Best E-Commerce courses to sell onlineA guide on how to choose
What are the best e-commerce courses to sell online? How to choose the most suitable e-commerce course for you?
The characteristic that an e-commerce course must have in order to be qualified, to really teach you how to sell online, is that it is included in a broader training course, which includes these steps:
- Initial assessment to identify your attitudes and expectations;
- High quality theoretical course delivered by the best specialists in the sector;
- Real internship on concrete objectives of a company;
- One to one coaching to help you start your online business.
The ones I have selected for you in this resource all have these characteristics. I will also tell you about the e-commerce regulation course, which is not easy to find even if it deals with essential concepts to safely start an e-commerce site.
At the moment the most popular in the sector is the E-Commerce Manager Certified Course, but by continuing to read you can find free tests and resources to find the best e-commerce courses to sell online for you.
In this video I explain:
- What are the steps to open an online store;
- How to create a sales strategy;
- How to leverage social media marketing for e-commerce;
- Which one to choose among the best training courses on e-commerce.
Best E-commerce courses to sell online
Before seeing which are the best e-commerce courses to sell online, you need to focus on your business goal. Taking an e-commerce course is an important choice for your future career.
Are you passionate about online sales? Do you know the Zalando and Amazon phenomena and are you wondering how to open an online store? Are you fascinated by commerce but have no intention of opening a traditional shop?
To work in the e-commerce sector, a sector that has been booming in recent years, you need to proceed step by step, with a scalable and clear objective. The easiest way to start selling online is by relying on a marketplace, for example, by taking a course on how to sell with Amazon .
Training is absolutely necessary in order not to stumble into common mistakes, which have led many to fail. But how to choose an e-commerce course?
Digital Coach is a Digital Marketing training school which is also a Google Partner. The courses are officially recognized and you can choose from the best E-commerce courses to sell online.
Becoming an E-commerce Manager or E-commerce specialist is a challenging journey if you don’t acquire the right skills. Digital Coach courses include frontal lessons focused on practice, with the use of the most important tools and software.
The main objective of these courses is to train working figures who know the digital reality and who know how to relate on an equal basis with other professionals in the sector.
The E-commerce Manager is the one who supervises all the strategic and operational activities of the company’s online store. His duties are vast and his role is strategic for the company, in fact:
- The E-commerce Manager must know how to monitor sales and traffic to the website, through analytics software, CMS reports such as Magento, and analyzes deriving from User Experience tools;
- All the other managers, such as the Ecommerce Marketing Manager, the SEO Manager, the Social Media Manager, the logistics manager must ultimately contact him;
- Defines the Content Marketing strategy by identifying topics suitable for engaging prospects and converting them into customers, then delegating the operations to the Web Content Specialist;
- Supervises the brand’s blogging actions, content strategy and social media;
- He is responsible for the company pages and profiles on the main social networks: Facebook, LinkedIn, Twitter, Instagram, Google+. It must therefore favor the increase of Fans/Followers (engagement);
- Supervises the Social Customer Care area and Customer Care in general, if the company provides such support to its customers;
- Monitor the company’s Reputation through Social Monitoring, Web Reputation and possibly Reputation Recovery actions;
- Coordinates Digital PR strategies that pass through Social Media;
- Develop the Community Management of the corporate brand.
The Ecommerce Manager must therefore be transversally competent to be able to define the strategies, supervise and coordinate the collaborators, who operationally manage each of them, and the external providers (agencies, software houses, media centers) used, monitoring the results.
Among the best E-commerce courses for online sales, the one offered by Digital Coach is a certification for E-Commerce Manager which consists of 276 hours of training divided into 18 modules and 42 coordination sessions for Work Experience activities, as well as at the one-to-one coaching service to configure, put online and start up your E-commerce/Blog site with WordPress WooCommerce or Magento.
The company that wants to hire him also expects him to have gained work experience as Digital Project Manager and Web Marketing Manager in at least three of the sub-areas he will manage and coordinate.
Digital Coach does not issue simple certificates of attendance, but rather a recognized and highly appreciated certification for companies, which today are looking for prominent figures in the digital panorama in particular.
E-commerce regulation course
The e-commerce regulation course was created with the aim of bringing order to the vast regulatory panorama of online sales. Creating an e-store is a commercial activity in all respects and knowing the regulations in force will be essential to avoid incurring penalties or penalties.
The aim of the course is to provide a regulatory update necessary to be able to manage the business in compliance with Italian, European and international standards and laws on electronic commerce.
After an initial theoretical phase, practical-operational training will be based on:
- Simulation of national and international logistics solutions;
- Analysis of case studies and best practices;
- use of tools and software;
The E-commerce Program that Digital Coach offers consists of 164 hours of training, 1 work experience in the e-commerce field, Career Days with leading companies in the sector, placement services on the Digital Jobs job portal, 10 hours of one-to-one coaching.
The program also includes a digital networking event to improve the network of contacts and the possibility of placing up to 5 announcements on the portal to search for collaborators.
The E-commerce Program offers training aimed at operations, which makes it one of the best courses to start selling online, aimed in particular at aspiring entrepreneurs with a digital business idea to start.
Do you want to enroll in an innovative master? The E-commerce Master’s is for you! The program includes 108 hours of training divided in to 18 modules.
You can choose whether to participate in a Work Experience in Ecommerce, but it is strongly recommended to do so. During the Work Experience the student can practice in the field because he is placed in a team whose purpose is to achieve the real objectives of a company. This apprenticeship is different fr
om common exercises because it is work experience in all respects, demonstrable and qualifying. The Master E-Commerce is, among the best e-commerce courses, because it is designed to concretely support those who want to start or manage a concrete project.
