How to attract new customers: the strategies you need to know

How to attract customers to my company instead of chasing them? This is the most searched question by anyone in business. If you’re here, you’re probably looking for answers or clarifications to this crucial question.

There are various strategies you can adopt, from the most traditional to the most innovative and up-to-date. In this article, we will delve into the latter, understanding the enormous possibilities that online marketing tools offer to achieve the goal of attracting new customers.

Certainly, there is no secret formula that works for everyone. The best way to create a strategy suitable for your company is to understand what the possibilities are and how to use them effectively. Educating yourself and staying updated constantly is of fundamental importance in this field.

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How to attract customers with online marketing

Returning to the challenging question “How can I attract customers instead of chasing them?“, the answer is not a magic formula but a combination of strategies that you need to implement after an analysis process:

  • First of all, you need to understand who your ideal customers are, the so-called buyer personas for your business. It will be essential to identify where they live, their age, their profession, how they behave, and how they spend their time.
  • You need to understand what their customer journey looks like, and the path they take during their purchasing process. Specifically: how they first get to know you, where they get the necessary information to make the purchase decision, and where they go to make the final purchase.
  • You need to decide which online channels to use to intercept them during their purchasing process. You will have to choose whether to use the search engine and/or social media. If you choose the latter, you will need to decide which ones to prefer: Facebook, LinkedIn, Instagram, Twitter, Pinterest, or others.
  • To attract customers, you need to decide what information you want to provide at each stage of their purchasing process.

So, you must have understood that to attract customers to your business, you need a solid strategy. Let’s specifically delve into what we’re talking about.

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How to understand what customers do online?

Using software, primarily analytics allows me to understand: which pages are viewed by users, how much time they spend on each content, and many other useful pieces of information.

Another type that I feel like recommending is software related to user experience, they allow you to understand how much time the user spends in one part rather than another, on which links they click, and which parts of the page are more or less interesting to different users.

Thirdly, to attract customers, you need to ask questions to your potential customers, that is, understand what they think about the activity you are doing. To do this, online questionnaires come to our aid, just create them using specific tools, like Google Forms.

To encourage the user to fill out the questionnaire, you will need to use a particularly attractive call-to-action.

SEO (Search Engine Optimization) Ranking

I can give you all the information in the world, but if people can’t find you, it all becomes useless, that’s why SEO “Search Engine Optimization” is so important to attract customers.

Appearing among the top results in Google SERP must be one of our primary goals. We know for sure that people searching for a specific keyword tend to not consider results beyond the first page, that is, the top 10 results.

Ranking well for a specific keyword related to your business will allow you to gain significant advantages in terms of:

  • More clicks to your website
  • Increased visibility and reputation of your brand
  • Being a step ahead of the competition

Also, pay close attention to Local SEO and off-site SEO with the creation of link-building. The more you delve into these aspects, the stronger the foundations for attracting customers will be.

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SEM Strategies

Certainly, among the fastest and most effective strategies to attract clients, we find SEM “Search Engine Marketing”, in practice the creation of sponsored ads, paid ads, concerning your business or your products/services.

Just like with SEO, here too you’ll need to pay close attention to the keywords you’ve chosen to position yourself with your company, the more specific they are, the easier it will be to find you.

For SEM, a very important factor that I mentioned earlier is the buyer personas, i.e., the in-depth study of your potential clients. When you create your advertising content, this information will be vital to intercept the specific target customers you want to show the ad to, allowing you to optimize results and investments made.

Inbound Marketing

This is one of the most important strategies you’ll need to pay attention to. Putting the consumer at the center of any action we take, that’s what inbound marketing is all about. You have to keep in mind the concept of helping people throughout their buying process.

You might find it useful to use specific software, such as the funnel builder in English, which helps you manage the steps to attract potential customers to your brand.

If earlier I talked about data, in this case, the approach must be more human. Compared to the past, marketing has evolved; it’s no longer large companies imposing their choices on consumers, but the customers themselves holding this power.

Practically, what does this mean? Your main focus will be to understand what your customers’ problems and needs are, so you can satisfy them in every aspect.

Being able to create this type of relationship will bring you trust and loyal customers to your brand, making a true and long-lasting investment over time.

Once you’ve attracted the customer to your brand, you’ll need to focus your efforts on obtaining Lead generation, i.e., contacts of those customers genuinely interested and loyal to your business, so you can offer targeted and personalized services and content.

There’s a framework that can help you understand how to act based on the stage the customer is in:

how to attract customers from competitors

Nowadays, people demand to experience the professionalism of a business. Guiding and educating them in this journey will create an affectionate relationship that continues even after the purchase, leading to word-of-mouth within their circle and positive reviews.

Certainly, creating a professional strategy for a suitable buyer’s journey for your clientele is not simple. The best solution is to rely on a specialized agency or invest in training.

