Content Editing Course

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The Content Editing Course is aimed at training professionals capable of communicating effectively on the web, through the production of text and visual content.

It is one of the growing digital professions due to the need of companies to communicate online with their target audience through quality content that demonstrates competence and brand reliability.

If you are looking for a course to become a Web Content Editor, Digital Coach has developed the perfect one for you. On this page you will find all the basic information about the certification, but simply leave a contact to be contacted to find out in detail how our training offer works.

corso web content editor

Are you looking for a web content editor course
because you feel particularly good at writing?

Invest in yourself and learn web content editing with us.

certificazione web content editor

Who is and what a Web Content Editor does

The Web Content Editor profiles himself as a figure with a background somewhere between the humanistic and the technical: he plans a content marketing strategy aimed at realising content to enrich a company’s offer and, at the same time, uses the most suitable software to position these posts online and enhance their message.
Its use in a strategic key makes it possible to increase the Brand Authority of the brand, develop a sense of reliability in potential consumers and maintain the relationship of trust with those already acquired.

The Web Content Editor is undoubtedly an indispensable figure within a Web Agency, just as he or she can work as a freelancer for numerous clients who need to edit texts optimised in SEO terms and also developed in visual and multimedia terms.

Skills of a Web Content Editor

Blogs, content marketing and SEO copywriting become leading digital tools and channels in the creation of quality content. In fact, creating original, relevant and up-to-date texts and posts is becoming increasingly important to engage your target audience.

Knowing the basics of Seo (Search Engine Optimisation) will be effective in achieving greater visibility of articles through organic positioning, together with knowledge of the main CMS platforms (WordPress).

competenze web content editor

Mode and Attendance of the Content Editing Course

196 hours of training

140 hours of live training divided into 14 training modules + 56 hours of Work Experience + final exam to obtain the Certification in Web Content Editor.

Study when you want

You can choose the attendance mode that suits you best! Attend lessons via streaming following the diurnal or evening programme, or use the on-demand video lessons when it is most convenient for you.

Real Practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.

Examination and Certification


By taking a final exam, you will be able to test your level of preparation and obtain Certification of Competence and Attendance.

You should know that the Content Editing Course  gives you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, streaming
  • On demand.

The course consists of 140 hours of lessons divided into 10 training modules and 1 cycle of exercises to be carried out over a period of approximately 4 months that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certificate of competence, a certificate is also issued indicating the % of actual attendance and the exam pass mark.

Recipients of the Content Editing Course

Young university graduates

eager to specialise in one of the new digital professions most in demand on the labour market, thanks to a credible certification.

Off-line press officers, off-line external relations managers

who want to shift their sphere of action to the web.

Freelancers and self-employed workers

who wish to update themselves towards the new digital professions.

Corporate communication employees

who wish to acquire web and social skills to apply in their own businesses.

Bloggers or aspiring bloggers

who want to understand how to create quality content.

PROFESSIONAL CAREERS

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The professional careers that the Content Editing Course prepares you for will gain by working remotely.

This is one of the main advantages you will benefit from if you have the ability to write articles.
Or if you have a filmmaking soul, you will be able to engage in video editing.
Remuneration is variable depending on experience, company size and whether you work as:

WEB CONTENT MANAGER / SPECIALIST

SEO COPYWRITER

SEO SPECIALIST / MANAGER

BLOGGER

sbocchi professionali in content editor

Benefits of the Content Editing Course

INTERNATIONAL training, in Milan even if you don’t live in Milan.

Orientation interview and entrance test available ONLINE.

Work, practice, study: all in CONTEMPORARY.

WORK EXPERIENCE: work experience in the role of Web Content.

The content editing certification prepares participants to:

Acquire the skills to enter new professions such as blogger, seo copywriter, content marketing manager.

Acquire the techniques for writing posts using the main CMS (WordPress).

Manage an editorial calendar.

Communicate with newsletters, videos and article marketing.

Manage Facebook and social pages.

Real practice – Work Experience

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Months of practice

ONLINE Participants

Application hours

%

Extra skills acquired

work experience in content marketing

The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the lessons received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

Young recent graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

Entrepreneurs

who wish to update themselves on the new digital professions in order to innovate their company.

Freelancers

who want to specialise in digital and focus on the web for their future.

Employees

who wish to acquire web and social skills to use in the performance of their duties.

Discover the Work Experience TEAMS:

CONTENT MARKETING TEAM

WORK EXPERIENCE

Become a Content Marketing Manager!

VISUAL & USER EXPERIENCE TEAM

WORK EXPERIENCE

Become a Visual & UX Specialist!

INBOUND MARKETING TEAM

WORK EXPERIENCE

Become an Inbound Marketing Specialist!

WEB ANALYTICS TEAM

WORK EXPERIENCE

Become a Web Analytics Specialist!

SOCIAL MEDIA TEAM

WORK EXPERIENCE

Become a Social Media Specialist!

SEO COPY TEAM

WORK EXPERIENCE

Become a Seo Copy
Specialist!

SEO OPTIMIZER TEAM

WORK EXPERIENCE

Become a Seo Manager!

DIGITAL PR TEAM

WORK EXPERIENCE

Become a Digital Pr Specialist!

E-COMMERCE TEAM

WORK EXPERIENCE

Become an E-Commerce Specialist!

SOCIAL ADS TEAM

WORK EXPERIENCE

Become a Social Advertising Specialist!

MARKETING AUTOMATION TEAM

WORK EXPERIENCE

Become an expert of Marketing Automation!

VIDEO MARKETING TEAM

WORK EXPERIENCE

Become a Video Marketing Specialist!

IDigital Marketing really is an opportunity for everyone and with the right application you can
learn it from scratch and apply it in a wide variety of fields.

Our students are of all ages and come from different educational and work experiences.
Some at their first job, some employed for a long time, all have found a place and direct application in Digital Marketing.

Content Editing Course Programme

Let’s take a look in detail at all the disciplines included in the study plan.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

USER EXPERIENCE: You will learn about intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each from the use of proprietary solutions to the choice of an open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

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SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.

WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

CONTENT MARKETING & BLOGGING: We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate content creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

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SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historic discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy, reaching the right audience even with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.

FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages. From the daily management of the editorial calendar to the rules of engagement and moderation of the community, via social care and crisis management. There will be no lack of insights and elements for measuring results through analytics.

DIGITAL STORYTELLING: you will learn what digital storytelling is and how to do it, what the characteristics of successful corporate communication are, how brands tie their customers to a story and not directly to a product or service.

Certifications

  • Final examination with grade: passing with a minimum score of 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • “Certification of skills” acquired and tested through examination

  • 6 sessions per year available for taking or repeating the examination

  • Certification of profit (final grade) and actual attendance

certificazione di profitto web content editor
certificazione competenze web content editor

Teaching Method

ONLINE LESSONS, ALSO AVAILABLE ON DEMAND

Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

TUTORIALS ON

TOOLS AND REAL CASES

Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Videos and testimonials from former students

You can hear from former participants who have taken our Digital Marketing Certifications online through this video.

Read what former students think

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.

Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.