A team of 15 specialists, each expert in a branch of ecommerce and selected by Digital Coach, will be the teaching staff. In addition to this, certified coaches will assist learners along custom training paths and for career guidance.
The master will be divided into three main areas:
- Technologies for e-commerce;
- Sales strategies;
- Operational management of an e-commerce;
- Lead generation and methodologies to increase the conversion rate.
Inbound Marketing Manager Certification
The Inbound Marketing Manager certification is also among the best E-commerce courses to sell online , although it is not really a basic e-commerce course. However, it concerns the training of a professional figure closely linked to the e-shop world. In fact, the inbound generates traffic to the website and this is a vital factor for a company that wants to make the brand known by selling its products.
Companies expect an Inbound Marketing Manager to have concentrated work experience in the area of opt-in and lead generation, which he himself will have to coordinate. His duties include:
- Analyze incoming traffic and the company’s reference market;
- Identify buyer personas;
- Develop the right sales funnel;
- Define the network and affiliate marketing strategy;
- Organize email marketing activities.
The Digital Coach course includes 217 hours of training, divided into 17 training modules and 112 hours of real internship, as well as a custom coaching path to define the Digital Strategy and 8 hours of orientation to Digital Jobs.
Other Ecommerce courses
Digital Coach, for many years, has been training thousands of students in all areas of Digital Marketing. If you decide for one of the courses I have proposed to you, you will realize how much our method makes a difference. In addition to our e-commerce training offer , there are other ways to learn how to sell online, without opening a website: by training yourself as an expert consultant in new sales methodologies in the digital age.
On the net you can find thousands of courses and video lessons that promise to help you realize your dream for free and within a few weeks, but not all that glitters is gold! A free e-commerce course will never give you all the skills you need to open your online business. Choosing an online sales course that can pave the way for a brilliant career in this sector is never easy.
If, on the other hand, you already have clear ideas or have already started an e-commerce, but logistics is your Achilles heel, you will be able to train on the still little-known system of dropshipping, and therefore direct your energies to the product and the brand, simplifying greatly the process and reducing inventory costs.
Online courses on how to sell: methods, strategies and channels
The best E-commerce courses on how to sell online are those designed specifically to understand the strategies behind online selling.
For this reason, all Digital Coach courses include, in addition to live or classroom lessons and internships, also interviews and meetings with e-commerce specialists.
They will help you choose the steps to take to open your online business, and not how to open an ecommerce, in general.
They will analyze your background and the differential characteristics of your particular business model, evaluating together with you which is the optimal way to bring your business online.
We know that 2020, the year of the pandemic, will be remembered not only for the health emergency that involved us, but also for the dizzying increase in online purchases. The eCommerce sector has undergone an incredible surge, representing the main means of making purchases of basic necessities and more.
If you have a business or simply want to start selling products online by opening your own shop, now is the right time. The steps to be able to take a path in the world of electronic commerce are certainly not few. However, there may be solutions that you haven’t thought of.
The steps to be taken – to avoid bankruptcies – in online sales are as follows:
- studying a strategy, starting from the study of your buyer personas and offering them the best customer journey;
- choose the right business model: e-commerce, dropshipping or Amazon? There is no right or wrong choice, it all depends on your goal;
- sell the right product or a niche of unique, particular products that are well promoted on the market;
- understand which advertising channels to use: better Google Ads or an SEO strategy? Advertising on Instagram or Facebook?
- define a funnel taking into account the customer journey and the various touch-points that the user makes before purchasing your product/service;
- track and know how to read the results, to optimize upselling and cross-selling actions.
WooCommerce or Magento: which platform to use?
If you intend to dedicate yourself to online sales, we recommend using one of these software that will allow you to transform your computer into a digital commerce suite. What am I talking about? WooCommerce and Magento platforms and now I illustrate them better:
WooCommerce was born as a WordPress plugin, the most used Content Management System for managing blogs and websites. Woocommerce is very easy to use given the very intuitive control panel and WordPress commands. If you already own WordPress and have commercial needs and purposes, WooCommerce is the ideal choice as it is well suited to content sites that have a high volume of visits.
Magento is an absolutely more than valid alternative to WooCommerce. It is in fact one of the most used platforms for setting up and managing virtual shops, as it is extremely flexible and scalable. Magento Open Source is the free version of this very powerful tool, which, especially in paid software, offers a large number of extensions with multiple functions to create an e-commerce as you wish.
Its main feature is that it allows you to manage multiple stores using a single backend. This means that it is possible to have shops of different product types (shoes, clothing, toys, etc.), obviously with different internet addresses, but all manageable through the same backend. Magento also allows you to apply filters for individual products or stores, which is very useful if you have to manage different warehouses and logistics systems.
In conclusion, Magento is a high-level professional tool and gives the advantage of supporting the business in warehouse management and shipments even of different brands, while WooCommerce , being a plugin, is much simpler to configure and is well suited to a scalable business in time. For aspiring entrepreneurs, both are valid solutions.
Many people ask me how much it costs to build an ecommerce site, or what are the times to see the results. Well, it depends on many factors and cannot be answered a priori without knowing your specific case. This is why I feel like saying that the ones I propose are among the best e-commerce courses for selling online, and not simply for making an e-store. As I told you, on the net you will find many online e-commerce courses that do not offer you practical experience or personalized coaching services: here is the difference.
Creating a site without evaluating these practical and contextual aspects is like opening a brick and mortar shop without carrying out a feasibility analysis or an advertising strategy. You can, certainly, but don’t expect great results. Over the years I have gained experience in selling online courses, my site is in fact an ecommerce that works well. Request a free strategic consultation: I’m sure our coaches and I can teach you how to bring your business online and be successful.