BUSINESS INNOVATION
BUSINESS DIGITISATION
– Are you looking to innovate your organisational processes by innovating your company?
– Would you like to generate more turnover and distinguish yourself from your competitors?
– Are you looking for advanced employee training?
Contact us and one experts of Luca Papa, CEO & Digital Marketing Manager of Digital Coach will reveil you how our offer can support the innovation and digitisation of your business.
What is digital innovation and why is it important?
Digital innovation influences all fields of action of today’s companies, so innovating your company (be it a limited company or an SPA, be it an SME or a big company) to keep up with the changes dictated by digital evolution is inevitable to increase your competitive advantage. Have you heard of digital transformation? The web together with new digital tools is revolutionising the way business is done both internally (organisational innovation) and externally to companies, with an ever-increasing level of automation.
Company-customer communication, as well as marketing, is undergoing crucial transformations. There is a shift from an outbound approach, in which it is the company that goes to the customer, to an inbound approach, in which it is the customer himself who, by surfing online, initiates communication with the company, with all the benefits that this process entails. If your company wants to be a part of this, it must start with digitising business processes and therefore training employees and collaborators. Discover the courses for employees on digital innovation in the company below.
DISCOVER HOW TO DIGITISE YOUR BUSINESS
BUSINESS INNOVATION COURSES
We are pleased to present you the widest and most specialised range of business innovation and digitisation courses available in Italy in the fields of web marketing, digital marketing, social media, e-commerce. You and your team will be able to learn all the secrets of how to move around the web, developing specialised skills capable of boosting revenues. Digital innovation is now a must and a priority. Any company that wants to be competitive on the market must have innovative ideas and use technological innovations.
The training includes Corporate Membership divided into 31 modules, 24 exercises, with the assistance of 35 professionals chosen as teachers, and includes technical and strategic coaching services to support you in the initial and future development of your digital business or for training your employees.
TO INNOVATE YOUR COMPANY DISCOVER THE
CORPORATE MEMBERSHIP
TRAINING + TUTORIALS + ONE-TO-ONE COACHING
ACQUIRE DIGITAL KNOW-HOW FOR YOUR BUSINESS
The web is a great opportunity for any company that wants to stay ahead of the curve and use a scientific method to increase revenue.
Digital marketing is not an area where you can improvise.
That’s why the Digital Coach Corporate Membership helps you gain the skills you need to master these skills.
It is definitely the most suitable path to learn how to use all the main tools and technical instruments needed by digital professionals.
With a customisable 171-hour training plan, strategic and technical coaching services, the Corporate Membership is highly effective and flexible, can be followed in the classroom or live online, and includes lessons during daytime or evening hours.
what corporate membership includes
DIGITAL STRATEGY MENTORSHIP
A Mentor will define or optimise a previous online strategy tailored to the company.
DIGITAL GAP ANALYSIS
Analysing the strengths and weaknesses of your business, Digital Gap Analysis is Digital Coach’s proprietary tool for strategic consulting
PERSONAL STUDY PLAN
You will be able to modify your study plan during the first 6 months, choose the exams to take, the Work Experience to be carried out and the certification to be obtained
TRAINING
You will have full access to all our state-of-the-art training, including more than 170 hours of lectures and practical exercises on software and tools
1-1 SPECIALIST COACHING
Our specialists in more than 20 areas will support you in implementing what you have learnt in your company
WORK EXPERIENCE (Optional)
You can request, if you are interested, to add a Work Experience, i.e. the opportunity to work on real projects of other companies in order to gain practical experience.
PROFESSIONAL CERTIFICATIONS
You can obtain up to 3 management certifications after passing the relevant examination
EVENTS WITH LEADING COMPANIES
You can participate in online and offline events where companies such as Amazon, Linkedin, Sisal, RDS, Samsung will describe their innovation and digital transformation processes.
SEARCH FOR SPECIALIZED INTERNS AND DIGITAL COLLABORATORS
We offer a placement service aimed at finding you the best resources to employ in your company
DIGITAL STRATEGY MENTORSHIP
You will be followed by a digital mentor (an expert with +10 years of digital experience on multiple channels and online tools), aimed at defining or optimising a tailored online strategy for the company.
It includes a prior analysis of the company’s positioning, strengths and weaknesses in its online presence, constraints and limits in terms of budget, resources, people.
It includes defining who will be in charge of what in the company in relation to channel management and tools learned in training and coaching.
DIGITAL GAP ANALYSIS
It is Digital Coach’s proprietary diagnostic tool that will allow us to carry out strategic consulting by highlighting which digital channels you need to focus on, with which priorities, timing, budget, in which position in the funnel and who in your team should be in charge of that channel.
Fill in the form and schedule a free strategic coaching session.
WEB MARKETING AREA
Digital Strategy
Basic SEO
Basic SEM
Email Marketing
Web Marketing
Web Analytics
Mobile Marketing
Inbound Marketing
WordPress
Location Marketing
E-commerce Strategies
Affiliate Marketing
SOCIAL MEDIA MARKETING AREA
Facebook Management
Facebook Advertising
LinkedIn Marketing
Instagram Marketing
Youtube Marketing
Seo Copywriting
Digital Storytelling
Content Marketing
Digital PR
Web Reputation
Twitter Marketing
Personal Branding
E-COMMERCE AREA
User Experience
Advanced SEO
Advanced SEM
E-commerce Management
E-commerce Regolations
Web Analytics Avanzato
COACHING ONE TO ONE WITH SENIOR DIGITAL CONSULTANTS specialising in more than 10 different areas
We have selected Coaches and Consultants specialised in digital technologies and strategies, able to offer support in more than 10 digital areas, such as SEO, SEM, Social Media Advertising, WordPress, Content Marketing, Web Analytics, Inbound Marketing.
