Discover the profession of the future:
the “Digital Marketing Specialist”
Who is and what does the Digital Marketing Specialist do
The Digital Marketing Specialist is that professional figure who exploits all the main channels of digital marketing communication with the ultimate aim of building an efficient digital strategy plan based on certain KPIs and/or specific company objectives.
Specifically, the Digital Marketing Specialist deals with both SEO (Search Engine Optimisation) and SEM (Search Engine Marketing).
He/she must also have certain skills in the use of tools such as Google Ads, Google Analytics, Email marketing, Content marketing, Lead generation and those related to affiliate programmes.
If you want to know if and how to become a Digital Marketing Specialist, Digital Coach offers you the opportunity to take part in the free online orientation webinar “10 steps to follow to make a career or freelance work in digital“.
During this online appointment you will discover all the opportunities of the digital world and, if you wish, you can make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants.
Together with him and through a specific analysis of your career profile, you will understand what your next job in digital could be.
Digital Marketing Certification Course
As you might have guessed, Digital Marketing Specialist is a job that has many responsibilities and the required skills are indispensable.
For this reason, if you aspire to be successful in this profession, you will necessarily need a specific digital marketing course that is able to train you on a theoretical level but above all on a practical level.
The Digital Marketing Certification Course is definitely the one that meets this need.
In the following paragraphs I will clarify all the aspects related to why you should opt for this certification instead of choosing to attend other digital marketing courses.
Mode and Attendance
283 hours of training
283 hours of live training divided into 29 training modules + 2 cycles of Work Experience + final exam to obtain the Certification in Digital Marketing Certification.
Study when you want
You can choose the attendance mode that suits you best! Follow the lessons in streaming following the diurnal or evening programme, or use the on-demand video lessons when it is most convenient for you.
In addition to the theoretical lessons, you will have the opportunity to access 2 of our Work Experience
i.e. 8 months of real work experience where you can measure yourself against operational work and put into practice what you have learnt during the course.
Examination and Certification
By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.
You should know that the Digital Marketing Certification Course offers you the opportunity to choose how, when and in which mode you attend.
This gives you the opportunity to study under the best possible conditions according to your personal needs.
The mode of attendance can be:
- Live, streaming
- On demand.
The course consists of 283 hours of lessons divided into 29 training modules and 2 cycles of exercises to be carried out over approximately 4 months each, enabling the lessons learnt to be put into practice on real work cases.
At the end of the course there is a final examination which, if passed with a score of at least 70 out of 100, allows certification to be issued confirming the skills acquired during the course.
In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.
Who is the certification aimed at?
This particular type of certification is aimed at:
- COMPANY EMPLOYEES
- YOUNG PEOPLE
- ENTREPRENEURS OR SELF-EMPLOYED WORKERS
The Digital Marketing Certification Course guarantees the right preparation and skills to successfully perform the following digital marketing professions:
- Digital Marketing Specialist
- Web Marketing Specialist
- Social Media Specialist / Manager
- Content Marketing Specialist
- Seo Specialist
- Sem Specialist
- Community Manager
- Web Content Specialist / Manager
- Digital PR Specialist
who aim to direct their career towards the digital world
who wish to retrain or/and specialise in new digital professions
ENTREPRENEURS OR SELF-EMPLOYED
who have the objective of bringing their business online
Real Practice – Work Experience
MONTHS OF PRACTICE
EXTRA SKILLS ACQUIRED
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 different Work Experience teams, under the supervision of established professionals in the sector, will offer students the opportunity to measure themselves against real Digital Marketing cases and test the lessons learnt during the Certification in the field.
The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, it is possible to follow one to four work experiences to supplement your course of study. Discover all the Digital Coach Work Experience teams!
To whom the Work Experience is addressed:
Young recent graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
who wish to update themselves on the new digital professions in order to innovate their company.
who want to specialise in digital and focus on the web for their future.
who wish to acquire web and social skills to use in the performance of their duties.
Discover the other TEAMS in the Work Experience:
CONTENT MARKETING TEAM
Become a Content Marketing Specialist!
VISUAL & USER EXPERIENCE TEAM
Become a Visual & UX Specialist!
INBOUND MARKETING TEAM
Become an Inbound Marketing Specialist!
WEB ANALYTICS STEAM
Become a Web Analytics Specialist!
SOCIAL MEDIA TEAM
Become a Social Media Specialist!
SEO COPY TEAM
Become a Seo Copy
SEO OPTIMIZER TEAM
Become a Seo Specialist!
DIGITAL PR TEAM
Become a Digital Pr Specialist!
Web area modules
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.
SEO: Search Engine Optimization: Activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.
E-commerce/Web Advanced modules
E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, assessing the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
Social area modules
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are today able to read the conversations that take place online and on social media and return data that can allow opinions and perceptions to be evaluated in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.
LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.
TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.
CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!
DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.
Master Digital Marketing Specialist Certification
Do you already have previous work experience as a Digital Marketing Specialist?
Do you aspire to become a Digital Marketing Manager?
Take a look at the Master Digital Marketing Manager Certification!
In order to be considered truly attractive by companies, a good professional in this field should have had previous work experience as a specialist in at least 4 of the digital marketing areas that he/she will be coordinating, which is why we offer the opportunity to participate in no less than 4 Work Experiences.
The Master’s degree will help make your work skills more credible in the eyes of companies, as the activities you will do during this course of study are verifiable and concrete.
Always remember that companies rely on what you can do and have already done rather than on what you say you know how to do!
The Master’s programme includes no less than 29 training modules to enable you to be competent in all areas of digital marketing.
Among the training modules that this curriculum includes are those on:
- Personal Branding;
- Online advertising campaigns and search engine marketing;
- Social Media Marketing.
- Inbound Marketing;
- optimisation of the company’s web pages;
- Email Marketing;
- Affiliate Marketing;
- mobile marketing;
Read what former students think
On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.
In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.