Classes start: 2 of October

Ecommerce Manager Course

What does it take to pursue a career as an Ecommerce Manager?
It is essential to have specific, up-to-date training in Digital Marketing and proven, demonstrable experience in the field.

It is precisely for this reason that Digital Coach has developed a highly qualifying training offer, supported by a practical-operational activity, which will enable you to immediately apply what you learn from the lessons, to have a portfolio of work and a recognised certification in the e-commerce field.

We are in a particularly favourable historical context for the e-commerce sector, which will grow strongly in the years to come. Inform yourself and be guided by those who train new successful Ecommerce Managers.

If you’re looking for an E-commerce Manager Course or a Master in E-commerce Management, Digital Coach offers a training path that you can follow live online from all over the world (or if you prefer, you can attend it on demand whenever you want), which is completed by the incredible opportunity (guaranteed) to complete 3 real internships in various areas of Digital Marketing, indispensable for starting out as an E-commerce Manager. The Master can be attended in both daytime and evening editions.

Who is the Ecommerce Manager?

An E-Commerce Manager is a professional who creates, manages and coordinates the activities of an ecommerce project of the company that sells its products or services online.

Job Description

The E-commerce Manager is the key figure in online business.
The E-commerce Manager is the professional figure behind every e-commerce site, web store or social commerce platform.

He is a digital marketing professional who not only defines the sales strategies of an online store, but is also responsible for achieving sales targets. He possesses various and multiple digital skills that enable the management of online sales.


Digital Strategy

The E-commerce Manager must have the transversal knowledge of digital marketing to be able to define strategies in the area of online sales.



The E-commerce Manager must be able to interact on a technical operational level with specialists such as Web Master, SEO, SEM, Social Media specialist, Digital PR and many more.

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The E-commerce Manager also monitors the results of the team he or she coordinates, measuring the effectiveness of the strategy and adjusting the programming. He checks that the team is progressing on schedule and ensures that deadlines are met.

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The E-commerce Manager must be able to understand and consider the work of different digital marketing professionals and techniques.

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The E-commerce Manager must supervise and co-ordinate collaborators from different areas and external providers used (agencies, software houses, media centres).



The E-commerce Manager works on several projects at the same time and in most cases with a term of office after which he or she delegates operational management to other managers, in order to be able to focus on the start-up of new projects.


By Mail, Phone, Skype

Download the full LIST

What are Ecommerce recruiters looking for?

A good candidate for an E-commerce Manager position is expected to have had work experience in at least 3 of the main sub-areas he or she will have to coordinate. In fact, experience in the field is the most powerful tool for LEARNING BY DOING.

Recruiters specialised in Digital:

do not give weight to trivial ‘Attendance Certificates’ from courses of training organisations not specialised in digital or perhaps from online courses not even really attended

– they prefer ‘skills certificates’ obtained only after passing an exam. For the search and selection of truly qualified and high-profile people.


the few professional training schools that are highly specialised in digital marketing, and their opinion of them is based on the specialisation and seriousness of the exams they hold before certifying aspiring Digital Marketing Managers


the same to show him/her online pages of companies, projects and activities carried out by him/her in the past, in order to assess his/her real digital skills and competences, demonstrable through projects that really exist and can be demonstrated online


only to what you are able to prove you have done and not so much to what you say you know how to do. Because in the digital world, everything is online and therefore really demonstrable through completed projects or activities.

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How to become an
Ecommerce Manager?

What does it take to become an Ecommerce Manager?

1) Innovative training in E-Commerce I Online Store Management.

2) Previous work experience in the e-commerce area, perhaps as an E-commerce Specialist.

3) Evidence: Certifications & Portfolio Projects that make you credible as a candidate in the skills and work experience you claim. Certifications from recognised professional schools that are well positioned in the market, a portfolio of projects and activities carried out that is verifiable.

Mode and Attendance of the Ecommerce Manager Course


276 hours of training

276 hours of live training divided into 18 training modules + 42 sessions (each of 4 hours) of coordination for Work Experience activities + final exam to obtain the E-commerce Manager Certification.


Study when you want

You can choose the attendance mode that suits you best! You can come to the classroom or stream the lessons following the diurnal or evening programme, or enjoy the ondemand video lessons when it is most convenient for you.


