Starting date: May 6th

Ecommerce Manager Course

Do you want to dominate the e-commerce sector? The key to success lies in targeted Digital Marketing training and proven practical experience. Digital Coach offers an Ecommerce Manager Course designed to transform you into a high-level professional, combining advanced theory and practical applications.

Our unique program equips you with the most in-demand digital skills, allowing you to immediately apply the knowledge gained. Complete the course with a rich portfolio and an industry-recognized certification in ecommerce, demonstrating your readiness to lead successful projects.

The age of digitalization has arrived, ushering in a swift expansion of e-commerce, poised for exponential advancement. Seize the chance to lead in this vibrant domain. Through Digital Coach, you’ll glean insights from top industry experts, equipping yourself with the necessary tools and tactics to thrive as an Ecommerce Manager.

Are you in search of an Ecommerce Management Course that not only educates you theoretically but also fully immerses you in the digital world? Digital Coach offers a unique educational experience, accessible live online from anywhere in the world. For those looking for flexibility, we also provide an on-demand mode, allowing you to study at your own pace.

Our course is distinguished by the exclusive opportunity to participate in 3 real internships in the field of Digital Marketing, an essential launchpad for those aspiring to become a successful Ecommerce Manager. This practical experience, guaranteed to all participants, will enable you to apply the knowledge gained and enrich your professional portfolio.

Opt for the flexibility you need with our Ecommerce Manager Course, offered in both daytime and evening sessions to seamlessly align with your schedule.

Who is the Ecommerce Manager?

An Ecommerce Manager is a professional who creates, manages and coordinates the activities of an ecommerce project of the company that sells its products or services online.

Job Description

The Ecommerce Manager is the key figure in online business. This skilled professional orchestrates the operations of e-commerce sites, web stores, and social commerce platforms, ensuring their seamless functioning and optimal performance.

The digital marketing professional not only defines the sales strategies of an online store but is also responsible for achieving sales targets. They possess various and multiple digital skills that enable online sales management.

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Digital Strategy

The Ecommerce Manager must have the transversal knowledge of digital marketing to be able to define strategies in the area of online sales.

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The Ecommerce Manager must be able to interact on a technical operational level with specialists such as Web Master, SEO, SEM, Social Media Specialist, Digital PR, and many more.

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In addition to their managerial duties, Ecommerce Managers oversee the performance of their coordinated team, assessing the efficacy of strategies and fine-tuning implementations as needed. They track team progress, ensuring adherence to timelines and the timely completion of tasks.

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The Ecommerce Manager must be able to understand and consider the work of different digital marketing professionals and techniques.

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The Ecommerce Manager must supervise and co-ordinate collaborators from different areas and external providers used (agencies, software houses, media centers).

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The Ecommerce Manager works on several projects simultaneously and in most cases they delegate operational management to other managers, to be able to focus on the start-up of new projects.


By Mail, Phone, Skype

Download the full LIST

What are Ecommerce recruiters looking for?

In the fast-paced world of e-commerce, recruiters seek candidates with both theoretical knowledge and solid practical experience. To excel as an Ecommerce Manager, hands-on experience in at least three key areas of expertise is crucial. Practical learning, or “learning by doing”, is acknowledged as the most effective way to hone skills.

When it comes to assessing a candidate’s qualifications, recruiters in the digital sector prioritize substance over form and they:

–  look beyond mere “Certificates of Attendance”, often issued by training institutes that are not specialized in digital or, worse, by online courses that do not guarantee actual participation;

–  place great importance on “Certificates of Competence”, which are only obtained by passing exams. This approach ensures the selection of truly qualified and high-profile professionals, ready to make a difference in the e-commerce sector.


Recruiters are well aware of the vocational training schools that excel in digital marketing. Their evaluation focuses on the specialization offered and the integrity of the exams administered. It is the rigorous pre-certification selection that distinguishes true professionals in the field of Digital Marketing, ensuring that only the most deserving and prepared candidates earn the title of Digital Marketing Manager.


