Digital Strategy Course

The digitl strategy course will launch you into a completely innovative teaching methodology, teaching you and making you practically use the technical-operational tools to create and manage digital business strategies with experience. At the end of the course, you will be able, in a completely autonomous manner, to outline the best digital strategies for all those companies that aspire to evolve their business in a radical and timely manner.

The advantages that digital marketing can offer you are innumerable. Digital is radically reshaping and disrupting the foundations of traditional business, generating opportunities for start-ups and companies of all kinds.

From heavy industry to financial services and consumer goods, large established players are seeing their leadership position at risk from new digital native companies that operate without the burden of the old rigid business processes. Their need to keep up with the times means hiring employees and staff skilled in digital business strategy.

Master Digital Strategy Business

Why choose
the Digital Strategy Course?

Three roommates struggling to pay the rent in San Francisco founded Airbnb, a giant that has grown to own 6% of the hotel industry’s rooms and 7% of total revenue in the US.

Alibaba was founded by Jack Ma in 1999 with a little funding. In 2019, this e-commerce giant served 654 million customers and generated sales of over 376 billion yuan. A ‘digital rethink’ that has completely transformed b2b commerce.

The challenge for companies is not only technology, but also talent. There is a growing demand for new economy professionals who can bridge the gap between technology and business.

Unfortunately, this talent is in short supply.

Why? The answer is simple: the best schools and universities live in the past.

Students are studying IT and digital, but they are not being educated in a more in-depth and technical-practical knowledge to start a real technology-focused career.

That’s why Digital Coach has created the Digital Strategy & Digital Business Course.

A unique programme designed to train professionals who are experts at both a technical and strategic level, representing a perfect conjunction between business and technology experts.

Digital Strategy Course: who is it for?

The Digital BusinessCourse is designed for anyone who aspires to become a leader in digital strategy, digital transformation and digital innovation, gaining access to a fast-growing market that is constantly looking for trained and specialised candidates.

EMPLOYEES
OF COMPANIES

who wish to orient and/or develop their career towards new digital professions in the digital marketing sector.

YOUNG PEOPLE

or people seeking retraining/specialisation in digital professions required by the fast-growing labour market and offering opportunities for stable employment.

ENTERPRISERS,
SELF-EMPLOYERS

or aspiring self-employed people who wish to use the Internet to give greater visibility to their business, company or start-up, with the aim of increasing customers and turnover.

Career opportunities of the Master in Digital Strategy Course

Where do you see yourself in a few years? What role will you play in the digital revolution?

In today’s digital-centric business environment, Digital Business Strategy Course students are in high demand, and ready to be hired for roles such as:

Master Digital Strategy e Comunicazione
  • Master Digital Strategy and Communication
  • Digital Strategist
  • Digital Business Manager
  • Digital Marketing Manager
  • Web Marketing Manager
  • Social Media Manager
  • Content Marketing Specialist
  • Seo Specialist
  • Sem Specialist
  • Social Media Strategist
  • Community Manager
  • Web Content Specialist/Manager
strategy business

Digital Strategy Course:
The Digital Coach® Method

Among the Master’s degrees available, the Digital Strategy Course by Digital Coach® stands out for the US standards with which it is compared and which determine a strong focus on

  1. Use of the latest technologies and the most advanced working methodologies;
  2. Business orientation, i.e. results generation;
  3. Integration of complementary tools and channels.

ONLINE LESSONS
AND ALSO ON DEMAND

Lessons supported by practical tests with live corrections + homework with video corrections.

Strategy
and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and post-lesson in dedicated groups.

TUTORIALS ON TOOLS
AND REAL CASES

Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Digital Strategy Course Programme Description

In order to bring to Italy the best world references in the practice of creating and applying Digital Marketing strategies, we have chosen to structure an extremely broad programme covering the study of all channels and means capable of providing a contribution in the digital marketing strategies of the best web companies.

Consequently, we have integrated a total of no less than 31 training modules divided into 12 disciplines from the Web marketing area, 6 from the E-Commerce and advanced web marketing area, and a further 13 from the Social Media area.

From a content point of view, this is in fact the most comprehensive and specialised digital strategy training course available not only in our catalogue.

6 Modules
E-Commerce
& Web Marketing

Deepen the user experience and use of Magento.

11 Modules
Web
Marketing

Analysing all your website traffic conversion strategies.

12 Modules
Social Media Marketing

Explore social channels while maximising your business potential.

Digital Strategy Course programme

In detail all the disciplines included in the study plan.

Web Area Modules

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DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.

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BASIC WEB ANALYTICS: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

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SEM & DISPLAY ADVERTISING: convert the traffic generated on your site. This module teaches how to use various PPC (Pay Per Click) tools with which to implement targeted strategies in terms of location, days, times, as well as interests, age and gender of users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

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E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.

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SEO (Search Engine Optimisation): activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

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MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

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INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

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E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.

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WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

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LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.

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AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one’s own online sales force.

Social Media Modules

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FACEBOOK COMMUNITY MARKETING: the creation and management of Facebook Pages from daily management of the editorial calendar to the rules of engagement and moderation of the community, passing through social care and crisis management. There will be no lack of insights into measuring results through Analytics.

