DIGITAL MARKETING FOR online sales
“Digital Marketing for Online Sales”
With Luca Papa
Entrepreneur, discover the Digital Strategies you need to use, in whatever sector your company operates, to scale X2 your sales in the next 1-2 years.
If you see yourself in one of these situations:
- You are offline and still haven’t tried or understood how to use
- The Online to acquire customers
- You have already tried to use online to grow your turnover but have had several problems and mishaps with agencies, consultants and suppliers
- You have set up an E-commerce, but can’t or struggles too much to sell
- You have been able to use online marketing quite well for a few years but recently the costs have risen and the results have been reduced
- You are using Digital Marketing actions but feel you are not in control of this powerful business lever
- You have been getting good results from online marketing, but you realise you have a much higher potential to increase sales but you don’t know how to make it effective
WHAT I WANT TO SHARE WITH YOU:
How to avoid online investment mistakes that usually cost you tens to hundreds of thousands of euros and did not produce results, and from the lesson learn how to multiply the return on future investments
How to take the wheel of your online car so you can push on the accelerator when you want to and get customers and sales accordingly
IF YOU WOULD LIKE TO GO FURTHER
I will try to share with you lessons from my 20 years of experience in this area .
In the final part of the Webinar I will also explain what we can do for you with our Training, Coaching and Counselling programme and, if you are interested in learning more, you can request a free post-event 1-1 consultation.
Today I will also give you details of the programmes and BONUSES you can
lock in during the 1-1 post-event Consulting sessions,
simply by paying a deposit of 900 €.
WHAT WE WILL DO TOGETHER
IMPLEMENTATION COACHING Digital Marketing & Sales
- You will know which are the main Customer Journeys of your online customers and prospects.
That is, on which online channels to capture them, with which content and free resources to interest them and get them to leave you their contacts, i.e. become your leads.
- You will know how quickly and by consulting what sources they arrive at a purchasing decision, based on what criteria they choose who to buy from, how quickly they do so, which competitors they consider most, and much more
- I will provide you with our copy-paste market research, among other things.
You will get to know the online strategies followed by your competitors and be able to replicate some of the aspects that are useful to you, but at the same time understand what to focus on to beat them online
- You will know which online marketing channels to target in order to attract the ideal customers for your business and generate leads or influence their purchasing decisions.
You will understand and be able to focus only on the sales channels that are ideal for you: from Ecommerce to Amazon, Marketplaces, Digital Sales (consultative sales assisted by your staff), online leads but in-store sales or offline appointment sales.
- You will choose and implement online content that makes your company credible and trustworthy when the user is looking for confirmation to decide who to buy from. You will thus avoid losing tens or hundreds of thousands of euros in sales to customers who considered you and your proposals to be valid, but then did not find online elements that gave them the confidence to finalise their purchase.
IMPLEMENTATION COACHING Digital Marketing & Sales
- We will help you define an integrated digital strategy in which each online channel will be assigned the role in the field in which it can maximise its contribution to sales, without thinking that all channels are attackers who have to make Goal/sales
- You will find out which factors determine your online conversion rates and then by applying these principles you will see an increase in your online advertising investment of 20% to 100%, i.e. you can even double your operating profit from online marketing funnels
- For all your online software and tool needs, we will show you the best value for money (chosen from thousands of alternatives that would take you years of trial and error). CRM, CMS Website, E-Commerce platform, Email Marketing, Landing Pages Solutions, Online and Offline Analytics, Contact forms.
- You will save between €10,000 and €100,000 per year (depending on your current software investment) but above all the complexity of interaction, slow reaction times, waiting times and the sense of continuous dependence on your current software suppliers, to the point where it feels like they have put a noose around your neck.
- We will help you understand which processes and tasks you can automate with super cheap online tools and how to do it. Online bookings, automated messaging, quick quotes, online legal document signatures, backup sharing and online company server organisation.
You will thus save from € 10,000 to € 50,000 per year in man time/employee labour costs and offline facility costs. Improving efficiency and effectiveness.
STRATEGIES AND PRINCIPLES
to SELL optimally ONLINE,
double and more turnovers
YOUR INTEGRATED DIGITAL STRATEGY
THAT YOU (not an agency) HAVE TO DEFINE
- You need to deploy + marketing channels to generate traffic,
be credible, generate trust and diversify your lead generation sources, as well as your acquisition funnels (processes).
An average user has to see your company at least 7 times and in different places before trusting you and considering a purchase.
And if he has to purchase products or services costing more than €500-800, he needs to interact for at least 4-8 hours with your online resources before he feels ready
- You must then assign each channel and tool the role in which it can make the best contribution, without expecting them all to be attackers who must make Goal (i.e. Lead).
- You also need channels that assist in conversions, others that win the ball (get you known for the first time), others that do ball possession (keep you engaged and nurture the customer), others that defend (from competitors).
- You or someone internal to the company must then become the coach that makes the integrated team action work.
- You must improve the game strategy by which you make all online marketing channels and tools play together at their best.
