Classes start: 4th of March

Ecommerce Manager Course

What does it take to pursue a career as an Ecommerce Manager?
It is essential to have specific, up-to-date training in Digital Marketing and proven, demonstrable experience in the field.

It is precisely for this reason that Digital Coach has developed a highly qualifying training offer, supported by a practical-operational activity, which will enable you to immediately apply what you learn from the lessons, to have a portfolio of work and a recognised certification in the e-commerce field.

We are in a particularly favourable historical context for the e-commerce sector, which will grow strongly in the years to come. Inform yourself and be guided by those who train new successful Ecommerce Managers.

If you’re looking for an E-commerce Management Course, Digital Coach offers a training path that you can follow live online from all over the world (or if you prefer, you can attend it on demand whenever you want), which is completed by the incredible opportunity (guaranteed) to complete 3 real internships in various areas of Digital Marketing, indispensable for starting out as an E-commerce Manager. The Course can be attended in both daytime and evening editions.

Who is the Ecommerce Manager?

An E-Commerce Manager is a professional who creates, manages and coordinates the activities of an ecommerce project of the company that sells its products or services online.

Job Description

The E-commerce Manager is the key figure in online business.
The E-commerce Manager is the professional figure behind every e-commerce site, web store or social commerce platform.

He is a digital marketing professional who not only defines the sales strategies of an online store, but is also responsible for achieving sales targets. He possesses various and multiple digital skills that enable the management of online sales.

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Digital Strategy

The E-commerce Manager must have the transversal knowledge of digital marketing to be able to define strategies in the area of online sales.

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The E-commerce Manager must be able to interact on a technical operational level with specialists such as Web Master, SEO, SEM, Social Media specialist, Digital PR and many more.

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The E-commerce Manager also monitors the results of the team he or she coordinates, measuring the effectiveness of the strategy and adjusting the programming. He checks that the team is progressing on schedule and ensures that deadlines are met.

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The E-commerce Manager must be able to understand and consider the work of different digital marketing professionals and techniques.

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The E-commerce Manager must supervise and co-ordinate collaborators from different areas and external providers used (agencies, software houses, media centers).

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The E-commerce Manager works on several projects at the same time and in most cases with a term of office after which he or she delegates operational management to other managers, in order to be able to focus on the start-up of new projects.


By Mail, Phone, Skype

Download the full LIST

What are Ecommerce recruiters looking for?

A good candidate for an E-commerce Manager position is expected to have had work experience in at least 3 of the main sub-areas he or she will have to coordinate. In fact, experience in the field is the most powerful tool for LEARNING BY DOING.

Recruiters specialised in Digital:

do not give weight to trivial ‘Attendance Certificates’ from courses of training organisations not specialised in digital or perhaps from online courses not even really attended

– they prefer ‘skills certificates’ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people.


the few professional training schools that are highly specialised in digital marketing, and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers


the same to show him/her online pages of companies, projects and activities carried out by him/her in the past, in order to assess his/her real digital skills and competences, demonstrable through projects that really exist and can be demonstrated online


only to what you are able to prove you have done and not so much to what you say you know how to do. Because in the digital world, everything is online and therefore really demonstrable through completed projects or activities.

e-commerce manager skills

How to become an
Ecommerce Manager?

What does it take to become an Ecommerce Manager?

1) Innovative training in E-Commerce I Online Store Management.

2) Previous work experience in the e-commerce area, perhaps as an E-commerce Specialist.

3) Evidence: Certifications & Portfolio Projects that make you credible as a candidate in the skills and work experience you claim. Certifications from recognised professional schools that are well positioned in the market, a portfolio of projects and activities carried out that is verifiable.

Mode and Attendance of the Ecommerce Manager Course

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276 hours of training

276 hours of live training divided into 18 training modules + 42 sessions (each of 4 hours) of coordination for Work Experience activities + final exam to obtain the E-commerce Manager Certification.


Study when you want

You can choose the attendance mode that suits you best! You can come to the classroom or stream the lessons following the diurnal or evening program, or enjoy the on-demand video lessons when it is most convenient for you.

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Real Practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 12 months of real work experience (Job Rotations every 4 months for 3 cycles in different areas) where you can measure yourself with operational work and put into practice what you have learnt during the course.

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Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The Ecommerce Manager Course offers you the opportunity to choose how and when you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The course consists of 276 hours of lessons divided into 18 training modules and cycles of exercises (to be carried out over a period of approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Pre-enrolment orientation/suitability interview + Placement Service (see our Digital Jobs portal) to facilitate the search for digital job offers.

Study, practice, work. All in CONTEMPORARY. Access to reserved student area with teaching materials, tests and exams taken. Possibility of retrieving lessons missed in On Demand mode

3 WORK EXPERIENCE: 3 cycles of 4 months online live to increase your work experience – method ®Digital Coach – Learning by Doing.

Real Practice – Work Experience







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The Digital-Coach Training Journey is highlighted by its Work Experience component.

Spanning 4 months of hands-on practice within one of the 12 distinct WEX teams, students are mentored by seasoned professionals in the digital realm. This allows them to engage with Digital Marketing scenarios and apply the knowledge gained during their Certification process.

