Classes start: 2 of October

Internet Marketing Course



Digital Coach®’s Internet Marketing Course is a training path oriented towards doing internet marketing much more than knowledge. Our course brings the best international standards of the internet marketing discipline, certifying after the final exam the skills acquired by participants, their profit and attendance.

The Internet Marketing Course can be attended both live online, choosing between daytime or evening hours, and on demand when and where you want from your reserved area.


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Starting with a great Internet Marketing Course are you considering a career as a web marketing specialist or web marketing manager?

Do you dream of a job in internet marketing as a freelance consultant or would you like to be employed by a web agency?

Would you like to work in internet marketing but you have realised that job offers in web marketing require skills that the internet marketing courses offered on the market do not satisfy you because they are too short or theoretical?

Would you prefer an evening course or master’s degree that allows you to work during the day or in the afternoon if you work in the mornings or evenings?

Are you interested in a very practical-operational, specialised approach in which you are able to apply what you have learnt on the job already in the days following the lessons?

Would you like to be able to do a work experience, i.e. an evening internship that allows you to work with a team of internet marketing specialists and gain immediately spendable curricular experience?

Would you like to choose whether to follow the course live online with practical-operational exercises or to review the lessons when and where you want on demand?

Would you like to be able to access internet marketing training and relations with major companies in Italy’s leading business marketplace, attending lessons live online but remaining at home?

 Professional Careers of the Internet Marketing Course 

The Internet Marketing Course provides the preparation and certifies the skills necessary to pursue the following careers

  • Web Marketing Manager
  • SEO Consultant
  • Seo Specialist
  • Sem Specialist
  • Web Content Specialist/Manager
  • Traffic Manager
  • Seo-sem Specialist
  • Inbound Marketing Specialist

 Who is the Internet Marketing Course aimed at


The Internet Marketing Course is an excellent solution for those who aim to orient their profile and skills towards the new digital professions. Those who choose this path learn concretely which actions to activate in a work plan. Like all Digital Coach study courses, the Internet Marketing Course allows students to obtain certification following a final exam, after which they can demonstrate profit, effective attendance and skills acquired.

COMPANY EMPLOYEES who wish to orientate their career towards the new digital professions.

YOUNG PEOPLE or people seeking retraining and/or specialisation in the new digital professions required by the fast-growing labour market and offering opportunities for stable employment.

ENTREPRENEURS OR SELF-EMPLOYED WORKERS who wish to strengthen their ability to use internet marketing as a lever to acquire new customers.

The programme consists of 11 internet marketing disciplines divided into as many training modules and we foresee, for those who wish, the possibility of integrating 3 advanced modules:

  • Seo advanced
  • Sem advanced
  • Web analytics advanced

which make the participants’ preparation even more specialised. Given the breadth of the contents, this course is also an excellent starting point for those who wish to start a career as Seo specialist, Sem specialist, web analytics specialist.

Content and Program of the Master Web Marketing


We have designed this training course for all those who want an extremely specialised internet marketing training in order to start a career as a internet marketing manager, internet marketing specialist or, for those who prefer the self-employment route, as a internet marketing consultant. Compared to other internet marketing courses, our Internet Marketing Course is distinguished by its do-it-yourself orientation, i.e., the possibility of being able to learn the use of software and tools that can be used from the day after the lesson. The programme has been designed taking as a reference the much more developed reality of the American market and bringing to Italy best practices and the latest innovations such as the disciplines of inbound marketing, affiliation marketing and location-based marketing. In each of the two annual editions, the programme is updated with the latest trends and technologies.

Internet Marketing Course Program Description:


This study path is the starting point for accessing the important career prospects of the new web professions with the certainty of being able to count on the widest and most specialised range of training paths in Internet Marketing. Moreover, once you have followed this pathway you can always integrate further skills, follow other refresher modules, join the Digital Coach community, take other exams to obtain other integrative certifications, as many professionals have done before you. Finally, the Internet Marketing Course also allows you to take the Google certification exams thanks to a syllabus that already includes all the main topics required by Google.


Which you can follow online from home or in the on-demand mode, according to your own timetable and schedule.


Add the practical experience of the Work Experience: test yourself and work alongside professionals.


In which you will discover, among other things, how to work in WordPress from an SEO perspective, how Inbound Marketing works, Affiliate Marketing and much more.


Add the modules SEO Advanced, SEM Advanced, Web Analytics Advanced to your course.

