ONLINE BUSINESS STRATEGY

If you see yourself in one of these situations:

WHAT I WANT TO SHARE WITH YOU:

Mistakes made by many entrepreneurs when starting their companies

The mistakes made by 90% of entrepreneurs when trying to go online

The Fundamentals of Business and Online Business that unfortunately no one has ever taught you

IF YOU WOULD LIKE TO EXPLORE MORE

WHAT WE WILL DO TOGETHER

“ONLINE BUSINESS STRATEGY”

1. STRATEGIC GOALS

We will define your company’s STRATEGIC GOALS on which strategic choices will depend.
Both quantitative and qualitative long-term and medium-term objectives.

RESULTS: Everything else in the strategic plan will be aligned with the goals and thus you will achieve more results, in less time and with less wasted energy.
Not defining strategic goals or defining the wrong ones will lead to executing wrong strategies.

2. DESIRED ROS & EBTDA

Define the margins you want to achieve on sales, on which strategic choices also depend

RESULTS: the choices of products and services, those of internal or external production, the cost structure will change according to this choice

3. BEFORE & AFTER STATE

We will analyse the problems and difficulties your ideal customers are experiencing that can motivate them to action or purchase if properly addressed and communicated effectively.

We will understand what customers want out of a purchase experience of your product and understand how you can and should improve their lives through your product or service.

4. BUYER PERSONAS

We will analyse the ideal buyer personas for your business:
we will define the characteristics of the ideal customers for your business, those for whom your proposition is most valuable, who are willing to pay the right amount and who will benefit most from it, and avoid creating problems for you.

RESULTS: you will understand where to find them online, what to communicate to attract them, what to do to convert them, what problems to solve for them and how to be special to them.

5. VALUE PROPOSITION

We will define an effective value proposition to the market, i.e. we will determine how you can be a value partner to your potential customers and fulfil needs for which a high willingness to spend is justified by the value you offer

RESULT: You will not only beat your competitors, but also get your end customers to accept higher investments

6. BRAND & MARKET POSITIONING

We will define the ideal markets and niches you should focus on, where you find the best ratio of quantity to competitor strength.
After defining an online model, we will find ways to sell your services and products in geographic areas with greater capacity than those in which you have sold so far

RESULTS: You will be the “Big Fish in a Small Pond” instead of a small fish in a big sea and as such you will be the strongest in the niche that we will have carefully defined. You will be stronger than current and potential future competitors.

7. COST & INVESTMENT REDUCTION

We will evaluate strategies to reduce fixed costs, variable costs and also try to minimise the investments needed to at least test, validate and optimise your business

We will define what you need to do to increase the marginality on the products/services you offer and thus increase your profit per unit sold between 20% and 50% (contribution margin to fixed costs)

RESULTS: you will immediately be able to eliminate costs in your company that are preventing you from paying yourself adequately.
Your salary and profit can already improve sharply within 3 to 6 months, from 50% upwards.

8. SCALE UP STAGE & PROPER FOCUS

We will explain what a company needs in order to grow and at each stage of its evolution and growth what priorities to pursue and what focus to maintain at each stage. We will make you understand which focus you need to keep this year and which one in the next 3 years of company growth.

RESULTS: You will understand what focus you and the partners need to keep, what skills you need to develop to take the company to the next level. What you need to learn and how to do it.

9. SCALE UP STRATEGIES & TURNOVER MULTIPLIERS

We will evaluate the best Scale UP strategies for your business.
That is, what you need to do to scale up at least x2, what you need to do to make it possible to scale up x5, what you need to do to scale up x10 turnovers in your business.
And we will assess whether and which strategies are within your reach, which are not,
We will then package your offer in order to make it distributable on a large scale by multipliers such as a sales network, an e-commerce, online affiliates. In order to make it easy to sell and scale your sales.

RESULTS: You will understand how Scaling Up is possible, you will decide your Scaling Up goal and you will know what you have to do to pursue that goal.

10. ONLINE BUSINESS MODEL & MONETIZATION

We will evaluate the pros and cons of each online business model, adapted to your reality. And ways to translate it into a system capable of consistently generating revenue.

RESULTS: We will define the business model you will have to pursue in the coming months and years (E-Commerce, Amazon, Digital Sales, Online Services, Infoproducts, Influencers… ) in order to scale your turnovers without doing all the hard work you have done in past years.

11. WINNING INNOVATION

We will assess all types of innovation that could bring you a competitive advantage: process innovation, product innovation, service innovation, distribution channel innovation, sales process innovation. We will identify the type of ‘low investment’ innovations that will enable you to raise your prices, defend yourself against competitors.

RESULTS: We will decide which innovations to focus on in order to always have a competitive advantage and be recognised as having a medium-high price positioning in your segment.

12. DIFFERENTIATING STRATEGIES

We will improve or define from scratch the aspects that must make your proposal unique on the market to make you different and unassailable.

13. OFFER CREATION & PERCEIVED VALUE

We will help you avoid product vs. product or service vs. service clashes by helping you think in terms of Offer

RESULTS: We will create Offers that multiply the perceived economic value of your proposal to the market while at the same time not making it comparable to that of your competitors.

14. RISK MANAGEMENT STRATEGIES

Risks in the company should not be managed, but prevented.
We will help you understand what you need to do to prevent cash risks, market risks, supply risks, internal personnel risks,

RESULTS: you will have risk management plans that enable you to prevent and in adverse cases deal with major risks without your company being in danger of continuity

15. ONLINE COMMUNICATION PITCH:

We will change your online (and also offline) communication to ensure that you incisively communicate the differences between your value proposition and that of other players on the market

16. UPSELLING, CROSS SELLING, RETENTION STRATEGIES

We will design strategies to succeed with the same customers to generate additional sales, recurring sales, referrals to other customers

RESULTS: With the same number of customers you have now, you can multiply your turnover by X2.

IN SUMMARY, THE SUB-AREAS OF WORK WILL BE

WHAT YOU WILL HAVE ACCESS TO

Video course on Demand by Luca Papa

Divided into convenient videos and viewable whenever you want, also great from a smartphone to clearly understand all the strategies and secrets conveyed by Luca.

VALUE 5.000 € 

Operational video tutorials

To implement step by step guided by me and my team all the steps in sequence and manner, avoiding the risk of mistakes and minimising the time to clarify ideas and make decisions.

VALORE 3.000 € 

Templates and operational files

Copy-paste material used by me for Digital Coach adaptable to your reality.

Live sessions

Every week for 2 months implementation coaching + Q&A with Luca Papa and his staff.

SUPPORT

With a system for sending questions that will be answered as a priority during live broadcasts.

HOW MUCH DID IT COST ME?

For me, studying Business Administration at Bocconi University, then learning from American Mentors, field-testing with Trial & Error, making mistakes and restarting, and investing budget, it cost me 25 years of experimentation and apprenticeship as an online entrepreneur and more than € 5 million in investments (in ADS alone, more than € 3 million).

VALUE OF THE RESULTS YOU GET

How much do you think it could be worth in terms of Turnover and reduction of unnecessary costs and investments over the next 3 years if you even implemented 50% of the areas covered by this programme?

( positioning, buyer personas, business model, differentiation, monetisation, scalability, innovations, geographic target markets, turnover multipliers …. )

So, would you invest €30,000 for this programme, knowing that thanks to these implementations you will be able to generate in the next 3 years even if it goes wrong an extra €300,000 in turnover and cost and investment savings?

REQUEST MORE INFORMATION