ADMISSIONS DEADLINE: 29 of September
Classes start: 2 of October
Ecommerce Course
The Online Ecommerce Course is designed for you if:
You are thinking of opening an e-commerce?
Would you like to know the secrets of creating a successful e-commerce?
You want to work in e-commerce and become an E-Commerce Manager?
Do you think that attending an E-Commerce Course or taking an E-Commerce Master or E-Business Master can help you find a job in an online shop?
On this page you will find the first elements to help you understand why Digital Coach®’s Ecommerce Course can concretely develop vertical skills, specialising in managing an e-commerce site or even allowing you to open an online shop.
Discover the Ecommerce Course that allows you to start a brilliant career in Ecommerce
Digital Coach offers its students:
- Courses taught by industry professionals;
- The Master’s 108 hours of live training;
- The possibility to combine training with work experience, a real internship period in a Digital Coach to refine the skills learnt in the Course;
- Career Days with leading Digital companies
Don’t wait until the start of the courses!
Mode and Attendance
108 hours of training
108 hours of training divided into 18 training modules + final exam to obtain certification in the Ecommerce Course.
Study when you want
Follow the practical-operational lessons on-demand video lessons when it is most convenient for you.
Practical Experience
In addition to the theoretical lectures, you have the opportunity to participate in our Work Experience program: four months of real-life practice in which you can apply what you learn during the Course’s in e-commerce in real operational tasks.
Assessment and Certification
By successfully completing the final exam, you can evaluate your level of preparedness and earn the Certification of Competence and Attendance.
Recipients of the Ecommerce Course
Young graduates
interested in pursuing a career as E-Commerce Specialist
Entrepreneurs or aspiring entrepreneurs
Looking to sell products online or start an e-commerce venture
Company employees
want to become an E-Commerce Manager or Specialist
Ecommerce Course
Become an Expert in Online Sales Site Management
ECOMMERCE COURSE CONTENT
Our Ecommerce Course is specifically tailored to support individuals in launching or managing an E-commerce project. With a team of 18 carefully selected and coordinated specialists, we’ve divided the course into 18 training modules. These modules cover everything you need to excel in the world of E-commerce at a professional level.
Here are the 3 primary areas covered in the E-COMMERCE Course:
1. TECHNOLOGIES FOR ECOMMERCE
The course begins with a comprehensive exploration of the various technology options available in the e-commerce sector, focusing on the selection of the optimal software as a technology base.
Our course pays particular attention to the evaluation of various Open Source solutions such as Magento, Prestashop and others. We delve into the installation process and guide you in the use of their main features, with a focus on Magento.
In addition, we delve into topics such as layout, usability and improving the overall user experience. At the end of this phase, you will have the necessary skills to launch your e-commerce site using Magento, the software that we consider to be the ideal solution for creating an online shop quickly and inexpensively, while retaining the flexibility to take advantage of Magento’s wide range of features.
2. ECOMMERCE STRATEGIES AND MANAGEMENT
In this part we delve into the key factors to be considered in order to set up a successful E-commerce, considering both online marketing aspects and business levers such as Delivery policies (goods delivery), Drop Shipment options, the issue of payment methods, Customer care, the importance of Customer retention.
The advantages and disadvantages of e-commerce will be discussed and the lecturer will give the main tips for selling online. We will then introduce the topic of traffic acquisition channels and their impact on conversion into sales.
We will also understand the supporting role that social media can play. In the final part, we will cover the topic of performance monitoring through Web Analytics tools and the perspectives of mobile commerce.
3. TRAFFIC GENERATION AND CONVERSION FOR ECOMMERCE
Having made the right choices of technology (software), knowing how to use the functions and having planned an optimal strategy are only the starting point of a challenge that in time will be played out above all on the ability to acquire qualified traffic for one’s own E-commerce portal and transform it into sales, possibly recurring and even better if generated by positive references from other customers.
For this reason, there are numerous training modules dedicated to the main online sales channels: SEO (1 basic module + 1 advanced module) SEM and display advertising (1 basic module + 1 advanced module), EMAIL MARKETING, inbound marketing and LEAD GENERATION, DIGITAL STRATEGY and media integration.
The ever-increasing incidence of mobile as both a traffic generation and sales tool (mobile commerce) determined the decision to include a specific module on MOBILE MARKETING, just as the growing social media presence of the E-commerce world also required a module such as FACEBOOK MARKETING. Much attention is then paid to tracking tools (analytics), which are indispensable for understanding the return on online investments, consumer preferences, the seasonality of sales, the location of buyers, and the performance of the various traffic acquisition channels. This is why we also provide both a BASIC and an ADVANCED module on WEB ANALYTICS.
Career possibilities for the Ecommerce Course Graduates
The e-commerce master course provides the preparation and certifies the skills required to become an
- ECOMMERCE MANAGER,
- ECOMMERCE SPECIALIST (SEO, SEM, analytics, e-mail marketing),
- ECOMMERCE ENTREPRENEUR,
- ECOMMERCE PROJECT MANAGER.
Digital Strategy: Online & Offline Integration
- Explore the integration of online and offline strategies.
- Gain an understanding of primary online marketing channels.
- Dive into the unique characteristics and differences among these channels, including SEO, email marketing, social media, and mobile platforms.
- Learn how to select the optimal mix of channels for different types of companies and businesses.
- Uncover strategies for integrating these channels effectively.
- Maximize each channel’s contribution throughout the entire cycle, from traffic generation to successful conversions into sales.
- Consider the importance of offline aspects within this comprehensive approach.
