Based on real-world data and expert predictions, the most in-demand jobs for 2023 and 2025 has to do with technology and innovation. The digital landscape has been rapidly evolving for years, and it’s set to make an even bigger impact on the workforce in the coming years. Whether you’re considering a career change or just want to stay ahead of the game, understanding these job trends is crucial for success in the future.
The data I’m sharing with you comes from our job portal, where companies actively seek professionals or freelancers to post their listings. In this article, I’ll be highlighting the growing employment sectors and the most in-demand jobs of today. Our findings reveal three distinct trends:
- A rise in highly specialized traditional crafts;
- The emergence of new digital professions as an evolution of face-to-face jobs;
- An increase in job profiles related to online sales of goods or services
If you’re looking for job security, the digital industry is the way to go. However, securing a position in this field requires specific skills and training, regardless of your educational background. That’s why we recommend checking out our All Specialist Certification course, which is designed to help you develop the in-demand digital skills that today’s job market demands. Before diving into the most in-demand jobs, it’s essential to equip yourself with the tools and knowledge to succeed in this exciting and ever-changing industry.
To know more continue reading the article:
- Most in-demand job in the future;
- Top recruited Digital jobs in the coming years;
- The most wanted professional figures by companies;
- Most rewarding careers to pursue.
The 14 Most in-demand Jobs in 2023-2025
In the previous section, we discussed the upcoming job trends that companies will be seeking out, with a focus on new roles arising from recent and irreversible changes. However, it’s important to note that traditional professions will always remain integral to society. Before diving into the overview of these professions, let’s take a moment to explore how the business landscape is shifting.
Unlike traditional jobs, which have historically been dominated by large corporations, today’s most in-demand jobs are strongly influenced by medium-sized and small companies. This change is due to the following factors:
- Medium-sized companies (11-50 employees) employ 32% of individuals in emerging professions.
- Smaller companies (up to 10 employees) employ 13% of individuals in emerging professions.
- Companies with 51-200 employees employ 16% of individuals in emerging professions.
- Companies with 201-500 employees employ 11% of individuals in emerging professions.
- Large companies (1,000-5,000 employees) employ 10% of individuals in emerging professions.
- Companies with more than 10,000 employees employ 6% of individuals in the so-called jobs of the future.
Small and micro enterprises are the driving force behind digital transformation. The percentages show that they are the ones who believe in digital transformation the most. Online and emerging technologies provide ample business opportunities for companies, regardless of their size, as they do not require large capital investments to generate significant returns.
In the following section, we will discuss the future high-in-demand jobs.
1. Specialist Nurses and Doctors
The healthcare sector is experiencing an increased demand for workers, particularly in response to the recent epidemic. Nurses and medical technicians in emergency medicine departments are in high demand. In some countries, the medical sector has gained widespread trust for its response to the crisis, leading to an increase in visits and a greater focus on personal health.
As a result, dermatologists, cardiologists, pediatricians, and radiologists are among the most sought-after medical professionals. It is estimated that by 2025, thousands of recruits will be needed in the sector, making medicine one of the most in-demand jobs.
2. Teachers
Teachers have emerged as the most in-demand jobs in 2021, with many vacant teaching positions at the start of the 2021-2022 school year, despite simplified competition procedures. Additionally, the increase in compulsory education has led to a surge in new students, further widening the demand-supply gap for teachers. As a result, the teaching profession is expected to remain highly in-demand jobs in the coming years, with projections indicating significant recruitment opportunities between 2023 and 2025.
3. Creative Freelancing
There is a growing demand for skilled professionals who don’t require a university degree in the Italian job market, and among them are creatives such as video makers, cartoonists, and graphic designers. These professionals are expected to experience a significant increase in job opportunities.
Smaller companies in particular are seeking to improve their online presence with high-quality content and are increasingly opting for freelance collaborations with specialized creatives. This trend is leading to a rise in demand for creative professionals who can deliver top-notch work and help businesses stand out in the digital landscape.
4. Insurers
Over the past few years, the insurance sector has experienced exponential growth, with a high demand for life, health, and income policies, as well as supplementary pensions. Aspiring insurance consultants only need a high school diploma to enter the field, but possessing digital skills can make a significant difference in generating leads and providing online sales services like e-commerce and digital sales. Effective lead generation can be crucial for insurance consultants in attracting new clients and expanding their business.
5. Sustainability Manager
In response to the guidelines of the 2030 Agenda, a global action program aimed at protecting the planet and its inhabitants, companies are required to develop a strategic sustainability plan.
As a result, the role of Sustainability Manager is set to become one of the most in-demand jobs in the years to come.
This emerging figure will be responsible for combining business success with a minimal environmental impact. To achieve this, the Sustainability Manager will need to focus on implementing principles of the Circular Economy, carbon neutrality, and sustainable supply chains, which will form the foundation of future development models.
