ADMISSIONS DEADLINE: June 9
Classes start: June 12
ALL SPECIALIST CERTIFICATION
All Specialist Certification is the most advanced course for specialising and becoming an excellent digital professional, with 300 hours of lessons and an American-style learning by doing approach.
Simply revolutionary.
At Digital Coach we know that you might
find yourself in some of these situations:
Have the studies, universities, courses and Master’s degrees you have attended in the past disappointed your expectations in terms of the professional opportunities they should have given you, so you are rather sceptical towards these institutions?
Have you taken online courses that gave you
have given you some knowledge, but the
learned how to do a job, you lacked practice and did not learn how to propose/sell yourself on the labour market?
Do you feel the need to be part of a real (and not simply virtual) community, a group where others have the same goals and difficulties as you, made up of people who do something every day to improve their professionalism?
Are you interested in digital professions but don’t know which one to focus on?
Are you more interested in learning a new digital profession than in attending a course/master?
In all these cases, it is clear that you need something quite different from the many digital courses you can find online and quite different even from what the best universities and business schools can give you.
At Digital Coach
WE HAVE THE ANSWER
TO THESE NEEDS
WELCOME TO THE FUTURE with the
ALL SPECIALIST DIGITAL MARKETING CERTIFICATION
Acquire qualifying skills, oriented towards success.
Get 300 hours of advanced digital content, including case studies and exercises
Practice through an American-style learning-by-doing approach
Be supported by one of our Digital Career Coaches for the duration of your training.
And best of all:
You can keep your study plan open and decide on the fly which certifications to obtain. You will obtain up to 2 specialised certifications >from those available.
You’ll perform more than 100 hours of real practice specialising in four specific areas. You will get so much practice that digital will no longer have any secrets for you.
A Digital Career Coach will help you steer your experiences in the direction that suits you best.
You will be able to participate in company tours, Career Days, Networking events, discounts for attending industry events.
YOU WILL HAVE ACCESS TO 2 OF THE FOLLOWING CERTIFICATIONS
WEB AREA
MARKETING
- SEO SPECIALIST CERTIFICATION
- WEB ANALYTICS SPECIALIST CERTIFICATION
- SEO-SEM SPECIALIST CERTIFICATION
- WEB MARKETING SPECIALIST CERTIFICATION
AREA
SOCIAL MEDIA MARKETING
- CERTIFICATION WEB CONTENT EDITOR
- CERTIFICATION SOCIAL MEDIA SPECIALIST
- CERTIFICATION DIGITAL PR SPECIALIST
AREA
DIGITAL MARKETING
- CERTIFICATION E-COMMERCE SPECIALIST
- DIGITAL MARKETING SPECIALIST CERTIFICATION
and you will have
A DIGITAL CAREER COACH DEDICATED TO YOU
TRAINING SUPPORT
Defining the study plan
Choice of examination
Choice of work experience
JOB PLACEMENT ASSISTANCE AND COMMUNITY
Job Placement assistance
Exclusive Digital Coach Events
Company visits
PERSONAL BRANDING CONSULTANCY
Linkedin profile optimisation
Personal Brand Definition
Creating the Professional Website
THE 3 GUIDING PRINCIPLES
OF OUR DIGITAL CAREER COACHING® METHOD
To help you maximise the professional opportunities
you will have in the digital world
1
CAREER STRATEGY AND PROFESSIONAL POSITIONING IN DIGITAL
As you may have guessed, the world of work tends to pigeonhole you into one professional area, which is why if you make the wrong choice, it is unfortunately very difficult to change it.
You have to define a new professional identity and a precise professional positioning to sustain over the next few years.
Companies do not look for people who are everything and nothing, they look for specialists who give a precise idea of what they can do and demonstrate that they do it with continuity, passion, competence.
Your Career Coach will assess your aptitudes and help you understand how to enhance them in the digital world. He/she will help you make assessments on the digital professions most in line with your characteristics and aspirations.
You will be provided with detailed and reliable information before you focus on the area to which you will devote the next decades of your life, covering the aptitudes required for each of the more than 20 digital professions, the skills required, the types of companies in which you can work, career prospects, and salary levels.
2
ADVANCED OPERATIONAL TRAINING AND
REAL PRACTICE
You need technical, concrete, immediately operational, business-oriented digital training based on the use of the tools and instruments required by companies.