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DIGITAL PR: we will discover the players with whom to do public relations online and how to interact effectively with them, using the tools that help make our lives easier. How to work profitably with bloggers, online publishers, influencers, social stars.

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FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

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YOUTUBE & ONLINE VIDEO MARKETING: we will discover how even a small company can set up a video marketing and video advertising strategy and reach the right audience with a limited budget. We will learn how to create a YouTube channel, create the right video content, advertise with Ads for videos and monitor the results with Youtube analytics.

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LINKEDIN MARKETING: we will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now counts more than 6 million users in Italy. From the creation, management and moderation of company pages to the community management of Linkedin groups and the possibility of creating advertising campaigns. References will be both personal and corporate.

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WORDPRESS FOR BLOGGING & SEO COPYWRITING: we will make you understand why the Blog is the centre of the best social media marketing strategies as well as the first content marketing channel to consider when addressing your audience. We will discover how to use WordPress and the main plugins to make yourself autonomous in the management of a blog and to write content that is optimised for search engines.

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INSTAGRAM & INFLUENCER MARKETING: we will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year. We will discover how some brands are making original and effective use of the immediacy of visual content and how it is one of the main tools for Influencer marketing.

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TWITTER AND NEW SOCIAL MEDIA: Telegram, Whatsapp and Messenger. In this concluding module we will explore the growth and application potential of twitter and other emerging social media, trying them out live. We will learn, depending on the company we work for, how to find the niche social media that can best enable you to reach your audience.

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CONTENT MARKETING & BLOGGING: we will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximise their distribution through social media. We will learn how to use useful tools to facilitate content creation (CMS, visual content tools, video content, infographics, image processing) and automate social media posting.

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PERSONAL BRANDING & PROFESSIONAL SUCCESS: we will start by defining our professional positioning and then take the first steps, as always helped by the right tools, aimed at increasing our personal visibility both on search engines and social media. We will define a personalised action plan for each participant in order to turn our career around and realise our professional dreams!

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DIGITAL STORYTELLING: with the Digital Storytelling Course you will learn what digital storytelling is and how to do it, what are the characteristics of a successful corporate communication and, through the definition of Brand Identity, you will understand how brands tie their customers to a story and not directly to a product or service.

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WEB REPUTATION & SOCIAL MEDIA MONITORING: various software and tools are now able to read the conversations that take place online and on social media and return data that can allow you to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are, how and when to use them to improve our web reputation.

E-commerce and Web Advanced modules

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E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

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USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

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SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

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WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.

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SEO ADVANCED: SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

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E-COMMERCE LEGISLATION: we will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.

Modalità e Frequenza del
Master in Digital Business Strategy

171 hours of training

171 hours of live training divided into 29 training modules + placement services and orientation to digital professions + final exam to obtain the Certification in Digital Strategy.

Study when you want

You can choose the attendance mode that suits you best! You can follow the practical-operational lessons in live streaming or take advantage of the on-demand video lessons when it is most convenient for you.

Real practice

In addition to the theoretical lessons, you can add to your package the possibility of accessing our Work Experience, i.e. 12 months of real practice (Job Rotations every 4 months for 3 cycles in different areas) where you can measure yourself with operational work and put into practice what you have learnt during the course.

Examination and Certification

By taking a final exam, you will be able to test your level of preparation and obtain the Certificate of Competence and Attendance.

The Master in Digital Strategy offers the opportunity to choose how, when and in which mode you attend. In this way you will have the possibility to study in the best possible conditions according to your personal needs.

 The mode of attendance can be Live or On Demand.

The course consists of 171 hours of lessons divided into 29 training modules and, for those who wish, cycles of exercises (to be carried out over a period of approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam that allows for the issue of certification confirming the skills acquired during the business strategy course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Certifications

  • Final examination with grade: passing with a minimum score of 70/100.

  • Possibility to also take our other certification exams on digital professions.

  • “Certification of skills” acquired and tested through examination.

  • 6 sessions per year available to take or retake the exam.

Certification of profit (final grade) and actual attendance.

Partners, sponsors and customers

Partner Business Digital Coach

What do former students think?

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.

In all of them you will find their First Name and Last Name and a direct link to their social profile. You can thus check their trustworthiness.

Only one reason to buy
the Digital Strategy Course

“At least 40 per cent of all businesses will die in the next 10 years if they cannot figure out how to change their entire structure to make room for new technologies.” Through the Digital Strategy Course you can play a leading role in this digital revolution that is creating more and more jobs for anyone willing to acquire distinctive, operational and strategic skills.

The philosophy, approach, methodologies, and teaching tools used are designed to “challenge” the methods and beliefs of all those who have knowledge of, or come from, the traditional marketing and communication worlds. Moreover, it must be understood that, the digital one is a real REVOLUTION in the business world, as it affects all company levels on the level

  • of strategies;
  • of investments;
  • of sales and communication channels
  • of customer service;
  • of operational marketing tools;
  • human resources and their organisation.

Request more information about the Digital Strategy Course

 

By filling out this form you will have the opportunity to

 – request information on this and other Digital Coach masters;

view and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.

 

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