If you are looking for a Digital Project Management Course or a Master in Digital Project Management, Digital Coach offers a training program that you can follow live online (or if you prefer, you can attend it on demand whenever you want), which is completed by the incredible opportunity (guaranteed) to complete 3 real internship experiences in various areas of Digital Marketing, which are essential to start your career as a Digital Project Manager. The Master can be attended in both daytime and evening editions.
What do recruiters specialising in Digital projects look for?
Recruiters specialising in Digital
–do not give weight to trivial “Attendance Certificates” obtained from courses of training organisations not specialised in digital or perhaps from online courses not even really followed
– they prefer certificates of competence only obtained after passing an exam. For the search and selection of truly qualified and high-profile
well the few Professional Training Schools that are highly specialised in Digital and their opinion of them is based on the specialisation and seriousness of the examinations taken before certifying students in a Digital Project Management Course.
the candidate to show online pages of companies, projects and activities carried out in the past, in order to be able to assess his or her real digital skills and competences, demonstrable through projects that really exist and can be consulted online.
on what you are able to demonstrate and not on what you say you can do. In the digital world everything is online and really demonstrable through completed projects or activities, so your work is directly measurable and verifiable.
How to become a Digital Project Manager?
To become a Digital Project Manager, you definitely need:
1) Training in Digital Marketing in all its areas: web, social and e-commerce.
2) Work experience in different fields of Digital Marketing to prove your experience in the field and your ability to think big.
3) Evidence that makes you credible as a candidate in the skills and work experience you claim to possess. Certifications from professional schools that are highly recognised by the corporate market, a portfolio of projects and activities carried out that is verifiable. All elements that you can acquire by attending a Digital Project Manager Course with Digital Coach®.
Modalities and Attendance of the Digital Project Manager Certification Course
339 hours of training
171 hours of live training divided into 29 training modules + 168 hours of Work Experience + final exam to obtain the Digital Project Manager Certification.
Study when you want
You can attend the Digital Project Management Course online in streaming or with the on-demand video lessons at your convenience.
In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice for 3 cycles in different areas.
Examination and Certification
By taking a final exam, you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.
The Digital Project Management Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
The mode of attendance can be:
- Live, streaming
- On demand.
The course consists of 339 hours of lessons divided into 12 training modules and 3 cycles of exercises, each lasting approximately 4 months, which allow practice on real work cases to apply the lessons learnt.
At the end of the course there is a final exam that issues certification confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the percentage of actual attendance and the exam pass grade.
Don’t miss the opportunity to train with Digital Coach
The Digital Project Management Course consists of Training + Real Practice + Certification on skills and professional experience.
You can follow the lessons in live streaming from home or on demand, whenever you want: choose the mode most convenient for you!
339 hours of lessons, 3 cycles of real internship and final certification to be prepared for the world of digital work!
How the Digital Project Management Course is composed
The study plan is designed to enable the aspiring Digital Project Manager to train in all areas of Digital Marketing that may fall under his or her managerial and operational coordination. Training modules on Personal Branding are foreseen for the professional to learn how to sell his skills to the company or clients of the web agency where he works. Modules are foreseen on the optimisation of the company’s web pages (SEO, SEM) so that they can perform with maximum effectiveness on search engines both in organic and in advertising campaigns.
The course includes, among others, training modules on Inbound Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing for the correct use of tools and instruments for generating leads and potential customers and for maximising conversions of traffic generated by online (web and social) and offline channels. Training modules are foreseen on Community Management of all the main Social Networks. Other modules are dedicated to the strategic but transversal theme of Content Marketing in both its written (blogging) and visual dimensions.
Social Advertising is among the most relevant disciplines and is distributed in modules dedicated to Facebook, Linkedin, YouTube, Twitter, Instagram, Snapchat. Digital Pr and Social Media Monitoring are also included. Thanks to this preparation, the candidate will be able to tackle the internship/Work Experience activities envisaged in the second part of his training plan, that of learning by doing.
Advantages of the Digital Project Management Course
An INTERNATIONAL training.
Online orientation interview and entrance test.
Work, practice, study: all at the same time.
WORK EXPERIENCE: 3 cycles of 4 months with job rotation to increase your experience.
Web Area Modules
DIGITAL STRATEGY online & offline integration: overview of all major online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects..
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING converting the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.
SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.
Social Area Modules
FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.
WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are today able to read the conversations that take place online and on social media and return data that can allow opinions and perceptions to be evaluated in relation to a brand, a product, a campaign. We will discover what they are, how and when to use them to improve our web reputation.
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a Youtube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.
LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.
WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.
INSTAGRAM & INFLUENCER MARKETING::we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer Marketing.
TWITTER AND NEW SOCIAL MEDIA (Telegram, Whatsapp and Messenger): in this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.
CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate their creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.
PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!
DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.
DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.
E-commerce/Web Advanced Modules
E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
What do former students think?
On Google, Facebook and YouTube you will find hundreds of OPINIONS from former students. Click on the images below to view them.
In all of them you will find their First Name and Last Name and a direct link to their social profile, so you can check their trustworthiness.