The WEX phase offers an unparalleled chance to hone your practical skills in digital marketing. Depending on the selected training module, you can undertake between one and four work experiences to enrich your educational journey. Explore all the teams under the Digital Coach WEX umbrella!

Who the Work Experience is aimed at:

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Young recent graduates

Keen on diving deep into the most sought-after digital roles, fortified by a reputable certification.

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Looking to familiarize themselves with emerging digital roles to infuse innovation into their enterprises.

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Aiming to narrow down their expertise in the digital domain and envisioning a web-centric future.

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Seeking to integrate web and social media expertise into their professional toolkit.

Discover the other Work Experience TEAMS:


WEX content marketing

Become a Content Marketing Manager!


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Become a Social Media Specialist!


e-commerce specialist wex icon

Become a Direct Response Copywriter!


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Become a Visual & UX Specialist!


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Become a Seo Copy


social ads wex icon

Become a Social Advertising Specialist!


inbound marketing wex

Become an Inbound Marketing Specialist!


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Become a Seo Manager!


marketing automation wex icon

Become a Marketing Automation expert!



Become a Web Analytics Specialist!


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Become a Digital Pr Specialist!


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Become a Video Marketing Specialist!




Ask for more information to understand how the

Work Experience works

Find out more about YOUR TEAMHow much does the WORX EXPERIENCE cost

E-Commerce Manager Course Program

Web area modules


DIGITAL STRATEGY online & offline integration: overview of all major online marketing channels. From SEO to email marketing, through social media to mobile, we will look at what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.


SEM & DISPLAY ADVERTISING convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and sex of the user. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


SEO (Search Engine Optimization):Initiatives designed to enhance your visibility on search engines, driving user traffic with a genuine interest in your offerings. Historically rooted, SEO has witnessed transformative shifts over the years and stands today as the most comprehensive discipline in the digital marketing spectrum. 


INBOUND MARKETING & LEAD GENERATION: With this evolving field, we’ll outline the best sequence of steps (Funnels) for your website visitors to ensure the highest probability of them becoming customers. We’ll delve into the notions of leads, opt-ins, and determine the appropriate role of each channel (SEO, SEM, email, social…) at the correct stage of the conversion journey.

WEBSITE DEVELOPMENT & WORDPRESS: Every digital marketing initiative begins and concludes with the website, making it a fluid tool that requires daily enhancements and updates. In this segment, we’ll guide you on constructing it using WordPress, the CMS designed for effortless website creation and management, eliminating the necessity for coding or design expertise.

AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn its principles, intermediaries and software to create, manage and remunerate one’s own online sales force, as well as to generate remunerative traffic in proposing third party products and services on one’s own sites and web pages.


WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to improve the performance of this tool.


MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile couponing, taking into account the high speed at which users use content.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online sales channels, technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


GEO-TARGETED MARKETING: Advancements in technology and the rise of mobile platforms now empower us to execute marketing strategies based on our potential customers’ geographical positioning. This ensures we engage them precisely when and where it’s most impactful, optimizing our ad expenditures. In this section, we’ll explore the methods and tools for achieving this and the techniques to capture potential clients through geolocation.


FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

Advanced E-commerce/Web Modules

E-COMMERCE SOLUTIONS & MAGENTO: We’ll dive into the advantages and drawbacks of various e-commerce platform options, weighing the risks and potential of each—from proprietary systems to selecting a Content Management System (CMS). We’ll discuss our inclination towards Open Source solutions, especially the Magento CMS. By utilizing Magento, we’ll construct online shops and guide you through its primary features: from setting up a product catalog and enhancing product details to mastering marketing & sales, and managing orders and inventory.

SEM EVOLUTION + Programmatic & RTB: We’ll delve into how emerging technologies like Programmatic Buying and Real Time Bidding (RTB) are reshaping the SEM landscape. We’ll grasp the principles underpinning these technologies and explore the potential of Retargeting/Remarketing strategies. Additionally, we’ll experiment with tools provided by leading industry figures, such as DSPs.

ADVANCED SEO STRATEGIES: We’ll introduce the most recent shifts in search engine algorithms (like Google’s Panda, Penguin, and Hummingbird) that have pivotal implications for SEO experts. Specifically, we’ll highlight the growing interplay between SEO, content marketing, social media, and semantics for achieving desired outcomes. Plus, we’ll showcase some sophisticated tools.

USER EXPERIENCE: You will learn how to design immaterial design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for maximum effectiveness of the user experience.


WEB ANALYTICS ADVANCED: The ever increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.


E-COMMERCE REGULATIONS: we will present all the key issues to consider when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for B2B sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.


  • Final exam with grade: passing by minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • 6 sessions per year available to take or retake the exam

  • Certification-of-profit (final grade) 

Ecommerce Manager Course



Lessons complemented by hands-on exercises with real-time feedback + assignments accompanied by video evaluations.

Tactics and best practices ready for immediate implementation within businesses.

Engage with instructors in specialized discussion groups.


A pragmatic approach emphasizing business outcomes and revenue generation.

Utilization of tools and applications like Google suite, Facebook, WordPress, and more.

Learn directly from industry professionals, gaining insights from digital specialists.

Ecommerce is growing rapidly.


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