ADMISSIONS DEADLINE: 29 of September
Classes start: 2 of October
Career opportunities in Digital Marketing Jobs
The Digital Marketing Course provides the preparation and certifies the skills necessary to pursue the following careers
- Digital Marketing Manager
- Web Marketing Manager
- Social Media Marketing Manager
- Content Marketing Specialist
- Seo Specialist
- Sem Specialist
- Social Media Specialist
- Community Manager
- Web Content Specialist/Manager
- Web Trafficker
- Digital PR Specialist
Digital Marketing Course Program Description
In order to bring the best world references in Digital Marketing practices, we have chosen to structure an extremely broad program covering the study of all channels, means and tools, capable of providing a contribution to the Digital Marketing strategies of the best web companies.
Consequently, we have integrated a total of no less than 29 training modules divided into 11 disciplines from the Web marketing area, 6 from the E-Commerce and advanced web marketing area, and another 12 from the Social Media area.
From a content point of view, this is in fact the most comprehensive and specialised training course in Digital Marketing available not only in our catalogue, but at an Italian level.
6 E-Commerce & Web Marketing Modules
deepen the user experience and the use of Magento
11 Web Marketing Modules
analyse all your website traffic conversion strategies
12 Social Media Marketing Modules
explore social channels maximising the potential of your business
Modalities and Attendance of the Digital in Marketing Course
171 HOURS OF TRAINING
171 hours of training divided into 29 training modules + placement services and orientation to digital professions + final exam to obtain the Certification of Digital Marketing Course.
Study when you want
Follow the on demand video lessons when it is most convenient for you.
In addition to the theoretical lessons, you can add to your package the possibility of accessing our Work Experience, i.e. 12 months of real practice (Job Rotations every 4 months for 3 cycles in different areas) where you can measure yourself with operational work and put into practice what you have learnt during the course in digital marketing.
Examination and Certification
By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.
The Digital Marketing Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
The course consists of 171 hours of lessons divided into 29 training modules and, for those who wish, cycles of exercises (to be carried out over a period of approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.
At the end of the course there is a final exam that allows for the issue of certification confirming the skills acquired during the course in digital marketing. In addition to the certificate of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.
Digital Marketing Course Program
Let’s take a detailed look at all the disciplines included in the study plan.
Web area modules
DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING converting the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.
SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.
E-commerce/Web Advanced modules
E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
Lectures supported by practical tests with corrections + homework with video corrections
Strategies and best practices immediately applicable in the company
Questions and interaction with lecturers during the lesson.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with strong Business, turnover orientation.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional lecturers and contributions, for direct learning from digital experts.
What do former students of the
Digital Marketing Course?
On Google, Facebook and Youtube you will find hundreds of OPINIONS of former students; click on the images below to view them
In all of them you will find their Name and Surname and a direct link to their social profile. You can check their trustworthiness
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.