Classes start: June 12

E-Commerce Specialist Certification


In the panorama of new digital professions, the E-commerce Specialist stands out for its relevance in the field of online business, particularly in this historical-economic moment. Digital Coach’s E-commerce Specialist Course is the most innovative program professional training field.

You can attend it online or on demand.  


Who is and what does the E-commerce Specialist do


The e-commerce specialist is a professional who studies, designs and implements winning strategies in the field of online sales, which can be products or services.

The e-commerce specialist is a key figure in digital marketing who measures his or her effectiveness against precise objectives set by business strategies and is responsible for realising them.

The e-commerce specialist is a person with several years of experience in e-commerce and must have an all-round knowledge of technical and IT knowledge. He or she can work both in-house and as a freelancer and manage several customers simultaneously.

What skills should the E-commerce Specialist have?

Being a specialist, it is very important that the E-commerce Specialist has both technical and IT know-how, especially related to Digital Marketing.

The E-commerce Specialist must certainly master techniques such as SEO and SEM, Email marketing, Affiliate marketing, Social Media Marketing, Community Management and Social ADV. In addition to all this knowledge of digital marketing tools, it would be best if he or she also possessed the business knowledge of developing a traditional business.

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Certification: what it consists of

The e-commerce specialist course is characterised by its flexibility in terms of attendance. You can choose to attend the e-commerce course online, on demand or mixed.

In your reserved area, which will be open to you for 18 months, you will also find books and other content of interest to you such as e-books in pdf format and audio-video content.

Modalities and Attendance

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220 hours of training

164 hours of live training
divided into 18 training modules + 56 hours of Work Experience + final exam to obtain the Certification in E-Commerce Specialist.


Study when you want

You can choose the attendance mode that suits you best! Follow the lessons in streaming following the diurnal or evening program, or enjoy the video lessons on demand when it is most convenient for you.

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Real practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 4 months of real practice where you can measure yourself against the operational work and put into practice what you have learnt during the course.


Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

You should know that the E-Commerce Specialist Certification gives you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, online streaming
  • On demand.

The course consists of 164 hours of lessons divided into 18 training modules and 1 cycle of exercises to be carried out over a period of approximately 4 months, which allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

E-Commerce Specialist course: who is it aimed at?

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Young university graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their companies.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

If you are passionate about E-commerce, ask for more information to specialise in this area.


Career opportunities

The E-commerce Specialist certification provides the right preparation and skills to successfully perform the following e-commerce professions:

  • Seo Specialist
  • Sem Specialist
  • Web Analytics Specialist
  • E-mail Marketing Specialist
  • Affiliate Marketing Specialist
  • Web Marketing Jr Specialist
  • Web Trafficker
  • E-commerce Enterprenuer


E-Commerce Specialist Certificate Program

All disciplines included in the study plan

Web area modules 


DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

SEM & DISPLAY ADVERTISING convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to be able to clearly improve the performance of this tool.


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.

MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.

WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of any web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.

AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers, but in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

E-commerce/Web Advanced Modules

E-COMMERCE SOFTWARE & MAGENTO: We will analyse the pros and cons of the different ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.

USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.

SEM ADVANCED + Programmatic & real time bidding: We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools to improve our understanding of the preferences, habits, and interests of our potential customers.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

NORMATIVA E-COMMERCE: we will present all the key issues to be considered when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business sales compared to Business to Consumer sales and see the new regulations governing the sector at European level.


E-Commerce Specialist Course participants will be able to:

  • use blogs and social media to support your online business
  • manage the Magento e-commerce platform
  • manage payments, orders, invoicing
  • implement digital marketing actions in B2B and B2C markets
  • develop an effective marketing and Digital Pr strategy
  • apply the key success factors in the e-commerce world in your company

  • get to know your brand better and determine your target market
  • use content management platforms (CMS: Content Management System) such as WordPress to structure your website
  • choose the right marketing levers to use to get the best results from strategic and operational activities (both offline and online)


Which other advantages does the E-commerce Specialist certification offer?

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Orientation interview and entrance test carried out ONLINE


Practical and operational approach far removed from that of traditional universities


Concrete implementation of the activities: you can apply them directly on the job from the day after the lesson


Possibility to participate in a Work Experience session

The E-commerce Specialist Certificate will teach you how to concretely perform activities (which you can then apply directly on the job) that you learnt in class the very next day. Furthermore, unlike most digital marketing courses, the E-commerce Specialist Certification is characterised by a type of practical operational approach that is far removed from that of traditional universities and/or generalist business schools. In particular, the E-commerce Specialist training offers the opportunity to participate in a Work Experience (WEX) session.


Real practice – Work Experience


Months of practice

ONLINE Participants

application hours


extra skills acquired


The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real Digital Marketing cases and test in the field the lessons received during the Certification.

The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

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Young recent graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

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who wish to update themselves on the new digital professions in order to innovate their company.

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who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy



Become a Seo Manager!



Become a Digital Pr Specialist!



Become a Direct Response Copywriter!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!

Exams and certifications released

  • Final exam with grade: passing by minimum score 70/100

  • Subsequent opportunity to also take our other certification exams on the new digital professions

  • “Certification of skills” acquired and tested through the exam

  • 6 sessions per year available to take or repeat the exam

  • Certification of profit (final grade) and actual attendance


Teaching Method



Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.

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Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

What do former students think?

On Google, Facebook and Youtube you will find hundreds of OPINIONS from former students; click on the images below to view them
In all of them you will find their Full Name and direct link to their social profile. You can check their trustworthiness

Digital Marketing is truly an opportunity for everyone, and with the right application, you can learn it from scratch and apply it in a wide variety of sectors. Our students are of all ages and come from different educational and work experiences. Some at their first job, some employed for a long time, all have found a place and direct application in Digital Marketing.


Don’t wait! Ask us now for more information

By filling in this form you will have the opportunity to:

Request information on this and other Digital Coach certifications

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.