The Digital Revolution has profoundly changed the approach to the world of work and culture. It has changed the very way we live our daily lives, manage our time, make decisions, shop, and relate to others.
This article analyzes the digitization phenomenon: what characterizes it, where it started, and where it is leading. How what is now recognized as an epoch-making turning point can represent an important opportunity for your future and your professional career.
In particular, I will tell you about:
- main sectors involved in digital transformation;
- the opportunities of new technologies;
- implications for the way we communicate and learn;
- the impact on business processes.
Whether you are an employee, a freelancer, or an entrepreneur aiming to innovate your business, with the changes brought about by digital technology, you can seize new opportunities and acquire the necessary skills to steer your career toward new employment frontiers. For this purpose, the Digital Coach business innovation course is the ideal training path.
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What is the Digital Revolution?
What is meant by the digital revolution? It is the gradual shift from analog to digital electronic technology, the main protagonist of which is the Internet and other related tools, such as computers, tablets, and smartphones.
In other words, it is an event of historic significance that is transforming society in many ways; as is the relationship between people and the labor market, which today offers new opportunities linked to the digital world and technological innovation. It is a phenomenon that is not concluded but still ongoing and that affects everyone.
In all aspects of social life, the digitization of information has become indispensable, a key element that has changed many dimensions of reality.
With the advent of the digital age, the ways of accessing information have evolved, and the tools and modes of accessing content have changed. Interpersonal, commercial, and political communication and the very way in which media, companies, or public figures communicate with the public have transformed.
When it started
The digital revolution began in the middle of the last century, with the spread of computers to perform automatic and no longer manual calculations.
Over time, these tools became more and more elaborate, increasing and improving performance, until they could handle more and more data. In the 1980s, domestic use began, the first mobile phones were born and the first digital camera made its market debut.
Subsequently, the spread of the internet and public access to the net accelerated the development of digital technologies.
Only 50 years ago, the first-degree course in computer science was inaugurated in Italy at the University of Pisa, and today we hear about:
- artificial intelligence;
- machine learning;
- big data;
- Internet of Things.
In just a few decades, we have managed to interconnect machines and humans. To extract, process, and interpret data effectively and in ever shorter timescales. To improve communication with customers, intercept their needs, and respond to their requests in real time.
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The Role of digital technologies
Technological progress is the matrix of the profound changes brought about by the digitization process, enabling people and industries to evolve faster.
New technologies have enabled companies to increase their productivity, but at the same time have amplified their competitiveness. It has become a necessity for companies to remain flexible to changes and sensitive to technological developments derived from the new digital culture.
In addition to new technologies, people also play a crucial role as they are the real key to increasing the value of the transformation and ensuring its sustainability.
Therefore, fostering digital culture also means making people aware of the digital transformation in which they can and must be protagonists.
Main sectors involved
Digital technologies involve many sectors. I list the main ones here:
- Economic-financial: thanks to digital technologies, global distribution networks are able to handle ever-increasing quantities of products and services with much shorter lead times. Even in the banking sector, technological innovation has been a predominant factor for some years now through, for example, robo-advisors offering digital financial advice and the now widespread home banking service for transactions traditionally carried out at the counter;
- Public administration: most public institutions provide digital services for citizens through websites, apps, or dedicated platforms;
- Security and logistics: reference is made to video surveillance systems for the protection of public safety and to transport systems that, through the use of apps, allow logistics services to be booked or public transport waiting times to be monitored;
- Recreational activities: online shows or interactive exhibitions based on reality augmentation;
- Wellness: the digital revolution also involves the field of wellness with the introduction of wearables: electronic devices used by sportsmen and women for self-detection of body parameters. These are bracelets, smartwatches, and other “wearable” tools that make the user’s condition accessible and monitored.
- Agriculture: New technologies to increase productivity without neglecting sustainability are crucial in agriculture. Innovative solutions are being sought to improve agricultural machinery and make intelligent equipment to increase profit while protecting the health of the environment.
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The digital revolution applied to communication
The Digital Revolution has also triggered a new way of communicating, changing the ways, times, and means of interaction between people and between individuals and organizations.
Through social networks, individuals can connect and stay connected for different purposes: socializing (Facebook), entertainment (YouTube), training and job search (LinkedIn), information (Twitter), online promotion, and shopping (Instagram).
It has also transformed the way information is disseminated and shared, providing businesses with the basis to go beyond their home market, increasing interconnections around the world. All this is driving a rapid evolution of businesses, fostering opportunities to redesign business offerings and exploit the potential of new media to acquire new customers.
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The 5 advantages of digital
The opportunities of digital technologies are now evident, both in business and in the private sphere. Digital has changed everyone’s lifestyle for the better, facilitating many activities while saving resources.
It has made access to information faster and more immediate and the ability to purchase more informed.
New technologies also offer many advantages to companies, which through digital channels can more effectively identify their targets, interact with potential customers, monitor their degree of satisfaction, and achieve immediate and measurable results.
These opportunities concern not only larger, structured companies but also small and medium-sized enterprises, which, despite having a smaller budget, can create growth opportunities for themselves thanks to new technologies.
From this point of view, the digital revolution is for everyone.
