ONLINE BUSINESS STRATEGY
ONLINE STRATEGIES to SCALE your TURNOVERS
With Luca Papa
ONLINE STRATEGIES to SCALE your TURNOVERS
With Luca Papa
discover the Decisions you need to make today to scale x2 your turnovers in the next 1-2 years, x5 in the next 3-5 years, while improving your quality of life
If you see yourself in one of these situations:
- You have difficulty growing your turnover, despite the effort and dedication you put in
- If customers too often choose other competitors of yours
- You fail to effectively communicate the difference between you and too many competitors on the market
- You have difficulty acquiring new customers
- Some of the customers you find are too problematic
- You realise that your margins are too low
- You have tried online marketing with poor results both on your own and with web agencies
WHAT I WANT TO SHARE WITH YOU:
Mistakes made by many entrepreneurs when starting their companies
The mistakes made by 90% of entrepreneurs when trying to go online
The Fundamentals of Business and Online Business that unfortunately no one has ever taught you
IF YOU WOULD LIKE TO EXPLORE MORE
At the end of this page I will also explain what we can do for you with our Training, Coaching and Counselling programme and, if you are interested in learning more, you can request a free 1-1 counselling session post-event.
I will also give you details of the programmes and BONUSES you can lock in during the 1-1 post-event counselling sessions, simply by paying a deposit of €900.
WHAT WE WILL DO TOGETHER
Course + Implementation Coaching
“ONLINE BUSINESS STRATEGY
- We will choose the most profitable market segments you will focus on in the next 5-10 years in order to finally “sail with the wind in your sails”.
We will define strategies and actions to make your business scalable, i.e. able to have the potential to grow x5 x10 and not 5% or 10%
- We will identify the ideal Buyer Personas for your business in order to be able to offer value to the right customers, raise profits and reduce marketing costs, get more qualified leads by wasting time on unsuitable online channels, avoid problematic and unsatisfied customers
- We will set up monetisation strategies that allow you to multiply the ‘mouths of fire’ that can sell your services, i.e. we will create ‘turnover multipliers’
“ONLINE BUSINESS STRATEGY”
1. STRATEGIC GOALS
We will define your company’s STRATEGIC GOALS on which strategic choices will depend.
Both quantitative and qualitative long-term and medium-term objectives.
RESULTS: Everything else in the strategic plan will be aligned with the goals and thus you will achieve more results, in less time and with less wasted energy.
Not defining strategic goals or defining the wrong ones will lead to executing wrong strategies.
2. DESIRED ROS & EBTDA
Define the margins you want to achieve on sales, on which strategic choices also depend
RESULTS: the choices of products and services, those of internal or external production, the cost structure will change according to this choice
3. BEFORE & AFTER STATE
We will analyse the problems and difficulties your ideal customers are experiencing that can motivate them to action or purchase if properly addressed and communicated effectively.
We will understand what customers want out of a purchase experience of your product and understand how you can and should improve their lives through your product or service.
4. BUYER PERSONAS
We will analyse the ideal buyer personas for your business:
we will define the characteristics of the ideal customers for your business, those for whom your proposition is most valuable, who are willing to pay the right amount and who will benefit most from it, and avoid creating problems for you.
RESULTS: you will understand where to find them online, what to communicate to attract them, what to do to convert them, what problems to solve for them and how to be special to them.
5. VALUE PROPOSITION
We will define an effective value proposition to the market, i.e. we will determine how you can be a value partner to your potential customers and fulfil needs for which a high willingness to spend is justified by the value you offer
RESULT: You will not only beat your competitors, but also get your end customers to accept higher investments
6. BRAND & MARKET POSITIONING
We will define the ideal markets and niches you should focus on, where you find the best ratio of quantity to competitor strength.
After defining an online model, we will find ways to sell your services and products in geographic areas with greater capacity than those in which you have sold so far
RESULTS: You will be the “Big Fish in a Small Pond” instead of a small fish in a big sea and as such you will be the strongest in the niche that we will have carefully defined. You will be stronger than current and potential future competitors.
7. COST & INVESTMENT REDUCTION
We will evaluate strategies to reduce fixed costs, variable costs and also try to minimise the investments needed to at least test, validate and optimise your business
We will define what you need to do to increase the marginality on the products/services you offer and thus increase your profit per unit sold between 20% and 50% (contribution margin to fixed costs)
RESULTS: you will immediately be able to eliminate costs in your company that are preventing you from paying yourself adequately.
Your salary and profit can already improve sharply within 3 to 6 months, from 50% upwards.
8. SCALE UP STAGE & PROPER FOCUS
We will explain what a company needs in order to grow and at each stage of its evolution and growth what priorities to pursue and what focus to maintain at each stage. We will make you understand which focus you need to keep this year and which one in the next 3 years of company growth.
RESULTS: You will understand what focus you and the partners need to keep, what skills you need to develop to take the company to the next level. What you need to learn and how to do it.
9. SCALE UP STRATEGIES & TURNOVER MULTIPLIERS
We will evaluate the best Scale UP strategies for your business.