The Work Experience. A way to be inside digital work right from the start.


We offer students of the Internet Marketing Course’s Program, who request it, the opportunity to practice in the field through a real WORK EXPERIENCE, which we will validate and can then be included in their CV as experience. Inserted in a work team coordinated by professional digital teachers, students have the opportunity to deepen the notions and skills learnt during the practical-operational lessons with a real work experience. In a labour market that requires ever more specialisation, it becomes crucial to be able to prove that you have carried out an initial curricular activity in a field consistent with the studies of the Internet Marketing Course.

It is precisely with this in mind that we have devised a formula that allows the student to choose the area in which to specialise and to be included in the relevant work team. In collaboration with colleagues and under the supervision of professional web marketing consultants, the student has the opportunity to work in a team on real activities and follow all the phases of realisation, to achieve objectives that will be measured in KPIs. A curriculable job to be included under one’s professional experience. At the end of the Work Experience, in fact, students will be able to include the internship experience in their CVs, explicitly stating that they have had work experience in web marketing with Digital Coach.

Months of practice

ONLINE participants

application hours


extra skills acquired

eager to specialise in one of the most in-demand digital professions, thanks to a credible certification.

who wish to update themselves on the new digital professions in order to innovate their company.

who want to specialise in digital and focus on the web for their future.

who wish to acquire internet marketing skills to be used in the performance of their duties.

The Work Experience TEAMS:



Become a Content Marketing Manager!



Become a Visual & UX Specialist!



Become an Inbound Marketing Specialist!



Become a Web Analytics Specialist!



Become a Social Media Specialist!



Become a Seo Copy



Become a
Seo Manager!



Become a
Digital Pr Specialist!



Become an E-Commerce Specialist!



Become a Social Advertising Specialist!



Become an expert of Marketing Automation!



Become a Video Marketing Specialist!

Mode and Attendance of the Internet Marketing Course


70 hours of live training divided into 11 training modules + placement services and orientation to digital professions + final exam to obtain the Internet Marketing Certification.


You can choose the attendance mode that suits you best! Follow the lessons in streaming or take advantage of the on-demand video lessons when it is most convenient for you.


In addition to the lessons, you can add to your package the possibility of accessing our Work Experience, a real practice where you can measure yourself with operational work and put into practice what you have learnt during the course.


By taking a final exam, you will be able to test your level of preparation and obtain Certification of Competence and Attendance.

Internet Marketing Course’s Program

Web area modules


DIGITAL STRATEGY online & offline integration: overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, via social media and mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximising the contribution of each channel in the cycle that starts with traffic generation and must lead to conversion into sales, while also considering offline aspects.

WEB ANALYTICS BASIC: we will teach how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviour, tastes and preferences of one’s audience. The collection and interpretation of data will then be used to implement consequent web marketing actions, the results of which will be measured and interpreted again for further changes in communication strategy. Other tools will include A/B testing tools, heat maps, webmaster tools and more.

SEM & DISPLAY ADVERTISING, convert the traffic generated on your site: this module teaches how to use various PPC (Pay Per Click) type tools with which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Ads and its Keyword advertising and Display Advertising (banner) functions.

E-MAIL MARKETING: DEM (Direct Email marketing) is a historically outdated tool but still extremely effective in stimulating actions that often lead to online sales. We will look at all the technological, communicative and copywriting expedients in order to clearly improve the performance of this tool.


SEO (Search Engine Optimisation): activities aimed at optimising your presence on search engines in order to generate traffic from users interested in your products and services. SEO is a historical discipline that has undergone, and continues to undergo, radical changes in recent years, becoming the most holistic of internet marketing disciplines.

MOBILE MARKETING: we will discover how through Smartphones and Tablets it is now possible to reach one’s audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

INBOUND MARKETING & LEAD GENERATION: through this emerging discipline we will define the sequence of optimal actions (Funnels) to be taken by visitors to your website in order to maximise the likelihood that they will convert into customers. We will understand how to attribute to each medium (SEO, SEM, email, social…) the correct role in the right phase of the conversion process.

E-COMMERCE STRATEGIES & MANAGEMENT: we will define the critical success factors of an online sales project, analysing for each of them the Best Practices that produce the best results. We will discuss online strategy, online sales channels, and technological choices, although offline topics such as range choices, warehouse management (Drop Shipment), customer service and organisational set-up will not be missing.

