At Digital Coach we know that you might
find yourself in some of these situations:
Have the studies, universities, courses and Master’s degrees you have attended in the past disappointed your expectations in terms of the professional opportunities they should have given you, so you are rather sceptical towards these institutions?
Have you taken online courses that gave you
have given you some knowledge, but the
learned how to do a job, you lacked practice and did not learn how to propose/sell yourself on the labour market?
Do you feel the need to be part of a real (and not simply virtual) community, a group where others have the same goals and difficulties as you, made up of people who do something every day to improve their professionalism?
Are you interested in digital professions but don’t know which one to focus on?
Are you more interested in learning a new digital profession than in attending a course/master?
In all these cases, it is clear that you need something quite different from the many digital courses you can find online and quite different even from what the best universities and business schools can give you.
At Digital Coach
WE HAVE THE ANSWER
TO THESE NEEDS
WELCOME TO THE FUTURE with the
ALL SPECIALIST CERTIFICATION
Acquire qualifying skills, oriented towards success.
Get 300 hours of advanced digital content, including case studies and exercises
Practice through an American-style learning-by-doing approach
Be supported by one of our Digital Career Coaches for the duration of your training.
And best of all:
You can keep your study plan open and decide on the fly which certifications to obtain. You will obtain up to 2 specialised certifications >from those available.
You’ll perform more than 100 hours of real practice specialising in four specific areas. You will get so much practice that digital will no longer have any secrets for you.
A Digital Career Coach will help you steer your experiences in the direction that suits you best.
You will be able to participate in company tours, Career Days, Networking events, discounts for attending industry events.
and you will have
A DIGITAL CAREER COACH DEDICATED TO YOU
Defining the study plan
Choice of examination
Choice of work experience
JOB PLACEMENT ASSISTANCE AND COMMUNITY
Job Placement assistance
Exclusive Digital Coach Events
PERSONAL BRANDING CONSULTANCY
Linkedin profile optimisation
Personal Brand Definition
Creating the Professional Website
CAREER STRATEGY AND PROFESSIONAL POSITIONING IN DIGITAL
As you may have guessed, the world of work tends to pigeonhole you into one professional area, which is why if you make the wrong choice, it is unfortunately very difficult to change it.
You have to define a new professional identity and a precise professional positioning to sustain over the next few years.
Companies do not look for people who are everything and nothing, they look for specialists who give a precise idea of what they can do and demonstrate that they do it with continuity, passion, competence.
Your Career Coach will assess your aptitudes and help you understand how to enhance them in the digital world. He/she will help you make assessments on the digital professions most in line with your characteristics and aspirations.
You will be provided with detailed and reliable information before you focus on the area to which you will devote the next decades of your life, covering the aptitudes required for each of the more than 20 digital professions, the skills required, the types of companies in which you can work, career prospects, and salary levels.
ADVANCED OPERATIONAL TRAINING AND
You need technical, concrete, immediately operational, business-oriented digital training based on the use of the tools and instruments required by companies.
Very different from what you may have experienced in other schools, even in digital courses.
To be sought after by companies, you need not so much to know, but to be able to do; more precisely, to be able to do a specific digital job.
More than people who know, companies are looking for people who know how to do and who are capable of fulfilling a specific role.
It will be decisive for you to be able to apply the things you have studied in a real context, and precisely for this reason you will only be able to carry out our Work Experiences after you have completed the lessons.
PERSONAL BRANDING AND MAXIMISING CAREER OPPORTUNITIES
Have you ever found yourself in a situation where people less skilled than you were able to win a job or project? Being competent is important but not enough. Today you have to be able to ‘sell yourself’ exactly as if you were a product that a company has to buy.
When an employer or recruiter evaluates a candidate in the digital area, after asking him what he can do, what experience/roles he has had and in which companies, he asks him if he can provide evidence to support what he claims. If he can show a portfolio of work.
You will have to create a CV to support your new professional identity. Be able to include real, demonstrable professional experience in your CV and Linkedin profile to support your new professional identity.
In addition, on Linkedin alone you are in the company of more than 11 million people in Italy. You are a small fish in a large and populated ocean with much bigger fish than you. Wouldn’t it be better to be a big fish in a small pond?
