ADMISSIONS DEADLINE: 6th of September
Starting date: 9th of September

ALL SPECIALIST CERTIFICATION

All Specialist Certification is the most advanced course learning-by-doing for specialising and becoming an excellent digital professional, with 300 hours of lessons and an American-style learning by doing approach.

Simply revolutionary

CHECK THE PROGRAM

At Digital Coach, we know that you might

find yourself in some of these situations:

Have your previous studies, universities, courses, and degrees left you disappointed in terms of the professional opportunities they were supposed to provide, making you skeptical of these institutions?

Have you taken online courses that provided you
with some knowledge but
failed to teach you practical skills or how to market yourself in the job market?

Do you feel the need to be part of a real (and not simply virtual) community, a group where others have the same goals and difficulties as you, made up of people who do something every day to improve their professionalism?

Are you interested in digital professions but don’t know which one to focus on?

Do you prioritize learning a new digital profession over attending a traditional course or a specialized course?

In all these cases, it’s evident that you require something quite different from the many digital courses available online and even different from what the best universities and business schools can offer.

At Digital Coach

WE HAVE THE ANSWER
TO THESE NEEDS

REQUEST INFORMATION

WELCOME TO THE FUTURE with the

ALL SPECIALIST DIGITAL MARKETING CERTIFICATION

Acquire qualifying skills, geared towards success.

Get 300 hours of advanced digital content, including case studies and exercises

Practice through an American-style learning-by-doing approach

Be supported by one of our Digital Career Coaches for the duration of your training.

And the best part of all:

You can keep your study plan open and decide which certifications to obtain on the fly. You can obtain up to 2 specialized certifications from those available.

You’ll perform more than 100 hours of real practice, specialising in four specific areas. You will gain so much practice that digital will no longer have any secrets.

A Digital Career Coach will help you steer your experiences in the direction that best suits you.

You can participate in company tours, Career Days, and networking events, and enjoy discounts for attending industry events.

YOU WILL HAVE ACCESS TO 2 OF THE FOLLOWING CERTIFICATIONS

WEB MARKETING AREA

SEO SPECIALIST CERTIFICATION
WEB ANALYTICS SPECIALIST CERTIFICATION
SEO-SEM SPECIALIST CERTIFICATION
WEB MARKETING SPECIALIST CERTIFICATION

SOCIAL MEDIA MARKETING AREA

WEB CONTENT EDITOR CERTIFICATION
SOCIAL MEDIA SPECIALIST CERTIFICATION
DIGITAL PR SPECIALIST CERTIFICATION

DIGITAL MARKETING AREA

E-COMMERCE SPECIALIST CERTIFICATION
DIGITAL MARKETING SPECIALIST CERTIFICATION

and you will have
A DIGITAL CAREER COACH DEDICATED TO YOU

TRAINING SUPPORT

Defining the study plan
Choice of examination
Choice of work experience

JOB PLACEMENT ASSISTANCE AND COMMUNITY

Job Placement assistance
Exclusive Digital Coach Events
Company visits

PERSONAL BRANDING CONSULTANCY

Linkedin profile optimization
Personal Brand Definition
Creating a Professional Website

THE 3 GUIDING PRINCIPLES

OF OUR DIGITAL CAREER COACHING® METHOD

To help you maximize professional opportunities in the digital world

CAREER STRATEGY AND PROFESSIONAL POSITIONING IN DIGITAL

As you may have guessed, the world of work tends to pigeonhole you into one professional area, which is why if you make the wrong choice, it is unfortunately very difficult to change it.

You have to define a new professional identity and a precise professional positioning to sustain over the next few years.

Companies do not look for people who are everything and nothing, they look for specialists who give a precise idea of what they can do and demonstrate that they do it with continuity, passion, and competence.

Your Career Coach will assess your aptitudes and guide you in enhancing them for the digital world. They will assist you in evaluating digital professions that align with your characteristics and aspirations.

You will be provided with detailed and reliable information before you focus on the area to which you will devote the next decades of your life, covering the aptitudes required for each of the more than 20 digital professions, the skills required, the types of companies in which you can work, career prospects, and salary levels.

ADVANCED OPERATIONAL TRAINING AND
REAL PRACTICE

You need technical, concrete, immediately operational, business-oriented digital training based on the use of the tools and instruments required by companies.

It’s quite different from what you might have encountered in other schools, including digital courses.

To be sought after by companies, you need not so much to know, but to be able to do; more precisely, to be able to do a specific digital job.

More than people who know, companies are looking for people who know how to do and who are capable of fulfilling a specific role.

It will be decisive for you to be able to apply the things you have studied in a real context, and precisely for this reason, you will only be able to carry out our Work Experiences after you have completed the lessons.

