Amazon Seller Course

Delegate Warehouse and Shipping

Our specialized Amazon Seller Course is designed for you if you’re seeking guidance on selling products through Amazon, or if you’re considering entering the e-commerce realm but unsure whether to establish your own online store or utilize Amazon’s platform.

Crafted specifically for entrepreneurs and those aspiring to delve into e-commerce, our Amazon FBA course streamlines the process of marketing your products without the burden of independently managing an online store.

Embracing Amazon as a selling platform today grants access to a vast market, facilitating global reach and enabling you to connect with customers worldwide.

Logo-Digital-Coach

Our Amazon Seller Course, characterized by a practical and operational approach, spans over 8 weeks, offering you a total immersion of 2 months into the commerce world, with the flexibility of a completely on-demand training path.

Explore our detailed program and discover our exclusive “implementation coaching” formula. With us, you can forget the worries related to warehouse management and shipping.

You don’t have to build an e-commerce site or manage its technical upkeep. Our course will allow you to focus entirely on your product and marketing strategies, letting Amazon handle the rest.

In our Comprehensive Amazon Seller Course, we will guide you step by step in opening your store on the world’s largest online showcase: the Amazon marketplace.

SELLING ON FBA: COMPREHENSIVE AMAZON SELLER COURSE

amazon seller course program

1 – WHY IS SELLING ON AMAZON A GREAT OPPORTUNITY?

  • Amazon’s growth over the years
  • Global Amazon’s Ecommerce market share
  • Advantages of Selling on Amazon compared to creating a proprietary Ecommerce platform
  • Storage in Amazon Warehouse
  • Deliveries: Power Delivery Agreement with Couriers
  • Benefits of Amazon Prime
  • Access to an existing customer base, substantial website traffic, high search visibility, and significant sales volumes
  • Brand trustworthiness
  • The ease of selling in other countries: how to internationalize and scale your sales

2 – WHAT ARE THE WAYS AND OPTIONS TO SELL ON AMAZON? THE DIFFERENT BUSINESS MODELS

  • Arbitrage and Dropshipping on Amazon, what’s better?
  • FBA or FBM, what are the differences, advantages, and disadvantages of each one?
  • Are you a producer? Direct sales to the consumer: how could Amazon replace traditional distribution channels and even Ecommerce?
  • Your brand: Brand Page/Brand Store
  • Do you produce and want to differentiate yourself? How do you sell imported products with your Private Label?
  • Import, Customization, and Rebranding Model
  • Selling food products on “Amazon Pantry”
  • Small craftsmen’s shops on “Amazon Handmade”

3 – Product Choices Between Amazon and One’s E-commerce

  • Exploring the differences between products more suited for e-commerce versus those preferable on Amazon
  • Identifying the ideal products for sale 
  • Options for selling on Amazon while integrating an own e-commerce platform
  • Developing a strategy that harmonizes Amazon with your e-commerce
    EXERCISE: Select three products and assess their compliance with the discussed criteria.

4 – Setting Up an Amazon Seller Account

  • Basic Account vs. Pro Account: understanding the differences, benefits, and limitations
  • Key factors to consider when opening an Amazon Seller Account
  • Common pitfalls to avoid and best practices to follow when setting up your account
  • Amazon FBA: evaluating whether it’s the right choice for you

5 – Forecasting and Analyzing Costs: Initial and Final Estimates

  • Identifying both apparent and hidden costs to consider 
  • Strategies for accurately forecasting related expenses in advance
  • Key mistakes to avoid in estimating costs 
    PRACTICAL EXERCISE: estimate the costs for three products using the outlined tools.

6 – Competitor Analysis on Amazon: How and Why

  • The importance of conducting a thorough competitor analysis before launching
  • Utilizing tools for competitive analysis purposes
  • Third-party software and tools that can offer a competitive edge
    EXERCISE: estimate the competition for three products showcased, employing the above explained software.