They don’t just take your word for it; recruiters require concrete evidence of the claimed skills. It’s common for them to request viewing an online portfolio of previous work, including company websites, special projects, and digital marketing campaigns executed. This approach allows them to assess the candidate’s actual digital skills, based on tangible and verifiable results.


In the digital sector, credibility is earned by showing what you can do, not just talking about it. Recruiters only give weight to demonstrable skills and results. In a world where every project leaves an online footprint, the ability to present a solid and diverse portfolio is crucial. It’s the quality and effectiveness of completed projects that make the difference, offering a living testimony of your abilities in digital marketing.

ecommerce manager skills

How to become an
Ecommerce Manager?

What does it take to become an e-commerce manager?

1) Innovative training in Ecommerce | Online Store Management.

2) Previous work experience in the e-commerce area, perhaps as an Ecommerce Specialist.

3) Evidence: Certifications & Portfolio Projects that make you credible as a candidate in the skills and work experience you claim.

Certifications from reputable professional schools, along with a verifiable portfolio of completed projects and activities, are essential for establishing a strong market position.

Method and Attendance of the Ecommerce Manager Course

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Training Hours

276 hours of live training divided into 18 training modules + 42 sessions (each of 4 hours) of coordination for Work Experience activities + final exam to obtain the E-commerce Manager Certification.

Flexible Study Options 

You have the flexibility to select the attendance format that aligns with your preferences! Attend in-person sessions, stream the lessons during either the day or evening schedule, or opt for on-demand video lessons for maximum convenience at your preferred time.

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Real Practice

In addition to theoretical teaching, you can gain practical experience through our Work Experience program. This entails 12 months of  real work experience, (Job Rotations every 4 months for 3 cycles in different areas).  Here, you’ll apply and refine your skills, bridging the gap between theory and practice acquired during the course.

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Assessment and Certification

Upon completion of a comprehensive final examination, you’ll have the opportunity to evaluate your preparedness and receive the Certification of Competence and Attendance.

The Ecommerce Manager Course offers you the opportunity to choose how and when you attend. This allows you to study under the best possible conditions according to your personal needs.

The course consists of 276 hours of lessons divided into 18 training modules and cycles of exercises (to be carried out over approximately 4 months each) that allow the lessons learned to be put into practice in real work cases.

At the end of the course, there is a final examination that allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Pre-enrolment orientation/suitability interview + Placement Service (see our Digital Jobs Portal) to facilitate the search for digital job offers.

Study, practice, work. All simultaneously. Access to reserved student area with teaching materials, tests, and exams taken. Possibility of retrieving lessons missed in On-Demand mode.

3 WORK EXPERIENCE: 3 cycles of 4 months online live to increase your work experience – method ®Digital Coach – Learning by Doing.

Real Practice – Work Experience


 1 year of practical experience





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The hallmark of the Digital-Coach training is the Work Experience

Over the course of 4 months, participants immerse themselves in hands-on learning within one of our 12 specialized WEX teams, led by experienced digital professionals. This hands-on approach allows them to tackle real-world challenges in digital marketing, applying the knowledge gained during the certification journey.

The WEX phase offers an unparalleled chance to hone your practical skills in digital marketing. Depending on the selected training module, you can undertake between one and four work experiences to enrich your educational journey. Explore all the teams under the Digital Coach WEX umbrella!

Who the Work Experience is aimed at:

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Young recent graduates

Keen on diving deep into the most sought-after digital roles, fortified by a reputable certification.

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Looking to familiarize themselves with emerging digital roles to infuse innovation into their enterprises.

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Aiming to narrow down their expertise in the digital domain and envisioning a web-centric future.

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Seeking to integrate web and social media expertise into their professional toolkit.

Discover the other Work Experience TEAMS:


WEX content marketing

Become a Content Marketing Manager!


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Become a Social Media Specialist!


e-commerce specialist wex icon

Become a Direct Response Copywriter!