WEB ANALYTICS BASIC
- Learn to use software, primarily Google Analytics, for acquiring business intelligence information on audience needs, behavior, tastes, and preferences.
- Data collection and interpretation for implementing web marketing actions.
- Measurement and interpretation of results for refining communication strategy.
SEM & DISPLAY ADVERTISING
- Convert generated site traffic through PPC (Pay Per Click) tools.
- Targeted strategies based on location, demographics, and interests.
- Includes Google Ads and its Keyword and Display Advertising functions.
E-MAIL MARKETING
- Explore technological, communicative, and copywriting techniques for improving the performance of Direct Email Marketing (DEM).
SEO – Search Engine Optimization
- Optimize your presence on search engines to attract users interested in your products and services.
- Adapting to the evolving landscape of SEO.
MOBILE MARKETING
- Utilize smartphones and tablets for integrated marketing strategies.
- Design Mobile Apps, mobile advertising campaigns, SMS marketing, and mobile Couponing.
INBOUND MARKETING & LEAD GENERATION
- Define optimal visitor actions (Funnels) to maximize conversion into customers.
- Attribute the right role to each medium (SEO, SEM, email, social) in the conversion process.
ECOMMERCE STRATEGIES & MANAGEMENT
- Identify critical success factors for online sales projects.
- Analyze Best Practices in online strategy, sales channels, and technological choices.
- Address offline topics like range choices, warehouse management, and customer service.
WEBSITE CREATION & WORDPRESS
- Learn website creation using WordPress, a CMS that doesn’t require programming or design skills.
LOCATION BASED MARKETING
- Leverage location-based marketing technologies to optimize advertising expenditure.
AFFILIATE MARKETING
- Explore principles, intermediaries, and software for creating, managing, and remunerating your online sales force through affiliate marketing.
Ecommerce/Web Advanced modules
ECOMMERCE SOFTWARE & MAGENTO
- Analyze the pros and cons of different E-commerce platform choices.
- Evaluate risks and opportunities, from proprietary solutions to open source CMS software.
- Emphasize the advantages of Open Source solutions, particularly the Magento CMS.
- Create online stores using Magento during the ecommerce master course.
- Learn to use Magento’s main functionalities, from product catalog creation to order and warehouse management.
USER EXPERIENCE
- Learn how to design an effective strategy to enhance user experience on a website.
- Differentiate between UX (User Experience) and UI (User Interface).
- Understand the importance of usability, content strategy, visual design, information architecture, user research, and more for a successful project.
- Explore tools essential for optimizing user experience.
SEM ADVANCED + Programmatic & Real-Time Bidding
- Explore how Programmatic Buying and Real-Time Bidding are transforming the SEM sector.
- Understand the underlying logic of these technologies.
- Investigate the opportunities presented by Retargeting/Remarketing technologies.
- Experiment with tools offered by key industry players.
WEB ANALYTICS ADVANCED
- Learn to effectively integrate data from various sources, including mobile, desktop, and social media, using tools like Google’s Universal Analytics.
- Discover A/B testing and eye-tracking tools for deeper insights into user preferences, habits, and interests.
SEO ADVANCED
- Stay updated with the latest search engine algorithm updates, such as Google Panda, Penguin, and Hummingbird.
- Explore the need for integration between SEO, content marketing, social media, and semantics.
- Introduction to advanced SEO tools.
ECOMMERCE REGULATION
- Explore key considerations when launching an e-commerce site, including topics like the right of withdrawal, privacy, Cookie usage, online contracts, VAT (EU and non-EU), and VIES (Vat Information Exchange System) database registration.
- Differentiate between regulations for Business to Business and Business to Consumer sales.
- Learn about new regulations at the European level governing the e-commerce sector.
Area Social Modules
FACEBOOK ADVERTISING
- Set up advertising campaigns using Facebook’s extensive suite of tools.
- Reach millions of potential customers with precise targeting based on gender, age, location, and interests.
- Explore various Facebook advertising options, including content sponsorship, Offers, and remarketing.
- Analyze campaign results using Facebook Insights.
ON DEMAND LESSONS
Lessons supported by practical tests with homework with video corrections.
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on Business, turnover.
Use of tools and software such as Magento, Prestashop, WordPress, Google tools, Facebook, etc.
Professional lecturers and contributions, for direct learning from digital experts.
Participate in the WORK EXPERIENCE
Choose to add the Work Experience to your Ecommerce Course
Our coaches recommend it because, in addition to the theoretical lessons, you will have the opportunity to access 4 months of real practice where you can measure yourself against operational work.
Real practice – Work Experience
____________________________________________________________
Months of practice
ONLINE participants
application hours
%
extra skills acquired
The Work Experience: The Heart of the Digital-Coach Training
For 4 months, students will immerse themselves in operational practices within one of our 12 diverse Work Experience teams. Under the guidance of seasoned industry professionals, they’ll confront real-world challenges in Digital Marketing and put into practice the knowledge gained during their Certification.
The Wex (Work Experience) is a distinctive opportunity to enhance your practical skills in digital marketing. If your selected training course offers this option, you can choose to engage in one to four work experiences, complementing your educational journey. Explore the array of Digital Coach Work Experience teams!
Certification Process
Successfully pass the final exam with a minimum score of 70/100
Gain the opportunity to take additional certification exams in new digital professions.
Receive a “Certification of Skills” demonstrating the skills acquired and tested through the exam.
Avail of six exam sessions per year for initial certification or reevaluation.
Obtain a “Certification of Proficiency” reflecting your final grade and actual attendance.