ADMISSIONS DEADLINE: June 9
Classes start: June 12
DROPSHIPPING COURSE, DROP SELLING, E-COMMERCE
“How to create an E-commerce or Dropshipping or Drop selling minimising costs, risks and avoiding costly mistakes”.
Are you an entrepreneur or would like to become one and are you looking for a course on how to create an e-commerce site?
Or are you a young person, would you like to sell online and are you looking for an e-commerce course to turn Your life around?
Would you like to become independent in the use of tools and understand how to open and manage an online shop or study how online sales work?
Would you like to sell before you buy? Selling online without having a warehouse and without accumulating stock is now possible. All you need to do is create a dropshipping e-commerce site, also known as drop selling.
It is no longer time to open a high street shop, it is time to open an online shop. In this dropshipping course, you will be guided step-by-step to create Your Own successful e-commerce while minimising risks and costs.
You will be guided through 8 weeks of group coaching on how to start up your e-commerce or Dropshipping / Drop selling, i.e. without the need for a warehouse and shipping management.
Dropshipping Course Program
“Create an E-commerce or Dropshipping:
Sell online, with or without your own brand”.
1 – WHY VALUE ECOMMERCE AS A BUSINESS AND WORK
- Numbers and growth of e-commerce
- Advantages and disadvantages of e-commerce
- Types of e-commerce
2 – DIFFERENT WAYS TO SELL ONLINE ALTERNATIVE BUSINESS MODELS
- Bringing your shop online
- Bringing your product online
- Multi-brand e-commerce
- Specialised marketplace
- Advantages and disadvantages
- Main sales platforms
- Logistics options and choices for your e-commerce
- Real Warehouse
- Dropshipping
- What it is, how it works
- Advantages and disadvantages
3 – HOW TO START SELLING ONLINE
- How to choose product category and product type if you don’t already have your own business
- Simple methods for market and product analysis
- How to optimise your budget
- How to find your customers online
4 – THE E-COMMERCE SITE
- How to create an e-commerce almost for free
5 – PAYMENT SYSTEMS
- The shopping cart and payment systems for e-commerce
6 – DROPSHIPPING AND LOGISTICS
- How logistics work in dropshipping
- How to sell online without warehousing and stock
- How to find a reliable supplier
- Main Dropshipping Portals
- How to organise logistics
- Optimising goods preparation time (pick-up)
- Packaging goods
- Labels with courier LDV
- How to deal with extra-EU shipments
- Organising personnel for deliveries during critical periods
7 – SHIPMENTS
- Main characteristics of a courier company
- Main services offered by couriers
- How to choose the right courier for your business
- Standard contracts offered by couriers and examples of price lists
- Multi-courier web services
8 – THE E-COMMERCE PROMOTIONAL PLAN
- Why make an e-commerce promotional plan
- How to make a promotional plan
- How to communicate promotions on the site
- How to communicate promotions on your database
- E-commerce calendar (seasonality and pre-sales)
9 – THE MAIN MARKETING CHANNELS FOR SELLING ONLINE
- Marketing channels
- SEM or PPC
- Organic traffic (SEO)
- Affiliate Marketing
- Email Marketing to own Databases
- Social Networks
- Advertising on Social
10 – RETURNS MANAGEMENT
- Customer returns
- Italian regulations
- Differences between return and guarantee
- Common sense in returns and customer satisfaction
11 – ECOMMERCE CUSTOMER CARE
- Customer care: how to respond to the customer
12 – OBLIGATIONS AND REGULATIONS TO COMPLY WITH
- E-commerce regulations to comply with
- Terms and conditions of sale document
- Compliance with GDPR and privacy policy
- Compliance with Cookies legislation
- Mandatory company information to be published on the site
Request information and receive the link to the FREE Webinar of the course presentation “DROPSHIPPING and ECOMMERCE: 7 Steps to Start Selling Online Minimising Risks, Investments and Costly Mistakes“.
