What is a Community Manager?
The community manager, also called web community manager, social media community manager and in some cases a little more improperly social media specialist, is one of the new web professions most in demand by the labor market since the exponential growth of social networks such as Facebook, LinkedIn, Twitter, Google and consequently the need for companies to plan and monitor their social media strategy and social marketing.
It is therefore at the same time:
- Social media strategist capable of planning the presence on various social networks, monitoring the company’s web reputation, and interpreting the factors that condition it positively or negatively;
- Social media marketer / social media specialist capable of producing content, communicating with the social media audience, interacting, moderating, managing any crisis situations in order to build and strengthen the community of users who interact with the company online.
It should be noted that unlike the social media specialist or social media manager (see the social media manager course), the web community manager often operates outside the channels owned by the company or the Fan Pages / company pages / institutional groups of the company itself.
He must know how to intercept places and people, where the company’s web reputation is created or destroyed online and operate on them, often acting as a user and not as an official representative of the company itself.
Platforms and communities that a Community Manager operates in include:
- External blogs;
- Social Networks;
- Facebook and LinkedIn groups;
- Online Communities;
- Forums and Chats.
How to become a Community Manager
The Digital Coach Certification
Digital Coach’s Community Manager certification provides preparation for those who want to work and pursue a career in social media and in the management and moderation of online communities.
The course consists of 65 hours of lessons so divided:
- 11 training modules;
- 2 cycles of practice and exercises of the duration of 3 months;
- Frequency On Demand mode.
At the end of the course there is a final exam which, if passed with at least 70 points out of 100, allows the issue of the community manager certification that can confirm the skills acquired during the course. It also issues a certificate which shows the actual % attendance and the exam pass grade.
Recipients of the Community Manager Certification
- COMPANY EMPLOYEES who wish to fill the role of community manager/social media specialist;
- FREELANCE, WEB AGENCY EMPLOYEES and social media managers who wish to update themselves professionally and also offer community management services;
- NEW GRADUATES and YOUNG PEOPLE eager to specialize in one of the new digital professions most in demand on the labor market, thanks to a credible certification;
- OFF-LINE PRESS OFFICERS, OFF-LINE EXTERNAL RELATIONS MANAGERS who want to move their sphere of action to the web;
- COMPANY COMMUNICATION EMPLOYEES, PR MANAGERS who wish to acquire skills to apply in their own reality.
At the end of the course the participants will be able to carry out the main tasks of Community Manager, namely:
- Monitor places and people who influence the company’s online reputation;
- Generate engagement with online users through content, discussions, contests, online and offline events;
- Manage digital PR and interact with influencers;
- Moderate discussions on social networks;
- Manage any crisis situations / attacks on the company on social media;
- Produce written content, images and visual content;
- Manage an editorial calendar;
- Retain online users and encourage Buzz Marketing or online word of mouth.
Below are the training modules and exercise cycles included in the Community Manager training program that are necessary to prepare for the certification exam.
SOCIAL MEDIA MODULES
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages, from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no shortage of elements for measuring results through Analytics.
DIGITAL PR: we will find out who are the actors with whom to do public relations online and how to interact effectively with them, using the tools that help us. How to work profitably with Bloggers, online Publishers, Influencers, social stars.
WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and to return data that can allow the evaluation of opinions and perceptions in relation to a brand, a product, a campaign . We will find out what they are, how and when to use them to improve our web reputation.
CONTENT MARKETING & BLOGGING: we will learn to produce content capable of attracting, engaging and responding to our potential customers. We will discover how to enhance them thanks to a company blog, maximize their distribution through social media. We will learn to use useful tools to facilitate its creation (CMS, visual content tools, video content, infographics, image processing) and automate posting on social networks.
LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network. From the creation, management and moderation of Company Pages to the Community Management of LinkedIn groups up to the possibility of creating advertising campaigns. The references will be both personal and corporate.
TWITTER MARKETING: we will present the optimal ways of using the social network which makes direct interaction, the speed of dissemination of information and the disintermediation of information its strengths. We will see how to use personal and business profiles, integration with other social networks and the news of Twitter Ads.
INSTAGRAM & INFLUENCER MARKETING: we will try to understand which peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will find out how some brands are using the immediacy of visual content in an original and effective way and how it is one of the main tools for Influencer Marketing.
GOOGLE MARKETING: we will discover the characteristics that make Google an integration platform between the world of the web and social media, a tool for integrating Google services. We will understand how to use it not only for social purposes but also for SEO purposes, not neglecting some useful tools.
PINTEREST MARKETING: we will cover the world of content curation and visual content marketing, the principles on which this social network is based, which is particularly interesting for the worlds of fashion, automotive, design and food. To then understand how to use it in the company.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start from the definition of our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and on social media. We will define a personalized action plan for each participant, in order to make a change in our career and make our professional dreams come true!
NEW SOCIAL MEDIA COURSE (Telegram, Whatsapp and Messenger): in this final module we will explore the growth and application potential of various emerging and niche social networks and of course we will try them live. We will learn, depending on the company we work for, to find the niche social networks that can best allow it to reach its audience.
EXERCISES & TOOLS FOR ASPIRING COMMUNITY MANAGERS
SOCIAL TOOLS EXERCISES: simplify your social media posting, sharing and monitoring! We will present the features of various software useful for simplifying and improving the multisocial management of posting, sharing and monitoring processes. Among the various Hootsuite, Talkwalker, Social Mention, Google Alert, Buzzstream. And of course we will do exercises to train ourselves to use them to the fullest. Available On Demand.
Benefits of the
Community Manager Certification
An INTERNATIONAL training certification
Orientation interview and entry test can be carried out ONLINE.
Work, Practice, Study: all in a contemporary context
Video Testimonials from Ex-Students
Community manager FAQ
Some of the most important question about Community manager
What do you need to be a community manager?
A Community manager need different skills and knowledge:
- Communication skills;
- Empathy and listening skills;
- Good understand of the community;
- Problem-solving ability;
- Social Media experiences;
- Analitycal skills;
- Knowledge of marketing.
How do I become a community manager online?
To be an online community manager you need a bachelor’s degree in marketing, communication or advertising.
It is also possible to train with online courses that enrich your skills and give you experience in the field.
How many years of experience do you need to be a community manager?
To be a community manager you need 1/2 years of experiences in marketing, customer experiences, social network or sales.
Who is a Facebook community manager?
Facebook community manager has community knowledge and ability to moderate chats and manage various comments.