Very different from what you may have experienced in other schools, even in digital courses.
To be sought after by companies, you need not so much to know, but to be able to do; more precisely, to be able to do a specific digital job.
More than people who know, companies are looking for people who know how to do and who are capable of fulfilling a specific role.
It will be decisive for you to be able to apply the things you have studied in a real context, and precisely for this reason you will only be able to carry out our Work Experiences after you have completed the lessons.
2
3
PERSONAL BRANDING AND MAXIMISING CAREER OPPORTUNITIES
Have you ever found yourself in a situation where people less skilled than you were able to win a job or project? Being competent is important but not enough. Today you have to be able to ‘sell yourself’ exactly as if you were a product that a company has to buy.
When an employer or recruiter evaluates a candidate in the digital area, after asking him what he can do, what experience/roles he has had and in which companies, he asks him if he can provide evidence to support what he claims. If he can show a portfolio of work.
You will have to create a CV to support your new professional identity. Be able to include real, demonstrable professional experience in your CV and Linkedin profile to support your new professional identity.
In addition, on Linkedin alone you are in the company of more than 11 million people in Italy. You are a small fish in a large and populated ocean with much bigger fish than you. Wouldn’t it be better to be a big fish in a small pond?
Your Career Coach will introduce you to Digital Jobs®, our job portal. The first and only one in Italy specialised exclusively in job offers on digital professions. He will show you the companies that offer jobs, the roles that are being sought, and the skills required.
Finally, joining is a great opportunity. Your coach will introduce you to the many initiatives of the Digital Coach Community. Company tours, Career Days, dinners, networking events, our Linkedin group…
SIGN UP TODAY AND RECEIVE THE FOLLOWING BONUSES
*BONUS 1: “DIGITAL JOBS” COURSE – 4 HOURS
*BONUS 2: “STARTUP” COURSE – 4 HOURS
*BONUS 3: FREE ACCESS TO ALL FUTURE CAREER DAYS
WHAT YOU GET ACCESS TO
OPERATIONAL TRAINING
You will have full access to all our state-of-the-art training, including more than 300 hours of lectures and practical exercises on software and tools
DIGITAL CAREER COACHING
A Digital Career Coach will support you at all stages of your career, from choosing your certification to optimising your Linkedin profile
PERSONAL STUDY PLAN
You will be able to modify your study plan during the first 6 months, choose the exams to take, the work experience to be carried out and the certification to be obtained
WORK EXPERIENCE
The Digital Coach flagship. You can choose from 12 digital areas in which you would like to specialise
ACCESS TO THE EXAM
You will be able to take the exam to obtain the Professional Certification of the study plan followed
CERTIFICATIONS
You will be able to obtain up to 2 specialised certifications after having passed the relevant examination
JOB PLACEMENT
You will be able to provide your profile/CV to companies that post job vacancies on our job portal “Digital Jobs”.
COMPANY VISITS
You will participate in guided visits to Digital Coach partner companies, such as Amazon, Sisal, Euroffice, Evolution People, PDR Consulting
EXCLUSIVE DIGITAL COACH EVENTS
You will take part in Digital Coach Community dinners and Networking events, such as Digital Career Days and Digital Networking Events
You will take part in Digital Coach Community dinners and Networking events, such as Digital Career Days and Digital Networking Events
Web area modules
DIGITAL STRATEGY: online & offline integration: Overview of all major online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.
WEB ANALYTICS BASIC: We will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will again be measured and interpreted for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING: convert the traffic generated on your site: This module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Adwords and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.
SEO: Search Engine Optimisation: Activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: We will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile couponing.
INBOUND MARKETING & LEAD GENERATION: Through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
E-COMMERCE STRATEGIES & MANAGEMENT: We will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: The website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: The development of technologies and the mobile world nowadays make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.
Social area modules
FACEBOOK COMMUNITY MARKETING: The creation and management of Facebook pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
WEB REPUTATION & SOCIAL MEDIA MONITORING: Various software and tools are today able to read the conversations that take place online and on social media and return data that can allow opinions and perceptions to be evaluated in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.