7 – Maximizing Your Sales on Amazon

  • Essential elements for a flawless product page
  • SEO for Amazon and Google: its impact on sales and implementation strategies
  • Optimal timing and methods for leveraging Amazon Advertising
  • The significance of price competitiveness and monitoring, and how to approach it
  • Managing reviews: strategies for success and their critical importance
    EXERCISE: accurately detail the five listed elements of a specified product page.

8 – Managing Inventory: Restocking Essentials

  • Strategies for efficient stock management to ensure proper cycle
  • The importance of maintaining high inventory levels and how to achieve it

9 – Elevating Your Brand and Storefront 

  • The benefits of promoting your brand
  • Branding options for sellers: exploring the possibilities
  • Strategies companies can employ by sponsoring their brand

10 – Navigating Amazon’s Regulations

  • Understanding the legalities of selling and storing products 
  • Key tax considerations for selling and storing products 
  • Strategies for simplifying international tax management when selling to other countries

11 – Launching Your Business in 2 Months

  • Steps and milestones to get started
  • Prioritizing actions in the first 2 months
  • Key mistakes to avoid
  • How Digital Coach® can support your business journey

12 – Your Backup Plan: Thriving Even When Things Don’t Go As Planned

  • Navigating slow starts: actions to take if your venture needs more time to gain momentum
  • Leveraging consultancy as a method to supplement income by sharing your expertise
  • Transitioning from entrepreneurship to employment: repurposing and selling your Amazon-centric skills to other businesses looking to succeed on the platform

DISCOVER HOW TO SELL WITH AMAZON SELLER COURSE

IMPLEMENTATION COACHING

?

Guided Practical Experience: transform theory into action with the Amazon Seller Course, designed to guide you through the practical implementation of your learning materials, enabling you to effectively apply the concepts you’ve mastered.

?

8-Week Course with On-Demand Resources: access a flexible program designed to fit your pace, with resources available when you need them;

?

Step-by-Step Learning: build your project in real-time, gaining practical skills through a step-by-step approach that ensures a deep and applicable understanding;

w

Team Collaboration: challenge yourself by working in teams, for a collaborative learning experience that reflects real-world dynamics.

luca-papa-trasparente

Luca Papa
He is the Digital Marketing Manager and Trainer/Coach of Digital Coach.
For over 15 years he has dedicated himself to training activities attended by 35,000 professionals from over 280 companies.
Through Digital Coach®, he offers training in the Digital Marketing field.
During the Amazon Seller Course you will understand operationally the main elements of the method he created, the Digital Strategy Framework®.

alessandro anelli

Alessandro Anelli
He is the Product Partner and Coach of Digital Coach.
In 2015, he studied at Digital Coach, obtaining a Master in Social Media and Digital Marketing.
In 2016, he found his first job in the digital field as an E-commerce Manager and he currently manages an Amazon channel for a company operating in the fashion sector.

STEP 1

PRE-RECORDED VIDEO TUTORIALS

Analyzing the competition to identify your focus product

  • Evaluating product effectiveness 
  • Analyzing and comparing competitor prices
  • Utilizing Amazon’s provided tools for competitive analysis
  • Discovering and learning to use the best software and tools for competitor analysis
  • Setting up an account and beginning to use competition analysis software features
  • Defining product selection criteria for focused comparison and selection

TASK OF THE WEEK: do a competitor analysis with the tools indicated and choose a product to focus on

STEP 2

PRE-RECORDED VIDEO TUTORIALS

Financial planning and cost management

  • Estimating visible and hidden costs to manage cash flow effectively
  • Deciding between self-warehousing and utilizing FBA
  • Learning to use cost analysis tools
  • Predicting the timing of payments
  • Understanding cash flow critical issues and avoiding common mistakes
  • Setting up a cash flow cost table correctly

TASK OF THE WEEK: choose the type of shipment, decide the price, and forecast the cash flow for your product

