ADMISSIONS DEADLINE: 29 of September
Classes start: 2 of October
Discover the How to Start an E-Commerce Business Course
How to Start an E-Commerce Business Course is a programme that combines Coaching, Training, Orientation and OTHER services (networking events, job advertisements). Specifically, Digital Coach includes in the programme
- 164 hours of live training courses, held by industry professionals;
- 10 hours of coaching to help you create the foundations of your e-commerce project;
- Possibility (optional) to take part in the Work Experience, i.e. 4 months of real practice where you can measure yourself against operational work;
- Career Days with leading digital companies
- Placement services on our job portal
- Financing with Deutsche Bank
If you need more information, Digital Coach offers free of charge the opportunity to participate in the online orientation webinar “Digital Jobs: Discover the New Digital Professions“. During this online appointment, you will discover all the opportunities of the digital world and, if you wish, you can make an appointment for a one-hour one-to-one coaching session with one of our Digital Career Consultants. Together with him and through a specific analysis of your professional profile, you will understand what your next job in the digital world could be.
Mode and Attendance
164 hours of training
164 hours of live training divided into 18 training modules + final exam to obtain the Certification.
Study when you want
You can choose the attendance mode that suits you best! You can follow the lessons in streaming or use the on-demand video lessons when it is most convenient for you.
Our Digital Coaches will provide their unique expertise in 10 hours of coaching to help you build the foundations of your e-commerce project.
Examination and Certification
By taking a final exam, you will be able to test your level of preparation and obtain Competence and Attendance Certification.
You should know that the How to Start an E-Commerce Business Course offers you the opportunity to choose how, when and in which mode you attend. This gives you the opportunity to study under the best possible conditions according to your personal needs.
The mode of attendance can be:
- Live, streaming;
- On demand
The course consists of 164 hours of lessons divided into 18 training modules.
At the end of the course there is a final exam which, if passed with a score of at least 70 points out of 100, allows certification to be issued confirming the skills acquired during the course. In addition to the certification of competence, a certificate is also issued showing the % of actual attendance and the exam pass mark.
What other advantages does the E-Commerce Programme offer?
Concrete implementation of activities (which you can then apply directly on the job) learnt in class from the very next day.
The Certification has a work approach that is far removed from that of traditional universities and/or generalist business schools.
With this programme you have the choice of participating in the Work Experience. Although optional, WEX is recommended because its operational focus sets us apart from other digital marketing courses.
Real practice – Work Experience
Months of practice
extra skills acquired
The Work Experience is the flagship of the Digital-Coach training experience.
4 months of operational practice in one of the 12 teams of the different WEXs, under the supervision of established professionals in the sector, will give the student the opportunity to measure themselves against real Digital Marketing cases and test the lessons learnt during the Certification in the field.
The WEX experience is a unique opportunity to enhance your operational skills in digital marketing. If your chosen training course provides for it, you can follow one to four work experiences to supplement your study path. Discover all the Digital Coach wex teams!
Web area modules
DIGITAL STRATEGY: online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.
WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.
SEM & DISPLAY ADVERTISING converting the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.
-E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.
SEO: Search Engine Optimisation: activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of web marketing disciplines.
MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.
INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.
-E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.
WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every web marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.
LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.
AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.
E-commerce/Web Advanced modules
E-COMMERCE SOFTWARE & MAGENTO: we will analyse the pros and cons of the different ways to choose your E-commerce platform, evaluating the risks and opportunities of each, from the use of proprietary solutions to the choice of open source CMS (Content Management System) software. We will show why we favour the choice of Open Source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main functionalities: from product catalogue creation to product card enrichment, from marketing & sales functionalities to order and warehouse management.
USER EXPERIENCE: You will learn how to design the intangible, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to users visiting a site, graphics are not enough: the interface is not the solution. We will explain what the user experience is, which elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the tools that are indispensable for the maximum effectiveness of the user experience.
SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools made available by the main players in the sector.
WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.
SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.
Social Media Modules
FACEBOOK ADVERTISING: we will set up advertising campaigns with all the tools Facebook makes available to reach millions of potential customers in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsoring, from Offers to Facebook remarketing and then analysing the results with Facebook Insights.
ONLINE LESSONS, ALSO AVAILABLE ON DEMAND
Lessons supported by practical tests with live corrections + homework with video corrections.
Strategies and best practices immediately applicable in the company.
Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.
TUTORIALS ON TOOLS AND REAL CASES
Practical-Operational approach with a strong focus on business, turnover.
Use of tools and software such as Google tools, Facebook, WordPress, etc.
Professional lecturers and contributions, for direct learning from digital experts.
Study when you want
Choice of attending live online or On Demand
GUIDED IN-Company VISITS
Video recordings of lessons the day after the lesson
Possibility of financing through Deutsche Bank
Video Tutorials on Social Media topics in the new TUTORIAL area
Pre-enrolment orientation/suitability interview
Access to reserved student area and Placement Service (see our Digital Jobs portal)
Additional marks on the final grade by participating in the “Work Experience” and options of 2 additional exams on the new digital professions
Recovery of lessons ON DEMAND when unable to follow live streaming
Possibility to take the exam up to 18 months after enrolment
Possibility of temporarily suspending participation and resuming from the following semester with the next session