I don’t know what career I want: what and how to choose?

I don’t know what career I want. It’s a common thought for many people, whether they are already working or students. So if you’re asking yourself this question, know that you’re in good company.

In this article, I want to give you some advice on how to find a job that you might enjoy, one that allows you to grow and earn money.

Before asking yourself what job to do, consider that the world of work is unlikely to offer you a natural lifelong employment. Today especially, work changes evolve, and if you’re lucky, you’ll only be able to imagine the beginning of it.

If you’re reading this, you might recognize yourself in one of the following thoughts:

  • How to figure out what I want to do in life?
  • I’m in crisis, I don’t like my job!
  • How do I choose what job to do?
  • How to make a fresh start?

If you’ve just finished high school and don’t want to pursue a university path, you might consider the idea of a specialized course without a bachelor, to gain specific knowledge that would help you more easily enter the job market.

The traditional job market is undergoing significant changes, so the first piece of advice I want to give you is to consider new digital professions.

Considering the evolving of the job market and the new opportunities in digital professions, choosing for example a Digital Marketing Course could be a clever choice.

So, if you don’t know what job to do, keep reading because I have believed in this for many years, have had many satisfactions, and I’d like to talk to you about it.

I don’t know what career I want

What do you do when you don’t know what to do with your future? It sounds like a tongue twister, but it’s one of the questions I’ve heard most frequently during my webinars. I’m in crisis: I don’t know what job to do in life. It’s the typical thought people have at a crossroads, at a turning point.

Job loss, or the realization that you don’t like the work you do, or when you reach the end of an educational path, in short, every time in our lives we are forced to make an important decision, we go into crisis.

But, think about this: isn’t it the loss of balance that stands between one step and another? I particularly remember a girl who, after graduation, chose a university degree, at the end of which she realized that she had been procrastinating facing the world of work.

“Luca, I’m afraid I won’t find a job, but I’m the age my parents were when they got married and I still don’t know what job to do.”

I don’t have the magic formula for finding a job at 30 without experience, but I do know that you can’t ignore asking yourself what you would like, to avoid doing the first job that seems to come your way.

This also applies if you already have a job but don’t like it. You can’t afford to spend most of your time on something you don’t feel suited for. 

Starting over, beginning from scratch, presupposes, first of all, a deep introspective search that leads you to know your talents and even your contradictions profoundly.  This will give you confidence in yourself and greater clarity about future prospects.

Find your path

Each of us is different, with unique abilities and personal inclinations that make us special. Therefore, nothing is wasted, and none of the things we have done will be useless if we know how to harness them to our advantage.

When I decided to venture into digital professions, many were skeptical and cheered for more secure, institutional, and well-known career paths at that time. But years have passed.

Well, digital professions deserve your consideration today if you’re wondering what job to pursue in the future. Meanwhile, I want to offer you a brief and fun test.

Break the ice! Discover Your ideal job with a Test!

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Analyze the Context

The starting point should be understanding the context and your audience. The crisis in the traditional job market is real and tangible: we are witnessing an increasing trend of voluntary turnover.

In some contexts, it has become pathological, reaching levels so high that it affects company operations. The pandemic period has accentuated this phenomenon.

However, it’s not always negative because it opens the door to organizational changes, to innovative profitable online activities that arise within digital transformation, as well as new opportunities for enthusiastic young (or not so young) collaborators.

One consequence is that many companies are implementing employee retention strategies to attract (or retain) the most deserving employees.

So, if you find yourself doing a job you don’t like but see changes happening in your company, keep your eyes open and try to seize new opportunities. Fill your educational gaps and show yourself proactive towards change.

Indeed, thinking about doing the same job for a lifetime is an increasingly remote prospect, even within the same context. If you’re trying to figure out what job to pursue without experience, this idea of inevitable immobility can be a deterrent in the moment of choice.

Whether you’re already part of a work environment or you’re seeking your first job after graduation, try to create a job opportunity for yourself, and explore new entrepreneurial ideas.

Study the market. There are many crisis-proof businesses that have arisen from courageous and visionary ideas: find your market niche, identify areas where you could work, and don’t lose heart.

Listen to yourself

The first thing you need to do is become aware of what you could offer. Don’t let the fear of failure hold you back, because you’ll have to convey a lot of confidence in yourself if you want to convince others of your qualities.

Think about what job you want to do now, at this moment. Remember that you will excel only if you pursue a profession that you love. Which of your skills do you want to turn into income?

Discovering how to fulfill your life, and what this means to you, is something you owe to yourself above all.

Finding your career path is crucial for your happiness, especially because, upon reflection, the time spent at work constitutes a significant portion of your day. So it’s essential to find the right job to fully and peacefully live your existence.

The discontent that comes with doing a job you don’t like makes you feel useless and insignificant, leading to self-doubt and questioning your abilities. Ask yourself the right questions and prioritize your goals.