We are pleased to present you the widest and most specialised range of business innovation and digitisation courses available in Italy in the fields of web marketing, digital marketing, social media, e-commerce. You and your team will be able to learn all the secrets of how to move around the web, developing specialised skills capable of boosting revenues. Digital innovation is now a must and a priority. Any company that wants to be competitive on the market must have innovative ideas and use technological innovations.
The training includes Corporate Membership divided into 31 modules, 24 exercises, with the assistance of 35 professionals chosen as teachers, and includes technical and strategic coaching services to support you in the initial and future development of your digital business or for training your employees.
To certify skills and studies undertaken, the exams never end!
In addition to the highly practical training that is the hallmark of our teaching, at the end of each cycle students have to sit a final exam, to be taken in the classroom or via live streaming. You can certify your skills or those of your team.
ATTENDANCE MODALITIES
ONLINE
__________
ONLINE MODE TUTORIAL:
With the “Online – live” mode, you can follow the lesson wherever you are!
The platform allows for good interactivity. You can pose questions to the lecturer via chat.
The Classroom Tutor will forward them to the lecturer at the end of the topic so that you receive a live answer. Thanks to the Tutor you will feel like part of the classroom!
ON DEMAND
__________
As an on-demand student, you have video recordings of both the daytime and evening modes. Both refer to the same programme, however we recommend that you watch the one from the last update.
Your reserved area is available for 18 months and updates occur approximately every 3 months. For example, a lesson held in May will be held again in October or November. The video recording will be updated with the latest version.
If you would then like to interact with us, you will have the opportunity to access our Work Experience, i.e. 4 months of real internship (for 3 cycles in job rotation) where you can measure yourself with operational work and put into practice what you have learnt during the course.
ADVICE ON SOFTWARE SELECTION
TOOLS AND PLATFORMS
You can ask us at any time for support in the choice of CMS, Email Software, CRM, competitor analysis, results monitoring, Analytics, Funnel creation, Multisocial Management
WHO TRAINS WITH digital coach©, becomes a digital marketing hero
MOTIVATION, DISCIPLINE, SUCCESS.
Our student community achieves its goals through passion, study, motivation and the tools provided by our school.
The most up-to-date programmes, practical exercises, technical and strategic coaching, and all the Digital Job Placement services we provide connect your company with those who study with us.
OUR TODAY’S STUDENTS ARE THE DIGITAL ENTREPRENEURS OF TOMORROW
“My journey with Digital Coach started when I realised that my business needed a different marketing strategy. As I already had a business, I was looking for a school that would make me understand the opportunities that digital marketing could give me.
Their training gave me much more than the training I thought I was getting, it gave me the opportunity to develop my marketing idea, get passionate about the wonderful world of digital, and lay the foundations for a new consulting and strategy business in the world of Inbound Marketing and Marketing Automation.
I will always be grateful to the entire Digital Coach team, who helped me embark on this wonderful adventure that is only just beginning.”
Luca Vanoli
Digital Marketing Manager for Tipografia Galli
“Finding myself managing two e-commerce sites for a local company, I needed to learn more about the subject, improve the skills I had already acquired in the field, and understand which strategies to use in order to increase sales of these sites. The fact that I had the opportunity to put into practice what I was studying, followed by experts in the field, convinced me to enrol.”
“I found the Digital Certification Programme course very comprehensive for what my goals were and are, I followed it on demand and found the coaches’ materials (slides and lectures) extremely useful. Working in a company undergoing digitisation, I was able to deepen with Digital Coach many aspects that I applied at work.”
“Hello Digital Coaches! I took part in one of the many Master courses created by Digital Coach and it was definitely a constructive, pragmatic and useful course for my company. I recommend it to freelancers and entrepreneurs who want to improve their business from a digital marketing point of view.”
Other resources
Useful free resources for you to digitise your business
E-BOOK GUIDANCE ON DIGITAL PROFESSIONS
By filling out the form below you can:
– Have access to the price list
– Find out the dates of the next route departures
– Obtain information on incentives for companies
– Speak to one of our consultants
– Clarify any doubts or curiosity about our school.
Organizzazione
Raccogliere tutte le informazioni utili alla redazione dei testi, intervistare esperti e referenti organizzativi, adattare i contenuti alle scelte comunicative, grafiche e multimedia.
Coordinamento
Il Content Manager interagisce con gli scrittori, grafici, designer, videomakers, agenzie esterne, proprietari di azienda, pertanto deve essere in grado di collaborare e coordinare il tutto.
Seo
Conosce le basi della Seo (Search Engine Optimization) per ottenere maggiore visibilità degli articoli grazie al posizionamento organico.
Social
Il Web Content Manager conosce ed interviene sui profili, sulle pagine aziendali o del cliente, sui social networks, tra cui Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat.
Web editing
Blog, content marketing e Seo copywriting diventano strumenti e canali digitali protagonisti nella creazione di contenuti di qualità. Infatti creare testi e post originali, pertinenti e aggiornati, è sempre più rilevante per coinvolgere il proprio target.