That is, what you need to do to scale up at least x2, what you need to do to make it possible to scale up x5, what you need to do to scale up x10 turnovers in your business.
And we will assess whether and which strategies are within your reach, which are not,
We will then package your offer in order to make it distributable on a large scale by multipliers such as a sales network, an e-commerce, online affiliates. In order to make it easy to sell and scale your sales.
RESULTS: You will understand how Scaling Up is possible, you will decide your Scaling Up goal and you will know what you have to do to pursue that goal.
10. ONLINE BUSINESS MODEL & MONETIZATION
We will evaluate the pros and cons of each online business model, adapted to your reality. And ways to translate it into a system capable of consistently generating revenue.
RESULTS: We will define the business model you will have to pursue in the coming months and years (E-Commerce, Amazon, Digital Sales, Online Services, Infoproducts, Influencers… ) in order to scale your turnovers without doing all the hard work you have done in past years.
11. WINNING INNOVATION
We will assess all types of innovation that could bring you a competitive advantage: process innovation, product innovation, service innovation, distribution channel innovation, sales process innovation. We will identify the type of ‘low investment’ innovations that will enable you to raise your prices, defend yourself against competitors.
RESULTS: We will decide which innovations to focus on in order to always have a competitive advantage and be recognised as having a medium-high price positioning in your segment.
12. DIFFERENTIATING STRATEGIES
We will improve or define from scratch the aspects that must make your proposal unique on the market to make you different and unassailable.
13. OFFER CREATION & PERCEIVED VALUE
We will help you avoid product vs. product or service vs. service clashes by helping you think in terms of Offer
RESULTS: We will create Offers that multiply the perceived economic value of your proposal to the market while at the same time not making it comparable to that of your competitors.
14. RISK MANAGEMENT STRATEGIES
Risks in the company should not be managed, but prevented.
We will help you understand what you need to do to prevent cash risks, market risks, supply risks, internal personnel risks,
RESULTS: you will have risk management plans that enable you to prevent and in adverse cases deal with major risks without your company being in danger of continuity
15. ONLINE COMMUNICATION PITCH:
We will change your online (and also offline) communication to ensure that you incisively communicate the differences between your value proposition and that of other players on the market
16. UPSELLING, CROSS SELLING, RETENTION STRATEGIES
We will design strategies to succeed with the same customers to generate additional sales, recurring sales, referrals to other customers
RESULTS: With the same number of customers you have now, you can multiply your turnover by X2.
IN SUMMARY, THE SUB-AREAS OF WORK WILL BE
1. STRATEGIC GOALS
2. GOLDEN KPI
3. PROFIT SIMULATOR & SALES TARGETS
4. BEFORE & AFTER STATE:
Pain & Pleasure
5. BUYER PERSONAS
6. TARGET NICHES ( New & Refocus )
& MARKET POSITIONING
7. DIFFERENTIATING STRATEGIES
8. OFFER CREATION
& PERCEIVED VALUE
CROSS SELLING, RETENTION STRATEGIES
10. ONLINE BUSINESS MODEL
& MONETIZATION STRATEGIES
11. WINNING INNOVATION:
process, channels, products
12. ONLINE COMMUNICATION PITCH
& VALUE PROPOSITION
13. COST & INVESTMENT REDUCTION
14. SCALE UP STAGE & PROPER FOCUS
15. DIFFERENTIATING STRATEGIES
16. ONLINE COMMUNICATION PITCH
WHAT YOU WILL HAVE ACCESS TO
Video course on Demand by Luca Papa
Divided into convenient videos and viewable whenever you want, also great from a smartphone to clearly understand all the strategies and secrets conveyed by Luca.
VALUE 5.000 €
Operational video tutorials
To implement step by step guided by me and my team all the steps in sequence and manner, avoiding the risk of mistakes and minimising the time to clarify ideas and make decisions.
VALORE 3.000 €
Templates and operational files
Copy-paste material used by me for Digital Coach adaptable to your reality.
Every week for 2 months implementation coaching + Q&A with Luca Papa and his staff.
With a system for sending questions that will be answered as a priority during live broadcasts.
HOW MUCH DID IT COST ME?
For me, studying Business Administration at Bocconi University, then learning from American Mentors, field-testing with Trial & Error, making mistakes and restarting, and investing budget, it cost me 25 years of experimentation and apprenticeship as an online entrepreneur and more than € 5 million in investments (in ADS alone, more than € 3 million).
VALUE OF THE RESULTS YOU GET
How much do you think it could be worth in terms of Turnover and reduction of unnecessary costs and investments over the next 3 years if you even implemented 50% of the areas covered by this programme?
( positioning, buyer personas, business model, differentiation, monetisation, scalability, innovations, geographic target markets, turnover multipliers …. )
So, would you invest €30,000 for this programme, knowing that thanks to these implementations you will be able to generate in the next 3 years even if it goes wrong an extra €300,000 in turnover and cost and investment savings?