You could start with these activities:

  • Identify your interests. Ask yourself what truly excites you and gives you the motivation to get out of bed every morning.
  • Revisit your values. Ask yourself who you really are and what you believe in, what convictions guide your life decisions.
  • Focus on what you can do. Don’t underestimate your transferable skills: soft skills often make a difference.
  • Listen to your inner self. What do you want to become or be? Free yourself from social conventions and answer without judgment, without censoring yourself.
  • Be aware of the choices you make. Once you’ve identified your desires, it will be easier to make decisions about what to pursue and evaluate the consequences.
  • Set realistic goals. Initial milestones should be simple and measurable; set deadlines to complete tasks, so you can measure the effectiveness of your actions.

Embarking on a journey to deeply understand oneself and one’s aspirations, valuing one’s talent, and nurturing self-confidence are necessary and no longer postponed.

With these suggestions, I hope to have taken you from “I don’t know what job to do” to “What job would I love to do?

Choose practical training aimed at entering the workforce!


Find the job you love: tips

So, I’ll try to summarize some advice for an approach that’s definitively useful to find the right job:

  • Don’t imagine a job from the past! Don’t insist on wanting to do the jobs that Mom, Dad, and your uncle did. We’re in a different era, a different time. You need to look at new professions, innovative ones that allow you to glimpse the possibility of building a career and earning money. Look for them in growing sectors, like the online industry. Companies will increasingly rely on digital professionals such as for example, Web Analytics Course or Digital Marketing Certification.
  • Add one goal at a time. Try to actively work, listen to your needs, and step by step, accomplish them. Working consistently and organized will help increase your self-esteem. Remember that job hunting is also an activity that requires planning if you don’t want it to become frustrating.
  • Be an entrepreneur of yourself. Starting from your principles and values, try to understand what is important for you, and what your passions are, and find a job that aligns with them. If this profession doesn’t exist, invent it, find your market niche, and bet on it.

finding the right job

  • Take some time to know yourself, to regain confidence and serenity. Do everything to reach the awareness that you deserve to be happy. People want to find in you the solution to their problems, not be the solution to yours!
  • Build your network. Use social networks to connect with interesting people with whom you can share experiences, advice, and maybe collaborations. Participate in events related to your interests, and don’t miss opportunities to meet people.
  • Continuously educate yourself. Finding a job for graduates without experience will be difficult if you don’t take courses that enhance your specialization. It’s the same for recent graduates or those who want to requalify themselves to get back into the game. You can start with orientation courses like the free Internet marketing course or take a first step into the emerging discipline of search engine optimization with a free SEO course. In any case, attending training courses to acquire technical skills and tangible capabilities in your field of interest will be crucial for your career.


Download the free ebook now and gain valuable guidance on exploring and succeeding in digital professions!

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New opportunities: digital professions

Let me talk to you about digital and how it now represents the future of many professional sectors. This transformation is closely linked to the digital revolution and the adoption of increasingly advanced technologies.

Companies, to keep up with the times and remain competitive, are looking for specialized professionals in this field, capable of understanding the complex digital ecosystem.

Businesses that want to succeed in the market will need to innovate and invest more and more in digital. Therefore, new professional roles will need to have high levels of specialization and advanced technical skills, such as in web and social media areas.

new digital professions opportunities

This applies not only to already established industries but also to businesses that will emerge tomorrow, such as startups, or small enterprises that will need support to create cutting-edge digital strategies.

An example is e-commerce businesses that are experiencing a real golden period. They are continuously growing thanks to systems that increase engagement and sales funnels. Until recently, consumers were reached only through traditional advertisements in newspapers, radio, and TV.

With the advent of digital, new opportunities have been created, such as influencer marketing, social media sponsorships, and search engine ads, paving the way for people who know how to use these tools effectively.



I don’t know what job to do is a thought you absolutely need to remove from your mind. The confusion arises from looking in the wrong direction, namely at traditional jobs.

I hope I have managed to convince you that there is something else, that the digital sector truly offers and will offer good job opportunities. Of course, it’s no longer a time for improvisation, and comprehensive training focused on practice is necessary.

Below, I list the most in-demand digital professions in the job market. I emphasize that you can pursue any of these paths even if you are already working, at least initially, or as your first job: it’s still a very young sector, making it an excellent way to work without experience.

  • Digital Marketing Certification, an expert professional in the web, e-commerce, and social media sectors.
  • SEO and SEM Certification, a professional responsible for improving search engine rankings, managing advertising campaigns, and analyzing their results. Especially if you have a humanities background, you can find great satisfaction in this field.
  • Social Media Course, a role dedicated to promoting the company and its brand. By leveraging the power of social channels, they engage potential customers and retain existing ones.
  • Web Analytics Course analyzes data to measure the effectiveness of promotional campaigns and all digital marketing activities in general, identifies issues, and proposes improvements. It’s one of the most sought-after digital professions.

So, don’t say you don’t know what to do in life, don’t let the fear of not finding a job hold you back. Humans are naturally drawn to what satisfies them.

Make sure to pursue your dreams, and with success, earnings will follow.

Request a guidance session now. An experienced consultant can help you find the right job for you!




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