INBOUND RECRUITING
We are talking about people: collaborators or employees, people who work for you or together with you to grow your business.
Talking about Inbound Recruiting answer these simple questions:
When it comes to recruiting the right people for your business, do you find it challenging to identify suitable candidates?
How much time, energy and resources do you spend finding candidates who ultimately turn out to be unsuitable for the job?
Do you use external recruitment agencies or do you deal with your HR manager directly?
How many times have agencies not brought the desired results but instead have significantly affected costs?
Can you afford to have vacancies for, at least, 2 or 3 months?
Did you find out only after you were hired that the person did not fit in with your team and did not actually possess the practical skills they had indicated in their CV?
Curious about the inbound recruitment meaning? Do you find yourself wondering, what is inbound recruiting and how can it benefit your hiring process? Let us explain.
It’s all about attracting top talent organically, engaging them with your company’s brand and culture, and ensuring a mutually beneficial fit for long-term success.
Recruiting marketing today is inundated with numerous applications, many of which lack the required qualifications. This results in a significant loss of man-hours, energy, and resources spent on sub-optimal, ineffective recruitment processes.
At Digital Coach, we’ve developed a solution: Inbound Recruiting. Building on our expertise in inbound marketing for recruitment, we understand the importance of marketing towards candidates and effectively selling your company as a desirable place to work.
By utilizing the skills of an outbound recruiter, we take a proactive approach in targeting and engaging potential candidates, ensuring a more efficient and successful recruitment process.
INBOUND RECRUITING IS THE SOLUTION
Since I founded Digital Coach in 2010, we have innovated my company’s online marketing by using inbound marketing to attract business opportunities, customers and companies to our services.
We have been applying the same basic strategy to recruit best talents for some years now:
- knowing how to do marketing towards candidates rather than customers
- knowing how to sell your company to potential customers who must want to come in.
Experience the power of Inbound Recruiting and say goodbye to wasted hours sifting through countless CVs.
With our innovative method, you’ll benefit from:
Our field-proven experience in inbound recruitment marketing;
Tangible results in attracting inbound recruits;
Optimized time, energy, and resource allocation in the recruiting process;
Capable and motivated candidates perfectly aligned with your company’s values and tasks through effective inbound recruitment.
REALIZATION OF THE INBOUND RECRUITING PROJECT
HOW IT WORKS: THE COMPLETE 10-STEP SOLUTION TO FOLLOW STEP BY STEP
I am aware that only you, the entrepreneur, and your team know what characteristics and skills each new resource that will become part of your team must possess.
That’s why we not only offer Inbound Recruiting consultancy but also provide the opportunity to learn our method, empowering you to implement and customize the tools internally for your future inbound recruiter needs.
The method works thanks to 10 points to be followed step by step:
1
Recruitment funnel
Let’s start with marketing funnels. For example, when you have to recruit marketing experts, you should follow an efficient funnel, such as ours. At Digital Coach we have more than 10 years of experience in this online business with highly profitable results. We have designed thousands of marketing funnels for our more than 2000 client companies and thousands of projects.
Using this logic, we will build a recruiting funnel customised to your company and the positions sought.
To Attract, to convert
To the funnel we apply a talent acquisition strategy at the heart of which is a process to attract, convert, interest and then bring in the right, most qualified people in line with your company’s values and goals.
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3
Persuasive copy
One of the first things we work on and pay attention to is copywriting.
With our team of highly qualified and experienced professionals, we work on content and messages: we use highly persuasive, effective, direct-response online copywriting, i.e. aimed at getting a result.
Effective landing pages
The methodology of job hunting has changed: writing a job advertisement in the traditional, classical way is, as you know, no longer effective.
Our winning move is to write a real sales page, a landing page in fact, which must be absolutely well done, with all components studied down to the last detail: not only content, copy, persuasiveness and messages, but also images and videos.
Everything must be aimed at giving a good first impression of your company to potential future candidates.
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Advertising campaigns
At this point, we need to bring traffic to the landing page created, traffic from future candidates.
To make the ad known as much as possible and thus bring candidates to the funnel, we use advertising, which must not be generalist, an end in itself. It must encompass several channels, including social channels such as Linkedin and Facebook, and use specially implemented videos.
With our method you will also learn how to optimise your advertising by getting the right return traffic and attraction that will bring targeted candidates to your ad’s landing page.
Automations
We implement a whole series of automations with the aim of speeding up but at the same time giving attention and value to the candidate’s gesture.
In fact, when a resource sends the application, thanks to the automation tools implemented above, he or she will immediately receive a thank-you e-mail back. This will allow you to differentiate yourself from most and leave a positive memory of your company.
Automation is done not only for email marketing, sms marketing, whatsapp marketing, but also for integration into the company CRM.
We also set up an SMS reminder service for candidates to remind them of the date and time of group or individual selection.
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Nurturing contents
Before even meeting the candidates, we go ‘nurturing‘ them: as in online marketing, i.e. we send content, make materials available through which they can begin to learn more about your company, its strengths, its uniqueness so that they are increasingly attracted to your opportunity.
Thanks to the lead nurturing, with specifically created content marketing, candidates who decide to continue in the process will be more motivated and on target, thus enabling a better selection process.
Group selections
Again with a view to saving time, resources and energy, the first interview will be a group one: this also allows you to assess the dynamics that could be created by inserting a new resource into your already structured context.
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Motivational and competence tests
After the group interview, the shortlisted candidates are assessed individually but not yet through an individual interview.
Previously prepared tests are automatically administered: these are tests to assess specific motivation and also tests to assess the necessary skills that the person must possess in order to enter the next stage.
It is only at this point that you as an entrepreneur and your recruiter can finalise the selection of candidates individually with a shortlist of highly motivated and genuinely competent target persons, leveraging the power of outbound recruiting to proactively identify and engage with top talent in the industry.
The advantages you will obtain thanks to our inbound recruiting process
Faster time for the entire selection process
Less time/personnel dedicated to selection
Best quality of final candidates (skimmed from the funnel)
Automation of the entire selection and recruitment process
Lower costs
One tent as much workload as previously employed
Very well-informed and motivated candidates to join your organisation
Replicability of the selection and recruitment process.
IF COMPANIES LIKE THESE WORK WITH US, THERE WILL BE A REASON… WHAT DO YOU THINK?
Join the companies that have found success with our inbound recruitment approach. Discover why they trust us to train their staff, provide junior and senior profiles, and participate in our exclusive events.
Fill out the form below and take the first step towards inbound HR excellence.
Get a free one-hour session with one of our Digital Project Managers, specializing in Recruiter Marketing, he will make an initial analysis of your company’s online strategies and actions, after which he will explain whether and how our programme could help you
Please note that this solution is unique and because of its peculiarity, we will only have to select a few companies, those most on target.