DISCOVER
HOW TO CREATE AN E-COMMERCE
WITH OR WITHOUT A WAREHOUSE
IMPLEMENTATION COACHING
Implement the study material with a guided hands-on experience
Access an 8-week course with on-demand resources and live streaming meetings
Resolve any uncertainties or doubts through discussion with the coach and other students
Learn how to build your project while doing it STEP BY STEP
Alternate individual study with live group coaching sessions
Experience confrontation with a team
Luca Papa
He is Digital Marketing Manager and Trainer/Coach.
For over 15 years he has been dedicated to training activities in which 35,000 professionals from over 280 companies have participated.
Through Digital Coach® he offers training in the field of Digital Marketing.
During the course, you will gain an operational understanding of the core elements of the method he created, the Digital Strategy Framework®.
Diego Vicamini
CEO of Euroffice Italia, a company of the Gecal Spa group. It is one of the leading companies in the B2B online marketing of office products.
He has a long career in technology companies, from small start-ups to large international corporations.
His experience has always been oriented towards managing challenging projects and important teams, very often starting out in new product sectors.
In parallel, she teaches eCommerce Strategy and Management at Digital-Coach and often speaks at industry events.
Anna Barletta
Thanks to years of experience gained in her wholesale business, which she brings online with great success, she collaborated with Amazon Italia in 2012 – the same year it was launched – opening the first toy shop on their platform.
She was subsequently awarded by Amazon as best seller of the year and this led to the birth of the brand I professionisti del giocattolo.
In 2018, she became Digital Coach Digital Project Manager, confirming her position in Ecommerce.
Marco Sperandio Villa
Starts as an entrepreneur and takes his first steps in PPC in 2010, beginning to sponsor his own company to acquire new customers.
At the beginning of 2018 he embraces the new adventure in Euroffice Italia, with the challenge and ambition to grow and enhance the business, first as SEM specialist managing Google and Bing accounts, and later as Channel Marketing Manager, becoming responsible for lead-generation through all acquisition channels.
STEP 1
PRE-RECORDED VIDEO TUTORIAL
Choose what to sell and your target customers
- How to decide what to sell: physical products and services
- How to define your sales target: B2B, B2C
- How to define and structure your product catalogue
- How to choose between dropshipping or having your own warehouse depending on your market and products
- Various tips and recommendations
TASK DELLA SETTIMANA:
scegli cosa vendere, tipo di cliente e modello logistico
OPTIMIZATION DELLA SETTIMANA:
migliorare le scelte fatte sulla base di quanto discusso dal vivo
TASK OF THE WEEK:
choose what to sell, type of customer and delivery method
STEP 2
PRE-RECORDED VIDEO TUTORIALS
Define, find your ideal customers online and understand how they search for your product/service
- Define your ideal customer and their typical profile
- Ways to analyse the needs of your ideal customers
- How to study your competition and set up a competitive strategy
TASK DELLA SETTIMANA:
definisci il tuo cliente ideale e su cosa puntare per essere competitivo
OPTIMIZATION DELLA SETTIMANA:
migliorare la propria atrategia competitiva sulla base di quanto discusso oggi
TASK DELLA SETTIMANA:
definisci il tuo cliente ideale e su cosa puntare per essere competitivo
OPTIMIZATION DELLA SETTIMANA:
migliorare la propria atrategia competitiva sulla base di quanto discusso oggi
TASK OF THE WEEK:
define your ideal customer
STEP 3
PRE-REGISTERED VIDEO TUTORIAL
Let’s open our online shop
- How to choose a shop and domain name
- Examples of effective shop and domain names
- How to analyse the most suitable e-commerce platform
- Create an Account in the e-commerce platform of your choice: Shopify
- How to choose the Theme/Template to customise the appearance of your e-commerce
- Let’s create the content of the product page
- How to make an effective product title and description
- How to understand how many and which images are needed to explain the product/service