WEBSITE CREATION & WORDPRESS: the website is the starting and finishing point of every internet marketing action and as such is a dynamic tool that must be improved and modified on a daily basis. In this module we will teach you how to build it using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

LOCATION BASED MARKETING: the development of technologies and the mobile world now make it possible to carry out marketing actions based on the geographic location of our potential customers, enabling us to reach them in the right place and at the right time to optimise our advertising expenditure. We will discover in this module the ways and software to do this.

AFFILIATE MARKETING: New business activity traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software to create, manage and remunerate your online sales force.

Do you already know what you need to specialise in the Web?

Our coaches are at your disposal to work out with you which path of study is best for you.
REQUEST an interview with a COACH NOW

 Integrate your study with the

E-commerce/Web Advanced modules

For those interested in making their preparation even more vertical and specialised, there is the possibility of integrating the following advanced training modules (ask our training specialists for details)::


SEO ADVANCED: we will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) that bring about significant changes for SEO specialists. In particular, the increasing need for integration between this discipline and the issues of content marketing, social media, and semantics in order to produce results. We will also propose some advanced tools.

WEB ANALYTICS ADVANCED: the ever-increasing availability of information in the world of digital marketing requires the ability to know how to use tools capable of integrating it effectively, such as Google’s Universal Analytics. In this module, we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of the preferences, habits, and interests of our potential customers.

SEM ADVANCED + Programmatic & real time bidding: we will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand the logic on which these technologies are based. We will also delve into the opportunities of Retargeting/Remarketing technologies and try out the tools provided by the main players in the industry.


  • Final exam with grade: passing with a minimum score of 70/100.

  • Possibility to supplement your curriculum by taking our other certification exams on digital professions.

  • “Certification of skills” acquired and tested through the exam.

  • 6 sessions per year available to take or retake the exam.

Certification of profit (final grade) and actual attendance.

Advantages of the Digital Coach Internet Marketing Course

Training with an INTERNATIONAL slant.

Orientation interview and entrance test conducted ONLINE.

Work, practice, study: all in CONTEMPORARY.

Possibility to supplement with WORK EXPERIENCE: a concrete work experience.

What do former Internet Marketing Course students think?

On Google as well as on our social networks such as Facebook and YouTube, you will find hundreds of OPINIONS from former students with whom you can interact to find out what their study experience was like and what it led them to achieve in their lives.

reviews google

Google opinions and reviews

Google opinions and reviews
Find out what former students who have attended Digital Coach courses think about them. You can read the opinions and reviews they wrote on their Google Plus profile. You can also find them on the Google Maps tab by typing  digital coach  Google.

reviews facebook

Facebook opinions and reviews

Read the opinions on Digital Coach courses and masters courses that former students have released on the company’s Facebook page. We have listed them here for your convenience, but you can find them on the Digital Coach Facebook page itself.


image youtube reviews

Youtube video reviews

Watch and listen to video reviews from former Digital Coach students on Youtube. Find out how they found themselves, the digital skills they developed, what their experience was like and how it changed their professional life.


Lessons supported by practical tests with live corrections + homework with video corrections.

Strategies and best practices immediately applicable in the company.

Questions and interaction with lecturers during the live lesson and after the lesson in dedicated groups.


Practical-Operational approach with a strong focus on business, turnover.

Use of tools and software such as Google tools, WordPress, etc.

Professional lecturers and contributions, for direct learning from digital Web experts.

Internet Marketing Course Lecturers

Our lecturers are professionals who work in the web field with primary roles of responsibility and who manage web agency projects on behalf of the main multinationals in Italy, most of which are located in the Milan area. To view their profiles, please fill in the form to request further information.

We would like to point out that DIGITAL COACH’s specialisation and competence are confirmed by the fact that we are a GOOGLE PARTNER, a status that only professional web agencies can achieve by demonstrating that they have in-house personnel with GOOGLE CERTIFICATIONS, committed to continuously applying all the BEST PRACTICES in online campaigns and to continuously carrying out relevant internet marketing activities.

Request more information 

By filling out this form you will have the opportunity to:

Request information on this and other Digital Coach certifications.

View and download 3 summary tables on Course Catalogue and related study subjects, Included Services available and Price List. You will also receive an e-mail containing the same info and links to video testimonials from participants and video presentations of all courses.

– Book, if you wish, your participation in the webinar “10 steps to make a career or start your own business with digital” live online. After attending the webinar, you can request a one-to-one coaching session with one of our career consultants.