“Amazon Seller Course”
Delegate Warehouse and Shipping
You already have an e-commerce and a Amazon seller course is what you need to understand how to match your site’s online sales to those of Amazon.
Are you looking for a course to sell on Amazon because you would like to start trading your products online but don’t know whether to start your own ecommerce or open a store on Amazon?
An Amazon FBA course is the best choice for entrepreneurs and aspiring entrepreneurs who want to sell their products without having to worry about managing their own online store.
Selling on Amazon today means having the possibility of distributing your product not only throughout Italy but also in various other European countries.
The amazon seller course with a practical and operational cut, lasting 8 weeks, 2 months full immersion, can be attended entirely in the on demand mode .
Discover the complete program and choose the “implementation coaching” formula.
All without having to have a warehouse or having to manage shipments. Without even having to create an Ecommerce site and having to manage the technicians necessary to make it work. You can focus on the product and marketing, Amazon takes care of everything else.
In the “Amazon Seller Course” we will guide you step by step in the start up of your store, in the largest online shopping center in the world, the Amazon marketplace.
Course program
“SELLING ON AMAZON FBA”
1 – WHY IS SELLING ON AMAZON A GREAT OPPORTUNITY?
- Amazon’s growth over the years
- Amazon’s Ecommerce market share globally and in major marketsAmazon in Italy, some numbers
- Advantages of Selling on Amazon compared to creating a proprietary Ecommerce
- The main strengths of selling on Amazon
- Storage in Amazon Warehouse
- Deliveries, bargaining power over couriers
- First
- Customers already on the platform, traffic and search and sales volumes
- The trust enjoyed by the Brand
- The ease of selling in other countries on Amazon: how to internationalize and scale your sales
2 – WHAT ARE THE WAYS AND OPTIONS TO SELL ON AMAZON? THE DIFFERENT BUSINESS MODELS
- Arbitrage and Dropshipping on Amazon, what’s better?
- FBA or FBM, what are the differences , advantages and disadvantages of each?
- Are you a producer? direct sales to the consumer: how Amazon can replace traditional distribution channels and also Ecommerce
- Your brand on Amazon: Brand Page/Brand Store (WHAT’S IT’S NAME?)
- You don’t produce but you want to differentiate yourself? How to sell imported products with your own Private Label
- The model based on Import, customization and rebranding
- Selling food products on: “Amazon Pantry”
- Even the small craftsman opens his shop today on: “Amazon Handmade”
3 – PRODUCT CHOICES: AMAZON AND PROPRIETARY ECOMMERCE, HOW DO YOU DECIDE BETWEEN THE TWO?
- The difference between products that are ideal for e-commerce and others more suitable for Amazon
- What are the ideal products for sale on Amazon?
- What if you want to sell on Amazon with your own Ecommerce ?
- How to define a complementary and integrated strategy between Amazon and Ecommerce
EXERCISE: choose 3 products and verify compliance with the requirements discussed
4 – OPEN AN AMAZON SELLER ACCOUNT
- Basic account or Pro account? Difference, advantages and limitations
- What are the key factors to pay attention to when opening an Amazon Account
- Mistakes to avoid and Best practices to follow to open your account
- Amazon FBA FBA or not? How to make a decision
5 – ESTIMATE AND ANALYSIS OF COSTS A PRIORI AND FINAL BALANCE
- What are the obvious costs and hidden costs to evaluate on Amazon?
- How to estimate costs on Amazon in advance?
- What mistakes should you avoid when estimating costs on Amazon?
PRACTICE: Estimate the costs of 3 products using the tools presented
6 – COMPETITOR ANALYSIS ON AMAZON, WHY AND HOW TO DO IT?
- How to do a correct competitor analysis before leaving
- Tools provided by amazon and used for competitive analysis purposes.
- What third-party software and tools can make you make a difference?
EXERCISE: estimate the competition of 3 products that we show you, using the software presented
7 – HOW YOU CAN MAXIMIZE YOUR SALES ON AMAZON
- The elements that cannot be missing in a perfect product page
- SEO (positioning) on ??Amazon and Google: what impact can it have on your sales? How to do it?
- When and how to use Amazon Advertising?
- Price competitiveness and monitoring, how much do they weigh and how to do it?
- Reviews: How can you cure them? Why are they so crucial?
EXERCISE: correctly write the 5 bullet points of a product sheet that we indicate to you
8 – HOW TO MANAGE THE WAREHOUSE ON AMAZON? STOCK REPLENISHMENT
- How to control the stock and allow for correct rotation
- Why and how to keep the warehouse level always high?
9 – YOUR BRAND AND YOUR STORE ON AMAZON
- Why sponsor your brand on Amazon?
- What options does Amazon offer to Brands
- What are the strategies that a company can decide to adopt by sponsoring its brand?
10 – THE REGULATIONS YOU MUST COMPLY WITH ON AMAZON
- What are the legal aspects of the sale and storage of products?
- What are the tax aspects to consider for the sale and storage of products on Amazon?
- What if you also sell to other countries? How to simplify international tax management
11 – THE START UP OF YOUR BUSINESS IN 2 MONTHS
- Steps and steps to get started
- The priorities to be given in the first 2 months
- The main mistakes to avoid
- How Digital Coach® can help you with your business
12 – YOUR BACKUP PLAN TO WIN EVEN IF NOT EVERYTHING GOES YOUR WAY
- What can you do if your business takes time to get off the ground
- Advising others as a way to supplement one’s earnings
- What if you change your mind about being self-employed? How to resell the skills acquired to other companies that want to sell on Amazon
FIND OUT
HOW TO SELL ON AMAZON
IMPLEMENTATION COACHING
Implement the study material with a hands-on guided experience
Access to an 8-week course with on-demand resources
You will learn to build your project as you do it by tackling the work STEP BY STEP
Try to compare yourself with a team
Luca Papa
He is Digital Marketing Manager and Trainer/Coach.