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Content Marketing

If you’ve read digital marketing articles before, you’ve surely come across this statement: Content is King. The quality of what your company publishes is a crucial aspect not to be underestimated.

Once you have conducted a thorough analysis of your buyer personas, you need to align the content you create with the insights you’ve gathered. Keep in mind that the more people feel entertained and find what they are watching interesting, the happier they will be to keep following you.

The aspects you should pay the most attention to are:

  • The blog: write with an SEO perspective, keep it active and up-to-date
  • Visual content: create beautiful images, posts, photographs, infographics, etc.
  • Video content: increasingly relevant, create short and clear high-quality videos

 

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Social Media Marketing

We know for sure that people spend a lot of their daily time on Social Networks. Can we neglect this aspect to attract customers? Certainly not.

First and foremost, make a thoughtful choice about which social network is best suited for the message you want to convey, and above all, create a consistent content strategy. Each social platform has a different way of communicating with its users and, consequently, a diverse target audience.

My advice is to use these platforms to make your company more human and transparent by creating “behind-the-scenes” content, showing people the soul of your brand to build trust and make them feel part of a community.

Don’t make the mistake of being present on every social platform and risking conveying your message incorrectly or, worse, neglecting it due to insufficient resources. Nothing is worse than an account that appears to be abandoned.

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Email Marketing

Creating an email marketing strategy is still one of the best ways to attract clients, especially if you can create personalized content for offers, discounts, or special events.

The writing of these emails is crucial and should always be tailored to the interests of potential customers to create strong brand loyalty.

Returning to the discussion earlier about Lead generation, remember that if you have succeeded in this endeavor, the user has already trusted you by leaving their contact. Do not forget this detail; leverage it and be careful not to lose the potential customer by writing in a cold or detached manner.

This method may seem time-consuming, but with the help of Marketing Automation tools, you can optimize the work and reap all the benefits that an email marketing campaign offers.

 

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Remarketing

This strategy is the one that has gained a lot of traction lately. In essence, we’re talking about the much-discussed cookies, a system capable of tracking and remembering a user’s interaction with a website or a specific ad, providing them with content of probable interest in return.

What interests you is using this data to see if a potential customer has visited your site and then left without making a purchase or leaving any leads.

The reasons why users enter and leave a website can be numerous; your task is to remind them that you exist and that your product or service might still be of interest to them.

You might have seen messages like “Hey, do you remember searching for this product? Are you still interested?” or “You left this product in your cart, do you want to continue your purchase?

This is what we call remarketing – actively reminding a potential customer of your existence with targeted messages. If you manage to implement this strategy, I assure you that you will be amazed at how many customers you can attract.

 

“Traditional” methods not to underestimate

All the aforementioned strategies that I have shown you are part of innovative methods that the world of digital marketing, especially inbound marketing, can offer you if implemented consciously and correctly. However, we must not forget the past and where we come from.

There are still methods that should not be underestimated but should be combined with those mentioned in the previous chapters. We’re talking about leveraging “old” media. Depending on your budget, you can consider:

  • Television commercials
  • Radio spots
  • Flyers
  • Live events
  • Word of mouth

As old as these methods might seem, in some cases, they can be still very effective, especially for businesses located in small local communities, but not only; television commercials still have a strong impact on people.

Difficulties in attracting new customers

Remember that making mistakes is the first step towards success, provided you learn from the mistakes made.

That said, I want to draw your attention to what could be the mistakes or difficulties you might encounter when trying to attract customers:

  • Too explicit and direct advertising: ot is not liked by anyone and only leads to the escape of potential customers.
  • Wrong target: I have mentioned the importance of buyer personas several times; addressing the wrong target will waste your time and money.
  • Low-quality content: Ignoring the quality of content or only posting promotions will not have a positive effect; they will be uninteresting and cold.
  • Abandoned and Neglected Website: optimizing your site is of vital importance; this means working on SEO and keeping it constantly updated with quality content.
  • Not Leveraging Social Media: people spend countless hours on these platforms; not utilizing them would be senseless.
  • Ignoring Newsletters: Pay attention to emails; they are a very useful tool for attracting customers.

difficulty attracting new customers

These are just some factors that can negatively impact your efforts to attract customers. Knowing them and avoiding them will give you a huge advantage in implementing the strategy that will enable you to achieve your goals.

Conclusion

As you have noticed yourself, there are multiple ways to attract customers to your company, and none of these exclude the other; on the contrary, they should be considered as a team of strategies working together for a common result.

Through this guide, I have tried to be as clear as possible by addressing the most significant topics and the difficulties that can be encountered in the process of attracting new customers.

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I hope you have found this in-depth article useful and interesting. Thank you for reading, and good luck for the future of your business.

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