Your Career Coach will introduce you to Digital Jobs®, our job portal. The first and only one in Italy specialised exclusively in job offers on digital professions. He will show you the companies that offer jobs, the roles that are being sought, and the skills required.
Finally, joining is a great opportunity. Your coach will introduce you to the many initiatives of the Digital Coach Community. Company tours, Career Days, dinners, networking events, our Linkedin group…
WHAT YOU GET ACCESS TO
You will have full access to all our state-of-the-art training, including more than 300 hours of lectures and practical exercises on software and tools
DIGITAL CAREER COACHING
A Digital Career Coach will support you at all stages of your career, from choosing your certification to optimising your Linkedin profile
PERSONAL STUDY PLAN
You will be able to modify your study plan during the first 6 months, choose the exams to take, the work experience to be carried out and the certification to be obtained
The Digital Coach flagship. You can choose from 12 digital areas in which you would like to specialise
ACCESS TO THE EXAM
You will be able to take the exam to obtain the Professional Certification of the study plan followed
You will be able to obtain up to 2 specialised certifications after having passed the relevant examination
You will be able to provide your profile/CV to companies that post job vacancies on our job portal “Digital Jobs”.
You will participate in guided visits to Digital Coach partner companies, such as Amazon, Sisal, Euroffice, Evolution People, PDR Consulting
EXCLUSIVE DIGITAL COACH EVENTS
You will take part in Digital Coach Community dinners and Networking events, such as Digital Career Days and Digital Networking Events
Web area modules
DIGITAL STRATEGY: online & offline integration: Overview of all major online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.
WEB ANALYTICS BASIC: We will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will again be measured and interpreted for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING: convert the traffic generated on your site: This module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Adwords and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.
SEO: Search Engine Optimisation: Activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: We will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile couponing.
INBOUND MARKETING & LEAD GENERATION: Through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
E-COMMERCE STRATEGIES & MANAGEMENT: We will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: The website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: The development of technologies and the mobile world nowadays make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.
Social area modules
FACEBOOK COMMUNITY MARKETING: The creation and management of Facebook pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
WEB REPUTATION & SOCIAL MEDIA MONITORING: Various software and tools are today able to read the conversations that take place online and on social media and return data that can allow opinions and perceptions to be evaluated in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.
FACEBOOK ADVERTISING: We will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
YOUTUBE & ONLINE VIDEO MARKETING: We will find out how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Adwords for videos and monitor the results with Youtube analytics.
LINKEDIN MARKETING: We will discover the advertising, lead generation and social selling opportunities offered by the professional Network, which now has more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: We will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.
TWITTER AND NEW SOCIAL MEDIA: Telegram, Whatsapp and Messenger: In this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.
CONTENT MARKETING & BLOGGING: We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog and maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: We will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!
DIGITAL STORYTELLING: With the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
DIGITAL PR: We will find out who the players are with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with Bloggers, Online Publishers, Influencers, Social Stars.
E-commerce/Web Advanced modules
E-COMMERCE SOFTWARE & MAGENTO: We will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & Real Time Bidding: We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: The ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: We will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
COMPARISON TABLE OF THE ALL SPECIALIST CERTIFICATION AND ALL SPECIALIST CERTIFICATION PRO PACKAGE
227 training hours, + 30 subjects and + 40 lecturers
Career Coaching Service
1 4-month work experience in a company, agency or start-up
ALL SPECIALIST PRO
283 training hours, + than 30 subjects and + than 40 lecturers
Career Coaching Service
2 4-month Work Experience in a company, agency or start-up
If you would like more details about the All Specialist and All Specialist Pro training programmes, ask for an individual consultation by filling in the contact form.
Read our students’ reviews
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In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.
Digital Coach® è un marchio registrato di proprietà di
HR SOLUTIONS SRL a socio unico
SEDE LEGALE ED OPERATIVA
Viale Francesco Restelli 3/7
Whatsapp: +39 349 07 12 329
Partita Iva/CF: 02847580137
iscritta in data 02/11/2004
Registro Imprese di Milano
REA: MI – 1828395
Cap soc. € 15.400 interamente versato