For over 15 years he has dedicated himself to training activities attended by 35,000 professionals from over 280 companies.
Through Digital Coach® offers training in the field of Digital Marketing.
During the course you will understand in an operational way the main elements of the method he created, the Digital Strategy Framework®.
Alessandro Anelli
He is Product Partner and coach at Digital Coach.
In 2015 he studied at Digital Coach where he obtained the Master in Social Media and Digital Marketing
In 2016 he found his first job in the digital field as E-commerce Manager and currently manages an Amazon channel for a company operating in the sector of fashion
STEP 1
PRE-RECORDED VIDEO TUTORIALS
Analyze the competition and choose the product to focus on
- How to choose and evaluate the effectiveness of a product on Amazon
- We analyze the offer of competitors and compare their prices.
- Let’s use together the tools that Amazon provides us
- Let’s find out the functions and learn how to use the best external Amazon Software and Tools, useful for analyzing our competition
- We create an account and start using the features of the competition analysis software
- We isolate the selection criteria for our product and carry out a comparison aimed at choosing the one to focus on
do a competitor analysis with the tools indicated and choose the product to focus on
STEP 2
Estimate costs and learn how to manage cash flow
- How to calculate obvious costs and hidden costs
- How to make the decision between doing Warehousing or using Amazon FBA=
- Let’s learn how to use Amazon’s tools for cost analysis
- Let’s learn to predict the timing of Amazon Payments.
- We understand the critical issues and mistakes to avoid in relation to cash flows
- Let’s learn how to correctly set up a cashflow cost table
TASK OF THE WEEK:
choose the type of shipment, decide the price and forecast the cash flow for your product
STEP 3
We create a product page on Amazon respecting the main best practices
- We create the product page on Amazon
- How to maximize visibility and sales on Amazon
- How to get to be the first seller featured by Amazon (Buy Box)
- We use tools to crop and optimize product photos.
- We use GIMP or Photoshop software to optimize the images
- Let’s download Gimp and proceed to cropping and optimizing the product photos
- Let’s check the 5 Best Practices to respect in our product page and implement them
TASK OF THE WEEK:
Create and optimize your product page
STEP 4
PRE-RECORDED VIDEO TUTORIALS
We optimize the product page from an SEO point of view on Amazon
- How to set up an SEO strategy on Amazon: general concepts, differences with Google
- Checklist of SEO principles to respect on Amazon
- Let’s learn how to use the keyword research tools to use on amazon
- Let’s set up an SEO friendly text on Amazon together on a single product
TASK OF THE WEEK:
Improve the texts on the product page based on the SEO Rules for Amazon
STEP 5
We sponsor our product with Amazon ADS
- Advertising campaigns on Amazon, the difference with Google
- How to choose the products on which to set up paid campaigns?
- Let’s learn how to use the Tools to choose the keywords to focus on
- Let’s find out the features of paid campaigns on Amazon ADS
TASK OF THE WEEK:
Set up an SEM campaign on Amazon ADS following the principles presented
STEP 6
Learn how to track your inventory on Amazon FBA
- How managing a warehouse on Amazon FBA works
- Learn how to manage an Amazon warehouse with the tools provided
- Let’s see some practical examples of warehouse management
- Let’s learn how to create an expedition: what are the critical issues to keep in mind
- Set up a shipment to the relevant fulfillment center
- How to promote slow moving products
TASK OF THE WEEK:
Set up a promotional pricing strategy for low turnover products
STEP 7
PRE-RECORDED VIDEO TUTORIALS
Define strategy and steps to create your own brand on Amazon
- Why it’s important to have your own branded store on Amazon
- How to choose the layout of a branded store
- What a branded store allows that a regular account doesn’t
- Principles to be respected in creating a branded store
- How to manage a branded shop
- How to use the Amazon store instead of a proprietary Ecommerce site
TASK OF THE WEEK:
define a project for the creation of your brand
PRE-RECORDED VIDEO TUTORIALS
Know and verify compliance with Amazon regulations
- Aspects related to the management of customer privacy on Amazon
- Regulatory aspects to keep in mind for the sale of products on Amazon
- Tax aspects to consider before starting a sale through Amazon FBA in Europe
- Let’s find out about external services for the tax management of our Amazon Account
- Checklist of criteria to meet to start selling on Amazon FBA
TASK OF THE WEEK:
Verify compliance with Amazon regulations using the checklist provided
1-TO-1 COACHING
A TEAM OF SPECIALISTS AT YOUR SERVICE
Further deepen your preparation through individual meetings with specialized coaches in the following areas:
- SOCIAL MEDIA MARKETING
- ONLINE ADVERTISING
- SEO
- SEM (GOOGLE ADS)
- FACEBOOK AND SOCIAL ADVERTISING
- WEBSITE CREATION
- E-COMMERCE MANAGEMENT
- INBOUND AND FUNNEL MARKETING
- CONTENT MARKETING AND WRITING FOR THE WEB
- WEB GRAPHICS
- DIGITAL PR
- MARKETING AUTOMATION AND MORE
- USER EXPERIENCE
REQUEST MORE INFORMATION
Fill out the form and you can:
- Receive invitation and link for the Free Webinar “SELL ON AMAZON: 7 Steps to start Selling Your Products Online on Amazon and with Amazon FBA” .
- Benefit from a free 1 hour session with one of our expert Coaches in Amazon Sales and Ecommerce with Amazon FBA who will be able to help you orient yourself and make the right choices in the world of your own online businesses and in that of new digital professions.
- Receive an answer to your doubts or questions via e-mail, telephone or videocall.