6. Journalists and Copywriters
Over the past few years, the consumption of media has significantly risen, resulting in an increased demand for professionals in the journalism industry, particularly in television.
Furthermore, with the surge in internet usage, there has been a noticeable rise in the time spent on search engines. This has led to an increase in competition and a need for more compelling and high-quality content to attract users. Consequently, the field of copywriting has evolved to meet this demand, giving rise to in-demand roles such as web content editors and SEO Copywriters who specialize in creating content that facilitates better positioning in SERPs.
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7. Cyber Security Manager
The Cybersecurity sector is experiencing a significant surge in job applications. Cybersecurity experts are one of the most in-demand jobs due to their ability to safeguard sensitive sites and data from both internal and external attacks by hackers.
Companies offer technical positions for vulnerability analysis and management, as well as managerial positions that require IT and legal expertise.
8. Digital communication
The COVID-19 pandemic has forced companies to adopt new strategies, redefine their production and commercial approach, and invest in a robust online presence. As a result, the demand for Digital Marketing professionals has skyrocketed, making them some of the most in-demand jobs today. Companies offer various support measures for new hires, as highlighted by the 2022 budget maneuver, particularly for young and experienced workers.
Given the time constraints, companies tend to prefer candidates with comprehensive training and internships, allowing them to enter and start new roles more quickly.
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9. Social Media Manager
The Social Media Manager is one of the most in-demand jobs in Digital Professions. Whether as an employee or freelancer.
SMMs are essential for every business context. They plan and manage communication on social networks according to the marketing plan and editorial calendar, intercept prospects online, and help create the brand image. The Social Media Manager design paid campaigns such as Facebook Advertising or on the LinkedIn platform. They coordinate teams of creatives and content creators for publications on platforms such as Instagram and execute social media strategies.
10. Community Manager
The Community Manager, on the other hand, acts as an ambassador for the company’s digital community. They are the face of the company that participates in web discussions, keep up with trending topics, and provides customers with a more personal and direct approach. Typically found in larger companies, they may hold a more strategic role than the Social Media Manager but can also hold both positions.
11. Web Marketing Specialist
The Web Marketing Specialist is an evolution of the traditional marketing profession, adapting to the digital age. With new communication potentials on the internet come new business opportunities for companies. However, the ease of disseminating information on the web also means that there is little margin for error in a good digital marketing strategy.
As an operational figure, the Web Marketing Specialist combines digital communication with sales to effectively support the company’s business strategy and is now an essential member of modern organizational charts.
12. SEO Specialist
Search Engine Optimization (SEO) is a highly specialized discipline within the broader field of Search Engine Marketing. It involves all activities related to optimizing the textual content and image files of websites in order to improve their ranking on search engines like Google.
The job description of an SEO Specialist requires strong writing skills, expertise in multimedia content optimization, and in-depth knowledge of main web page structure systems such as CSS and HTML. SEO Specialist job is one of the most in-demand jobs and can report to an SEO Manager or Digital Marketing Manager.
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13. Inbound Marketing Manager
Inbound Marketing is a customer-centric communication method that aims to attract and engage customers by providing solutions to their needs and problems, without resorting to intrusive actions. The Inbound Marketing Manager is responsible for building a comprehensive strategy that includes creating a sales funnel, from product presentation to the buying experience, and ensuring customer satisfaction beyond the purchase stage. This approach utilizes a flywheel model, where satisfied customers become brand advocates and help drive company growth.
The role of the Inbound Marketing Manager is crucial for both large corporations and startups. This job requires a high level of responsibility and expertise, as it involves developing and executing effective strategies that can help businesses grow and achieve their goals.
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INBOUND MARKETING MANAGER CERTIFICATION
14. Digital Strategist
A Digital Strategist is a crucial member of any structured organization who possesses a vast array of technical and operational skills necessary to construct a compelling and effective digital strategy based on specific KPIs. This online job blends skills from both online and offline contexts, such as project management, with a heavy emphasis on digital expertise.
The Digital Strategist holds the responsibility of designing the entire digital strategy to ensure business success. They play a vital role in identifying target audiences, assessing market trends, and recommending tactics to achieve desired outcomes. The ability to think creatively, critically, and analytically are critical to excel in this field.
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Which Jobs will be in High Demand in the Future?
As I mentioned, these statistics are based on real data. Years ago we decided to combine the school website with a job search portal, Digital Jobs. This integration allows us to offer real career opportunities while staying up-to-date with the latest market trends. Our partnerships with various companies across a wide range of sectors and industries ensure that job seekers can easily find suitable positions. Additionally, subscribing to Job Alert can help you stay informed about current job openings and well-paying jobs that don’t require a degree. The portal also enables us to tailor our training offerings to meet the specific needs of companies.
Based on our recent analysis, we have observed a significant increase in demand for B2B (Business to Business) activities, which has resulted in the emergence of several highly sought-after jobs in this sector from 2023-2025. Additionally, there has also been growth in B2C (Business to Consumer) activities related to the sale of products or services to end consumers online.
