ADMISSIONS DEADLINE: 1st of March
Classes start: 4th of March
What to look for in Ecommerce Courses?
In today’s digital age, e-commerce courses are more than just lessons: they’re transformative experiences. Tailored for ambitious individuals, these courses fuel personal growth, turning novices into industry leaders and Top ecommerce managers.
But it’s not just about the individual. Corporate teams also benefit, evolving their skill sets to meet modern challenges. Through quality training, both solo learners and teams unlock unparalleled e-commerce potential, ensuring they’re not just participants, but pioneers in the online marketplace.
Uncover this 3 Ecommerce Courses
1. E-commerce Manager Course
Dive deep into the dynamic world of e-commerce with our comprehensive E-commerce Manager Course. This program is meticulously designed for those who aspire to lead and manage successful online businesses.
Understand the intricacies of digital sales, customer relationship management, and online branding. Grasp the strategies behind successful inventory management, seamless user experience, effective digital marketing and online sale funnels.
By the end of this course, you’ll be equipped with the skills and knowledge to steer e-commerce ventures to new heights, ensuring profitability and sustained growth.
Take a look at the Ecommerce Manager Program.
2. E-commerce Specialist Course
Unlock the secrets of thriving online businesses with the E-commerce Specialist Course. This program delves into the nitty-gritty of e-commerce operations, from product listing optimization to customer retention strategies.
Learn about the latest tools and technologies that are revolutionizing the e-commerce landscape. Whether you’re looking to enhance your current role or transition into a specialized e-commerce position, this course offers a blend of theory and practical insights, preparing you to become an invaluable asset in the ever-evolving digital marketplace.
Get hired by the e-commerce companies, take a look at the E-commerce Specialist Course.
3. How to start a New E-commerce Business
Embarking on an e-commerce journey? Our “How to Start an E-commerce Business” course is your roadmap to online success. From ideation to launch, navigate the challenges of setting up an online store.
Understand market research, choose the right platform, and design a user-friendly interface. Grasp the essentials of digital marketing, SEO, and customer engagement.
By the course’s conclusion, you’ll have a holistic understanding of e-commerce entrepreneurship, ready to launch a real business that resonates with your target audience and stands out in the competitive online market.
Take a look at the Program (implementation coaching included).
Students of the Ecommerce Course
interested in pursuing a career as E-Commerce Specialist
Entrepreneurs or aspiring entrepreneurs
Looking to sell products online or start an e-commerce venture
want to become an E-Commerce Manager or Specialist
ECOMMERCE COURSE CONTENT
Our Ecommerce Course is specifically tailored to support individuals in launching or managing an E-commerce project. With a team of 18 carefully selected and coordinated specialists, we’ve divided the course into 18 training modules. These modules cover everything you need to excel in the world of E-commerce at a professional level.
Here are the 3 primary areas covered in the E-COMMERCE Course:
1. TECHNOLOGIES FOR ECOMMERCE
The course begins with a comprehensive exploration of the various technology options available in the e-commerce sector, focusing on the selection of the optimal software as a technology base.
Our course pays particular attention to the evaluation of various Open Source solutions such as Magento, Prestashop and others. We delve into the installation process and guide you in the use of their main features, with a focus on Magento.
In addition, we delve into topics such as layout, usability and improving the overall user experience. At the end of this phase, you will have the necessary skills to launch your e-commerce site using Magento, the software that we consider to be the ideal solution for creating an online shop quickly and inexpensively, while retaining the flexibility to take advantage of Magento’s wide range of features.
2. ECOMMERCE STRATEGIES AND MANAGEMENT
In this part we delve into the key factors to be considered in order to set up a successful E-commerce, considering both online marketing aspects and business levers such as Delivery policies (goods delivery), Drop Shipment options, the issue of payment methods, Customer care, the importance of Customer retention.
The advantages and disadvantages of e-commerce will be discussed and the lecturer will give the main tips for selling online. We will then introduce the topic of traffic acquisition channels and their impact on conversion into sales.
We will also understand the supporting role that social media can play. In the final part, we will cover the topic of performance monitoring through Web Analytics tools and the perspectives of mobile commerce.