- You must then move on to Improve the Integration between channels and tools
EXPLOIT MORE TRAFFIC CHANNELS AND LEADS
You have to know how to choose the right channels for your ideal customers and set the strategy
- Google ADS
- Facebook ADS
- Linkedin ADS
- Corporate blog
- Email Marketing ed automation
- Affiliate Marketing e Digital PR
RIGHT TOOLS AND SOFTWARE
Having ad hoc software created (in a category where it already exists) is a totally meaningless operation:
- Software for creating and managing a website or E-Commerce
- Software for creating Landing Pages
- Email marketing and email automation software
- Analytics software to monitor results and ROI of investments
- Software to post and manage social media
- Software for SEO, positioning on Google
SALES FUNNEL: IMPROVING ONLINE SALES PROCESSES AND THEIR CONVERSION RATES
Selling through online is a PROCESS and not an action
Here, however, you have to design and test an ad hoc funnel for your company. Standard ones are unlikely to work for you.
- Improve integration between channels and tools
- Increase conversion rates from click to actual visit
- Increase conversion rates from visit to lead or sale
- Reduce cost of lead acquisition and new customer acquisition
YOU MUST KNOW HOW TO MEASURE AND INTERPRET ONLINE RESULTS
To understand what is working and what is not (products, channels, content, campaigns, advertisements, videos….. ) improve the ROI of the investments you make and multiply the results you need to have set up the reports, interpret them and use them to make decisions that can increase sales and reduce costs
INBOUND MARKETING FUNNEL
WHY OUR OFFER IS SPECIAL
LESSONS ON DEMAND
- Based on the customised study plan defined during onboarding and/or with your career counsellor, you will start at your preferred days, times and locations to study with our convenient mini-training videos
- Our teaching methodology during lessons
- Absolutely business-oriented, practical operational, technical training
- Delivered by professionals working in the industry and not by professional lecturers
OPERATIONS, REAL-LIFE EXAMPLES, EXERCISES AND LOTS OF PRACTICE
- You will learn the fundamentals of all digital marketing channels such as Google, Facebook, YouTube, Linkedin, SEO and many others and all major software operating tools (Analytics, WordPress, Ecommerce etc.).
- Thanks to the lessons you will have already created and used your own and real accounts: we let you create your own accounts and practice on the tools you will be working on in the company including : Google Ads, WordPress, Facebook Ads, Google Analytics, Google Search Console, Linkedin Advertising, Keyword tool, Mailchimp (email marketing), Unbounce and others
AT A GLANCE THE AREAS IN WHICH I WILL TRAIN YOU
1. BUYER PERSONAS & CUSTOMER JOURNEYS
2. ONLINE MARKETING CHANNELS & ROLES
3. MARKETING & SALES FUNNELS
4. A/B TESTING
5. NUMBERS FOR AMAZING PROFITS:
6. DIRECT RESPONSE COPY & USP testing
7. LEAD GENERATION STRATEGIES
8. OPTIN GENERATION STRATEGIES
9. SALES & E-COMMERCE CHANNELS
10. DIGITAL SALES PROCESS
11. SALES FORCE MANAGEMENT
12. GOOGLE STRATEGIES
13. CONTENT MARKETING & SOCIAL MEDIA STRATEGIES
14. AMAZING TOOLS & SOFTWARE
15. MARKETING AUTOMATION SOLUTIONS
16. ONLINE REPUTATION & DIGITAL PR
WHAT YOU WILL HAVE ACCESS TO
Video course on Demand by Luca Papa
Divided into convenient videos and viewable whenever you want, also great from a smartphone to clearly understand all the strategies and secrets conveyed by Luca.
VALUE 5.000 €
To implement step by step guided by me and my team all the steps in sequence and manner, avoiding the risk of mistakes and minimising the time to clarify ideas and make decisions.
VALUE 3.000 €
templates and operational files
Copy-paste material used by me for Digital Coach adaptable to your reality.
Every week for 2 months implementation coaching + Q&A with Luca Papa and his staff.
With a system for sending questions that will be answered as a priority during live broadcasts.
HOW MUCH DID IT COST ME?
For me, studying Business Administration at Bocconi University, then learning from American Mentors, field-testing with Trial & Error, making mistakes and restarting, and investing budget, it cost me 25 years of experimentation and apprenticeship as an online entrepreneur and more than € 5 million in investments (in ADS alone, more than € 3 million).
FREQUENTLY ASKED QUESTIONS
I have little time to participate in this programme
ANSWER: “This is exactly why you should participate. You need strategies that get you more turnover with less effort! In addition, you only need 2-4 hours per week for 8 weeks
I do not yet have the necessary collaborators:
ANSWER: ‘better first through this programme to define your entire online business strategy and only then to involve collaborators
My business and my people are different:
ANSWER: The strategies you define during our programme will be
customised to your sector and your company and its specificities
Will you guide me step by step?
ANSWER: By participating in the version that includes Live Coaching, each week you will ask questions and review in the live stream the decisions made as a result of the reflections we asked you to do in the On Demand content
How long does it take me?
ANSWER: More than anything else I would think about how much time and energy it will save you over the course of your life, how much scaling of turnovers you will be able to do . the ratio is exaggeratedly favourable. Besides, you only need 2-4 hours per week for 8 weeks, which you can then manage as you please thanks to the videotaped content
VALUE OF THE RESULTS YOU WILL ACHIEVE
How much do you think it could be worth in terms of turnover and reduction of unnecessary costs and investments over the next 3 years if you even implemented and exploited a small part, 20%, of the areas covered by this programme?
So, would you invest 20,000 € for this programme, knowing that thanks to these implementations you will be able to generate in the next 3 years even if it goes wrong 200,000 € more in turnover and cost savings and investments of at least another 100,000 €?