FACEBOOK ADVERTISING: We will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
YOUTUBE & ONLINE VIDEO MARKETING: We will find out how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Adwords for videos and monitor the results with Youtube analytics.
LINKEDIN MARKETING: We will discover the advertising, lead generation and social selling opportunities offered by the professional Network, which now has more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.
TWITTER AND NEW SOCIAL MEDIA: Telegram, Whatsapp and Messenger: In this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.
CONTENT MARKETING & BLOGGING: We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog and maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: We will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!
DIGITAL STORYTELLING: With the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
DIGITAL PR: We will find out who the players are with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with Bloggers, Online Publishers, Influencers, Social Stars.
E-commerce/Web Advanced modules
E-COMMERCE SOFTWARE & MAGENTO: We will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & Real Time Bidding: We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: The ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: We will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
E-COMMERCE LEGISLATION: We will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.
Certifications
- Final exam with grade: passing with a minimum score of 70/100
- Subsequent possibility
to also take our other certification exams on digital professions
- 6 sessions per year available to take or retake the exam
- Certification of profit (final grade)
COMPARISON TABLE OF THE ALL SPECIALIST CERTIFICATION AND ALL SPECIALIST CERTIFICATION PRO PACKAGE
ALL SPECIALIST
ALL SPECIALIST
227 training hours, + 30 subjects and + 40 lecturers
Career Coaching Service
1 4-month work experience in a company, agency or start-up
ALL SPECIALIST PRO
283 training hours, + than 30 subjects and + than 40 lecturers
Career Coaching Service
2 4-month Work Experience in a company, agency or start-up
If you would like more details about the All Specialist and All Specialist Pro training programmes, ask for an individual consultation by filling in the contact form.
Real practice – Work Experience
_____________________________________________________________
Months of practice
ONLINE participants
application hours
%
extra skills acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operative practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the teachings received during the Certification.
The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Who the Work Experience is aimed at:
Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
Entrepreneurs
who wish to update themselves on the new digital professions in order to innovate their company.
Freelancers
who want to specialise in digital and focus on the web for their future.
Employees
who wish to acquire web and social skills to use in the performance of their duties.
The Work Experience TEAMS:
CONTENT MARKETING TEAM
Become a Content Marketing Manager!
VISUAL & USER EXPERIENCE TEAM
Become a Visual & UX Specialist!
INBOUND MARKETING TEAM
Become an Inbound Marketing Specialist!
WEB ANALYTICS TEAM
Become a Web Analytics Specialist!
SOCIAL MEDIA TEAM
Become a Social Media Specialist!
SEO COPY TEAM
Become a Seo Copy Specialist!
SEO OPTIMIZER TEAM
Become a Seo Manager!
DIGITAL PR TEAM
Become a Digital Pr Specialist!
VIDEO MARKETING TEAM
Become a Video Marketing Specialist!
SOCIAL ADS TEAM
Become a Social Advertising Specialist!
MARKETING AUTOMATION TEAM
Become an expert of Marketing Automation!
Teaching Method
ONLINE LESSONS, ALSO AVAILABLE ON DEMAND
Lessons supported by practical tests with live corrections + homework with video corrections.
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with strong Business, turnover orientation.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional lecturers and contributions, for direct learning from digital experts.
IF COMPANIES LIKE THESE
COLLABORATE WITH US ON SEVERAL FRONTS
(they let us train their staff, ask us for profiles and information on our students and former students,
attend our Career Days to interview our students, participate in our Research)
THEY WILL HAVE THEIR REASONS, DON’T YOU THINK?
TRY THE DIGITAL COACH METHOD NOW
Don’t miss this opportunity to invest in your training and your future
Read our students’ reviews
On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.
In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.
REQUEST MORE INFORMATION
By filling out this form you will have the opportunity to:
- Request information on this and other Digital Coach certifications
- View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.
Digital Coach® è un marchio registrato di proprietà di
HR SOLUTIONS SRL a socio unico
SEDE LEGALE ED OPERATIVA
____________________
Viale Francesco Restelli 3/7
20124 MILANO
Tel: 02/87071366
Whatsapp: +39 349 07 12 329
Partita Iva/CF: 02847580137
iscritta in data 02/11/2004
Registro Imprese di Milano
REA: MI – 1828395
Cap soc. € 15.400 interamente versato