STEP 3

PRE-RECORDED VIDEO TUTORIALS

Create product page with our Amazon Seller Course

  • Maximize product visibility and sales 
  • Achieving the first seller spot featured by Amazon (Buy Box)
  • Using tools for cropping and optimizing product photos
  • Downloading Gimp or Photoshop for image optimization
  • Reviewing and implementing the 5 Best Practices for the product page

TASK OF THE WEEK: create and optimize your product page

STEP 4

PRE-RECORDED VIDEO TUTORIALS

Optimize your Amazon product page for SEO

  • Setting up an SEO strategy, understanding general concepts, and recognizing differences with Google SEO
  • A checklist of SEO principles to follow 
  • Learning how to use keyword research tools 
  • Creating SEO-friendly product descriptions 

TASK OF THE WEEK: improve the texts on the product page based on the SEO Rules for Amazon

STEP 5

PRE-RECORDED VIDEO TUTORIALS

Promoting your product with Amazon Ads

  • Understanding the differences between advertising on Amazon and Google
  • Choosing products for paid campaigns
  • Learn how to use tools for keyword selection
  • Discovering features of Amazon Ads paid campaigns

TASK OF THE WEEK: set up an SEM campaign on Amazon ADS following the principles illustrated

STEP 6

PRE-RECORDED VIDEO TUTORIALS

Learn how to track your inventory on Amazon FBA

  • How managing a warehouse on Amazon FBA works
  • Tracking your inventory with Amazon FBA
  • Managing an warehouse effectively
  • Practical examples of warehouse management
  • Creating a shipment to Amazon’s fulfillment centers
  • Promoting products with low turnover

TASK OF THE WEEK: set up a promotional pricing strategy for low turnover products

STEP 7

PRE-RECORDED VIDEO TUTORIALS

Strategizing the creation of your brand on Amazon

  • Understanding the importance of a branded Amazon store
  • Choosing the layout for your branded store
  • The benefits of a branded store versus a regular seller account
  • Principles for creating a successful branded store
  • Managing your branded store effectively
  • Using your store as an alternative to a proprietary e-commerce site

TASK OF THE WEEK: define a project for the creation of your brand

STEP 8

PRE-RECORDED VIDEO TUTORIALS

Ensuring compliance with Amazon’s regulations

  • Handling customer privacy 
  • Regulatory considerations for selling products 
  • Tax considerations for sales in Europe
  • Exploring external services for tax management of your Amazon account
  • A checklist for meeting Amazon FBA selling criteria

TASK OF THE WEEK: verify compliance with Amazon regulations using the checklist provided

ONE-TO-ONE COACHING

A TEAM OF SPECIALISTS AT YOUR SERVICE

Further deepen your preparation through individual meetings with specialized coaches in the following areas:

  1. SOCIAL MEDIA MARKETING
  2. ONLINE ADVERTISING
  3. SEO
  4. SEM (GOOGLE ADS)
  5. FACEBOOK AND SOCIAL ADVERTISING
  6. WEBSITE CREATION
  7. E-COMMERCE MANAGEMENT
  8. INBOUND AND FUNNEL MARKETING
  9. CONTENT MARKETING AND WRITING FOR THE WEB
  10. WEB GRAPHICS
  11. DIGITAL PR
  12. MARKETING AUTOMATION AND MORE
  13. USER EXPERIENCE
natali blue suit

REQUEST MORE INFORMATION

Fill out the form and you can:

  1. Receive an invitation link for the Free Webinar “SELL ON AMAZON: 7 Steps to Start Selling Your Products Online with Amazon Seller Course”.
  2. Benefit from a free 1-hour session with one of our expert Coaches in Sales and E-commerce with Amazon FBA who will be able to help you orient yourself and make the right choices in the world of your online businesses and in that of new digital professions.
  3. Receive an answer to your doubts or questions via e-mail, telephone, or videocall.