ADMISSIONS DEADLINE: June 9
Classes start: June 12
Ecommerce Course
The Online Ecommerce Course is designed for you if:
You are thinking of opening an e-commerce?
Would you like to know the secrets of creating a successful e-commerce?
You want to work in e-commerce and become an E-Commerce Manager?
Do you think that attending an E-Commerce Course or taking an E-Commerce Master or E-Business Master can help you find a job in an online shop?
On this page you will find the first elements to help you understand why Digital Coach®’s Ecommerce Course can concretely develop vertical skills, specialising in managing an e-commerce site or even allowing you to open an online shop.
Discover the Ecommerce Course (which you can attend Live online) that allows you to start a brilliant career in Ecommerce
Digital Coach offers its students:
- Courses taught by industry professionals;
- The Master’s 108 hours of live training;
- the possibility to combine training with work experience, a real internship period in a Digital Coach to refine the skills learnt in the Course;
- Career Days with leading Digital companies
If you need more information, Digital Coach offers free of charge the possibility to participate in the online orientation webinar “Digital Jobs: Discover the new Digital Professions“. During this online appointment you will discover all the opportunities of the digital world and, if you wish, you can make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants. Together with him and through a specific analysis of your professional profile, you will understand what your next job in the digital world could be.
Don’t wait until the start of the courses!
Mode and Attendance
108 hours of training
108 hours of live training divided into 18 training modules + final exam to obtain certification in the Ecommerce Course.
Study when you want
You can choose the attendance mode that suits you best! Follow the practical-operational lessons in streaming through the diurnal or evening program, or enjoy the on-demand video lessons when it is most convenient for you.
Real practice
In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself with operational work and put into practice what you have learnt during the e-commerce master.
Examination and Certification
By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.
As we have already mentioned, the Ecommerce Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
The mode of attendance can be:
- Live, streaming
- On demand.
The course consists of 108 hours of lessons divided into 18 training modules and the possibility of 1 cycle of exercises to be carried out over a period of approximately 4 months that allow the lessons learnt to be put into practice on real work cases.
At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued indicating the % of actual attendance and the exam pass grade.
Recipients of the Ecommerce Course
Young graduates
Interested in becoming an E-Commerce Specialist
Entrepreneurs or aspiring entrepreneurs
who aim to sell their company’s products online or are interested in starting an e-commerce site
Company employees
who wish to become an E-Commerce manager or E-Commerce Specialist
Ecommerce Course
Become an expert in online sales site management
CONTENT AND PROGRAM IN ECOMMERCE COURSE
The Ecommerce Course is, among our e-commerce courses, the one designed to provide concrete support to those who wish to start or manage an E-commerce project. A team of 18 specialists chosen and coordinated by us will teach in the 18 training modules into which the course is divided, everything you need to be able to work professionally at the highest level in the e-commerce world.
Below are the 3 main areas into which the E-COMMERCE Master Course is divided:
1. TECHNOLOGIES FOR ECOMMERCE
It starts with an understanding of the different technological options available and the choice of software to be used as a technological platform.
Particular attention will be paid to evaluating the various Open Source solutions such as Magento, Prestashop and others, with in-depth studies on how to install them and how to use all their main functions, those of Magento in particular .
Layout, usability and optimisation of the user experience will also be discussed at this stage. At this stage, participants will already be able to put their own e-commerce site online using Magento, the software we consider to be the best solution for opening an online shop quickly and cost-effectively, without, however, renouncing the opportunity to use the very wide range of Magento’s functions as required.
2. ECOMMERCE STRATEGIES AND MANAGEMENT
In this part we delve into the key factors to be considered in order to set up a successful E-commerce, considering both online marketing aspects and business levers such as Delivery policies (goods delivery), Drop Shipment options, the issue of payment methods, Customer care, the importance of Customer retention.
The advantages and disadvantages of e-commerce will be discussed and the lecturer will give the main tips for selling online. We will then introduce the topic of traffic acquisition channels and their impact on conversion into sales.
We will also understand the supporting role that social media can play. In the final part, we will cover the topic of performance monitoring through Web Analytics tools and the perspectives of mobile commerce.
3. TRAFFIC GENERATION AND CONVERSION FOR ECOMMERCE
Having made the right choices of technology (software), knowing how to use the functions and having planned an optimal strategy are only the starting point of a challenge that in time will be played out above all on the ability to acquire qualified traffic for one’s own E-commerce portal and transform it into sales, possibly recurring and even better if generated by positive references from other customers.
For this reason, there are numerous training modules dedicated to the main online sales channels: SEO (1 basic module + 1 advanced module) SEM and display advertising (1 basic module + 1 advanced module), EMAIL MARKETING, inbound marketing and LEAD GENERATION, DIGITAL STRATEGY and media integration.