PERSONAL BRANDING AND MAXIMISING CAREER OPPORTUNITIES

Have you ever found yourself in a situation where people less skilled than you were able to win a job or project? Being competent is important, but not enough. Today, you have to be able to ‘sell yourself’ exactly as if you were a product that a company has to buy.

When an employer or recruiter evaluates a candidate in the digital field, they inquire about their skills, past roles, and experiences. Additionally, they ask for evidence, like a portfolio of work, to support the candidate’s claims.

You will have to create a CV to support your new professional identity. Be able to include real, demonstrable professional experience in your CV and LinkedIn profile to support your new professional identity.

In addition, on LinkedIn alone, you are in the company of more than 11 million people in Italy. You are a small fish in a large and populated ocean with much bigger fish than you. Wouldn’t it be better to be a big fish in a small pond?

Your Career Coach will introduce you to Digital Jobs®, our job portal. The first and only one in Italy specialized exclusively in job offers on digital professions. He will show you the companies that offer jobs, the roles that are being sought, and the skills required.

Finally, joining is a great opportunity. Your coach will introduce you to the many initiatives of the Digital Coach Community. Company tours, Career Days, dinners, networking events, our LinkedIn group…

SIGN UP TODAY AND RECEIVE THE FOLLOWING BONUSES

*BONUS 1: “DIGITAL JOBS” COURSE – 4 HOURS

*BONUS 2: “STARTUP” COURSE – 4 HOURS

*BONUS 3: FREE ACCESS TO ALL FUTURE CAREER DAYS

BOOK A COACHING SESSION

WHAT YOU GET ACCESS TO

OPERATIONAL TRAINING

You will have full access to all our state-of-the-art training, including more than 300 hours of lectures and practical exercises on software and tools

DIGITAL CAREER COACHING

A Digital Career Coach will support you at all stages of your career, from choosing your certification to optimising your LinkedIn profile

PERSONAL STUDY PLAN

You will be able to modify your study plan during the first 6 months, choose the exams to take, the work experience to be carried out and the certification to be obtained

WORK EXPERIENCE

Our flagship program, Digital Coach, allows you to choose from 12 digital areas in which you would like to specialize

ACCESS TO THE EXAM

You will be able to take the exam to obtain the Professional Certification of the study plan followed

CERTIFICATIONS

You will be able to obtain up to 2 specialized certifications after having passed the relevant examination

JOB PLACEMENT

You will be able to provide your profile/CV to companies that post job vacancies on our job portal “Digital Jobs”.

COMPANY VISITS

You will participate in guided visits to Digital Coach partner companies, such as Amazon, Sisal, Euroffice, Evolution People, PDR Consulting

EXCLUSIVE DIGITAL COACH EVENTS

You will take part in Digital Coach Community dinners and Networking events, such as Digital Career Days and Digital Networking Events

You will take part in Digital Coach Community dinners and Networking events, such as Digital Career Days and Digital Networking Events

WOULD YOU LIKE TO TRY?

All Specialist Certification Course Program

Web area modules

DIGITAL STRATEGY: Online & Offline Integration: This module provides an overview of all major online marketing channels, their peculiarities and differences. From SEO to email marketing, social media to mobile, we aim to understand the criteria guiding the selection of the optimal mix for various types of companies. We will explore channel integration strategies focused on maximising each channel’s contribution from traffic generation to sales conversion, while also considering offline aspects.

WEB ANALYTICS BASIC: We will teach you how to use software, primarily Google Analytics, to acquire business intelligence information on the needs, behaviour, tastes and preferences of the audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will again be measured and interpreted for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

SEM & DISPLAY ADVERTISING: convert the traffic generated on your site: This module teaches how to use various PPC (Pay Per Click) tools to implement targeted strategies based on location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

EMAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool, but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to improve the performance of this tool.

SEO: Search Engine Optimisation: These activities aim to optimise your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: We will discover how, through Smartphones and Tablets, it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, and mobile couponing.

INBOUND MARKETING & LEAD GENERATION: In this innovative field, we will outline a series of optimal steps (Funnels) that visitors to your website should follow. This approach is designed to increase the chances of converting these visitors into customers. We’ll delve into assigning the appropriate role to each channel (SEO, SEM, email, social media, etc.) at the correct stage of the conversion process.

E-COMMERCE STRATEGIES & MANAGEMENT: We will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.

WEBSITE CREATION & WORDPRESS: The website is the starting and finishing point of every web marketing action, and as such is a dynamic tool that must be improved and modified on a daily basis. In this module, we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

LOCATION-BASED MARKETING: The development of technologies and the mobile world nowadays make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.

AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.

Social area modules

FACEBOOK COMMUNITY MARKETING: The creation and management of Facebook pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.

WEB REPUTATION & SOCIAL MEDIA MONITORING: Today, various software and tools can read the conversations that take place online and on social media and return data that can allow opinions and perceptions to be evaluated about a brand, a product, or a campaign. We will find out what they are, how and when to use them to improve our web reputation.

