Classes start: 2 of October

Digital Marketing Course Program

Enhance your skills in digital marketing learning by doing


Are you considering attending one of the 100% online Digital Marketing Course?

The Digital Marketing Course by Digital Coach® offers you a complete preparation in all areas of web marketing, social media marketing and e-commerce, with 100% practical-operational course that teaches you how to use all the main technical tools and instruments, strategies, methods and best practices of digital marketing.

All video lessons are available in your personal reserved area, of course!

Digital Marketing: Course who is it for?


The Digital Marketing Course represents the best choice for those who aim to orient their profile and skills towards the digital professions of the moment by learning concretely how to do what these require; without giving up the credibility of a certification subject to a final exam after which they can demonstrate profit, effective attendance and skills acquired.


COMPANY EMPLOYEES wishing to orientate and/or develop their career towards the new digital professions in the digital marketing sector.


YOUNG PEOPLE or people seeking retraining/specialisation in the new digital professions required by the fast-growing labour market and offering opportunities for stable employment.


ENTREPRENEUR or self-employed people or aspiring self-employed people who wish to use the Internet to give greater visibility to their business, company or start-up, with the aim of increasing customers and turnover.

Career opportunities in Digital Marketing Jobs


The Digital Marketing Course provides the preparation and certifies the skills necessary to pursue the following careers

  • Digital Marketing Manager
  • Web Marketing Manager
  • Social Media Marketing Manager
  • Content Marketing Specialist
  • Seo Specialist
  • Sem Specialist
  • Social Media Specialist
  • Community Manager
  • Web Content Specialist/Manager
  • Web Trafficker
  • Digital PR Specialist
master digital marketing content

Digital Marketing Course Content


Digital Coach’s Digital Marketing Course stands out for the US standards with which it is compared and which determine a strong focus on

  1. use of the latest technologies and the most advanced working methodologies;
  2. business orientation, i.e. the generation of results;
  3. integration of complementary tools and channels.

Digital Marketing Course Program Description

In order to bring the best world references in Digital Marketing practices, we have chosen to structure an extremely broad program covering the study of all channels, means and tools, capable of providing a contribution to the Digital Marketing strategies of the best web companies.

Consequently, we have integrated a total of no less than 29 training modules divided into 11 disciplines from the Web marketing area, 6 from the E-Commerce and advanced web marketing area, and another 12 from the Social Media area.

From a content point of view, this is in fact the most comprehensive and specialised training course in Digital Marketing available not only in our catalogue, but at an Italian level.

6 E-Commerce & Web Marketing Modules

deepen the user experience and the use of Magento

11 Web Marketing Modules

analyse all your website traffic conversion strategies

12 Social Media Marketing Modules

explore social channels maximising the potential of your business

social media growth

A New Approach to the Digital World


The philosophy, approach, methodologies, and teaching tools used in the online marketing course are designed to “challenge” the approaches and beliefs of all those who have knowledge of or come from the traditional worlds of marketing and communication, and to understand how the digital world is a true REVOLUTION in the world of business that has profound implications at all levels in the company:

  • on the level of strategies
  • on the level of investments
  • on the level of sales channels
  • on the level of communication channels
  • on the level of customer service
  • in terms of operational marketing tools
  • on the level of human resources and their organisation

Modalities and Attendance of the Digital in Marketing Course


171 hours of training divided into 29 training modules + placement services and orientation to digital professions + final exam to obtain the Certification of Digital Marketing Course.

Study when you want

Follow the on demand video lessons when it is most convenient for you.

Real practice

In addition to the theoretical lessons, you can add to your package the possibility of accessing our Work Experience, i.e. 12 months of real practice (Job Rotations every 4 months for 3 cycles in different areas) where you can measure yourself with operational work and put into practice what you have learnt during the course in digital marketing.

Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The Digital Marketing Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The course consists of 171 hours of lessons divided into 29 training modules and, for those who wish, cycles of exercises (to be carried out over a period of approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam that allows for the issue of certification confirming the skills acquired during the course in digital marketing. In addition to the certificate of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Enhance your training experience with real practice!


Add Digital Coach Work Experience to your study plan!

The real practice is a unique experience in which you can consolidate the skills acquired during your studies by working in direct contact with professionals.


The Digital Coach Work Experience is particularly suitable for:

Young graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

who wish to update themselves on the new digital professions in order to innovate their company.

who want to specialise in digital and focus on the web for their future.

who wish to acquire web and social skills to use in the performance of their duties.

Real practice – Work Experience


Months of practice

ONLINE participants

application hours


extra skills acquired

work experience

The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.

The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Digital Marketing Course Program

Let’s take a detailed look at all the disciplines included in the study plan.

Web area modules


DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

SEM & DISPLAY ADVERTISING converting the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.

WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.

AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.

Social Media Modules

FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.

DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.

FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.

LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.

WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing

TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.

CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!

DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.

WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.

E-commerce/Web Advanced modules

E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

E-COMMERCE REGULATION: we will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.

Digital Marketing Course Benefits

What other benefits does the Digital Marketing Certification offer

Orientation interview and ONLINE entrance test

Practical and operational approach far from that of traditional universities

Concrete implementation of the activities: you will be able to apply them directly on the job from the day after the lesson

Possibility to participate in a Work Experience session

The Digital Marketing Course will teach you how to concretely carry out activities (which you can then apply directly on the job) learned in class the very next day. Moreover, unlike most courses in digital, in Digital Coach the teaching is characterised by a type of practical operational approach that is far removed from that of traditional universities and/or generalist business schools.


Final exam with grade: passing with a minimum score of 70/100

Subsequent possibility to also take our other certification exams on digital professions

“Certification of skills” acquired and tested through examination

6 sessions per year available for taking or repeating the examination

Certification of profit (final grade) and actual attendance

master digital marketing certification
certification of skills master digital marketing


Lectures supported by practical tests with corrections + homework with video corrections

Strategies and best practices immediately applicable in the company

Questions and interaction with lecturers during the lesson.


Practical-Operational approach with strong Business, turnover orientation.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.


Have you always been passionate about the digital world and want to become a professional Digital Marketer?

Don’t miss the chance and enroll in Digital Marketing Course at Digital Coach School!

What do former students of the
Digital Marketing Course?


On Google, Facebook and Youtube you will find hundreds of OPINIONS of former students; click on the images below to view them
In all of them you will find their Name and Surname and a direct link to their social profile. You can check their trustworthiness

 Request more information about the
Digital Marketing Course

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.