- Booking Trips or Services;
- Making Shipments;
- Request Assistance;
- Buying Online.
After examining 959 job adverts, we have found that e-Commerce related jobs have experienced tremendous growth over the last year. Their market share has increased from 13% to 22% in the previous period. Thus, we can confidently conclude that the most sought-after digital jobs can be divided into four main areas.
- Web;
- Social media;
- E-commerce;
- Digital.
The growth of e-commerce and its associated activities, such as writing and sales, has been notably positive since the lockdown period, during which we have all had to explore new ways of shopping. Consequently, this shift has brought about a change in the purchasing behavior of consumers.
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In the past, we used to purchase goods and services primarily through physical stores, supermarkets, and shopping malls. However, the current trend leans more toward online shopping, where consumers are buying nearly everything on the Internet. This shift has led to unprecedented growth in sales for various product categories, with some experiencing a sales volume increase of up to 100%.
While digital and web marketing professions have been involved in e-Commerce for some time, the recent surge in demand for jobs in this sector has made generic e-skills insufficient. Instead, employers require specific and in-depth skills.
Today, who is hiring in this sector? We can confidently say that:
- Traditional companies are offering many modern jobs in the online field. The digitization processes of companies are taking place rapidly, increasing the work of human resources departments.
- Web agencies that offer all-round services, relying on experienced professionals in the various digital disciplines, are hired by small and medium-sized enterprises that do not have in-house digital marketing staff, mainly for website management and social media advertising campaigns.
- Recruitment companies have also experienced a significant increase in requests from all types of companies.
What Work is Worth Doing?
In today’s corporate world, digitization and increased business go hand in hand. Digital transformation allows for the development of optimized processes based on new technologies and opens up new communication channels, making digital marketing techniques essential for finding customers and improving the customer journey. This is why we are seeing a surge in digital job opportunities at consultancies and companies alike.
On the other hand, certain professions are at risk due to technological replacement. These include jobs that are not related to creativity, personal care, or training. In contrast, new job frontiers will emerge in areas where new technologies enhance rather than replace human labor, improving efficiency and productivity.
Looking ahead to 2023 and 2025, we list the top three most in-demand jobs in Italy:
Most popular sector: E-Commerce
The positive trend of e-commerce compared to brick-and-mortar shops is evident to us as consumers, and this sector is experiencing record growth in the country.
Companies are rushing to create websites to sell their products and services online to meet new market demands.
As a result, all those involved in e-commerce, including logistics professionals with specific e-skills like Dropshipping, are among the most in-demand jobs post-Covid. Specific e-skills are therefore needed to support aspiring online entrepreneurs to open and manage their own virtual shops.
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Digital Sales
New online sales techniques are emerging that exploit the full potential of digital channels, bridging the gap between businesses and customers. A competent digital seller is adept at lead nurturing techniques, funnel marketing contextualized to each sector, and utilizing social media platforms, while also having the ability to analyze results from an ROI (Return on Investment) perspective. In essence, digital sellers are all-around professionals who excel in all aspects of communication and marketing.
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Direct Response Copywriting
As the demand for creative professions related to writing continues to grow, Direct Response Copywriting has emerged as a discipline that combines the art of language with sales communication and SEO techniques.
Direct Response Copywriters are skilled professionals who can craft content that not only ranks highly on search engines but also entices readers to purchase by providing them with comprehensive and useful information that presents their product or service as the ideal solution.
Businesses have quickly recognized the value of this skill, as its creative approach is closely tied to sales and revenue. As a result, Direct Response Copywriting has become one of the most sought-after jobs in the market and is likely to remain in high demand for the foreseeable future.
Conclusions and Career Counselling
So what is the best job to do? As you have seen, there are endless new possibilities, and if you are looking for a new job, don’t beat yourself up! There are many jobs in great demand; I advise you to think about what is in your heart and be more akin to your aptitudes.
In addition to the roles already mentioned, several other jobs are gaining prominence in the digital landscape. One such role is that of a Data Scientist who specializes in analyzing Big Data. With the rise of machine learning, there is also an increasing demand for jobs related to this field. The need for webmasters, back-end developers, Cloud Architects, and Energy Managers is also on the rise.
Furthermore, an interesting trend worth mentioning is the increase in smart working arrangements, both full-time and part-time. This trend particularly benefits digital professions that are well-suited to remote work. The new flexible work arrangements offer a low-risk way for people to start exploring these professions, even while still doing another job.
Do you want to know more about this world and discover your way?
I direct Digital Coach®, the professional training school, leader in training all professionals who work in the Digital Marketing & Sales field.
As a trainer, I have trained over 35,000 business professionals from over 300 large multinational companies and over 5,000 Italian SMEs.
I devised the “Digital Strategy Framework®” method, thanks to which since 2014 I have been helping companies to define and improve over time a digital strategy that maximizes the generation of turnover and online sales.
