created with WooCommerce? You will need to pay attention to:

  • Tax Code and/or VAT Number: the WooCommerce Plugin, has an Anglo-Saxon type setting which does not require the mandatory request for this data. To overcome this, I suggest you download additional Plugins such as WooCommerce Checkout Manager
  • General conditions of sale: just like when writing an article, it is very important to follow the 5 W rule:
  1. Who: who sells and how they do it;
  2. What: what sells;
  3. When: when he sells it;
  4. Where: where he sells it;
  5. Why: because he sells it.

All these aspects must be described clearly and simply so that everyone can understand them. This information must be entered on a single page and, at the time of the order, it must all be there and must be included by email.

The graphical interface is also very important, so remember to take great care of the image and insert a logo that makes you recognizable, the background color of your E-Commerce, and insert bold, italics, and, if desired, even different colors.

As far as the order is concerned, it is important to collect all the consumer’s data, you will need them for the invoice that will be made after payment and sent via email (specify in the contractual conditions that the invoice will be sent via email), also explain the methods valid for the payment phase.

As for the delivery, specify that it will take place after making the payment. Finally, there is assistance, before and after the order, even for these details, it is important to always be as clear as possible.

  • PEC address: just enter the company’s tax data, privacy, policy, and copyright in the footer of the site.
  • ODR platform: this platform was born in 2016 and offers the dissatisfied consumer the possibility of appealing and resolving any disputes. Whoever manages the site must inform consumers of the existence of this platform.
  • Privacy Policy, Cookie Law, GDPR: for the protection of personal data.
  • Electronic Invoicing: those who manage E-Commerce must provide, among other things, fields for entering data which will then be transmitted to the Revenue Agency.

Conclusions and free coaching

The E-Commerce sector is growing more and more showing its great potential to the whole world. WooCommerce is currently an excellent solution for anyone who wants to open and manage an online store to sell their products using WordPress.

Speaking of which, I hope the article has provided you with all the information you need to open your online store with WooCommerce and make it grow effectively. If you still have any doubts and would like more clarification on this platform, or the alternatives available online, do not hesitate to ask for a free consultation with one of our experts or try the e-commerce specialist courses.

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