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Become a Visual & UX Specialist!


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Become a Seo Copy


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Become a Social Advertising Specialist!


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Become an Inbound Marketing Specialist!


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Become a Seo Manager!


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Become a Marketing Automation expert!



Become a Web Analytics Specialist!


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Become a Digital Pr Specialist!


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Become a Video Marketing Specialist!




Ask for more information to understand how the

Work Experience works

Find out more about YOUR TEAMHow much does the WORX EXPERIENCE cost

Ecommerce Manager Course Program

Web Area Modules


DIGITAL STRATEGY online & offline integration: we will examine the primary online marketing channels, covering SEO, email marketing, social media, and mobile platforms. We will delve into the criteria guiding the selection of the most suitable mix for various company types and industries. Furthermore, we will explore strategies for integrating channels to optimize their contribution throughout the traffic generation and conversion phases, taking into account offline factors as well.

SEM & DISPLAY ADVERTISING converts the traffic generated on your site: plays a pivotal role in converting the traffic directed to your website. This module focuses on leveraging diverse PPC (Pay Per Click) tools to execute precise strategies based on factors such as location, days, and times, as well as user interests, age, and gender. Key platforms covered include Google Ads, with emphasis on its Keyword and Display Advertising (banner) functionalities.
SEO (Search Engine Optimization): strategies aimed at boosting your presence on search engines, attracting organic traffic from users genuinely interested in your products or services. With its deep roots and continual evolution, SEO remains the cornerstone of digital marketing, offering a holistic approach to enhancing online visibility.

INBOUND MARKETING & LEAD GENERATION: with this evolving field, we’ll outline the best sequence of steps (Funnels) for your website visitors to ensure the highest probability of them becoming customers. We will delve into the notions of leads, opt-ins, and determine the appropriate role of each channel (SEO, SEM, email, social…) at the correct stage of the conversion journey.


WEBSITE DEVELOPMENT & WORDPRESS: every digital marketing initiative begins and concludes with the website, making it a fluid tool that requires daily enhancements and updates. In this segment, we’ll guide you on constructing it using WordPress, the CMS designed for effortless website creation and management, eliminating the necessity for coding or design expertise.


AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn its principles, intermediaries and software to create, manage and remunerate one’s own online sales force, as well as to generate remunerative traffic in proposing third party products and services on one’s own sites and web pages.


WEB ANALYTICS BASIC: this module focuses on mastering software tools, particularly Google Analytics, which are essential for gathering valuable business intelligence regarding audience needs, behaviors, and preferences. You’ll learn how to collect and interpret data to inform subsequent web marketing strategies. The efficacy of these actions will be measured and reinterpreted, driving iterative adjustments in communication strategy. Additional tools covered include A/B testing tools, heat maps, webmaster tools, and more.

E-MAIL MARKETING: despite being a traditional approach, Direct Email Marketing (DEM) remains a potent tool for prompting actions that frequently result in online sales. This module will explore various technological, communicative, and copywriting strategies aimed at enhancing the effectiveness of this tool.
MOBILE MARKETING: in this module, we’ll explore the opportunities presented by smartphones and tablets for reaching your target audience and developing cohesive strategies across multiple platforms. We’ll delve into the intricacies of mobile app design, crafting mobile advertising campaigns, leveraging SMS marketing, and implementing mobile couponing tactics, all while considering the fast-paced nature of user content consumption.

E-COMMERCE STRATEGIES & MANAGEMENT: within this sector, we will delineate the crucial components necessary for a thriving online sales endeavor, analyzing the most effective methods linked with each element. Our exploration will encompass a range of aspects, spanning online retail platforms and technological selections. Furthermore, we will probe into offline factors such as product variety, warehouse supervision (incorporating Drop Shipment), customer support, and structural organization.


