Self-employment: do it online successfully in 4 steps

Carry out an independent job, maybe you are a freelancer, and for a while, you’ve been looking for a way to take your business online. Specifically, you are interested in understanding how to use the web to increase clients and revenue, right?

If so, I have the solution for you: I will explain how to take your independent profession from offline to online in 4 simple steps, maximizing the likelihood of growing your business.

Together we will see:

  • What is meant by independent work?
  • What are the distinctive elements of independent employment?
  • What types of independent work exist?
  • Why is online the best context for self-employment?
  • What needs to be done to become self-employed?

If, furthermore, you want to practically implement what I will tell you, acquire through the Digital Marketing Course Program and Freelance Course, all the necessary skills to become a digital professional.

In this article, you will find the topics covered in the video; in particular, I will talk to you about:

  • What skills are needed to become a self-employed worker;
  • How to stand out from competitors;
  • How to make yourself known on social media;
  • What to do to achieve better results every day.

What is self-employment?

Self-employment or independent work is an activity carried out by a professional without any subordination. In simple terms, to answer the question: what is the difference between dependent work and self-employment?

It’s enough to say that in the latter case, there is no employer involved. Simply, an independent worker commits to offering services or products to clients (entrepreneurs, companies, or other clients), within agreed-upon deadlines and in exchange for payment.

Knowing what characterizes self-employment is fundamental to understanding if this form of employment can align with one’s personal idea of professional fulfillment.

Despite some differences related to specific professions, overall, the independent worker:

  • Organizes their own work, in terms of hours, workplace, and methods of operation;
  • Owns all the tools necessary to produce goods/services;
  • Assumes all economic and legal risks related to the activity;
  • Earns based on sales;
  • Agrees on the selling price directly with the client with whom they have signed the self-employment contract.

Who are freelance workers?

Individuals engaged in freelance work relationships include freelancers, craftsmen, artists, hairdressers, architects, direct cultivators, door-to-door salespeople, traders, sole proprietors, and the new generation of delivery riders.

Independent workers also include professionals who choose to engage in coordinated and continuous collaborations.

In this particular case, the distinction between freelance work and employment becomes blurred, as the client and worker will remain in contact for a relatively long time with a relationship very similar to that between a boss and an employee.

self-employment meaning

Project-based work, on the other hand, is not considered freelance because, despite its strong resemblance to coordinated and continuous collaborations, it is not regulated by the same article of the civil code.

You might have noticed the inclusion of freelancers in the “freelance worker” category. If you are used to considering them synonymous, this may seem strange. What is the difference between a freelancer and a freelance worker?

Well, the difference is conceptual: the former provides intellectual property, and the latter provides manual labor. This subtle distinction is necessary because sometimes these two roles are considered separately.

You might be wondering, after this distinction, who falls under freelance workers and what activities constitute freelance professions?

I can give you some examples: electricians and beauticians fall into the first category; doctors, engineers, architects, and all digital professionals fall into the second category.

In other countries around the world, there are many people who choose to work independently. They do this to reinvent themselves professionally, build a more profitable work future, or follow their passions.


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Freelance Work: taking your business online in 4 Steps

Why is it advantageous to work independently online? The web is highly oriented toward freelance work, and independent professionals appreciating its benefits have significantly grown recently.

Today, those seeking clients or revitalizing an unprofitable business without succumbing to market saturation or economic difficulties must leverage information technologies. In fact, the web is the best context to develop or grow a profession.

freelance worker

What are the advantages of freelance work online? The convenience can be summarized as follows:

  • Higher likelihood of reaching potential clients;
  • Many means and ways to interact with the audience;
  • Ability to constantly monitor the business’s performance.

Individuals of all ages and genders in every sector and specialty can turn to the internet, independent specialists without distinction; from physiotherapists and accountants to personal trainers.

So, how to become a digital freelance worker?

Through 4 winning actions, adaptable to any form of freelance activity. Let’s explore them together.

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1. Educate yourself in digital skills

If you want to move your freelance work online, you have two options:

  • Manage the transition yourself;
  • Rely on an agency or freelance professional.