The ever-increasing incidence of mobile as both a traffic generation and sales tool (mobile commerce) determined the decision to include a specific module on MOBILE MARKETING, just as the growing social media presence of the E-commerce world also required a module such as FACEBOOK MARKETING. Much attention is then paid to tracking tools (analytics), which are indispensable for understanding the return on online investments, consumer preferences, the seasonality of sales, the location of buyers, and the performance of the various traffic acquisition channels. This is why we also provide both a BASIC and an ADVANCED module on WEB ANALYTICS.
3. TRAFFIC GENERATION AND CONVERSION FOR ECOMMERCE
Having made the right choices of technology (software), knowing how to use the functions and having planned an optimal strategy are only the starting point of a challenge that in time will be played out above all on the ability to acquire qualified traffic for one’s own E-commerce portal and transform it into sales, possibly recurring and even better if generated by positive references from other customers.
For this reason, there are numerous training modules dedicated to the main online sales channels: SEO (1 basic module + 1 advanced module) SEM and display advertising (1 basic module + 1 advanced module), EMAIL MARKETING, inbound marketing and LEAD GENERATION, DIGITAL STRATEGY and media integration.
The ever-increasing incidence of mobile as both a traffic generation and sales tool (mobile commerce) determined the decision to include a specific module on MOBILE MARKETING, just as the growing social media presence of the E-commerce world also required a module such as FACEBOOK MARKETING. Much attention is then paid to tracking tools (analytics), which are indispensable for understanding the return on online investments, consumer preferences, the seasonality of sales, the location of buyers, and the performance of the various traffic acquisition channels. This is why we also provide both a BASIC and an ADVANCED module on WEB ANALYTICS.
Career possibilities for the Ecommerce Course
The e-commerce master course provides the preparation and certifies the skills required to become an
- ECOMMERCE MANAGER
- ECOMMERCE SPECIALIST (seo, sem, analytics, e-mail marketing)
- ECOMMERCE ENTREPRENEUR
- ECOMMERCE PROJECT MANAGER
DIGITAL STRATEGY: online & offline integration: online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING: convert the traffic generated on your site:: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the user. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.
E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.
SEO – Search Engine Optimization: activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
ECOMMERCE STRATEGIES & MANAGEMENT: in the e-commerce master’s course we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will talk about online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service, and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.
Ecommerce/Web Advanced modules
ECOMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. During the ecommerce master course we will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
ECOMMERCE REGULATION: we will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.
Area Social Modules
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
Teaching Method
ONLINE LESSONS, ALSO AVAILABLE ON DEMAND
Lessons supported by practical tests with live corrections + homework with video corrections.
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on Business, turnover.
Use of tools and software such as Magento, Prestashop, WordPress, Google tools, Facebook, etc.
Professional lecturers and contributions, for direct learning from digital experts.
Participate in the WORK EXPERIENCE
Choose to add the Work Experience to your Ecommerce Course
Our coaches recommend it because, in addition to the theoretical lessons, you will have the opportunity to access 4 months of real practice where you can measure yourself against operational work.
Real practice – Work Experience
____________________________________________________________
Months of practice
ONLINE participants
application hours
%
extra skills acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 different Work Experience teams, under the supervision of established professionals in the sector, will offer students the opportunity to measure themselves against real cases of Digital Marketing and field test the lessons learnt during the Certification.
The Wex experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, it is possible to follow one to four work experiences to supplement your course of study. Discover all the Digital Coach Work Experience teams!
To whom the Work Experience is addressed:
Young graduates
eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.
Entrepreneurs
who wish to update themselves on new digital professions to innovate their company.
Freelancers
who want to specialise in digital and focus on the web for their future.
Employees
who wish to acquire web and social skills to use in the performance of their duties.
Exams and certifications issued
Final exam with grade
passing with a minimum score of 70/100
Subsequent possibility to take our other certification exams on new digital professions
“Certification of skills”
acquired and tested through the exam
6 sessions per year available to take or repeat the exam
Certification of profit (final grade) and actual attendance
Inclued Services
Study when you want
Choice of live online or On Demand attendance
Guided tours at companies
Video recordings of lessons available from the day after the lesson
Possibility of financing through Deutsche Bank
Video Tutorials on Social Media topics in the new area
Pre-registration suitability orientation interview
Access to reserved student area and Placement Service (see our Digital Jobs portal)
Additional marks on the final grade by participating in the Work Experience and options of 2 additional exams on new digital professions
On Demand lesson retrieval when unable to follow live streaming
Hai 18 mesi di tempo dall’iscrizione per dare l’esame finale
Possibility to suspend attendance and resume from the following semester with the new session
Read what former students think
On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them.
In all of them you will find their Full Name and direct link to their social profile. You can thus check their trustworthiness.
Videos and testimonials from former students
You can hear the opinions of former participants who have taken our Ecommerce Certifications online through this video.
By filling out this form you will have the opportunity to:
– Request information on this and other Digital Coach certifications.
– View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.
– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.