GEO-TARGETED MARKETING: advancements in technology coupled with the prevalent adoption of mobile platforms have given marketers the ability to customize their approaches according to the geographical locations of their intended audience. This capability facilitates precise interactions at opportune moments and places, thereby maximizing the returns on advertising expenditure. This segment will investigate the methodologies, resources, and skills required to execute these targeted methodologies proficiently, thereby capturing prospective customers effectively through geolocation strategies.

FACEBOOK ADVERTISING: this section centers on crafting advertising initiatives leveraging the complete suite of resources offered by Facebook. These resources facilitate meticulous targeting of vast audiences based on criteria like gender, age, location, and interests. Our discussion will encompass diverse facets, encompassing Facebook Ads, sponsored posts, exclusive promotions, Facebook remarketing, and evaluation of outcomes through Facebook Insights.

Advanced E-commerce/Web Modules

E-COMMERCE SOLUTIONS & MAGENTO: we will dive into the advantages and drawbacks of various e-commerce platform options, weighing the risks and potential of each from proprietary systems to selecting a Content Management System (CMS). We will discuss our inclination towards Open Source solutions, especially the Magento CMS. By utilizing Magento, we will construct online shops and guide you through its primary features: from setting up a product catalog and enhancing product details to mastering marketing & sales, and managing orders and inventory.
SEM EVOLUTION + Programmatic & RTB: we will delve into how emerging technologies like Programmatic Buying and Real Time Bidding (RTB) are reshaping the SEM landscape. We’ll grasp the principles underpinning these technologies and explore the potential of Retargeting/Remarketing strategies. Additionally, we will experiment with tools provided by leading industry figures, such as DSPs.
ADVANCED SEO STRATEGIES: we will explore recent transformations in search engine algorithms (such as Google’s Panda, Penguin, and Hummingbird) that are essential for SEO experts. We’ll shed light on the increasingly interconnection between SEO, content marketing, social media, and semantic analysis for achieving optimal results. Furthermore, we’ll highlight a range of sophisticated tools.
USER EXPERIENCE: this module will equip you with the skills to craft intangible designs and develop a robust strategy to enhance user experiences comprehensively on websites. You’ll discern the disparity between User Experience (UX) and User Interface (UI) because, for a website to genuinely serve its visitors, aesthetics alone aren’t sufficient; the interface alone doesn’t solve the puzzle. We’ll elucidate what constitutes a user experience, elucidating crucial elements for project success: website usability, content strategy, visual design, information architecture, user research, interactive graphics, and more. Additionally, we’ll explore essential tools indispensable for maximizing user experience effectiveness.

WEB ANALYTICS ADVANCED: as the wealth of data in the digital marketing realm continues to expand, proficiency in utilizing tools for seamless integration becomes imperative, such as Google’s Universal Analytics. This module will focus on integrating data from mobile and desktop sources with insights gleaned from social media and social analytics platforms. Moreover, we will explore and utilize A/B testing and eye-tracking tools to enhance our comprehension of the preferences, behaviors, and interests of our prospective customers.


ECOMMERCE REGULATIONS: this module will cover essential considerations for launching an e-commerce website, including regulations concerning consumer rights, privacy policies, Cookie usage, online contracts, and VAT regulations both within the EU and internationally. We’ll explore the intricacies of B2B sales versus Business to Consumer transactions, along with recent European-level regulatory updates impacting the sector.


  • Final exam with grade: passing by minimum score 70/100
  • Following completion of this course, you’ll have the opportunity to pursue additional certification exams in various digital professions
  • With six sessions available per year, you can choose to take or retake exams as needed to further enhance your qualifications
  • Certification of profit (final grade)
ecommerce manager course certification

Lessons complemented by hands-on exercises with real-time feedback + assignments accompanied by video evaluations.

Strategies and best practices easily implemented within organizational settings.

Engage with instructors in specialized discussion groups.



A pragmatic approach emphasizing business outcomes and revenue generation.

Utilization of platforms and software solutions, such as the Google suite, Facebook, WordPress, and various other applications.

Learn directly from industry professionals, gaining insights from digital specialists.

Ecommerce is growing rapidly!


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