Real Practice

In addition to the theoretical lessons, you will have the opportunity to access our Work Experience, i.e. 12 months of real work experience (Job Rotations every 4 months for 3 cycles in different areas) where you can measure yourself with operational work and put into practice what you have learnt during the course.


Examination and Certification

By taking a final exam you will be able to test your level of preparation and obtain the Certification of Competence and Attendance.

The Ecommerce Manager Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.

The mode of attendance can be:

  • Live, in streaming
  • On demand

The course consists of 276 hours of lessons divided into 18 training modules and cycles of exercises (to be carried out over a period of approximately 4 months each) that allow the lessons learnt to be put into practice on real work cases.

At the end of the course there is a final examination that allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.

Innovative training with an international slant – ® Digital Coach – Digital Education from USA “Learning by Doing” method Attendance can be in the Milan classroom, live online or on demand.

Pre-enrolment orientation/suitability interview + Placement Service (see our Digital Jobs portal) to facilitate the search for digital job offers.

Study, practice, work. All in CONTEMPORARY. Access to reserved student area with teaching materials, tests and exams taken. Possibility of retrieving lessons missed in On Demand mode

3 WORK EXPERIENCE: 3 cycles of 4 months online live to increase your work experience – method ®Digital Coach – Learning by Doing.

Real Practice – Work Experience







work experience

The Work Experience is the flagship of the Digital-Coach training experience.

4 months of operational practice in one of the 12 teams of the different WEX, under the supervision of established professionals in the sector, will offer the student the opportunity to measure himself with real cases of Digital Marketing and test in the field the lessons received during the Certification.

The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!

Who the Work Experience is aimed at:

Young recent graduates

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.



who wish to update themselves on new digital professions in order to innovate their company.


who want to specialise in digital and focus on the web for their future.

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who wish to acquire web and social skills to use in the performance of their duties.

Discover the other Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Social Media Specialist!



Become a Direct Response Copywriter!



Become a Visual & UX Specialist!



Become a Seo Copy



Become a Social Advertising Specialist!



Become an Inbound Marketing Specialist!



Become a Seo Manager!



Become a Marketing Automation expert!



Become a Web Analytics Specialist!



Become a Digital Pr Specialist!



Become a Video Marketing Specialist!




Ask for more information to understand how the

Work Experience works

Find out more about YOUR TEAMHow much does the WORX EXPERIENCE cost

E-Commerce Manager Course Program

Web area modules


DIGITAL STRATEGY online & offline integration: overview of all major online marketing channels. From SEO to email marketing, through social media to mobile, we will look at what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.


SEM & DISPLAY ADVERTISING convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and sex of the user. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.


SEO (Search Engine Optimization): activities aimed at optimising your presence on search engines in order to generate traffic of users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.


INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand the concept of lead, optin and how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process. 


WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.


AFFILIATE MARKETING: the new business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn its principles, intermediaries and software to create, manage and remunerate one’s own online sales force, as well as to generate remunerative traffic in proposing third party products and services on one’s own sites and web pages.


WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.


E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting tricks to improve the performance of this tool.


MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile couponing, taking into account the high speed at which users use content.


E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online sales channels, technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.


LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising spend. We will discover in this module the ways and software to do this and how to intercept potential customers with geolocation.


FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.

E-commerce/Web Advanced modules


E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the various possible ways of choosing your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of a Content Management System software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functions: from product catalogue creation to product card enrichment, from marketing & sales to order and warehouse management.


SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available (such as DSPs) by the main players in the sector.


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.


USER EXPERIENCE: You will learn how to design immaterial design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, as well as the tools that are indispensable for maximum effectiveness of the user experience.


WEB ANALYTICS ADVANCED: The ever increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.


E-COMMERCE REGULATIONS: we will present all the key issues to consider when opening an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for B2B sales compared to Business to Consumer sales and we will see the new regulations governing the sector at European level.


  • Final exam with grade: passing by minimum score 70/100

  • Subsequent possibility to also take our other certification exams on digital professions

  • 6 sessions per year available to take or retake the exam

  • Certification-of-profit (final grade) 

Certification Ecommerce Program
Certification skills Ecommerce Program



Lessons supported by practical tests with live corrections + homework with video corrections

Strategy and best practice immediately applicable in the company.

Questions and interaction with lecturers during the live lecture and after the lecture in dedicated groups.



Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, Facebook, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital experts.

Ecommerce is growing rapidly.


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Request more information

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.