3. TRAFFIC GENERATION AND CONVERSION FOR ECOMMERCE
Having made the right choices of technology (software), knowing how to use the functions and having planned an optimal strategy are only the starting point of a challenge that in time will be played out above all on the ability to acquire qualified traffic for one’s own E-commerce portal and transform it into sales, possibly recurring and even better if generated by positive references from other customers.
For this reason, there are numerous training modules dedicated to the main online sales channels: SEO (1 basic module + 1 advanced module) SEM and display advertising (1 basic module + 1 advanced module), EMAIL MARKETING, inbound marketing and LEAD GENERATION, DIGITAL STRATEGY and media integration.
The ever-increasing incidence of mobile as both a traffic generation and sales tool (mobile commerce) determined the decision to include a specific module on MOBILE MARKETING, just as the growing social media presence of the E-commerce world also required a module such as FACEBOOK MARKETING. Much attention is then paid to tracking tools (analytics), which are indispensable for understanding the return on online investments, consumer preferences, the seasonality of sales, the location of buyers, and the performance of the various traffic acquisition channels. This is why we also provide both a BASIC and an ADVANCED module on WEB ANALYTICS.
Career possibilities for the Ecommerce Course Graduates
The e-commerce course provides the preparation and certifies the skills required to become an
- ECOMMERCE MANAGER,
- ECOMMERCE SPECIALIST (SEO, SEM, analytics, e-mail marketing),
- ECOMMERCE ENTREPRENEUR,
- ECOMMERCE PROJECT MANAGER.
Ecommerce/Web Advanced modules
ECOMMERCE SOFTWARE & MAGENTO
- Analyze the pros and cons of different E-commerce platform choices.
- Evaluate risks and opportunities, from proprietary solutions to open source CMS software.
- Emphasize the advantages of Open Source solutions, particularly the Magento CMS.
- Create online stores using Magento during the ecommerce course.
- Learn to use Magento’s main functionalities, from product catalog creation to order and warehouse management.
- Learn how to design an effective strategy to enhance user experience on a website.
- Differentiate between UX (User Experience) and UI (User Interface).
- Understand the importance of usability, content strategy, visual design, information architecture, user research, and more for a successful project.
- Explore tools essential for optimizing user experience.
SEM ADVANCED + Programmatic & Real-Time Bidding
- Explore how Programmatic Buying and Real-Time Bidding are transforming the SEM sector.
- Understand the underlying logic of these technologies.
- Investigate the opportunities presented by Retargeting/Remarketing technologies.
- Experiment with tools offered by key industry players.
WEB ANALYTICS ADVANCED
- Learn to effectively integrate data from various sources, including mobile, desktop, and social media, using tools like Google’s Universal Analytics.
- Discover A/B testing and eye-tracking tools for deeper insights into user preferences, habits, and interests.
- Stay updated with the latest search engine algorithm updates, such as Google Panda, Penguin, and Hummingbird.
- Explore the need for integration between SEO, content marketing, social media, and semantics.
- Introduction to advanced SEO tools.
- Explore key considerations when launching an e-commerce site, including topics like the right of withdrawal, privacy, Cookie usage, online contracts, VAT (EU and non-EU), and VIES (Vat Information Exchange System) database registration.
- Differentiate between regulations for Business to Business and Business to Consumer sales.
- Learn about new regulations at the European level governing the e-commerce sector.
ON DEMAND LESSONS
Lessons supported by practical tests with homework with video corrections.
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on Business, turnover.
Use of tools and software such as Magento, Prestashop, WordPress, Google tools, Facebook, etc.
Professional lecturers and contributions, for direct learning from digital experts.
Real practice – Work Experience
Months of practice
extra skills acquired
The Work Experience: The Heart of the Digital-Coach Training
For 4 months, students will immerse themselves in operational practices within one of our 12 diverse Work Experience teams. Under the guidance of seasoned industry professionals, they’ll confront real-world challenges in Digital Marketing and put into practice the knowledge gained during their Certification.
The Wex (Work Experience) is a distinctive opportunity to enhance your practical skills in digital marketing. If your selected training course offers this option, you can choose to engage in one to four work experiences, complementing your educational journey. Explore the array of Digital Coach Work Experience teams!