- Various tips and recommendations
TASK DELLA SETTIMANA:
aprire un account Shopify e creare una pagina prodotto
OPTIMIZATION DELLA SETTIMANA:
verifica del processo di apertura account Shopify e pagine prodotto e correzione errori
TASK OF THE WEEK:
open a Shopify account
STEP 4
PRE-REGISTERED VIDEO TUTORIALS
Let’s configure our online shop settings
- How to choose and optimise your shop’s appearance
- Analysing the design of your competitors
- How to set footer, logo, payment, delivery charges, purchase process
- We optimise desktop and mobile viewing
- We connect ecommerce with platforms for managing GDPR policies, privacy, terms of purchase, returns
- How to integrate Shopify with Instagram, Facebook and other platforms
- Various tips and recommendations
TASK DELLA SETTIMANA:
configura il tuo negozio con footer, logo, pagamento, spese di consegna, processo di acquisto
OPTIMIZATION DELLA SETTIMANA:
migliorare le configurazioni del negozio secondo quanto discusso live
TASK OF THE WEEK:
configure your shop with footer, logo, payment, delivery charges, purchase process
STEP 5
PRE-REGISTERED VIDEO TUTORIALS
Create the promotional plan for your E-commerce
- How to organise your promotional plan calendar
- How to decide which and how many products to include in the plan
- How to communicate promotions to your customers
- Create a newsletter to inform customers of the current promotion
- Various tips and recommendations
TASK DELLA SETTIMANA:
crea una promozione per il tuo e-commerce
OPTIMIZATION DELLA SETTIMANA:
migliorare la promozione creata sulla base di quanto discusso oggi
TASK OF THE WEEK:
set up your product page according to directions
STEP 6
PRE-REGISTERED VIDEO TUTORIALS
Make your site compliant with E-Commerce regulations
- How to assess the specific needs of your business
- How to make a standard checklist
- How to insert GDPR legal notices
- How to comply with the Cookie Policy
- How to comply with privacy and GDPR regulations easily with an external service
- What to write on the pages: returns, terms and conditions of purchase
- Various tips and recommendations
TASK DELLA SETTIMANA:
crea pagine e configura servizi esterni per essere a norma quando si parte
OPTIMIZATION DELLA SETTIMANA:
verificare la lista di controllo ed il rispetto degli adempimenti
TASK OF THE WEEK:
create pages and set up external services to be compliant
STEP 7
PRE-REGISTERED VIDEO TUTORIALS
Create a Facebook ADS campaign to promote your product
- How to open a shop window on Facebook
- How to set up a Facebook advertising campaign
- How to set up a campaign for e-commerce sales
- How to collect customers on Facebook and send them to our site
- Various tips and recommendations
TASK DELLA SETTIMANA:
aprire una pagina su Facebook e impostare una Campagna
OPTIMIZATION DELLA SETTIMANA:
migliorare o correggere le campagne create
TASK OF THE WEEK:
open a Page on Facebook and set up a Campaign
STEP 8
PRE-REGISTERED VIDEO TUTORIALS
Create a Google ADS campaign to promote your products
- Create a Google ADS campaign to promote your products
- Create a Google ADS account
- Create a Keyword Research campaign
- Choose the right keywords and match type
- Create ad text: Requirements and practical tips
- Create ad extensions: what types exist and what are their purposes
- Set budget, audience, device, time and place of publication
- Optimise the campaign
- Let’s create a Display Campaign with dynamic banners
- Banner ad requirements and size
- Set placement (where you want your ad to appear)
- Set the audience to be shown your ads
- Various tips and recommendations
TASK DELLA SETTIMANA:
crea una campagna di Ricerca e una campagna Display
OPTIMIZATION DELLA SETTIMANA:
ottimizza la campagna sulla base di quanto discusso dal vivo
TASK OF THE WEEK:
create a Search campaign and a Display campaign
Book a FREE coaching session on all the ways to self-employment online and all digital professions.
COACHING 1 TO 1
A tem of specialists at your service
Further deepen your preparation through individual meetings with coaches specialising in the following areas:
social media marketing
online advertising
WEBSITE CREATION
E-COMMERCE MANAGEMENT
CONTENT MARKETING AND WRITING FOR THE WEB
WEB GRAPHICS
MARKETING AUTOMATION AND OTHER
USER EXPERIENCE
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.