Are you looking for a web content editor course
because you feel particularly good at writing?
Invest in yourself and learn web content editing with us.
Skills of a Web Content Editor
Blogs, content marketing and SEO copywriting become leading digital tools and channels in the creation of quality content. In fact, creating original, relevant and up-to-date texts and posts is becoming increasingly important to engage your target audience.
Knowing the basics of Seo (Search Engine Optimisation) will be effective in achieving greater visibility of articles through organic positioning, together with knowledge of the main CMS platforms (WordPress).
Recipients of the Content Editing Course
Young university graduates
eager to specialise in one of the new digital professions most in demand on the labour market, thanks to a credible certification.
Off-line press officers, off-line external relations managers
who want to shift their sphere of action to the web.
Freelancers and self-employed workers
who wish to update themselves towards the new digital professions.
Corporate communication employees
who wish to acquire web and social skills to apply in their own businesses.
Bloggers or aspiring bloggers
who want to understand how to create quality content.
Benefits of the Content Editing Course
INTERNATIONAL training, in Milan even if you don’t live in Milan.
Orientation interview and entrance test available ONLINE.
Work, practice, study: all in CONTEMPORARY.
WORK EXPERIENCE: work experience in the role of Web Content.
Real practice – Work Experience
Months of practice
Extra skills acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the lessons received during the Certification.
The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Who the Work Experience is aimed at:
Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
who wish to update themselves on the new digital professions in order to innovate their company.
who want to specialise in digital and focus on the web for their future.
who wish to acquire web and social skills to use in the performance of their duties.
Discover the Work Experience TEAMS:
VISUAL & USER EXPERIENCE TEAM
Become a Visual & UX Specialist!
SEO OPTIMIZER TEAM
Become a Seo Manager!
DIGITAL PR TEAM
Become a Digital Pr Specialist!
Content Editing Course Programme
Let’s take a look in detail at all the disciplines included in the study plan.
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.
USER EXPERIENCE: You will learn about intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each from the use of proprietary solutions to the choice of an open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
CONTENT MARKETING & BLOGGING: We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate content creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historic discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy, reaching the right audience even with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages. From the daily management of the editorial calendar to the rules of engagement and moderation of the community, via social care and crisis management. There will be no lack of insights and elements for measuring results through analytics.
DIGITAL STORYTELLING: you will learn what digital storytelling is and how to do it, what the characteristics of successful corporate communication are, how brands tie their customers to a story and not directly to a product or service.
Videos and testimonials from former students
You can hear from former participants who have taken our Digital Marketing Certifications online through this video.
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.