The 1st Digital Marketing Blog in the world
Interviews, best practices and case histories. The digital marketing held by our students.
LAST ARTICLES
DIGITAL JOBS
EVERYTHING ABOUT DIGITAL PROFESSIONS

Online Science Communicator: who he is, what he does and how to become one
Have you ever heard of the figure of the online science communicator"? It is the latest evolution of a historical profession that aims to make science more understandable and easier for the general public. The science communicator can be a scientist, a researcher, a...

Biddable Media Manager: what he does and how much he earns
New professional figures have arisen thanks to the explosive expansion of the digital world. One of these is the Biddable Media Manager! Thanks to Simonetta Azzarito of MINT, we will learn many details about this new digital profession! We will also delve into how she...

Alternatives to University: James Altucher’s 9 possibilities
Alternatives to university: the reason they are talked about so much is simple. In recent years there has been a drop in university enrollments corresponding to 17%, not counting the phenomenon of university drop-outs often linked to dissatisfaction, disappointed...

LinkedIn CV: the perfect ally for finding a job
The LinkedIn Curriculum has become an essential tool for job seekers and professionals with established careers who want to expand their network. You will increase your chances of finding work and new business opportunities through it. Filling it out correctly and...
LUCA PAPA’S VLOG
TIPS ABOUT HOW TO GROW YOUR BUSINESS
![Digital Strategy: how to create it in 11 steps [mini guide]](https://www.digital-coach.com/wp-content/uploads/2023/06/guide-on-digital-strategy.jpg)
Digital Strategy: how to create it in 11 steps [mini guide]
Digital Strategy is the theme of the mini-guide I want to offer you today. You can use it to build the marketing strategies of your business or to develop the digital marketing of your customers. My goal is to guide you, step by step, through the essential phases for...

Digital Transformation: what it is and how important it is for companies
What does Digital Transformation mean? By digital transformation we mean the process of profound change that an organization, understood as a company, government, or other public or private body, faces to exploit the opportunities offered by digital innovations in a...

Business digitization: how to improve your business online
Digitization of companies: a now necessary challenge! Unlock the potential of your business with expert tips on business digitization. Discover proven strategies and actionable insights to enhance your online presence and drive growth. Boost productivity, expand...

Lead Nurturing: what it is and how to do it strategically
Lead nurturing is a process that encompasses a set of web marketing actions that are carried out to "nourish the relationship with potential customers" starting from the acquisition of contacts. The purpose of these activities is to convert users, leading them along...
DIGITAL MARKETING
CASE STUDIES AND BEST PRACTICES

Museum marketing: strategy and innovation to enhance culture
Museum marketing: what does this branch of web marketing represent and deal with? The relationship between art and society is not accepted by everyone: mixing the sacred and the profane for most traditionalists has the taste of betrayal. But is it so for everyone?...

How to post on Instagram: tips for doing it right
It sounds simple to talk about how to post on Instagram, things such as photos, and videos, but it is one thing to be able to post any content and quite another to be able to attract the attention of your audience. Social networks are now our companions in life and...

Positioning map: what it is and how to create it in 3 steps
The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product or product line in its market segment. Philip Kotler, one of the world's...

Sports Marketing: what it is, types and how to do it
What is sports marketing? Sports marketing is that branch of marketing that deals with promoting goods and services through sport while simultaneously promoting sport itself. It may be marketing a product, an event, or a sports federation. The core of the system lies...
E-COMMERCE STRATEGIES
HOW TO SELL TO MAKE MONEY ONLINE

Things to sell to make money: 8 ideas to earn online
Summer vacation time is approaching and a thousand ideas to supplement your salary and earn extra money are running through your mind. You think of giving up or doing double work in order not to empty your account. What if I told you there are so many things to sell to make money ? Think about it for a moment: in your home or garage you will surely have objects such as used school books, an item of clothing that you no longer like or old disused objects.

Sites to sell online: discover the best 7 platforms
There are many sites to sell online as a private individual or as a company and it is not immediate to understand which platforms to use to maximize your sales. At first glance you might think that all the known sites are valid but a lot depends on the type of product you want to place on the market.

How to sell on Zalando: what, why and costs
Can you sell on Zalando? The answer is yes. It is one of the most famous European e-commerce companies in the world. Created in 2008 in Berlin, over the years it has evolved by offering its resale service in 17 European states towards general clothing and accessories. The platform also offers millions of constantly updated products, all of them quality and cheap. So how to sell on Zalando?

Marketplace: the new way to sell and buy online
Marketplace, What is it? A virtual place where exchanges of goods or services take place that have repercussions in the off-line world. What are the rules of the game? Buying online is now the fastest and easiest way to access goods or services. Even the trends say...
DIGITAL SKILLS TEST
Test your skills and discover if you are eligible to work in Digital Marketing