1. New channels for advertising and purchasing
The effects of the digital revolution also affect the way companies promote their products or services. Advertising is no longer limited to physical media, such as radio, newspapers, billboards, and television. It also extends to the Internet and social channels, social advertising.
Even traditional sales activities, in order to gain visibility on the Internet, have equipped themselves to move their business onto the Net. Thanks to e-commerce, they can intercept new customers and substantially increase their sales.
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2. New professions
The changes brought about by the new digital technologies also fundamentally affect the labor market, which increasingly requires digital skills and specific abilities, useful for exercising the new digital professions.
To name a few:
- E-commerce Specialist, specializing in online shop management;
- User Experience Designer, an expert in improving user experience in web browsing;
- Social Media Manager, responsible for the content conveyed by social networks, with the aim of ensuring effective communication consistent with the brand’s identity and values.
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3. Leaner work processes
The gradual spread of digital technologies has led to an improvement in document archiving and management processes. With the shift from paper documents to digital files, saved on cloud-based systems, work processes have become leaner and also more efficient.
Moreover, thanks to specific management software, it is possible to automate a large number of procedures and reduce the percentage of human error at the same time.
4. Digital strategies for companies
Digital transformation implies change and thus innovation at the corporate level, not only in processes but also and above all in strategies.
That is, in the definition of a precise plan of action for the use of the various digital channels and tools, taking into account the characteristics of the target audience, and the times, ways, and places in which the potential customer informs himself, decides, and finalizes his purchases.
A good digital strategy is an important prerequisite to help you scale sales in your business.
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5. Automation to support work
The digital revolution also means automation. But what does it entail? Does it mean that there is a risk of eliminating human labor in favor of robots and artificial intelligence? We are facing a false danger if we steer technological progress in the right direction.
Artificial Intelligence is support technological evolution, through the development of two areas that make it up:
- machine learning, is the ability of the machine to use data, generating a kind of “learning” aimed at improving performance;
- deep learning is a learning process based on the hierarchical organization of information: as one moves to the next level, knowledge becomes more and more detailed.
However, again, the opportunities arising from these advanced technologies depend on how we use them.
To foster the positive effects of new technologies, companies will have to adopt automation solutions using, for example, bots that limit repetitive processes, so that they are supportive and not a threat to human work.
The perspective, therefore, is not to limit employment, but rather to foster new employment opportunities brought about by emerging digital professions.
In the digital renewal process, more and more companies are looking for professionals who can manage the digital and social aspects of their business, either as employees or as external consultants.
The digital revolution in education
With the digital revolution, the world of education has also undergone a profound transformation. E-learning, remote learning through the use of the Internet, is a direct evolution of classical study systems.
Many training schools now offer the opportunity to attend online courses or master’s courses, exploiting the possibilities of the web, without losing the quality of the original information content.
Thanks to the Internet Revolution, the aspects of dynamism and interactivity are enhanced, with the use of specific multimedia content for effective learning.
Digital training for entrepreneurs
If you are an entrepreneur and own a business, you need a 360° view of digital disciplines. Digital Coach offers a specific training course, the Digital Marketing Course is a complete course that covers all areas of Digital Marketing:
- Web Marketing;
- Social Media Marketing;
It is possible to add to the training course the Work Experience, a real-life internship lasting 4 months in a work team where you can try out what you have learned. The Master can be attended both in the classroom, in Milan, and online remotely, and is also available on demand with access to video recordings of the lessons.
Evening and daytime sessions are also available, designed to best meet your needs.
Digital Certification for Individuals
You can enter the world of digital professions as an employee or freelancer, acquiring the right skills through targeted and quality training courses. Digital Coach proposes a wide and varied offer of specialization courses in digital, tailored to your specific objectives.
If you wish to become a freelancer, the most suitable route is Digital Freelance, a training course including a one-year real-life internship in the following areas:
- Visual, Web Design & Video;
- Social Media Marketing;
- Inbound Marketing;
- Content Marketing;
- Web Analytics.
At the end of the training they are released:
- the Certification of skills, listing the technical-operational skills acquired and the tools and software used;
- the Certificate of Profit and Attendance, indicating the actual attendance at the course and the grade obtained in the final examination.
Conclusions and career coaching
The digital revolution is a process of profound renewal, which started a few decades ago and which affects many aspects of our lives. We are all part, more or less actively, of this enormous change.
The phenomenon of digitization, like any major renewal, entails risks and opportunities. In the article, I have mentioned the most common risks, while dwelling on some important opportunities concerning communication, social interactions, and the world of work.
Among the advantages of the digital revolution, I emphasized the wide and immediate access to any kind of information and the opportunity to use many services that facilitate common daily activities, saving time and resources.
Thanks to digital technology, new job opportunities have also been created that have led to the emergence of the need for specific digital marketing skills, which are increasingly in demand by companies, especially those that are more focused on technological innovation.
To keep up with the pace, it is important that professionals and entrepreneurs are constantly updated, with highly qualified training courses, in order to seize all the opportunities of new technologies and maintain high-performance levels in their businesses.
Regardless of the sector you operate in, whether you are a professional or an entrepreneur, your need is to follow an effective path, tailored to your needs. To this end, Digital Coach provides you with a free consultation to guide you successfully along your digital innovation path.
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