Who is and what does a Digital PR Specialist do
A Digital PR professional is the one who monitors, manages, tries to improve the online reputation of a company, the notoriety of its brand and the perception that the public and influencers have of it.
Using software to monitor web conversations in relation to the brand, build, increase and improve the reputation of the company within online communities.
Identify industry influencers and establish relationships with them aimed at giving visibility to the brand you work for.
Listen, moderate, respond and stimulate the social network audience in direct interactions with the company. Prevents, and possibly manages, any crisis situations in communication on social networks.
Recipients of the Digital PR Specialist Certification
eager to specialize in one of the new digital professions most in demand on the labor market, thanks to a credible certification.
Press Officers, External Relations Managers
who want to move their sphere of action to the web.
Freelancers and Self-employed workers
who want to update themselves towards the new digital professions.
Employees in corporate communication, PR Manager, Media Planner
who wish to acquire web and social skills to be applied in their own reality.
Bloggers or Aspiring
bloggers who want to understand how to manage online relationships.
Benefits of the Digital PR Specialist Certification
An INTERNATIONAL training, in Milan even if you don’t live in Milan.
Orientation interview and entry test can be carried out ONLINE.
Work, Practice, Study: all CONTEMPORARY .
WORK EXPERIENCE: a work experience in the role of Digital PR.
Real internship – Work Experience
MONTHS OF PRACTICE
HOURS OF APPLICATION
ADDITIONAL ACQUIRED SKILLS
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 teams of the different WEXs, with the supervision of established professionals in the sector, will offer the student the opportunity to compete with real Digital Marketing cases and test the teachings received during the Certification in the field.
The Wex experience is a unique opportunity to increase your operational skills in digital marketing. If the chosen training course provides for it, it is possible to follow from one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Who is the Work Experience aimed at:
Young recent Graduates
eager to specialize in one of the most sought-after digital professions, thanks to a credible certification.
who want to keep up with the new digital professions to innovate their company.
who want to specialize in digital and focus on the web for their future.
who want to acquire web and social skills to be used to carry out their duties.
DIGITAL PR: we will find out who are the actors with whom to do public relations online and how to interact effectively with them, using the tools that help us simplify our lives. How to work profitably with bloggers, online publishers, influencers, social stars.
WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and to return data that can allow the evaluation of opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools that Facebook makes available to reach millions of potential customers but in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing to then analyze the results with Facebook Insights.
LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network which now has more than 6 million users in Italy. From the creation, management and moderation of Company Pages to the community management of LinkedIn groups up to the possibility of creating advertising campaigns. The references will be both personal and corporate.
INSTAGRAM MARKETING: we will try to understand which peculiarities have allowed Instagram to become the social network that has grown the most in the last year, surpassing Twitter by number of users. We’ll find out how some brands are using the immediacy of visual content in an original and effective way.
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages. From the daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be elements of measurement of results through analytics.
TWITTER AND NEW SOCIAL MEDIA (Telegram, WhatsApp and Messenger): In this final module we will explore the potential for growth and applications of twitter and other emerging social networks, testing them live. We will learn, depending on the company we work for, to find the niche social networks that can best allow it to reach its audience.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the center of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your users. We’ll find out how to use WordPress and the main plugins to become autonomous in managing a blog and to write content that is optimized for search engines.
CONTENT MARKETING & BLOGGING: we will learn to produce content capable of attracting, engaging and responding to our potential customers. We will discover how to enhance them thanks to a company blog, maximize their distribution through social media. We will learn to use useful tools to facilitate its creation (CMS, visual content tools, video content, infographics, image processing) and automate posting on social networks.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start from the definition of our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and on social media. We will define a personalized action plan for each participant, in order to make a change in our career and make our professional dreams come true !
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy by reaching the right audience even with limited budgets. We will learn how to create a YouTube channel, how to create the right video content, advertise it with Ads for videos and monitor the results with YouTube analytics.
DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of successful corporate communication and, through the definition of Brand Identity, you will understand how brands connect their customers to a story and not directly to a product or service.
Web Area Modules
SEO: Search Engine Optimization: activities aimed at optimizing the presence on search engines in order to generate traffic from users interested in their products and services. Seo is a now historic discipline that in recent years has undergone, and continues to undergo, radical changes, configuring itself as the most holistic of web marketing disciplines.
E-commerce/Web Advanced Modules
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) which determine significant changes for the activity of SEO specialists. In particular, the ever-increasing need for integration between this discipline and the issues of content marketing, social media, semantics in order to produce results. We will also propose some advanced tools.
ONLINE LESSONS, ALSO AVAILABLE ON DEMAND
Teachings supported by practical tests with live corrections + homework with video corrections.
Strategy and best practices immediately applicable in the company.
Questions and interaction with the teachers during the live lesson and after the lesson in the dedicated groups.
PRACTICES ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on business and turnover.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Teachers and professional contributions, for direct learning from digital experts.
Possibility of financing through Deutsche Bank
Video Tutorials related to the Social Media themes of the new TUTORIAL area
Pre-enrollment orientation / suitability interview
Access to reserved students area and Placement Service (see our Digital Jobs portal)
Additional scores on the final grade by participating in the “Work Experience” and options for 2 additional exams on new digital professions
I catch up on ON DEMAND lessons when unable to follow live streaming
Possibility to take the exam up to 18 months after enrolment
Possibility to temporarily suspend participation and resume from the following semester with the next session