FACEBOOK ADVERTISING: We will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

YOUTUBE & ONLINE VIDEO MARKETING: We will find out how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Google Ads for videos and monitor the results with YouTube analytics.

LINKEDIN MARKETING: We will discover the advertising, lead generation and social selling opportunities offered by the professional Network, which now has more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of LinkedIn groups and the possibility of creating advertising campaigns. References will be both personal and corporate.

WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will teach you why the Blog is the centre of the best social media marketing strategies, as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

INSTAGRAM & INFLUENCER MARKETING: we will delve into the unique features that have propelled Instagram to become the fastest-growing social network in the past year. We’ll explore how various brands are creatively and effectively leveraging the power of visual content, and how it has become a key tool in Influencer Marketing.

TWITTER AND NEW SOCIAL MEDIA: Telegram, WhatsApp and Messenger: In this concluding module we will explore the growth and the potential applications of Twitter and other emerging social media, experiencing them in real-time. Depending on the company we work for, we will learn, how to find the niche social media that can best enable you to reach our audience.

CONTENT MARKETING & BLOGGING: We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog and maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

PERSONAL BRANDING & PROFESSIONAL SUCCESS: We will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!

DIGITAL STORYTELLING: With the Digital Storytelling Course, you will learn what digital storytelling is and how to do it, what are the characteristics of successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.

DIGITAL PR: We will find out who the online public relations players are and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with Bloggers, Online Publishers, Influencers, and Social Stars.

E-commerce/Web Advanced modules

E-COMMERCE SOFTWARE & MAGENTO: We will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each of them, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show you why we prefer Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

USER EXPERIENCE: You will learn how to create an intangible design and an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, and which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

SEM ADVANCED + Programmatic & Real-Time Bidding: We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector, and we are going to learn more about the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

WEB ANALYTICS ADVANCED: The ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.

SEO ADVANCED: We will show you the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, an increasing need for integration between this discipline and the issues of content marketing, social media, and semantics to produce results. We will also propose some advanced tools.

E-COMMERCE LEGISLATION: We will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for business-to-business sales compared to Business-to-consumer VAT to Consumer sales, and we will take the new regulations governing the sector at the European level.

CONTACT THE LECTURERS

Certifications

To pass, a minimum score of 70 out of 100 is required

Opportunity
to take additional certification exams related to digital professions.

6 sessions per year available to take or retake the exam

Certification of profit (final grade)

Master Digital Marketing Skill certificate

COMPARISON TABLE OF THE ALL SPECIALIST CERTIFICATION AND ALL SPECIALIST CERTIFICATION PRO PACKAGE
ALL SPECIALIST

ALL SPECIALIST

227 training hours, + 30 subjects and + 40 lecturers

Career Coaching Service

1 4-month work experience in a company, agency or start-up

ALL SPECIALIST PRO

283 training hours, + than 30 subjects and + than 40 lecturers

Career Coaching Service

2 4-month Work Experience in a company, agency or start-up

If you would like more details about the All Specialist and All Specialist Pro training programs, ask for an individual consultation by filling in the contact form.

REQUEST YOUR CONSULTATION

Real practice – Work Experience

_____________________________________________________________

Months of practice

ONLINE participants

application hours

extra skills acquired

The Work Experience is the flagship of the Digital Coach training experience.

4 months of operative practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the students the opportunity to measure themselves with real cases of Digital Marketing and test in the field the teachings received during the Certification.

The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach Wex teams!

Who the Work Experience is aimed at:

Young recent graduates
Who are eager to specialize in one of the most in-demand digital professions, thanks to a credible certification.

Entrepreneurs
Who wish to stay updated on the new digital professions in order to innovate their company.

Freelancers
Who want to specialize in digital and focus on the web for their future.

Employees
Who wish to acquire web and social skills to use in the performance of their duties.

The Work Experience TEAMS:

CONTENT MARKETING TEAM

Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

Become a Social Media Specialist!

SEO COPY TEAM

Become a SEO Copy Specialist!

SEO OPTIMIZER TEAM

Become a SEO Manager!

DIGITAL PR TEAM

Become a Digital Pr Specialist!

VIDEO MARKETING TEAM

Become a Video Marketing Specialist!

SOCIAL ADS TEAM

Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

Become an expert of Marketing Automation!

ONLINE LESSONS, ALSO AVAILABLE ON DEMAND

Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices are immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

FIND OUT MORE

TUTORIALS ON TOOLS AND REAL CASES

Practical-Operational approach with strong Business, turnover orientation.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

HOW IT WORKS

IF COMPANIES LIKE THESE

COLLABORATE WITH US ON SEVERAL FRONTS

(they let us train their staff, ask us for profiles and information on our students and former students,
attend our Career Days to interview our students, and participate in our Research)

THEY MUST HAVE THEIR REASONS, DON’T YOU THINK?