In the first scenario, you will need to study digital marketing in depth, including strategies for finding clients, digital tools, and channels. 

self employed work online

Alternatively, if you prefer to consult specialists, such as a digital coach, basic knowledge will be sufficient to understand and oversee the work of professionals, manage activities, and provide useful and informed information.

You must be able to explain, understand, and apply what you have learned. Only then can you appreciate the value of the actions taken and believe in their effectiveness in achieving results.

To train specifically, understand how to find clients as a freelancer, and be operational as soon as possible, you will need a personalized study program; you can define it by contacting the school I manage, Digital Coach.

2. Develop a unique positioning

Despite offering multiple opportunities for professional success, the Internet is not without competition. To stand out with your online freelancing, you must be able to position yourself on the web as a professional with a specific specialization and defined peculiarities.

To help you understand what I’m talking about, let me explain an example. Consider lawyers; their field is extremely competitive. Yet, the internet can still offer them great work satisfaction if they position themselves effectively.

personal branding specialization

Therefore, the criminal lawyer, to differentiate themselves, cannot just say who they are; they must also specify their areas of expertise (theft, robbery, homicide, fraud…) and how they work. This way, by highlighting their uniqueness, they manage to convey what they excel in compared to others.

This is what I call developing a distinctive professional positioning. To achieve this, you will need to study strategic subjects such as Digital Strategy, Inbound Marketing, and Personal Branding. With these, you can develop various skills that will be useful to you.


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3. Work on your online presence

To introduce yourself as a freelancer, you need to create or enhance your digital presence. This involves:

  • Having a website or landing page;
  • Writing on personal or other blogs;
  • Creating videos on YouTube or recording podcasts;
  • Actively using your social media profiles;
  • Networking with potential clients and colleagues.

Social media is particularly important for developing an online freelance career. While it’s preferable to be present on all social channels, in reality, that’s not possible because each platform is distinct, with its own rules and structures.

work your online presence

Understanding these mechanisms and, more importantly, using them effectively, takes time and constant effort. For these reasons, if you want to develop an excellent social media marketing strategy, I recommend choosing your key platform, the one you’ll dedicate yourself to the most.

My key platform is YouTube, but if you’re a lawyer and don’t enjoy making videos, it might be more suitable for you to write on a blog. Or, if you’re a professional trainer, you could use Instagram or TikTok to showcase training sessions.

In general, the choice of your strategic channel should be based on your industry and your personality. Once you’ve made your decision, you can start creating content to gain credibility and secure numerous freelance contracts.

Are you determined to stand out among freelancers, making an impact with just a click? Learn to sell yourself and your skills


4. Measure performance and achieve results

Taking your freelance work online primarily means building and implementing online marketing strategies. However, that’s not enough. To evaluate the effectiveness of each action you take, you’ll need to monitor it and, most importantly, measure it in terms of performance.

Therefore, the fourth thing I suggest is: to learn to measure the results of what you do. This means learning to read and interpret Analytics.

Knowing and understanding, even superficially, these data will allow you to learn how to improve positioning, strategy, and the return on digital investments, both in terms of time and budget.

measure performance and results

By following my advice, you will surely achieve excellent results but remember that the growth of your online freelance work will be progressive. It is built step by step, through the achievement of increasingly ambitious goals.

So, do not give up if your blog has zero views today and does not generate commercially useful contacts. Understand what isn’t working and change it.

You will see that you will start with 100 visits a month, then 200, 500, 1000, and up from there; the same will happen with clients.

Conclusion and free coaching

In conclusion, it can be said that no matter how distant digital freelance work may seem to you, the Internet remains the best way to grow and find clients.

However, this new online world can be complex, so if you don’t want to face it alone, don’t hesitate to ask for a free consultation with one of the experts from Digital Coach.

Alternatively, if you think you’re ready to start right away, all you have to do is get involved! Don’t waste any more time wondering who can be an online freelancer.

Or when is the best time to start freelance work? You are the right person to start this business, and the time to begin is now!

Start your new online adventure and become a successful freelancer with our help!




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